Matchaful: A Must-Visit Tea House in Nolita

Matchaful Introduce

Introduction / Overview

In the vibrant and trendy neighborhood of Nolita, where the streets are alive with unique boutiques and artistic energy, a hidden gem stands out for its commitment to health, quality, and tradition. Matchaful is not just another cafe; it's a dedicated tea house that has carved out a unique space in New York City's bustling food scene. This is a place that celebrates the art of matcha, a premium Japanese green tea, elevating it from a simple drink to a wellness ritual. As a women-owned business, Matchaful brings a thoughtful and passionate approach to its offerings, creating an oasis of calm and restoration for its patrons. The atmosphere is both aesthetically pleasing and inviting, with an aesthetic that is cute and fits the cafe's overall vibe. While the space may not be overly decorated, its small details and a welcoming open window create a feeling of comfort and great ventilation, which is a significant plus on a hot day. Matchaful is a haven for those seeking a healthier alternative to traditional coffee shops, with a menu that is entirely plant-based and features a variety of delicious and functional drinks and treats. From classic matcha lattes to innovative creative lattes and delightful vegan pastries, every item is crafted with care and a focus on nutrient-dense ingredients. It's the kind of place that's popular with a diverse and progressive crowd, including those who appreciate its LGBTQ+ friendly environment. Matchaful’s ability to blend premium quality with a welcoming atmosphere makes it a must-visit for anyone looking for a unique and revitalizing experience in the city.

Location and Accessibility

Matchaful is perfectly situated at 217 Mulberry St, New York, NY 10012, USA. This address places it squarely in Nolita, a neighborhood known for its stylish shops, charming cafes, and a more laid-back vibe compared to its SoHo neighbor. The location is a significant part of its appeal, offering a serene escape from the high-energy streets. The tea house is easily accessible via New York City's extensive public transportation system, with multiple subway lines—including the B, D, F, M, 6, N, R, and W trains—all within a very short walk. This makes it a convenient stop for anyone, whether you're a local resident, a tourist exploring the area, or a student grabbing a quick study break. The establishment also boasts a wheelchair-accessible entrance, ensuring that it is welcoming and easy to navigate for all patrons. The Mulberry Street locale is a pedestrian-friendly area, and the open window at the front of the cafe enhances the connection to the street's vibrant atmosphere. For those who prefer to dine outdoors, Matchaful has an outdoor patio, which is a perfect and safe spot to relax with friends. This strategic and accessible location, combined with the comfortable and inclusive atmosphere, makes Matchaful a desirable destination for a wide variety of customers looking for a convenient and pleasant visit.

Services Offered

Takeout: Offers a convenient takeout service, perfect for grabbing a quick drink and treat to go.
Dine-in: Provides a comfortable indoor space with seating for those who wish to linger.
Onsite services: Staff are available on-site to assist with orders and provide recommendations.
Delivery: Partners with third-party services to deliver its menu directly to your home or office.
In-store pickup: Allows for easy in-store collection of online or phone orders.

Features / Highlights

Great tea selection: Specializes in premium Japanese matcha, offering a variety of ceremonial-grade options and other unique tea-based drinks.
Creative lattes and specialty drinks: Features an impressive menu of creative lattes with unique flavor profiles, such as the "Earth Glow" and "Oishii Berry."
Plant-based and vegan offerings: The menu is entirely plant-based, with a wide array of vegan and refined-sugar-free pastries and treats, including donuts, brownies, and bliss balls.
Matcha soft serve: Offers a vegan matcha soft serve, a popular and delicious treat that can also be purchased in frozen pints.
Retail items: Sells its own premium matcha powders and tools, allowing customers to recreate the experience at home.
Women-owned business: Identified as a women-owned business, which is a point of pride and a key part of its brand identity.
LGBTQ+ friendly crowd: Cultivates a welcoming and inclusive atmosphere for all.

Contact Information

To experience the unique and healthy offerings at Matchaful, you can find them at their Nolita location and reach them directly by phone. The address is 217 Mulberry St, New York, NY 10012, USA. You can contact them by calling (646) 371-9110 or via mobile at +1 646-371-9110. This direct line of communication is excellent for any inquiries you may have, whether it’s about their seasonal drinks, their catering options, or the availability of their retail items. The staff is consistently described in reviews as "so amazingly kind and friendly," which ensures that any interaction will be a pleasant one. Given the shop's focus on a quick visit and a streamlined experience, calling ahead can be a great way to plan your stop, especially if you have a specific question about an item or a service. The combination of a strong physical presence in a popular neighborhood and clear contact information makes it easy for customers to engage with the brand. Matchaful's commitment to being accessible and communicative is part of what makes it a local favorite and a welcoming spot for anyone to drop in and enjoy a high-quality matcha experience.

What is worth choosing

Choosing Matchaful is an easy decision for anyone in New York City who values quality, health, and a unique experience. What truly sets this tea house apart is its unwavering commitment to providing premium, ceremonial-grade Japanese matcha that is both delicious and functional. Unlike many other cafes, Matchaful doesn't just treat matcha as an afterthought; it is the star of the show. The menu is a testament to its creativity and dedication, offering a wide variety of drinks that go far beyond a simple matcha latte. The "creative lattes" like the "Earth Glow" and "Indigo Glow" are particularly popular for their unique flavors and beautiful presentations. In addition, the soft serve and pastries are major draws, providing delicious treats that are entirely plant-based, refined sugar-free, and often gluten-free. This makes Matchaful an ideal destination for those with dietary restrictions or anyone looking to make a healthier choice without sacrificing flavor. A customer review praised the vegan soft serve, noting its "perfect" flavor that is "not too sweet." The staff’s amazing kindness and friendliness, as mentioned by several patrons, create an inviting atmosphere that makes every visit a delight. Whether you're a seasoned matcha lover or a curious first-timer, the staff's personal recommendations and helpful nature make the experience educational and enjoyable. The ability to purchase their high-quality matcha and tools to take home is another excellent reason to choose Matchaful, allowing you to continue the ritual in your own space. In a city full of cafes, Matchaful stands out for its specific focus, high-quality ingredients, and its role as a welcoming and inclusive community space. It's a choice that supports a women-owned business and provides a delightful, healthy, and memorable break from the everyday hustle.

Matchaful Menu

Creative Lattes
Earth Glow $12.10
Hikari Ceremonial Matcha, housemade oat milk, tocos, taro, butterfly pea flower, blue spirulina, maple, vanilla
Ginger Zing $10.94
Hikari Ceremonial Matcha, ginger, turmeric, camu camu berry, peppercorn, raw honey, macadamia milk
Houjicha Latte $8.38
4g roasted green tea powder, oat milk, maple
Frozen Matcha $13.24
6g Hikari Ceremonial Matcha housemade oat or almond cream, tocos, maple, ice
Vanilla Zen $10.94
Hikari Ceremonial Matcha, Madagascar vanilla bean, GABA tea, cinnamon, maple, oat milk
Oishii Berry $12.65
Iced only. Hikari Ceremonial Matcha, Oishii strawberries, maple, beet juice powder, housemade oat milk
Cacao Dream $10.94
Hikari Ceremonial Matcha, ceremonial cacao, chaga, maple, macadamia milk
Frozen Houjicha $13.24
6g Houjicha, housemade oat or almond cream, tocos, maple, ice
Hazelnut Houjicha $12.10
4g Houjicha roasted green tea powder, housemade hazelnut milk & almond cream, Madagascar vanilla bean, maple
Indigo Glow $10.94
Hikari Ceremonial Matcha, taro, maqui berry, maple, oat milk

Parfaits
Matcha Sunflower Butter Oats $10.95
Hikari matcha, coconut milk, rolled oats, steel-cut oats, chia seeds, shredded coconut, inulin (jerusalem artichoke), vanilla, monk fruit, chlorophyllin, sunflower butter, cacao nibs

Matcha Retail + Tools
Kiwami 30g Bag $56.35
Kiwami means “ultimate” or “extreme.” As such, our Kiwami matcha is our highest grade of matcha. It comes from single-cultivar tea leaves, ground from hand-picked tea leaves of the renowned Okumidori cultivar in Shizuoka, Japan. The Okumidori cultivated tea variety is very ideal for making into matcha. Our Kiwami matcha has a balanced umami flavor, with tasting notes of floral, honey, and cream. This matcha is pesticide-free, ground from first-harvest tea leaves grown on a single estate.
Black Ceramic Whisk Stand $20.70
We recommend that you store your bamboo whisk on this whisk holder directly after using and cleaning. The bamboo prongs of the matcha whisk are delicate and, after repeated use, they can begin to lose shape. While the exact, original shape of the whisk is not meant to hold after use (the curve naturally adjusts and the curl at the ends releases), the whisk holder supports the structure and maintains the shape of the whisk strands.
Hikari 100g $90.85
Our single-origin Ceremonial Matcha, Hikari, is ground from hand-picked tea leaves of the green tea shrub, grown in the hills of Shizouka Prefecture, Japan. While many matcha products are matcha blends or mixed with green tea, Matchaful’s single-origin matcha is the real deal. The powder is 100% authentic matcha, ground from first-harvest tea leaves grown on a single farm — because we believe you should know where your matcha’s been and the journey it took to get to you.
Matcha Sifter $41.40
Made in Tsubame City, Niigata Prefecture, Japan The fine mesh body of this minimal, two-part tea strainer (chakoshi) is ideal for sifting clump-free matcha. Its separate receiving dish can be used both as a vessel to hold sifted matcha and as a stand for the strainer. Made of high-quality stainless steel, this sifter was crafted in Tsubame City, an area known for its abundance of mineral resources and production of tableware and metal houseware.
Gold Matcha Scoop $18.40
Made in Tsubame City, Niigata Prefecture, Japan Elegant and minimal, this gold measuring scoop is made from high-quality stainless steel to prevent rust and maintain a beautiful luster. We recommend it to easily measure the ideal portion of matcha every time. Each scoop is one serving, approximately 1 tsp. Our Gold Scoop was handcrafted in Tsubame City, an area known for its abundance of mineral resources and production of tableware and metal houseware.
Hikari 30g Bag $48.30
Our single-origin Ceremonial Matcha, Hikari, is ground from hand-picked tea leaves of the green tea shrub, grown in the hills of Shizouka Prefecture, Japan. While many matcha products are matcha blends or mixed with green tea, Matchaful’s single-origin matcha is the real deal. The powder is 100% authentic matcha, ground from first-harvest tea leaves grown on a single farm — because we believe you should know where your matcha’s been and the journey it took to get to you.
Matchaful Tote Bag $11.50
This chic white cotton canvas tote bag, complete with a Matchaful logo, is perfect for both bopping around the city and sustainably toting your groceries. Bag Dimensions: 39cm x 36 cm | Handle Dimensions: 2.5 cm x 60 cm
Tsuyuhikari 100g $136.85
Roughly translating to “dew light,” Tsuyuhikari, our newest Limited Reserve Matcha, offers a smooth and delicate cup with tasting notes of snap pea, cashew, and grapefruit. With a medium body and low astringency, this single cultivar matcha is ideal for a refined latte, au lait, or ceremonial preparation. Grown on a 4th-generation farm in the lush hills of Shizuoka, Japan, this matcha represents the height of single-origin craftsmanship. Tsuyuhikari is a rare Japanese cultivar, meticulously...
Houjicha 100g $55.20
Houjicha is a roasted Japanese green tea with a soothing and earthy profile. Our houjicha is made from first flush tea leaves grown in an organic tea farm community within the Tenryu District known as "organic valley." It's rich in antioxidants and l-theanine. Presenting a medium-roast profile, houjicha offers a slightly less caffeinated experience than matcha. Enjoy hot or iced with your milk of choice.Flavor notes: Coffee, Puffed Rice, CacaoOrigin: Shizuoka Prefecture, Japan

Matcha Classics
Matcha Latte $8.38
4g Super Ceremonial Matcha + plant-based milk. Choose between Kiwami and Tsuyuhikari matcha. Kiwami = Single Cultivar. Flavor Notes: Floral, Honey, Cream Tsuyuhikari = Single Cultivar, Limited Reserve. Flavor Notes: Snap Pea, Cashew, Grapefruit
Straight Matcha $8.05
4g Super Ceremonial Matcha + water. Choose between Kiwami and Tsuyuhikari matcha. Kiwami = Single Cultivar. Flavor Notes: Floral, Honey, Cream Tsuyuhikari = Single Cultivar, Limited Reserve. Flavor Notes: Snap Pea, Cashew, Grapefruit
Matcha Au Lait $6.94
4g Super Ceremonial Matcha, water, 2 oz plant-based milk. Choose between Kiwami and Tsuyuhikari matcha. Kiwami = Single Cultivar. Flavor Notes: Floral, Honey, Cream Tsuyuhikari = Single Cultivar, Limited Reserve. Flavor Notes: Snap Pea, Cashew, Grapefruit

Seasonal Drinks
Passion Yuzu Spritz $12.10
4g Kiwami Super Ceremonial Matcha, passionfruit purée, yuzu, maple, sparkling water
Passionfruit Coconut Latte $13.24
4g Kiwami Super Ceremonial Matcha, passionfruit purée, Madagascar vanilla bean, tocos, maple, coconut milk
Summer Forever By Addison Rae $12.09
Matcha cold foam (3g Kiwami Super Ceremonial Matcha, coconut milk, maple), blue coconut milk (coconut milk, blue spirulina, maple), Oishii purée (Oishii strawberries, beet juice powder, maple), mango purée

Other Plant-Based Treats
Cookie Dough Meet The Source Bliss Balls $10.35
Cashews*, Gluten-Free Oat Flour*, Almond Flour*, Maple Syrup*, Coconut Flour*, Vanilla Extract*, Vegan Chocolate Chips*, Sea Salt (* Indicates Organic)
Pistachio Marzipan Meet The Source Bliss Balls $10.35
Cashew Butter*, Gluten-Free Oat Flour*, Almond Flour*, Maple Syrup*, Coconut Flour*, Almond Extract*, Vanilla Extract*, Pistachios*, Sea Salt (* Indicates Organic)
Almond Peanut Butter Meet The Source Bliss Balls $10.35
Maple Syrup*, Peanut Butter*, Almond Flour*, GF Oat Flour*, Buckwheat Flour*, Almond Butter*, Buckwheat Groats*, Vanilla Extract*, Sea Salt (* Indicates Organic)
Chocolate Meet The Source Bliss Balls $10.35
Almond Butter*, Raw Cacao Powder*, Coconut Flakes*, Maple Syrup*, Medjool Dates*, Vanilla Extract*, Sea Salt (* Indicates Organic)
Wonder Valley Olive Oil $43.70
Wonder Valley Olive Oil is a cook's best friend. This beautiful bottle of cold-pressed California extra virgin olive oil has a smooth, verdant flavor and elevates everyday cooking and eating. Well-suited to all kinds of cooking demands, but just as delicious simply mopped up by a crusty loaf of bread. This timeless superfood delivers a delicious dose of polyphenols, the powerful antioxidant associated with longevity of life. Hand-picked from the sunny groves in Northern California's Lake Cou...
Strawberries & Cream Meet The Source Bliss Balls $10.35
Cashews*, Coconut Flakes*, Maple Syrup*, Coconut Sugar*, Freeze-Dried Strawberries*, Coconut Butter*, Medjool Dates*, Vanilla Extract*, Sea Salt (* Indicates Organic)

Other Plant-Based Pastries
The Feelings Brownie By Knead Love Bakery $12.65
Vegan • Reﬁned-sugar free Maple syrup, almond butter, olive oil, Raaka cacao powder, Fine + Raw 70% sea salt chocolate, cassava flour, Raaka maple chips, baking powder, Tahitian vanilla, Himalayan sea salt
Blueberry Crumble Cake By Knead Love Bakery $10.95
Vegan • Reﬁned-sugar free • Gluten-free. Ingredients: Organic maple syrup, almond flour, organic cassava flour, organic sorghum flour, organic coconut milk, organic coconut oil, Tahitian vanilla, baking powder, Himalayan sea salt, baking soda, organic cardamom, Royal cinnamon, organic arrowroot, organic coconut sugar, Samascott Farms NY grown blueberries

Housemade Pastries
Matcha Brownie $8.65
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Sorghum ﬂour, rice ﬂour, salt, cacao butter, coconut oil, maple sugar, maple syrup, vanilla extract, oat milk, Hikari Ceremonial Matcha, arrowroot, psyllium husk, cashews, coconut milk powder, vanilla bean powder
Yuzu Donut $7.49
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Sorghum flour, almond flour, baking soda, baking powder, arrowroot, psyllium husk, coconut sugar, pink Himalayan salt, homemade apple sauce, vanilla extract, lemon juice, coconut oil GLAZE: Cacao butter, cashews, maple sugar, yuzu juice, vanilla powder, lemon zest, marigold flowers
Citrus Olive Oil Cake $8.05
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Ingredients: Apple Sauce, maple Syrup, sorghum flour, almond flour, Wonder Valley Extra Virgin Olive Oil, arrowroot, lemon zest, lemon juice, yuzu juice, coconut butter, flaxseed, coconut milk, baking powder, baking soda, Himalayan pink salt, vanilla bean powder, dehydrated blood orange
Matcha Donut $7.49
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Almond flour, sorghum flour, arrowroot flour, baking soda, baking powder, sea salt, coconut sugar, psyllium husk, lemon juice, homemade apple sauce, coconut oil, vanilla extract GLAZE: cacao butter, cashew, maple sugar, Hikari matcha, black sesame
Chocolate Pistachio Donut $7.49
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Sorghum flour, coconut sugar, almond flour, arrowroot powder, psyllium husk, baking soda, baking powder, pink Himalayan salt, apple sauce, lemon juice, vanilla extract, coconut oil, cacao nibs, cacao powder GLAZE: Cacao butter, cashew, maple sugar, cacao powder, pistachios
Blueberry Lavender Donut $9.20
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Apple sauce, brown rice flour, blueberries, coconut sugar, almond flour, coconut oil, coconut milk powder, lemon juice, baking powder, baking soda, coconut butter , arrowroot, maple syrup, maple sugar, lavender extract, beet root powder, blue spirulina, Himalayan pink salt, vanilla bean powder. Contains: Coconut, Almond

Other Beverages
Still Water: Saratoga 12 Oz $3.45
Sparkling Water: Saratoga 12 Oz $3.45

Soft Serve
Matcha Soft Serve (Fresh) - Pint $16.70
Vegan. Ingredients: Cashews, milled oats, extra virgin olive oil, Himalayan salt, coconut sugar, Hikari Ceremonial Matcha, chlorophyllin
Frozen Pint: Twist: Earth Glow + Matcha Soft Serve $15.55
Vegan. Cashews, milled oats, extra virgin olive oil, Himalayan salt, coconut sugar, Hikari Ceremonial Matcha, chlorophyllin, taro, Madagascar vanilla bean, blue spirulina
Frozen Pint: Matcha Soft Serve $15.55
Vegan. Cashews, milled oats, extra virgin olive oil, Himalayan salt, coconut sugar, Hikari Ceremonial Matcha, chlorophyllin

Matchaful Snacks
Cacao Mint Matcha Granola $17.25
Completely free of grains and refined sugars, our granola is rich in antioxidants. Featuring our Hikari single origin ceremonial matcha, our granola is made from organic nutrient dense ingredients making for the perfect pick me up snack! INGREDIENTS: Pumpkin seeds*, hemp seeds*, raw unsweetened coconut flakes*, maple syrup*, cacao nibs*, coconut sugar*, virgin coconut oil*, peppermint extract, Matchaful Hikari matcha, vanilla extract*, Himalayan pink salt *Organic

Matchaful Details

From the business
Identifies as women-owned

Service options
Delivery
Onsite services
Takeout
Dine-in

Highlights
Great tea selection

Accessibility
Wheelchair accessible entrance
Wheelchair accessible parking lot

Crowd
LGBTQ+ friendly

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Matchaful Photos

Matchaful Location

Matchaful

New York New York County New York Mulberry Street

217 Mulberry St, New York, NY 10012, USA

Matchaful Reviews

An average rating of ★4.5 from 457 user reviews.

leeksoft servebaristaenergyoat milkvanillaveganmatcha latteshojichamacadamia

★ 5★ 4★ 3★ 2★ 1

Seems like a place that west village girlie gringos would flock but was pleasantly uncrowded.I really liked the vegan soft serve!! The matcha and taro ice cream were both really yummy. It looks a bit grainy, but it’s not.My one note is that it melts veryyyy quickly. They could benefit from a food scientist to throw some antifreeze in the mix lol.They have lots of fun drinks. Prices are normal (respectable). Some places to sit inside and outside.
August 17 · Cassia A
Amazing atmosphere with the lighting! I really loved the open window as it was boiling hot outside and the air ventilation was great.Even though there wasn’t a lot of decorations, the small little details around the cafe were very cute and fit the aesthetic of the whole cafe.Amazing service as well, the workers are so amazingly kind and friendly. There is much variety in drinks and overall this was a delight to visit.
May 01 · ً
We were coming from a walk to Chinatown and Little Italy. We were really thirsty and found this wonderful matcha place. We tried the Passion Yuzu Spritz, and it was so refreshing and delicious. I loved it, and the service was incredible. The staff was extremely friendly. Highly recommended.The Best place for matcha ❤️
July 15 · CINTHIA CORREA
Wonderful! I was so excited to visit and it was everything and more. Exceptional service, very welcoming and the best matcha I’ve had. Smooth, rich and creamy! Thank you!
September 06 · Monica Matlock
Great matcha but some rude staff.. super busy day but slow service since some stuff making drinks were busy chatting and on their phones. Cashier was super sweet and helpful though! Recommend the earth glow, beautiful and delicious.
May 16 · Bonnie Cheung