Rei das Esfihas NJ

- 167 Wilson Ave, Newark, NJ 07105

For New Jersey residents craving a taste of authentic Brazilian street food, Rei das Esfihas NJ—which translates to "King of the Esfihas"—is a must-visit culinary destination right in the heart of Newark's vibrant Ironbound neighborhood. This establishment specializes in esfihas, which are delicious, often boat-shaped or round flatbreads of Middle Eastern origin that have become incredibly popular and distinctly customized within Brazilian cuisine. They are baked to perfection and filled with a vast array of both savory and sweet ingredients, offering a unique and versatile dining experience.

Rei das Esfihas NJ has quickly become a local favorite, renowned for the quality and freshness of its food. Customers often praise the esfihas as "well made" and the overall dining experience for its "great service." The simple, casual space features a unique black wall where guests are encouraged to "leave their mark," adding a personal, interactive touch to the atmosphere. This commitment to fresh, flavorful ingredients and a friendly environment makes it a great spot for those looking for a quick, delicious bite or a satisfying meal, whether dining alone or with family and friends.

The menu is expansive, boasting over 40 varieties of esfiha, catering to every palate. From traditional savory fillings like Carne (Beef), Frango com Catupiry (Chicken with Brazilian Cream Cheese), and unique vegetarian options, to an astonishing selection of sweet dessert esfihas, the restaurant truly lives up to its "King" title. Whether you’re stopping by for a quick lunch, picking up dinner to-go, or ordering one of their convenient combination boxes for a family meal, Rei das Esfihas NJ delivers an authentic slice of Brazilian snack culture right here in New Jersey.

Location and Accessibility

Rei das Esfihas NJ is perfectly situated in the Ironbound section of Newark, New Jersey, an area celebrated for its rich Portuguese and Brazilian heritage and dining scene. The restaurant's address is 167 Wilson Ave, placing it conveniently near other cultural and commercial hubs in the district.

• Address: 167 Wilson Ave, Newark, NJ 07105, USA
• The location is easily accessible for locals and those traveling from surrounding North Jersey communities.
• Parking: While the provided information indicates parking is available, customers should be prepared for the typical density of the Ironbound area and plan accordingly, though accessibility is generally good.
• Accessibility: The restaurant features a Wheelchair Accessible Restroom, ensuring a comfortable experience for all patrons.

Services Offered

To ensure maximum convenience for New Jersey customers, Rei das Esfihas NJ offers multiple ways to enjoy their authentic Brazilian fare:

• Dine-in Service: Patrons are welcome to enjoy their food in the Casual atmosphere of the restaurant, with dining options available for Lunch, Dinner, and Dessert.
• Takeout and Delivery: For ultimate convenience, the restaurant provides traditional Takeout service, Delivery, and Curbside Pickup options.
• Speed and Style: The menu focuses on Offerings categorized as Comfort Food, Quick Bites, and Small Plates, making it ideal for a swift, yet satisfying meal.
• Payment Flexibility: They accept both Credit Cards and Debit Cards for easy transactions.
• Combo Boxes: A variety of Combo boxes, such as Vegetariano ($44.00), Felicidade ($31.00), and the large Familia ($99.00) options, are available, making large group orders simple and cost-effective.

Features / Highlights

The distinctive offerings and atmosphere set Rei das Esfihas NJ apart as a unique and high-quality dining option in the Newark area:

• Specialization in Esfihas: The core feature is the massive selection of Brazilian-style esfihas, a less common, authentic Brazilian specialty in the region.
• Extensive Sweet Esfiha Menu: The "Esfiha Doce" (Sweet Esfiha) section is a major highlight, featuring decadent combinations such as Nutella Com Leite Ninho E Morango ($3.99), Doce De Leite Churros ($4.29), and Chocolate Com M&M ($3.75).
• Savory Variety: The savory esfiha menu includes unique Brazilian-influenced flavors like Frango, Catupiry E Batata Palha ($4.10), Queijo, Brócolis E Bacon ($3.75), and Camarão Com Catupiry ($3.99).
• Appetizers and More: Beyond the main offering, the menu includes traditional Brazilian appetizers (Entradas) like Kibe Frito and Mini Kibes Com Coalhada E Geleia De Pimenta, as well as large-format items like Big Pizza and Beirute sandwiches.
• Vibrant Crowd: The restaurant is Popular for Lunch, Dinner, and Solo Dining, and is noted as being Good for Kids, making it an excellent casual choice for families.
• Unique Aesthetic: The simple, casual space is enhanced by the interactive, custom "black walls where you can leave your mark," providing a fun and memorable detail.

Contact Information

For placing an order, confirming hours of operation, or any other inquiries, please use the following contact details:

• Address: 167 Wilson Ave, Newark, NJ 07105, USA
• Phone: (732) 815-6401
• Mobile Phone: +1 732-815-6401

What is Worth Choosing

Rei das Esfihas NJ is undoubtedly worth choosing for any New Jersey resident looking to explore authentic Brazilian cuisine beyond the typical churrascaria or buffet model. The primary draw is the esfiha itself—a product they have perfected, offering a fresh, high-quality, and diverse selection that few other places in the Garden State can match. For anyone who appreciates the concept of an artisan-filled savory pastry or a sweet, dessert-focused flatbread, this restaurant provides a genuine cultural food experience.

The sheer volume of unique flavor combinations—especially in the dessert esfiha category, which features popular Brazilian sweet treats like Doce de Leite and Prestígio—makes repeat visits a necessity to fully explore the menu. Furthermore, the commitment to great service, as highlighted by multiple customer reviews, ensures that the overall experience is pleasant and welcoming. Whether you are grabbing a quick, affordable lunch option like the traditional Carne esfiha, or organizing a large party using one of their convenient and value-driven Combo packages, Rei das Esfihas NJ is a reliable, high-quality purveyor of authentic Brazilian street food. Its central location in the Ironbound and its flexible service options—including delivery and curbside pickup—cement its status as a top-tier choice for a unique and delicious meal in Newark, NJ.

Rei das Esfihas NJ

167 Wilson Ave, Newark, NJ 07105, USA