Oishinbo

- 595 River Rd, Edgewater, NJ 07020

Oishinbo: A Japanese Culinary Gem in Edgewater, NJ

New Jersey's Bergen County is home to a fantastic array of international cuisine, and for those seeking an authentic taste of Japan, one destination stands out: the Mitsuwa Marketplace in Edgewater. Nestled within its popular food court is Oishinbo, a must-visit spot that offers a delightful mix of traditional Japanese street food, sweets, and full meals. While it's particularly renowned in the community as a beloved dessert shop—a place where you can satisfy your craving for classics like Taiyaki—Oishinbo's menu extends far beyond just sweets, making it a comprehensive and convenient choice for a quick, high-quality Japanese meal.

Oishinbo has carved out a special niche by focusing on familiar and comforting Japanese favorites. It offers a genuine and accessible slice of Japanese food culture right here in New Jersey. For locals and visitors traveling to the Edgewater area, a stop at Oishinbo provides a chance to taste authentic preparations, from fresh sushi to hearty rice bowls and, of course, their signature Japanese desserts.

Location and Accessibility

Oishinbo is strategically located inside the famed Mitsuwa Marketplace on River Road in Edgewater, NJ. This location makes it an extremely popular stop, as Mitsuwa is a major hub for authentic Japanese groceries, products, and dining on the East Coast. Whether you're making a dedicated trip for groceries or simply exploring the food court for lunch, Oishinbo is easy to find within the marketplace.

Its placement within a large retail complex means accessibility is excellent. Customers benefit from ample parking provided by the marketplace, a significant advantage in this busy North Jersey area. The location is easily accessible for residents across Bergen County and those coming from New York, offering a convenient dining option for a quick bite or a planned culinary outing.

The address for Oishinbo is:

595 River Rd, Edgewater, NJ 07020, USA

The setting within the Mitsuwa food court is designed for quick visits, making it perfect for a satisfying lunch break, a post-shopping snack, or a casual dinner. This is the ideal spot when you're looking for flavorful, authentic food without the wait of a traditional sit-down restaurant.

Services and Offerings

Oishinbo is dedicated to providing customers with a streamlined and enjoyable dining experience, whether you're dining on-site in the food court or grabbing a meal to go. The business model is centered around efficiency and high-quality, authentic Japanese preparation.

Primary Services:

• Takeout Service: The primary service option for Oishinbo, allowing customers to quickly grab their food and enjoy it in the Mitsuwa food court or take it home.
• Quick Visit Focused: The structure of the food court environment is specifically designed to accommodate customers who are looking for a fast yet satisfying meal or dessert.
• Diverse Payment Options: Oishinbo accepts various forms of payment for customer convenience, including major Credit Cards and Debit Cards.

Menu Highlights:

While the shop is a notable spot for desserts, its full-service menu is extensive, offering a variety of Japanese cuisine beyond just sweets. This versatility ensures there's something for every appetite.

• Sushi and Rolls: A selection of classic and specialty sushi rolls, including staples like Tuna, Salmon, California, and exciting options such as Dragon Roll and Rainbow Roll. They also offer sushi burritos for a modern twist.
• Japanese Staples: Hearty and comforting main courses are available, such as Bento Boxes (featuring options like Kobe Beef Yakiniku and Teriyaki Salmon) and Donburi (rice bowls with toppings like Chirashi, Tuna Don, and Eel).
• Noodles and Sides: The menu includes various noodle dishes like Soba and Udon with Shrimp Tempura, as well as sides such as Pork Gyoza, Edamame, and Seaweed Salad.
• Beverages: A variety of drinks are offered to complement your meal or dessert, including Bubble Tea in flavors like Original Milk Tea, Taro Mix, and Green Tea Latte, as well as Japanese sodas.

Features and Highlights

Oishinbo stands out in the competitive Bergen County dining scene thanks to several unique features that appeal to both Japanese food enthusiasts and casual diners alike.

• Signature Taiyaki: The shop is particularly famous for its Taiyaki, the delightful fish-shaped cake often filled with sweet ingredients. Customers frequently highlight the quality of the filling, especially the azuki (red bean) flavor, and the hearty, comforting texture of the warm cake. The Taiyaki offers an authentic taste experience often compared favorably to street vendors in Japan.
• Prime Location within Mitsuwa Marketplace: Being situated inside the only Mitsuwa Marketplace on the East Coast significantly boosts its appeal, drawing dedicated customers from across New Jersey and surrounding states who are looking for a complete Japanese cultural and dining experience.
• All-in-One Japanese Food Stop: Unlike dedicated dessert-only shops, Oishinbo serves both sweet treats and a full lunch/dinner menu, including sushi, bento, and noodle dishes. This makes it a perfect destination for any time of the day and for groups with varied preferences.
• Authentic Japanese Experience: The entire food court experience at Mitsuwa, and Oishinbo specifically, aims to provide an authentic taste of Japanese food culture, focusing on classic, well-loved dishes.

What is Worth Choosing

If you're visiting Oishinbo for the first time or looking for the item that truly sets them apart, the Taiyaki is the undisputed star of the show. Many customers consider it a mandatory stop during their visit to Mitsuwa Marketplace. The classic azuki (red bean) filling comes highly recommended, known for its wonderful and authentic sweetness. It's best enjoyed when it's served warm, providing a wonderfully comforting snack or dessert. The Taiyaki at Oishinbo is often noted for being particularly thick and satisfying—a perfect way to cap off a meal or to enjoy as a special afternoon treat.

Beyond the iconic dessert, those looking for a savory option can't go wrong with their selection of rolls or a hearty Donburi (rice bowl). Given the store's versatility, choosing a Japanese lunch—like a Teriyaki Chicken Don or a Chirashi bowl with assorted fish—and finishing it off with a warm piece of Taiyaki or a refreshing Bubble Tea creates the ideal Edgewater food court experience.

Contact Information

For more information about Oishinbo, including their full menu offerings and operating hours at the Mitsuwa Marketplace, you can use the following contact details:

Address: 595 River Rd, Edgewater, NJ 07020, USA

Phone: (201) 941-7622

Mobile Phone: +1 201-941-7622

Oishinbo

595 River Rd, Edgewater, NJ 07020, USA