Sushi Counter Introduce
If you're a sushi lover in New York City, you know the search for the perfect spot can be endless. You want something fresh, quick, and delicious, but also something that won't break the bank. Look no further than Sushi Counter, a true gem in the heart of the East Village. This isn't your average sushi restaurant; it's a unique and streamlined concept that brings Australian-style sushi rolls to the streets of New York. Known for its high-quality ingredients and a no-fuss approach, Sushi Counter has quickly become a local favorite for anyone craving a satisfying and affordable meal. Whether you're on a quick lunch break, looking for a casual dinner spot, or simply need a delicious bite to eat, Sushi Counter delivers an experience that is both convenient and consistently excellent. The focus here is on simple, well-executed food that proves you don't need complex, expensive dishes to create something truly appetizing. With a loyal following of regulars who rave about its freshness and value, it’s clear that Sushi Counter has perfected its craft, making it a must-visit destination for both New Yorkers and visitors alike.
Tucked away in the vibrant and charming neighborhood of Alphabet City, Sushi Counter's address is 523 E 12th St, New York, NY 10009, USA. This prime location places it just a couple of blocks from the iconic Tompkins Square Park, making it an ideal stop before or after you enjoy a relaxing afternoon in the park. The restaurant’s spot in the East Village is easily accessible from various parts of Manhattan and is well-served by public transportation. The L train at 1st Avenue is a short walk away, and a number of bus routes also stop nearby, making it convenient for those traveling from other boroughs or neighborhoods. While the shopfront is small, its location is very accessible for both walk-ins and those planning to enjoy their food elsewhere. The surrounding area is bustling with a mix of residential buildings, other local eateries, and small businesses, creating a lively and welcoming atmosphere. For those who prefer to pick up their order and enjoy a meal in the open air, the proximity to Tompkins Square Park is a huge plus, offering a perfect spot to have a picnic with their freshly prepared sushi rolls, especially during warmer weather. The neighborhood vibe is a key part of the Sushi Counter experience—it's a friendly, low-key spot in one of New York City's most beloved areas.
Sushi Counter prides itself on its straightforward and efficient service model, which is a major part of its appeal. The restaurant is designed to provide maximum convenience without compromising on quality. Here are the services and offerings you can expect:
- Takeout Service: This is a core part of the Sushi Counter experience. The sushi rolls are freshly prepared and displayed, allowing customers to quickly choose from a wide selection and be on their way. This grab-and-go model is perfect for those on the move.
- Dine-In Option: While the space is small, there are a few seats available for those who wish to enjoy their meal on-site. The atmosphere is casual and trendy, making it a comfortable spot for a quick solo lunch or a brief bite with a friend.
- Lunch and Dinner: Sushi Counter is popular for both lunch and dinner, catering to the midday rush of professionals and students as well as the evening crowd looking for a convenient and satisfying meal.
- Healthy Options: The menu includes a variety of healthy choices, catering to health-conscious diners. The focus on fresh ingredients ensures a nutritious meal.
- Quick Bite: The concept is built for speed and efficiency, making it the ideal spot for a quick bite when you don't have a lot of time to spare.
- Solo Dining: The casual and relaxed atmosphere makes it an excellent choice for solo diners who want a great meal without the formality of a traditional restaurant.
What sets Sushi Counter apart is not just its efficient service, but the quality and affordability that make it a standout in the competitive NYC food scene. Here are some of the key features and highlights that make this place special:
- Australian-Styled Sushi Rolls: The concept is a fresh take on sushi, offering a style that is popular in Australia. This unique approach results in a satisfying and accessible form of sushi that is different from what you'll find at most other places in the city.
- Fresh and Flavorful Ingredients: Reviews consistently highlight the freshness of the ingredients. The sushi is always prepared fresh, with crisp seaweed and perfectly seasoned rice that has just the right amount of softness and vinegar.
- Exceptional Value: One of the most talked-about features is the incredible value. Customers are often amazed by the generous portions and affordable pricing, with some regulars noting the great deal of getting multiple rolls for a low price, which makes for a filling and budget-friendly meal.
- Variety of Rolls: The selection is varied and appealing, with popular options like spicy salmon, spicy tuna, and shrimp tempura rolls. There's something for every palate, and every roll seems to be a hit with customers.
- Friendly and Hospitable Staff: The team at Sushi Counter is described as being incredibly nice, affable, and chill. This welcoming and low-key vibe adds to the overall pleasant experience, making customers feel right at home.
- Simple, Appetizing Food: The philosophy here is that food doesn't need to be complex to be delicious. The focus on high-quality, simple ingredients results in a menu that is both satisfying and consistently appetizing.
For more information or to place an order, you can contact Sushi Counter at the following details. Note that they primarily serve takeout and dine-in customers, but this information is useful for any inquiries. The team is known for being friendly and helpful, so don't hesitate to reach out if you have a question. Their address is 523 E 12th St, New York, NY 10009, USA. You can also reach them by phone at (646) 951-6415.
So why should you choose Sushi Counter? The answer lies in its unique combination of quality, convenience, and value. In a city where finding an affordable, fast, and healthy meal can be a challenge, Sushi Counter stands out by excelling at all three. The restaurant’s concept is simple yet effective: provide freshly prepared, delicious sushi rolls in a quick and easy-to-eat format. This makes it a perfect choice for anyone with a busy schedule, whether you’re a local resident grabbing a quick lunch or a visitor exploring the East Village. The consistent praise from loyal customers about the freshness of the sushi, the perfect rice, and the crispy seaweed speaks volumes about the quality of the food. Furthermore, the incredible value, often highlighted by patrons, makes it a go-to spot for a satisfying meal that won’t strain your wallet. Beyond the food, the friendly and low-key atmosphere created by the staff adds to the overall experience, making every visit a pleasant one. Sushi Counter isn't just a place to eat; it’s a dependable, high-quality eatery that has earned its spot as a beloved local institution in the New York food scene. It proves that simplicity, when done right, is often the most rewarding experience.
Sushi Counter Details
Service options
- Takeout
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible parking lot
Offerings
- Healthy options
- Quick bite
- Small plates
Dining options
- Lunch
- Dinner
Atmosphere
- Casual
- Trendy
Payments
- Credit cards
- Debit cards
Sushi Counter Photos










Sushi Counter Location
Sushi Counter Reviews
pricemiso soupfishlunchseaweedtempurarollsaddition
★ 5★ 4★ 3★ 2★ 1I’m obsessed with sushi counter!!!!!! I love the concept, how quick and easy it is to eat. The sushi is always fresh, great flavor, rice is perfect amount of softness with vinegar, seaweed crisp. All the spicy flavors are delicious and so is the shrimp tempura. Miso soup is also the perfect pair and flavorful. Love this place so much, I literally eat here multiple times per week- also $12 for 3 rolls?!! Come on, such a steal and fills you up! Oh also the ladies here are always so nice!
September 18 · doodiSushi Counter is a Australian-styled sushi roll takeout spot in Alphabet City. it serves up a freshly prepared selection of sushi rolls that are on display to choose from. had the pleasure of grabbing a variety of rolls a few times. highly recommend the spicy salmon, spicy, and shrimp tempura rolls. tbh, every roll that i have had here has been quality. the sushi rolls are very fresh and satisfying —it really shows foods don’t have to be ridiculously complex to be appetizing. beyond the sushi rolls, there’s miso soup as a menu item as well as some soft drink options. the shopfront is fairly small. there are a couple of seats by the window and a few tables station on the sidewalk. the shop itself is a couple of blocks from Tompkins Square Park, so warmer weather will provide those al fresco sushi rolls enjoyment opportunities. the staff is very affable and chill which makes for another hospitable low-key spot in the ABCs.
March 04 · Ruwan J.I can’t recommend this place enough! It’s the cutest little shop with fantastically priced sushi rolls. The workers are all really friendly and they have a great deal where 3 rolls are 12$! The sushi is great quality and I love the lemon lime and bitters drink- strongly recommend it if you wanna try something! I just filled out my first punch card with them and am so happy to have such a cute little sushi place so close to my apartment!
May 31 · Charlie RickleI came here after seeing a lot of good reviews, but unfortunately, it didn’t meet my expectations. The sushi didn’t taste fresh—everything seemed pre-made and not much of it was raw. It felt more like cooked items that had been sitting out for a while. I ended up not feeling great the next morning, so overall, it just wasn’t a good experience for me.
August 05 · AlexYes you don’t have to wait… but at what cost? Tastes bad, the rice is almost un-sushi like. Rolls are smaller than your standard maki so it’s cheaper but it’s also less food.
August 14 · Jake Brekke
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