Sushiichi Introduce
In the bustling landscape of New York City, Sushiichi stands as a hidden gem, offering a truly authentic and unforgettable Japanese dining experience. Located at 640 10th Ave, this Asian-owned restaurant specializes in omakase, a unique and personal culinary journey where the dining experience is left entirely up to the chef. The word “omakase” translates to “I’ll leave it up to you,” and at Sushiichi, this is a promise that results in a spectacular, creative, and immersive meal. The chef takes center stage, acting as a guide through a multi-course dinner that showcases the freshest, most seasonal ingredients, many of which are flown in directly from Tokyo.
Unlike the fast-paced nature of many city restaurants, Sushiichi provides a cozy and intimate atmosphere perfect for a special occasion, a date night, or even a solo dining adventure. The focus is on the art and craftsmanship of each dish. The chef not only prepares each piece with meticulous attention to detail but also takes the time to explain the origins, flavors, and inspirations behind every course. This personal interaction transforms a simple meal into an inspiring and educational experience. Patrons praise the unique burst of flavor in each dish and the thoughtful progression of the courses, which are masterfully designed to build upon one another.
While the star of the show is the omakase, the restaurant also offers a carefully curated selection of sake, wines, and beer to complement the delicate and complex flavors of the food. The selection of sakes, from the light and graceful Dassai to the traditional Kubota, is especially notable and adds to the authenticity of the experience. The atmosphere is casual yet trendy, making it a comfortable space for a diverse crowd, including families and the LGBTQ+ community, who will find it to be a welcoming and safe space.
In a city where quality can sometimes be hard to find, Sushiichi delivers a consistently excellent experience. The restaurant is celebrated for its high-quality ingredients, attentive service, and the sheer artistry of its chefs. For those seeking more than just a meal, but a true taste of Japanese culinary tradition and innovation, Sushiichi offers a destination that is well worth a visit.
Sushiichi is located at 640 10th Ave, New York, NY 10036. This address places it in the vibrant Hell's Kitchen neighborhood, just west of the Theater District. The location makes it an ideal spot for a pre-show dinner or a special evening out. While it can be a busy area, its position on 10th Avenue offers a slightly more residential and less chaotic feel than the heart of Midtown.
The restaurant is primarily focused on a dine-in experience, and with counter service available, patrons can sit directly at the sushi bar to watch the chefs at work. Reservations are highly recommended, especially for dinner, to ensure a seat at this intimate establishment. Sushiichi accepts credit cards, debit cards, and NFC mobile payments for convenience.
In terms of accessibility, the restaurant features a wheelchair-accessible restroom. For those who enjoy bringing their furry friends along for a stroll, dogs are allowed in the outdoor seating area. While paid street parking is available, it can be scarce, as is common in New York City. The restaurant also provides Wi-Fi and gender-neutral restrooms, contributing to a modern and inclusive environment.
Dine-In: The primary service offering, providing a cozy and immersive on-site dining experience, especially for dinner.
Dinner Reservations: Accepts reservations, which are highly recommended to secure a spot for the omakase experience, especially during peak hours.
Catering: The business offers catering services, allowing you to bring the authentic flavors of Sushiichi to private events and gatherings.
Counter and Table Service: Patrons have the option to sit at the sushi counter for a more interactive experience with the chef or at a table for a traditional dining setting.
Beverage Program: A well-curated selection of sake, beer, and wine is available to complement the food, including premium sakes and sparkling wine.
Spectacular Omakase Experience: The cornerstone of Sushiichi is its omakase dinner. This chef's choice menu provides a multi-course, creative, and personalized journey through a variety of unique, high-quality dishes. One reviewer described it as a "spectacular creative experience."
High-Quality and Fresh Ingredients: The chefs at Sushiichi use exceptionally fresh ingredients, with a focus on sourcing the best seafood for their sushi and sashimi. The attention to detail in the preparation and presentation is a major highlight.
Cozy and Trendy Atmosphere: The restaurant offers a unique blend of a cozy, intimate setting with a trendy, modern vibe. This makes it a great spot for both romantic dinners and special occasions with friends.
Educational and Personalized Service: The chef's willingness to explain each dish, its origins, and its inspiration enhances the dining experience, making it more engaging and memorable for guests.
Diverse Drink Selection: While their primary focus is on omakase, the restaurant's menu includes a good selection of sake, wine, and beer, which can be perfectly paired with the food. The variety includes both popular and more niche offerings.
Address: 640 10th Ave, New York, NY 10036
Phone: (212) 586-1640
For any first-time visitor to Sushiichi, the most worthwhile choice is to fully embrace the omakase experience. The Course Dinner Omakase, and its premium counterpart, are the centerpiece of the restaurant’s offerings. This is where the chef’s expertise truly shines, as they guide you through a series of dishes that are not on a regular menu. It is an opportunity to try unique, seasonal items and witness the artistry of a master sushi chef. As one customer raved, they found it difficult to give any of the 15 courses less than a perfect rating, which speaks volumes about the quality and creativity of the omakase. The personal interaction with the chef, who explains each dish and its inspiration, is an invaluable part of the experience.
If you prefer to start with something a la carte or are not ready for a full course, you can explore their wide range of appetizers. The Spicy Tuna Avocado Tartar and the variety of fresh sushi and sashimi rolls are excellent choices for a taste of their craftsmanship.
To accompany your meal, exploring their sake menu is highly recommended. The selection of Dassai sake, including the Dassai 45, 39, and 23, is a highlight. Dassai is a celebrated brand of junmai daiginjo, known for its fruity and clean taste, which pairs beautifully with delicate sushi. The "Snow White" Nagurayama "Nigori Ginjo" is also a great choice for those who enjoy a cloudy, unfiltered sake with a slightly sweeter profile.
While the dining experience is the main draw, be mindful of seating. As one reviewer noted, the tables near the window can be less intimate due to street traffic. For the full omakase experience, sitting at the counter is the ideal choice, allowing you to witness the preparation firsthand and interact with the chef. Regardless of where you sit, the core of what is worth choosing is the trust in the chef's culinary vision, which is the very essence of omakase at Sushiichi.
Sushiichi Menu
Sakes
- Kubota "Senjyu" Junmai Ginjo $14.00
- Kokuryu "Junmai Ginjo" Black Dragon $18.00
- Dewazakura "Izumi Judan" Ginjo Tenth Degree $19.00
- Nagurayama "Nigori Ginjo" Snow White $15.00
- Masumi "Yuzu" Liqueur $17.00
- Saika Nigori Umeshu $17.00
- Dassai 45 "Junmai Daiginjo $18.00
- Dassai 39 "Junmai Daiginjo
- Dassai 23 "Junmai Daiginjo
Wines
- Cremant De Bourgogne - Sparkling Wine $18.00
- Cave De Luberon Rose O De Lethe $15.00
- Petite Ourse - Chablis $18.00
- Jean Marie Berthier Pouilly-Fumé $18.00
- Jean-Etienne Chermette Pinot Noir $17.00
Beer
- Sapporo
- Orion
Others
- Course Dinner Omakase $90.00
- Course Dinner Premium Omakase
- Coke $8.00
- Sprite $8.00
- Diet Coke $8.00
- Sparkling Water $9.00
- Still Water $9.00
Sushiichi Details
From the business
- Identifies as Asian-owned
Service options
- Dine-in
- Delivery
- Takeout
Popular for
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible restroom
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Comfort food
- Healthy options
- Organic dishes
- Small plates
- Wine
Dining options
- Dinner
- Catering
- Counter service
- Dessert
- Seating
- Table service
Amenities
- Gender-neutral restroom
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Cozy
- Trendy
Crowd
- Family-friendly
- LGBTQ+ friendly
- Transgender safespace
Planning
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Pets
- Dogs allowed outside
Sushiichi Photos










Sushiichi Location
Sushiichi Reviews
omakasecoursedinnerpresentationingredientschoiceatmospherecreativenigiribar
★ 5★ 4★ 3★ 2★ 1This was a spectacular creative experience. My friend and I had an incredible time with the 15 course omakase dinner we ranked each dish and found it hard to not give every one a 10/10. Plus the service was so incredible and our chef took so much time to explain each dish, the origins and his inspiration. Each dish had a unique burst of flavor! Truly inspiring and I hope to return soon! Thank you!
August 09 · Adriana CuibusGood sushi. Nothing spectacular, but good. We enjoyed it. Good selection of sake. Service was good. Again, nothing spectacular, but good. While the table by the window is more intimate, avoid it... drunk and homeless people walking by all the time, and a lot of people traffic, because there is a bus stop right outside, in addition to views of the dirty street. This last comment does not impact our rating of the restaurant at all; it is simply a recommendation to future customers.
June 15 · itisme12345This was my first omakase experience and it was beyond better than expected. The chef (Frankie) takes so much pride in his work (as he should) and you can taste it in each bite. This is truly an experience and hidden gem in Hell’s Kitchen. Best meal I’ve had all year, hands down.
June 08 · Kara KamenecBest omakase ever! We beat the crowd with a 5.30pm sitting and ordered the 15 course spread. Chef Hiro was personable and explained the intricacies behind dishes, where the fish are from and how they're prepared.I could only record the flavors with photos as I wouldn't be able to remember every detail that was passionately shared with us.Uni (sea urchin) can sometimes taste very fishy, but Hiro explained that they buy those that are pre-packed and already graded. Uni bought directly from the markets are fresh but it's like a lottery as you'll never know whether it's good or not. I can testify to that as I visited the Kyoto fish market and my uni wasn't nice at all. Definitely not so here.Everything was delicious. Tip: definitely sit at the bar, so you can watch the preparation and interact with the chefs to hear their stories. That is what omakase is all about.My least favourite dish was the yuzu panna cotta dessert. I wish it was black sesame ice cream or some green tea mochi.The price was $130 per pax before taxes and gratuity.
April 11 · Alex LamThe food at SushiIchi is truly exceptional—each piece is delicately prepared, beautifully balanced, and shows real craftsmanship. As someone who deeply appreciates Japanese cuisine and was celebrating a personal milestone, I was excited to experience this omakase. The quality of the fish and rice absolutely met that expectation and the praise I have found in reviews from different platforms.That said, I left feeling disappointed by the pacing and overall atmosphere of our visit. The service felt noticeably rushed—so much so that it bordered on impersonal and even slightly uncomfortable. We were seated at a table, and from the very beginning it felt like there was an urgency to move us through the meal, rather than invite us into an experience. The waiter in particular seemed ready to wrap things up, which is unfortunate, because the food deserved to be savored and honored with presence.We came to celebrate a meaningful professional moment, and I truly wish we had been given the space to enjoy what was, without a doubt, excellent sushi (however some pieces felt just brought out from the freezer, which is one thing to avoid of course for fresh fish). I hope others are given more time to appreciate it fully, because mind you a 130 dollar omakase is not particularly expensive but it is also not “cheap”, since there are plenty options in the city in a similar price range, good quality and amazing service comes included
April 10 · José María Rodríguez Valadez
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