Rita's Italian Ice & Frozen Custard Introduce
If you're looking for a refreshing and delightful frozen treat in Bergen County, the Rita's Italian Ice & Frozen Custard location in Englewood, NJ, is a local favorite. More than just a simple ice cream shop, Rita's is a specialty dessert restaurant known nationally for its core products: its namesake Italian Ice (often called water ice in the Philadelphia area where the brand originated) and its rich, creamy Old-Fashioned Frozen Custard.
The company's philosophy revolves around delivering "Ice Custard Happiness," and the Englewood location strives to be a go-to spot for families, groups, and anyone needing a quick, sweet pick-me-up. Rita's has built a reputation on serving a smooth, flavor-packed Italian Ice made fresh daily on-site, offering a huge, rotating selection of over 95 flavors, including popular choices like Mango, Cherry, and Swedish Fish. When paired with their award-winning frozen custard, these two simple components become the basis for a diverse and exciting menu of signature creations.
Location and Accessibility
The Englewood Rita's Italian Ice & Frozen Custard is conveniently located at 4 W Palisade Ave, Englewood, NJ 07631, USA. This prime location makes it an easy stop whether you're running errands, enjoying a day out in Englewood, or just passing through Bergen County. The location is specifically set up to accommodate all members of the community, ensuring a hassle-free visit for every guest.
For drivers, the shop offers free parking options, including a free parking lot and free street parking, which is a significant convenience in a bustling area. Furthermore, accessibility is a priority, as the location features a wheelchair accessible entrance and wheelchair accessible parking lot, making it welcoming for all mobility needs.
Services Offered
To provide maximum convenience for the local New Jersey community, the Englewood Rita's offers several service options to get your frozen treats:
- Delivery: Have your favorite Gelati, Italian Ice, or Concrete brought right to your door.
- In-store Pickup: Easily order ahead and grab your treats without waiting in line.
- Takeout: Perfect for a quick visit, simply order at the counter and take your dessert to go.
- Quick Visit Planning: The atmosphere is casual and designed for a quick, efficient stop.
- Family-Friendly Atmosphere: The shop is explicitly good for kids and welcomes large groups.
- Payment Flexibility: Accepts major forms of payment, including Credit Cards, Debit Cards, and NFC Mobile Payments for a seamless transaction.
Features / Highlights
Rita's Italian Ice & Frozen Custard stands out in the frozen dessert market by offering unique creations that combine their famous Italian Ice and Frozen Custard, creating a genuinely distinctive experience. The products are designed to deliver a specific texture and flavor profile that sets them apart from traditional ice cream or simple water ice shops. Here are the highlights of what makes Rita's special:
- Signature Gelati: This is perhaps the most popular menu item—a perfect layered blend of your favorite Italian Ice and rich Frozen Custard, offering the best of both worlds in one cup.
- Famous Italian Ice: A core product made fresh daily on location, providing a smooth, sweet, and non-dairy frozen treat in a vast array of fruit and candy-inspired flavors.
- Old-Fashioned Frozen Custard: An award-winning offering that is richer and creamier than traditional ice cream, providing a decadent base for sundaes, shakes, and other creations.
- Blendini® & Concrete Treats: For those who love mix-ins, the Blendini® is a blend of custard, ice, and your choice of toppings, while the Concrete mixes custard with delicious toppings like Reese's Peanut Butter Cups, OREO® pieces, or apple pie filling for an extra thick dessert.
- Seasonal and Limited-Time Flavors: The shop constantly rotates its massive flavor selection to keep things fresh and exciting, encouraging frequent visits to try new combinations and returning seasonal favorites.
- Small Business Commitment: The Englewood location is run as a small business, aiming to serve its local community with dedicated, personalized service and quality products.
Contact Information
For current hours, daily flavor selections, or to inquire about catering and large orders, you can easily reach the Englewood shop:
- Address: 4 W Palisade Ave, Englewood, NJ 07631, USA
- Phone: (201) 731-3219
What is Worth Choosing
When stopping by the Englewood Rita's Italian Ice & Frozen Custard, the most highly-recommended choice is undoubtedly the Gelati. This signature dessert perfectly showcases the unique combination of the business's two main treats. The contrasting textures—the smooth, icy burst of flavor from the Italian Ice meeting the velvety richness of the Frozen Custard—create a taste experience unlike any other frozen dessert you'll find locally. The Gelati often ranks as the most liked item on the menu, a testament to its widespread appeal. For those who prefer a more indulgent treat, the Reese's Peanut Butter Mudslide Concrete is a popular choice, blending vanilla custard with Reese's Peanut Butter Cups, sauce, and hot fudge for a rich, customizable dessert.
It is worth noting that while most customers report excellent experiences, praising the delicious custard and friendly service, some feedback indicates that service consistency, particularly when dealing with loyalty programs or complex orders, may vary due to the youth and training of the staff. However, the overwhelmingly positive response often highlights the quality of the treat itself and the generally warm, welcoming atmosphere. For a truly satisfying and unique frozen treat experience in New Jersey, visiting Rita's is a must to enjoy the smooth, fresh Italian Ice or the creamy Frozen Custard that has kept the brand a beloved staple for decades.
Rita's Italian Ice & Frozen Custard Details
From the business
- Small business
Service options
- Delivery
- In-store pickup
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Assistive hearing loop
Dining options
- Table service
Atmosphere
- Casual
Crowd
- Family-friendly
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free parking lot
- Free street parking
Rita's Italian Ice & Frozen Custard Photos










Rita's Italian Ice & Frozen Custard Location
Rita's Italian Ice & Frozen Custard
4 W Palisade Ave, Englewood, NJ 07631, USA
Rita's Italian Ice & Frozen Custard Reviews
flavorsmilkshakevanillamoneyswedish fishdairycupsmellsugarcone
★ 5★ 4★ 3★ 2★ 1This location is absolutely the worse. This is the second time I’ve come to this location and the workers seem to be confused, can’t make decisions and don’t bother to call someone that can answer basic questions since they can’t answer them. I went to this location and purchased an ice then realized that I have a free ice so I asked to have the free ice in addition to the ice I purchased. I showed them both on my app on my phone that I have a free ice but since they couldn’t see it in their computer which makes no sense they wouldn’t let me get it..they were both confused and unsure of what to do and instead of saying we’re not sure let us call a manager or a supervisor or someone that can figure this out they said sorry you just purchased an ice so we can’t give you a free one. The free ice is for your next purchase. It was not I’ve had it for sometime now but just forgot but I guess they couldn’t figure that out.. never again will I go to this location… I understand these are young people working there but if they don’t know what they are doing there should be someone there that does know what to do or at the very least they should have someone they can call to assist them… the management at this location is lackluster. I asked for my money back since I didn’t touch the ice, it was still on the counter, and took my money to a location that have capable people working there.
September 19 · JoyWill75My family and I had such a wonderful experience at Rita's! The custard was absolutely delicious – so creamy and wonderfully sweet. What really made the visit special, though, was the customer service; the girl who took our order was incredibly nice and friendly. Highly recommend!
May 31 · Russell BlauveltWonderful spot for custard and shaved ice. The woman is always nice, even when very busy. I drop by with my work mates and we all love the different flavors and it’s a great place to get my sugar rush. Don’t bother with the other low star review. No one has ever been anti-anything to me or my coworkers ever during our visits.Entitled, impolite people who would accuse clouds of racism because it rained on their birthday. Bless them Lord for we sometimes forget to love one another.Great Ice Cream, great tasting shaved ice and always friendly service. Thank you Rita’s for being a bright spot in my day every time I stop by. -V
May 09 · Victor “GRiMTnBm” Von DoomLove to go here with my kids. We always have Gelati with the Watermelon flavor. Their waffle cone with vanilla soft served and rainbow sprinkles is great. The staff is very nice and always take care of us in a timely manner. Good Ice Shop in Englewood.
July 12 · Antonella Silvera De MarcoExtremely Disrespectful and Anti Semetic ExperienceEarlier today, I visited Rita’s with my family to treat everyone to ices. As an Orthodox Jew wearing a kippah, I was immediately met with hostility by the woman behind the counter — an Asian woman who gave me unmistakably dirty looks the moment I walked in.When I politely asked for an item on the menu, she handed me a pre-made, stale-looking sandwich from the freezer that looked nothing like what was advertised. When I asked for a different option, she responded with a rude and dismissive remark, showing clear irritation and giving me a hard time for no reason.Her tone, body language, and general attitude were not only unprofessional — they felt blatantly antisemitic. It was deeply upsetting to be treated this way simply for being visibly Jewish. This kind of behavior is unacceptable in any business, especially one serving diverse communities.I advise other orthodox Jewish families to not visit or contribute money to this store.
May 08 · Michael Dumby
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