Samwoojung Introduce
In a city with a thriving and diverse food scene, few culinary traditions are as beloved as Korean cuisine. From the sizzling grills of Korean barbecue to the comforting warmth of a good kimchi stew, the flavors of Korea have found a dedicated following in New York. Among the many establishments, Samwoojung stands out as a destination for those seeking a taste of authentic, traditional Korean food. Located in the vibrant heart of Koreatown, this restaurant brings a legacy of flavor from Seoul to the bustling streets of Manhattan. It's a place where tradition meets a contemporary setting, offering a dining experience that is both a culinary journey and a cultural connection.
Samwoojung's reputation is built on its mastery of bulgogi, a classic Korean dish of marinated grilled beef. Unlike other Korean barbecue spots, Samwoojung serves a specific style of bulgogi that is cooked in a sweet and savory soy broth on a copper vessel at your table. This unique preparation method creates a deeply flavorful dish that has been the restaurant's signature since its inception in Seoul in 1963. It's this dedication to a time-honored recipe that sets it apart and makes it a must-try for any food enthusiast.
Beyond its famous bulgogi, Samwoojung's menu is a curated selection of some of Korea's most beloved dishes. From the crispy Pajeon (scallion pancake) with seafood to the spicy stir-fried octopus, each item is prepared with care and attention to flavor. The restaurant also offers a variety of cold noodles, savory soups like the Tripe Soup, and other specialty dishes that highlight different facets of Korean cuisine. The generous banchan (side dishes) are another highlight, with a piece of fried fish often included, which is a rare and welcome treat for diners.
The atmosphere at Samwoojung is designed to be casual, cozy, and trendy, making it a great spot for both a quick meal and a leisurely dinner. The restaurant's popularity means it can get very busy, especially during peak hours. However, the energy of the crowd and the sound of lively conversations contribute to a vibrant dining experience. The staff are known for being friendly and attentive, offering a warm welcome to both locals and tourists.
This article is your comprehensive guide to Samwoojung, providing a detailed look at its location, services, menu highlights, and what makes it a choice worth making in a city with no shortage of dining options. All information is based on publicly available data and is presented from the perspective of a New Yorker who is always looking for the next great culinary experience. We'll explore why this Korean restaurant, with its rich history and authentic flavors, is a standout in the bustling landscape of Manhattan's Koreatown.
While some reviews have noted challenges with certain dishes or portion sizes, others praise the restaurant's solid food, friendly staff, and the authenticity of its flavors. The generosity of the banchan, including the piece of fish, is a small detail that speaks to the restaurant’s commitment to a generous and authentic dining experience. The fast service is another notable highlight, especially for those looking for a quick and satisfying meal during their lunch break.
Samwoojung is located at 138 W 32nd St, New York, NY 10001, placing it in the very heart of Koreatown. This prime location makes it incredibly accessible from various parts of the city. The restaurant is just a short walk from major transit hubs, including Penn Station and Herald Square, which are served by numerous subway lines (A, C, E, 1, 2, 3, B, D, F, M, N, Q, R, W) and the PATH train.
For those driving, there is paid street parking available in the vicinity. The restaurant is also designed to be highly accessible, with a wheelchair-accessible entrance, parking lot, restroom, and seating, ensuring that all guests can enjoy their dining experience comfortably.
Samwoojung offers a variety of services to enhance the dining experience for its customers.
Dine-in: The restaurant provides a comfortable and inviting setting for dine-in guests, with table service and a casual, cozy atmosphere. This is the best way to experience their signature dishes, especially the bulgogi, which is prepared at the table.
Reservations: Given its popularity and the often busy atmosphere, it is recommended that guests make a reservation for dinner. The restaurant accepts reservations, which helps in planning your visit and ensuring you get a table.
Catering: The restaurant offers catering services, allowing you to bring the delicious flavors of Samwoojung to your events and gatherings.
Drink Offerings: A full selection of drinks is available, including alcohol, beer, cocktails, and wine. Unique housemade rice wines, like the Housemade Crispy Rice Wine and Housemade Soy-Milk Rice Wine, are also on the menu, providing a perfect complement to the food.
Samwoojung stands out from the competition due to several key features that enhance the customer experience.
Authentic Bulgogi: The restaurant is known for its signature Seoul-style bulgogi, cooked in a sweet and peppery soy broth at your table. This unique preparation method is a major highlight and a departure from the typical grilled Korean barbecue.
Culinary Variety: The menu offers a wide variety of dishes, including specialty items like Pajeon and fresh seafood, as well as comforting classics like Kimchi Cold Noodles. It also provides vegetarian and vegan options, ensuring there's something for everyone.
Fast and Efficient Service: Despite its popularity and bustling atmosphere, the restaurant is known for its fast service, making it a great choice for both a relaxed dinner and a quick lunch break.
Family-Friendly Amenities: The presence of high chairs makes it a welcoming destination for families dining with children, adding to its appeal for a wider audience.
For more information or to make a reservation, you can contact Samwoojung using the following information:
Address: 138 W 32nd St, New York, NY 10001
Phone: (212) 517-1963
Samwoojung is a fantastic choice for anyone in New York looking for a high-quality Korean dining experience. What makes it particularly worth choosing is its dedication to authenticity and its unique take on classic dishes, especially the bulgogi. The restaurant provides a warm and inviting atmosphere, making it perfect for groups and a memorable experience for tourists and locals alike. The wide-ranging menu, which includes everything from traditional soups and noodles to innovative side dishes, ensures that every visit is a chance to discover something new.
While the prices might be considered high by some, the quality of the ingredients and the authenticity of the flavors justify the cost for many. The fast service and the option for reservations further enhance the convenience, making it a reliable choice for lunch or dinner. For a taste of Seoul's culinary legacy right here in New York, Samwoojung stands out as a premier destination for anyone seeking genuine, comforting, and delicious Korean food.
Samwoojung Menu
일품요리 Speciality
- Kimchi Mandoo $15.00
Beef bone broth, kimchi, tofu, vegetables, pork
- Pajeon $25.00
Crispy Korean scallion pancake with octopus, assorted seafood
- Shrimp $29.00
Soy sauce-marinated raw shirmp (10pcs) served with raw egg fermented kimchi rice
- Bossam $31.00
Slow-cooked pork belly with housemade kimchi, seafood ssamjang & cabbage. * included 1 rice and side dishes
- Crab $31.00
Soy sauce marinated crab with seaweed bibimbap. * included 1 rice and side dishes
- Barley Croaker $26.00
Steamed dried barley croaker with mountain vegetables.
- Octopus $29.00
Spicy stir-fried octopus with assorted vegetables and sweet potato twiguim. * included 1 rice and side dishes
쿡앳홈 Cook At Home
- Seoul Bulgogi (400g) $41.00
The signature dish at Samwoojung is Seoul Bulgogi. It consists of well-marinated beef bulgogi, glass noodles, mushrooms, spinach, rice cakes, and their secret broth. *Cooking Instructions: 1.Prepare a pot with a depth of 5 cm. 2.Layer the bulgogi, glass noodles, and vegetables in the pot, then pour in half of the secret broth. 3.Cook on high heat, stirring well to combine. Be careful not to let the ingredients stick to the pot. 4. Once the bulgogi is mostly cooked, add the remaining broth and let it simmer for 5 more minutes.
- Seoul Bulgogi (650g) $61.00
The signature dish at Samwoojung is Seoul Bulgogi. It consists of well-marinated beef bulgogi, glass noodles, mushrooms, spinach, rice cakes, and their secret broth. *Cooking Instructions: 1.Prepare a pot with a depth of 5 cm. 2.Layer the bulgogi, glass noodles, and vegetables in the pot, then pour in half of the secret broth. 3.Cook on high heat, stirring well to combine. Be careful not to let the ingredients stick to the pot. 4. Once the bulgogi is mostly cooked, add the remaining broth and let it simmer for 5 more minutes.
식사류 Rice And Noodles
- Grilled Bulgogi (250g) $20.00
Lightly marinated bulgogi grilled over high heat. Served with Korean mustard sauce salad
- Spicy Pork $19.00
- Kkakdugi Fried Rice $15.00
Stir-fried rice with spicy radish kimchi, pork
- Bulgogi Balls $19.00
Marinated house soy sauce beef and pork wan ja, mushroom, egg
- Cold Perilla Noodle And Bulgogi $29.00
- A Korean cold buckwheat noodle dish served in a flavorful and refreshing brisket-based broth - Lightly marinated bulgogi grilled over high heat
- Kimchi Cold Noodle And LA Galbi $31.00
Thin wheat noodles in cold dongchimi and beef broth, served with radish kimchi, napa cabbage kimchi and beef brisket and Lightly spicy soy sauce-braised LA short ribs with assorted vegetables and flat glass noodles
- Mushroom RIce $18.00
Pressure cooked rice with 5 kinds of mushrooms
- Kimchi Cold Noodle And Bulgogi $29.00
- Cold Perilla Noodle And LA Galbi $31.00
- Chilled buckwheat noodles tossed with blanched bracken (gosari) and a nutty perilla seed sauce and - Lightly spicy soy sauce-braised LA short ribs with assorted vegetables and flat glass noodles
- Barley Croaker And Green Tea Rice $22.00
Steamed dried barley croaker with Icy Green tea Rice
- Bibimbap $19.00
5 Kinds of seasoned vegetables, served with a spicy-sweet gochujang (Korean red pepper paste) sauce
- Cold Kimchi Noodles $16.00
Radish kimchi, napa cabbage kimchi, dongchimi broth, beef broth, thin wheat noodles with brisket
- Cold Perilla Noodles $18.00
Chilled buckwheat noodles tossed with blanched bracken (gosari) and a nutty perilla seed sauce
딜리버리 Drink
- Icy Cinnamon Punch $8.00
Korean Traditional cold soft drink, made by cinnamon, ginger, dried persimmon. 12oz
- Housemade Yuzu Rice Wine $11.00
Yuzu based non-filtered rice wine with rice milk. *contains alcohol* 12oz
- Housemade Crispy Rice Wine $13.00
Non-filtered rice wine with nurungji (crispy rice), honey. *Contains alcohol* 12oz
- Icy Rice Punch $8.00
Korean Traditional cold soft drink, made by rice, ginger, milled malt barley. 12oz
- Housemade Soy-Milk Rice Wine $13.00
Soy-milk based rice wine with seoritae (Korean black bean), honey. *contains alcohol* 12oz
탕류 Soup
- Tripe Soup $23.00
Spicy Beef broth with brisket, tripe, tendon, tongue, cabbage, bean sprout, sweet potato noodles * included 1 rice and side dishes
- Samwoojung Bulgogi For 1 $19.00
Bamboo shoot soy sauce Marinated beef w/ glass noodle, rice cake, cabbage, mushrooms * included 1 rice and side dishes
디저트 Dessert
- Red Bean $10.00
Red bean & soy milk ice cream
- Icy Persimmon $7.00
Icy half-dried persimmon served with Korean honey, ricotta cheese
고기류 Meats
- Grilled Bulgogi (450g) $41.00
Lightly marinated bulgogi grilled over high heat, served with “yeon-gyeo-ja” (Korean mustard) salad.
- Bulgogi (S) $41.00
Since 1963, Samwoojung signature bulgogi cooked with glass noodles, rice cake, assorted vegetables. *The bulgolgi is served with three daily side dishes, fried fish, and a rice.
- Grilled Bulgogi (700g) $60.00
Lightly marinated bulgogi grilled over high heat, served with “yeon-gyeo-ja” (Korean mustard) salad
- Bulgogi (M) $61.00
Since 1963, Samwoojung signature bulgogi cooked with glass noodles, rice cake, assorted vegetables. *The bulgolgi is served with three daily side dishes, fried fish, and a rice.
- LA Galbi $53.00
Lightly spicy soy sauce-braised LA short ribs with assorted vegetables and flat glass noodles. * comes with rice
- Bulgogi (L) $81.00
Since 1963, Samwoojung signature bulgogi cooked with glass noodles, rice cake, assorted vegetables. *The bulgolgi is served with three daily side dishes, fried fish, and a rice.
사이드 Side
- Samwoojung Kimchi $12.00
Fresh Cabbage Kimchi (배추 겉절이 – baechu geotjeori) is often made with smaller napa cabbages for their tender leaves and natural sweetness. It is prepared slightly differently than regular Cabbage Kimchi, and eaten right away instead of waiting for the dish to ferment. My hubby loves to eat this side dish (반찬 – banchan) because of the roasted nuttiness of the sesame oil juxtaposed with the freshness of the cabbage; it creates wonderful layers of texture and flavor.
- Rice $2.00
White Rice. 8oz
Samwoojung Details
Service options
- Dine-in
- Delivery
- Takeout
Highlights
- Fast service
Popular for
- Lunch
- Dinner
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Alcohol
- Beer
- Cocktails
- Comfort food
- Healthy options
- Late-night food
- Small plates
- Vegan options
- Vegetarian options
- Wine
Dining options
- Brunch
- Lunch
- Dinner
- Catering
- Dessert
- Seating
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Groups
- Locals
- Tourists
Planning
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Children
- High chairs
Parking
- Paid street parking
- Parking
Samwoojung Photos










Samwoojung Location
Samwoojung Reviews
bulgogimarinated crabcold noodlescold kimchi noodlesshrimp pancakessignaturespicy octopussoy marinatedtripe soupkimchi dumplings
★ 5★ 4★ 3★ 2★ 1This place was a bit disappointing. While there were a couple of notable dishes including the seafood pancake, stir fried octopus, and icy persimmon, we were not impressed by their galbijjim, naengmyun, and signature beef bulgogi. Traditional galbijjim uses short rib chunks that are braised to allow the flavor to develop and meat to be tenderized over time. Samwoojung's uses LA galbi cut, which is much too thin to be braised, leading the meat to be overcooked and tough. In addition, their naengmyun was not good- bland, the noodles were not al dente, and not cold enough either. The bulgogi was overcooked as well.The portion sizes are alsoTINY for the high price point. For example, the seafood pancake is the size of a personal size pan pizza!The atmosphere here was also deafening. I could not even hear my dining companion, who was sitting only a foot away.We won't be back. At this price point, there are many better options in Ktown.
July 06 · Nicolevery solid food, flavors that hit right. good banchan, including, very generously, a piece of fish! :)staff were v nice. offered to give me rice tea as a to-go customer when I only asked for waterlots of indoor space and stoves at tables to keep food warm. good for groups as many orders are meant to be shared. can get very busy during rush hours so rez recommended
July 01 · Jammy JamsI gorged myself on raw marinated crab here- probably a little too much because it was so good! My other favorites were the seafood pancake, sweet corn dessert, and white grape soju. Great place to go if you're booking for a large party! We were 25.
June 06 · Kathy NguyenMy daughter and I have eaten here 4 times and loved the food and our experience each time. I subsequently have visited Seoul (2 months ago) and found Samwoojung to compare quite favorably to the restaurants at which we ate there. This restaurant is very authentic and the food is delicious. The service adds to the wonderful experience, and I’m not gonna lie, I feel like I’m in a k-drama when I eat at Samwoojung—extra plus LOL. This is my favorite restaurant in K-town and I don’t find it too expensive compared to restaurants in NYC or for the quality of food we received. Enjoy a little bit of Seoul at Samwoojung!
August 03 · Christine Millercozy delish Korean food with reasonably price tag. The bulgogi is on the sweeter side but the potato glass noodle is deliciousThis is closer to Penn station so further away from heart of Ktown. Recommend a reservation as it can get quite busy. The seating feels a bit crowded and tables are too close to each other
August 28 · Shuanger
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