Plantega (Wholesome Farms Market)

- 108 Jay St, Brooklyn, NY 11201

There’s nothing more New York than grabbing a quick, satisfying bite from your local deli or bodega. Plantega, specifically the location operating out of Wholesome Farms Market in DUMBO, Brooklyn, is redefining that essential New York food experience by making the classics entirely plant-based. It's a modern, community-focused take on the neighborhood deli that’s helping to bring more accessible and sustainable food options to the city.

Plantega isn't a traditional standalone restaurant; it operates on a unique "deli-within-a-deli" model, providing independent New York bodegas and corner stores with a turnkey solution to offer a full, high-quality, 100% plant-based menu. This approach means that beloved New York sandwiches, from the morning Bacon, Egg & Cheese to the late-night Chopped Cheese, are available to everyone, right where they already shop. For New Yorkers seeking delicious, familiar food that aligns with plant-based, flexitarian, or simply healthier dietary goals, Plantega is a game-changer.

The concept is rooted in the belief that better food should belong everywhere, especially in the local, trusted spaces that feed communities daily. By partnering with existing bodegas, Plantega strengthens the local food infrastructure and provides small business owners with an opportunity to generate additional revenue by meeting the rising demand for plant-based foods. It’s a culturally relevant, seamless integration of modern food innovation into the iconic fabric of New York City's street food culture.

The Plantega presence at Wholesome Farms Market is a prime example of this mission in action. Whether you’re a lifelong vegan, a curious flexitarian, or someone just looking for a seriously good sandwich, this spot aims to deliver on taste and convenience.

The dedication to taste is evident in their ingredient sourcing. Plantega collaborates with some of the best-known and most innovative brands in the plant-based industry to ensure that the substitutes for meat, egg, and dairy not only taste great but also replicate the sensory experience of the originals. For instance, the 'cheese' has to melt right, and the 'bacon' has to satisfy that salty, savory craving. This focus on functionality and flavor is key to their success in converting classic deli fare into plant-based delights.

What truly sets Plantega apart is its dedication to accessibility. By embedding itself in bodegas—the city’s true neighborhood food lifeline—Plantega ensures that plant-based options are no longer restricted to specialty shops or high-end restaurants, but are part of the everyday, on-the-go food landscape for all New Yorkers across various boroughs and communities.

The Plantega location operating out of Wholesome Farms Market is conveniently situated in the heart of Brooklyn's DUMBO neighborhood, making it a perfect stop for locals, commuters, and those working in the area.

Address: 108 Jay St, Brooklyn, NY 11201, USA

The location on Jay Street places it within easy reach of the waterfront parks, tech company offices, and the residential areas of DUMBO and Downtown Brooklyn. Its position within an existing market-style setup (Wholesome Farms Market) makes it a practical stop for grabbing a meal during a quick visit. New Yorkers who are on their feet will appreciate the quick service model designed for maximum efficiency.

Accessibility: The facility offers a wheelchair accessible entrance, ensuring that all community members can easily access their plant-based favorites. This dedication to neighborhood convenience and physical accessibility is vital in a dense urban environment like New York City.

Plantega at Wholesome Farms Market is set up to cater to the busy New Yorker with service options built around speed and convenience.

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The menu is designed to be a 100% plant-based mirror of New York deli culture, ensuring no one has to miss out on their favorite classic. The focus is on replicating the taste, texture, and satisfaction of iconic sandwiches and grill items using high-quality plant-based ingredients.

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For inquiries, large orders, or simply to confirm hours and availability, you can reach out to Plantega at the Wholesome Farms Market location using the details below. Note that for up-to-the-minute menu or delivery information, checking a local food delivery app is often the fastest way.

Address: 108 Jay St, Brooklyn, NY 11201, USA

Phone: (917) 909-1537

Plantega’s value proposition is clear: great-tasting, classic New York deli food that is 100% plant-based, convenient, and supports a more sustainable food future. The fact that the menu items—like the Chopped Cheese or the Bacon, Egg & Cheese—are often described by customers as tasting indistinguishable from their animal-based counterparts is a testament to the quality and care put into the recipes. This makes Plantega a prime choice for people who are cutting down on meat consumption but don't want to compromise on the flavors they grew up with.

The model also ensures that in a city where food costs are constantly rising, you are getting a highly specialized, brand-forward, quality meal for a price point that, while reflecting the expense of high-tech plant-based ingredients, remains competitive for the gourmet vegan market in NYC. While one customer noted that prices can feel high for a deli, the general consensus is that the convenience and quality of the specialized vegan offerings make it a worthwhile choice for those prioritizing plant-based living or healthier, more sustainable options on the go.

For New Yorkers who want to enjoy the quintessential bodega experience while making a better choice for their health and the planet, Plantega is a must-try destination that is seamlessly integrated into the DUMBO neighborhood's daily life.

Plantega (Wholesome Farms Market)

108 Jay St, Brooklyn, NY 11201, USA