Secret Coffee Introduce
Introduction / Overview
For those in the know, Secret Coffee is much more than just a name; it's a destination. Tucked away inside the Broadway mall in Brooklyn, this charming coffee shop lives up to its name, offering a hidden sanctuary for coffee lovers and a moment of tranquility in a bustling city. What sets Secret Coffee apart is its dedication to quality and its passion for the craft. The shop specializes in premium, single-origin whole bean coffee from around the world, providing a unique and elevated coffee experience that goes beyond your typical brew. The atmosphere is casual, cozy, and trendy, making it an ideal spot for solo dining, a quick breakfast, or a relaxed meeting. It's a place where you can not only get a delicious cup of coffee but also learn about its origins from a knowledgeable and friendly staff. For New Yorkers in search of a quiet, inspiring space and a truly exceptional cup of coffee, Secret Coffee is a must-visit hidden gem.
Location and Accessibility
As its name suggests, Secret Coffee is a discovery waiting to happen. It is located at 687 Broadway, Unit 12, in Brooklyn, NY 11206. While the address is straightforward, finding the shop requires entering the Broadway mall, which is a part of the adventure. This unique location adds to its "hidden gem" status and makes the find that much more rewarding. The neighborhood is well-served by public transportation, with the J, M, and Z trains at the Flushing Avenue station being a short walk away. This makes it easily accessible from various parts of Brooklyn and Manhattan. The coffee shop is committed to accessibility, with a wheelchair-accessible entrance, ensuring that all customers can navigate the space comfortably. Once inside, the cozy atmosphere invites you to take a break from the outside world and enjoy your drink in peace. Its location makes it a great spot to grab a coffee before starting your day, or to take a break from shopping or exploring the neighborhood.
Services Offered
- Dine-in: Enjoy your coffee and the cozy atmosphere by taking a seat at one of the tables.
- Takeout: For a quick and convenient option, you can order your coffee and grab it to go.
- Premium Whole Bean Coffee: The shop sells premium, whole bean coffee from around the world, allowing you to brew their delicious roasts at home.
- Merchandise: In addition to coffee, the shop offers a selection of other merchandise, including books.
- Payment options: The coffee shop accepts credit cards, debit cards, and NFC mobile payments, making for a quick and easy transaction.
Features / Highlights
- Great Coffee: This is the primary highlight of Secret Coffee. Customers consistently rave about the quality, flavor, and unique taste of the coffee. One review noted that the coffee was "so well balanced, smooth, and different than your typical brew from other coffee places."
- Knowledgeable and Friendly Staff: The staff's expertise is a key part of the experience. One customer mentioned that the barista was "so nice" and explained the origin of the roast, which adds a personal and educational touch to the visit.
- Excellent Tea Selection: Beyond coffee, Secret Coffee has a standout tea selection, including unique options like Cardamom Pu'er Milk Tea, Hibiscus Limeade, and Matcha. This makes it a great destination for tea lovers as well.
- Unique Atmosphere: The cozy, casual, and trendy vibe makes the shop a comfortable place to hang out. The fact that it's located inside a mall gives it a sense of being a secret retreat.
- Specialty Drinks: The menu offers a variety of well-crafted coffee and tea drinks, including Lattes, Cappuccinos, and a Cold Brew, with options for extras like Oat Milk, Rose, and Cardamom to customize your drink.
- Community-Oriented Vibe: The presence of a sci-fi book club mentioned by a customer suggests a community-oriented space where people can connect over shared interests.
- Delicious Single-Origin Roasts: The menu highlights specific single-origin coffees with details about their origin and brewing temperature, such as the Bryan Alvear from Colombia, which showcases the shop's commitment to sourcing high-quality beans.
Contact Information
Address: 687 Broadway Unit 12, Brooklyn, NY 11206, USA
What is worth choosing
For New Yorkers who value a high-quality coffee experience, Secret Coffee is a destination that truly stands out. The primary reason to choose this spot is its unwavering commitment to providing exceptional, premium coffee. Unlike many large chain coffee shops, Secret Coffee focuses on the artistry of brewing, from sourcing single-origin beans to ensuring each cup is perfectly balanced and flavorful. The personal touch from the staff, who are eager to share information about the coffee's origin, elevates a simple transaction into an educational and memorable experience. The fact that they sell whole bean coffee is a major plus for those who want to recreate the experience at home. The shop's fantastic tea selection is another reason to visit, offering great options for non-coffee drinkers. The cozy, trendy, and slightly secluded atmosphere makes it a perfect spot to escape the noise of the city, whether you're looking for a quiet place to work, read, or simply enjoy your drink. The shop's unique location inside a mall adds an element of discovery that makes every visit feel special. For a truly great cup of coffee and a moment of peace, Secret Coffee is a hidden gem that is well worth seeking out in Brooklyn.
Secret Coffee Food & drink
Coffee
- Espresso $3.00
- Drip $3.00
- Latte $5.50
- Cappucino $4.50
- Americano $3.00
- Cortado $3.50
- Macchiato $3.50
- Mocha $5.50
- Cold Brew $5.00
Tea
- Cardamom Pu'er Milk Tea $7.00
- Maté $4.00
- Hibiscus Limeade $4.50
- Puer $6.00
- Schisandra $4.00
- Matcha $5.50
Extras
- Oat Milk $5.00
- Rose $5.00
- Cardamom $5.00
- Coffee Blossom Honey $1.00
- Panela $5.00
- Caramel $1.00
Single Cups
- Saison Tropicale, Bolivia: 94 Celsius $8.00
- Bryan Alvear, Colombia: 94 Celsius $7.50
- Ndaroini Peaberry, Kenya: Gracenote $7.50
Secret Coffee Details
Service options
- Takeout
- Dine-in
- Delivery
Highlights
- Great coffee
- Great tea selection
Popular for
- Breakfast
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
- Quick bite
- Small plates
Dining options
- Breakfast
- Dessert
- Table service
Atmosphere
- Casual
- Cozy
- Trendy
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Secret Coffee Photos










Secret Coffee Location
Secret Coffee Reviews
baristagemespressocold brewlattebeansmallroastsalethird-wave coffee
★ 5★ 4★ 3★ 2★ 1The coffee is so good here. They actually sell premium roast whole bean coffee beans from around the world. They also have other merchandise available for sale. They are located inside the Broadway mall in Brooklyn. So you have to go through this “mall” toFind it, hence the name, Secret Coffee. I ordered an iced vanilla latte, the woman was so nice, she explained everything to me including where my roast came from. I think somewhere in Ecuador, not sure but the taste was so well balanced, smooth, and different than your typical brew from other coffee places. Definitely worth the experience. Would recommend.
July 29 · R MThis is such a cute shop! We had matcha lattes and hung out, great books for sale, and we were intrigued by the sci-fi book club! If you get a matcha latte, try it with coconut milk, so good 💚
August 07 · Emily LindersI visited SC for the first time today and was super impressed. Ricardo makes an excellent cappuccino and serves it up alongside his very dope chill, amenable vibe. They take their coffee seriously here but not themselves, perfect combo
July 11 · VictoriaSecret Coffee(Seriously a secret.)Tucked away in one of the most unlikely places you’d expect to find a third-wave coffee shop—just off busy Broadway near Flushing—is what might be one of the best little spots in Brooklyn. Run by an expert barista and a sharp, capable staff, the shop offers an impressive lineup of single-origin, craft-roasted beans from around the world. Every visit leaves me a little more impressed.So next time you’re in the Bushwick/East Williamsburg/Bed-Stuy zone, make your way to 687 Broadway. Wander through a tiny, cluttered indoor mini-mall that looks like it hasn’t changed since 1995, find the low-key little shop tucked in the middle of it, and treat yourself to what might just be your new favorite cup of joe.
July 19 · AtmaI won't lie I did get lost trying to find this place but the space is cute! Definitely more of a take out place but the service was good. I wasn't a huge fan of the coffee, I don't think the barista put enough syrup.
June 11 · lilith
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