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SUGARFISH by sushi nozawa ico

SUGARFISH by sushi nozawa
- 157 Wythe Ave, Brooklyn, NY 11249

Sushi restaurant ★4.0 (92)·$50–100

157 Wythe Ave, Brooklyn, NY 11249, USA

4.0
The worst sushi ever. I got sushi Togo no rolls, the sushi didn’t hold up, rice falling apart and you can’t hold it or dip it. It’s a mess to eat, what is even worse there were two fish scales in one piece of sushi. I feel like the fish were no handled well. $80 for this it’s ridiculous.Plus, the host was kinda rude while we wait for the pickup in the bench area. - Rosie Wu
SUGARFISH by sushi nozawa Overview Intro Food & drink Detail Photos Location Reviews
$50–100 per person Reported by 92 people$30–50$50–100$100+

SUGARFISH by sushi nozawa Introduce

Introduction / Overview

SUGARFISH by sushi nozawa

is a distinctive and highly popular

Sushi restaurant

that has brought a touch of West Coast sushi stardom to the bustling streets of Williamsburg, Brooklyn. Unlike many traditional omakase experiences, SUGARFISH is designed to make high-quality, authentic Japanese sushi accessible and straightforward. The concept is rooted in the philosophy of the revered sushi chef, Kazunori Nozawa, whose decades of experience in the traditional Edomae style guide the entire menu and dining approach.

The restaurant's signature is its commitment to simplicity and quality, embodied by the famous mantra:

“Don't Think. Just Eat.”

This encourages diners to trust the chef's curated selection, which is presented primarily through the fixed-price "Trust Me" menus—a format akin to an entry-level omakase. These menus, such as the

Trust Me Lite

, the standard

Trust Me

, and the more extensive

The Nozawa Trust Me

, offer a progression of dishes, including

Edamame

, a sashimi course (like

Tuna Sashimi

), various pieces of nigiri, and their exceptionally popular hand rolls, such as the

Toro Hand Roll

and

Blue and Dungeness Crab Hand Roll

.

What sets SUGARFISH apart, and is a major topic of conversation among New York sushi aficionados, is their unique preparation of the sushi rice. Unlike the cool rice at most sushi establishments, SUGARFISH's rice is served

warm

and

loosely packed

, creating a signature melt-in-your-mouth sensation when combined with the cool fish. This deliberate technique can make the sushi slightly more delicate to handle (many customers choose to eat it by hand), but devotees insist the combination of temperature and the lightly vinegared flavor is the secret to a sublime bite. The atmosphere is generally

Casual

,

Cozy

, and

Trendy

, making it a great option for

Lunch

,

Dinner

, and especially

Solo dining

when quality is a priority.

Location and Accessibility

The Brooklyn outpost of

SUGARFISH by sushi nozawa

is strategically located in the prime Williamsburg neighborhood at

157 Wythe Ave, Brooklyn, NY 11249, USA

. This area is a hub of culture, dining, and activity, making the restaurant easily accessible to both Brooklyn residents and those crossing from Manhattan.

For local New York patrons, the location is conveniently close to major transportation arteries. It is a manageable walk from the

Bedford Avenue L train

station, a main subway line connecting to Manhattan. The surrounding neighborhood is highly walkable and vibrant. Given the restaurant’s popularity, the no-reservations policy means a wait is common, so planning for a queue is advised, especially during peak dining hours. However, the efficient model and

Fast service

once seated often make the wait worthwhile for dedicated patrons.

In terms of physical access, the restaurant maintains a high standard of inclusivity, offering a

Wheelchair accessible entrance

,

Wheelchair accessible restroom

, and

Wheelchair accessible seating

. While the provided information does not specify dedicated parking, the location on Wythe Avenue is in an urban area where nearby street parking or paid lots may be available, though public transit is often the most stress-free option for locals.

Services Offered

SUGARFISH by sushi nozawa

focuses on a streamlined, high-quality experience, offering several key services:

  • Dining Formats: Provides

    Dine-in

    ,

    Takeout

    , and both standard

    Delivery

    and

    No-contact delivery

    options, catering to both on-site diners and those preferring to eat at home (with specialized "To-Go Trust Me" menus).
  • Table Service: Offers full

    Table service

    for

    Lunch

    and

    Dinner

    in a

    Casual

    and

    Cozy

    dining environment.
  • Omakase-Style Menu: Features the signature fixed-price "Trust Me" menus (

    Trust Me Lite

    ,

    Trust Me

    ,

    The Nozawa Trust Me

    ) which guide the diner through a curated selection of their best offerings.
  • A La Carte Options: A focused selection of

    Nigiri Sushi

    (e.g.,

    Tuna

    ,

    Salmon

    ,

    Unagi

    ),

    Sashimi

    (e.g.,

    Tuna and Chutoro Sashimi

    ), and

    Hand Rolls & Cut Rolls

    (e.g.,

    Toro

    ,

    Lobster

    ) is also available for individual ordering.
  • Beverage Selection: Provides a carefully curated list of beverages, including

    Alcohol

    ,

    Beer

    (like

    Sapporo

    ),

    Wine

    (including

    Chardonnay

    and

    Sauvignon Blanc

    ), and various types of

    Sake

    (e.g.,

    SUGARFISH Hakkaisan

    ).
  • Payment Flexibility: Accepts modern payment methods, including

    Credit cards

    and

    Debit cards

    .

Features / Highlights

The distinguishing elements that make

SUGARFISH by sushi nozawa

a standout choice in the competitive New York sushi landscape:

  • The Signature Warm Rice: This is the restaurant’s most defining feature. The

    Warm

    , loosely-packed, and perfectly seasoned rice is a hallmark of the Nozawa style, creating a unique texture and temperature contrast with the cool fish that many find to be addictively delicious.
  • The "Trust Me" Experience: The simplified, omakase-like menus eliminate decision fatigue and consistently deliver a sequence of the restaurant’s highest-quality items, reflecting the chef's expertise and focus on consistency.
  • Emphasis on Quality and Simplicity: The restaurant strictly adheres to traditional sushi, purposely excluding elaborate, non-traditional rolls (like California rolls or spicy tuna), allowing the inherent quality of the fish and rice to shine. Limited availability items like

    Otoro

    and

    Uni

    speak to their focus on premium sourcing.
  • Exceptional Hand Rolls: The hand rolls, particularly the

    Toro Hand Roll

    and

    Blue and Dungeness Crab Hand Roll

    , are highly celebrated, often cited for their fresh seaweed and generous filling.
  • High Consistency and Value: Known for maintaining a consistent standard of fish quality across all their offerings and providing what many consider to be excellent value for money in the mid-to-high-tier sushi category in NYC.
  • Dedicated Customer Programs: The existence of a

    birthday reward program

    and the surprising generosity of the complimentary meal offered to loyal patrons highlight a unique commitment to customer appreciation.

Contact Information

For information on location, pickup, and other inquiries:

Address: 157 Wythe Ave, Brooklyn, NY 11249, USA

Phone: (929) 489-0301

What is Worth Choosing

For New York diners seeking a consistently high-quality and distinctive

sushi restaurant

experience without the high cost and formality of a top-tier omakase,

SUGARFISH by sushi nozawa

is an excellent choice. It is worth choosing for several compelling reasons, starting with its unique and delicious signature: the

warm, loosely-packed rice

. This is a fundamental element that truly differentiates it from nearly every other sushi spot in the city and is the reason many customers keep coming back.

The curated

Trust Me

menus are perfect for those who want to skip the decision-making and simply enjoy a perfectly portioned and sequenced meal of their best offerings, featuring outstanding fish selections like

Chutoro Sushi

and

Japanese Yellowtail*

. This focused approach ensures

Fast service

and quality control, making it a reliable option for a satisfying

Lunch

or a pre-planned

Dinner

.

While the unique preparation—specifically the delicate rice consistency—may be an acquired taste for some (as the review notes about the rice falling apart), it is a central part of the authentic Nozawa style. Ultimately, if you prioritize high-quality, traditionally prepared fish, excellent hand rolls, and a memorable rice component in a

Casual

yet

Trendy

Williamsburg setting,

SUGARFISH

is a must-try destination that delivers exceptional value for a premium product.

SUGARFISH by sushi nozawa Food & drink

  • Trust Me

  • Edamame
  • Tuna Sashimi

    ponzu and chives

  • Albacore Sushi (2-Pc)

    ponzu and chives

  • Salmon Sushi (2-Pc)

    toasted sesame

  • Toro Hand Roll
  • Japanese Yellowtail* Sushi (1-Pc)

    lemon

  • Sea Bass Sushi* (1-Pc)

    yuzu ponzu

  • Blue and Dungeness Crab Hand Roll
  • The Nozawa Trust Me

  • Edamame
  • Tuna Sashimi

    ponzu and chives

  • Albacore Sushi (2-Pc)

    ponzu and chives

  • Salmon Sushi (2-Pc)

    toasted sesame

  • Toro Hand Roll
  • Japanese Yellowtail* Sushi (2-Pc)

    lemon

  • Chutoro Sushi (2-Pc)
  • New Zealand Sea Bream* Sushi (1-Pc)

    citrus salt

  • Sea Bass Sushi (1-Pc)

    yuzu ponzu

  • Blue and Dungeness Crab Hand Roll
  • Trust Me Lite

  • Edamame
  • Tuna Sashimi

    ponzu and chives

  • Albacore Sushi (1-Pc)

    ponzu and chives

  • Salmon Sushi (1-Pc)

    toasted sesame

  • Nozawa-style Shrimp Sushi (1-Pc)

    toasted sesame

  • Toro Hand Roll
  • Don't Think. Just Eat

  • Don't Think. Just Eat

    The menu most similar to what Nozawa served his regulars at Studio City's Sushi Nozawa. Typically includes a sashimi course, seven orders of nigiri, and two hand rolls

  • Sashimi + Edamame

    For other sashimi available today, please see our limited availability card

  • Edamame
  • Ankimo Sashimi

    yuzu miso and chives

  • Salmon Sashimi

    sanbaizu and toasted sesame

  • Tuna Sashimi

    ponzu and chives

  • Tuna and Chutoro Sashimi

    ponzu and chives

  • Nigiri Sushi

    2 pieces per order. For other nigiri available today, please see our limited availability card

  • Albacore

    ponzu and chives

  • Albacore Belly

    ponzu and chives

  • Bay Scallops

    masago, gunkan maki style

  • Hokkaido Scallops

    yuzu ponzu

  • Japanese Yellowtail*

    lemon

  • Kampachi*

    citrus salt

  • New Zealand Sea Bream*

    citrus salt

  • New Zealand Sea Bream*

    yubiki style, shiso

  • Nozawa-style Shrimp

    toasted sesame

  • Salmon

    toasted sesame

  • Salmon Eggs

    gunkan maki style

  • Salmon Kombu

    toasted sesame

  • Sea Bass

    yuzu ponzu

  • Sweet Shrimp

    lemon and yuzu kosho

  • Tuna
  • Unagi

    eel sauce and toasted seasame

  • Hand Rolls & Cut Rolls

  • Cucumber

    toasted sesame

  • Bay Scallops

    masago

  • Salmon

    toasted sesame

  • Toro
  • Japanese Yellowtail*

    chives

  • Blue and Dungeness Crab
  • Lobster
  • Split Cut Roll

    4-pc. each, no Lobster

  • Split Cut Roll with Lobster
  • Sake

  • SUGARFISH Hakkaisan - Dry Sake
  • Nigori - Unfiltered Sake
  • Hakkaisan - Premium Dry Sake
  • Nozawa Bar - Premium Sake
  • Wine

  • Brassfield - Sauvignon Blanc
  • The Calling - Chardonnay
  • Hanzell Sebella - Chardonnay
  • Beer

  • Sapporo (Light or Premium)
  • Sapporo Reserve
  • Tea + Water + Soda

  • Hot Green Tea
  • Iced Green Tea
  • Coke, Diet Coke, Sprite
  • Sustainable Bottled Sparkling Water
  • Trust Me

  • Edamame
  • Tuna Sashimi

    ponzu and chives

  • Albacore Sushi (2-Pc)

    ponzu and chives

  • Salmon Sushi (2-Pc)

    toasted sesame

  • Toro Hand Roll
  • Japanese Yellowtail* Sushi (2-Pc)

    lemon

  • New Zealand Sea Bream* Sushi (1-Pc)

    citrus salt

  • Sea Bass Sushi (1-Pc)

    yuzu ponzu

  • Blue and Dungeness Crab Hand Roll
  • The Nozawa Trust Me

  • Edamame
  • Tuna Sashimi

    ponzu and chives

  • Albacore Sushi (2-Pc)

    ponzu and chives

  • Salmon Sushi (2-Pc)

    toasted sesame

  • New Zealand Sea Bream* Sushi (2-Pc)

    citrus salt

  • Toro Hand Roll
  • Japanese Yellowtail* Sushi (2-Pc)

    lemon

  • Bluefin Otoro Sushi (2-Pc)
  • Sea Bass Sushi (2-Pc)

    yuzu ponzu

  • Blue and Dungeness Crab Hand Roll
  • Trust Me Lite

  • Edamame
  • Tuna Sashimi

    ponzu and chives

  • Albacore Sushi (1-Pc)

    ponzu and chives

  • Salmon Sushi (1-Pc)

    toasted sesame

  • Japanese Yellowtail* Sushi (1-Pc)

    lemon

  • Nozawa-Style Shrimp Sushi (1-Pc)

    toasted sesame

  • Toro Hand Roll
  • Don't Think. Just Eat

  • Don't Think. Just Eat

    The menu most similar to what Nozawa served his regulars at Studio City's Sushi Nozawa. Typically includes a sashimi course, seven orders of nigiri, and two hand rolls

  • Sashimi + Edamame

    For other sashimi available today, please see our limited availability card

  • Edamame
  • Ankimo Sashimi

    yuzu miso and chives

  • Salmon Sashimi

    sanbaizu and toasted sesame

  • Tuna Sashimi

    ponzu and chives

  • Tuna and Chutoro Sashimi

    ponzu and chives

  • Nigiri Sushi

    2 pieces per order. For other nigiri available today, please see our limited availability card

  • Albacore

    ponzu and chives

  • Albacore Belly

    ponzu and chives

  • Bay Scallops

    masago, gunkan maki style

  • Hokkaido Sea Scallops

    yuzu ponzu

  • Japanese Yellowtail*

    lemon

  • Kampachi*

    citrus salt

  • New Zealand Sea Bream*

    citrus salt

  • New Zealand Sea Bream*

    yubiki style, shiso

  • Nozawa-Style Shrimp

    toasted sesame

  • Salmon

    toasted sesame

  • Salmon Eggs

    gunkan maki style

  • Salmon Kombu

    toasted sesame

  • Sea Bass

    yuzu ponzu

  • Sweet Shrimp

    lemon and yuzu kosho

  • Tuna
  • Unagi

    eel sauce and toasted seasame

  • Hand Rolls & Cut Rolls

  • Cucumber

    toasted sesame

  • Bay Scallops

    masago

  • Salmon

    toasted sesame

  • Toro
  • Japanese Yellowtail*

    chives

  • Blue and Dungeness Crab
  • Lobster
  • Split Cut Roll

    4-pc. each, no Lobster

  • Split Cut Roll with Lobster
  • Sake

  • SUGARFISH Hakkaisan - Dry Sake
  • Nigori - Unfiltered Sake
  • Hakkaisan - Premium Dry Sake
  • Nozawa Bar - Premium Sake
  • Wine

  • Brassfield - Sauvignon Blanc
  • The Calling - Chardonnay
  • Hanzell Sebella - Chardonnay
  • Beer

  • Sapporo (Light or Premium)
  • Sapporo Reserve
  • Tea + Water + Soda

  • Hot Green Tea
  • Iced Green Tea
  • Coke, Diet Coke, Sprite
  • Sustainable Bottled Sparkling Water
  • To-Go Trust Me

  • Edamame
  • Tuna Sashimi

    ponzu and chives

  • Albacore Sushi (2-Pieces)

    ponzu and chives

  • Salmon Sushi (2-Pieces)

    toasted sesame

  • Japanese Yellowtail* Sushi (2-Pieces)

    lemon

  • New Zealand Sea Bream** Sushi (2-Pieces)

    citrus salt

  • Fish Cut Roll (4-Pieces)
  • Blue and Dungeness Crab Cut Roll (4-Pieces)
  • To-Go Nozawa Trust Me

  • Edamame
  • Tuna Sashimi

    ponzu and chives

  • Albacore Sushi (2-Pieces)

    ponzu and chives

  • Salmon Sushi (2-Pieces)

    toasted sesame

  • Japanese Yellowtail* Sushi (2-Pieces)

    lemon

  • New Zealand Sea Bream** Sushi (2-Pieces)

    citrus salt

  • Daily Special (2-Pieces)
  • Fish Cut Roll (4-Pieces)
  • Blue and Dungeness Crab Cut Roll (4-Pieces)
  • To-Go Lite

    $35

  • Edamame
  • Tuna Sashimi

    ponzu and chives

  • Tuna Sushi (1-Piece)
  • Salmon Sushi (1-Piece)

    toasted sesame

  • Kampachi Sushi (1-Piece)

    citrus salt

  • Nozawa-Style Shrimp Sushi (1-Piece)

    toasted sesame

  • Fish Cut Roll (4-Pieces)
  • Blue and Dungeness Crab Cut Roll (4-Pieces)
  • To-Go Don't Think. Just Eat

  • To-Go Don't Think. Just Eat

    The menu most similar to what Nozawa served his regulars at Studio City's Sushi Nozawa. Typically includes a sashimi course, six orders of nigiri and eight pieces of cut rolls

  • Sashimi + Edamame

  • Edamame
  • Salmon Sashimi

    sanbaizu and toasted sesame

  • Tuna Sashimi

    ponzu and chives

  • Nigiri Sushi

    2 pieces per order

  • Albacore

    ponzu and chives

  • Albacore Belly

    ponzu and chives

  • Hokkaido Scallops

    yuzu ponzu

  • Japanese Yellowtail*

    lemon

  • Kampachi***

    citrus salt

  • New Zealand Sea Bream**

    citrus salt

  • New Zealand Sea Bream**

    yubiki style, shiso

  • Nozawa-style Shrimp

    toasted sesame

  • Salmon

    toasted sesame

  • Salmon Eggs

    gunkan maki style

  • Sea Bass

    yuzu ponzu

  • Sweet Shrimp

    lemon and yuzu kosho

  • Tuna
  • Unagi

    eel sauce and toasted sesame

  • Cut Rolls

    8 pieces per order

  • Cucumber

    toasted sesame

  • Bay Scallops

    masago

  • Salmon

    toasted sesame

  • Toro
  • Japanese Yellowtail*

    chives

  • Blue and Dungeness Crab
  • Lobster
  • Split Cut Roll

    4-pieces each, no Lobster

  • Split Cut Roll with Lobster
  • Limited Availability Items

  • Anago

    eel sauce

  • Pink Lobster
  • Otoro
  • Uni
  • Tea + Sodas

  • Iced Green Tea
  • Coke, Diet Coke, Sprite

SUGARFISH by sushi nozawa Details

  • Service options

  • No-contact delivery
  • Delivery
  • Takeout
  • Dine-in
  • Highlights

  • Fast service
  • Popular for

  • Lunch
  • Dinner
  • Solo dining
  • Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible restroom
  • Wheelchair accessible seating
  • Offerings

  • Alcohol
  • Beer
  • Healthy options
  • Small plates
  • Wine
  • Dining options

  • Lunch
  • Dinner
  • Dessert
  • Table service
  • Amenities

  • Restroom
  • Atmosphere

  • Casual
  • Cozy
  • Quiet
  • Romantic
  • Trendy
  • Planning

  • Accepts reservations
  • Payments

  • Credit cards
  • Debit cards
  • Credit cards
  • Parking

  • Parking

SUGARFISH by sushi nozawa Photos

SUGARFISH by sushi nozawa Picture 1SUGARFISH by sushi nozawa Picture 2SUGARFISH by sushi nozawa Picture 3SUGARFISH by sushi nozawa Picture 4SUGARFISH by sushi nozawa Picture 5SUGARFISH by sushi nozawa Picture 6SUGARFISH by sushi nozawa Picture 7SUGARFISH by sushi nozawa Picture 8SUGARFISH by sushi nozawa Picture 9SUGARFISH by sushi nozawa Picture 10

SUGARFISH by sushi nozawa Location

SUGARFISH by sushi nozawa

157 Wythe Ave, Brooklyn, NY 11249, USA

SUGARFISH by sushi nozawa Reviews

An average rating of ★4.3 from 211 user reviews.

pricetipomakasesakedinnernigiriatmospherehandsushi ricefish scales

★ 5★ 4★ 3★ 2★ 1

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