THISBOWL Introduce
In a city that moves as fast as New York, finding a meal that is both delicious and genuinely good for you can be a challenge. That's where THISBOWL comes in. Located in the fashionable NoHo neighborhood, this restaurant is a game-changer for anyone seeking a healthy, quick, and incredibly flavorful meal. Born from a successful Australian chain known as Fishbowl, THISBOWL brings a fresh, modern, and high-quality approach to the fast-casual dining scene. They have a simple yet powerful mission: to change the culture around "fast food" by using the best ingredients and combining them with unique, house-made dressings and toppings. This philosophy shines through in every bowl they serve, offering a vibrant and nutritious alternative to the usual takeout options.
The concept is centered around creating bowls that are not only aesthetically pleasing but also a harmonious blend of textures and tastes. The menu is a carefully curated selection of signature bowls, each with a distinct personality. From savory braised beef to perfectly cooked salmon and vibrant vegetarian options, every bowl is a complete and satisfying meal. What sets THISBOWL apart is its commitment to quality and the "feel-good" factor. Customers consistently praise how fresh and light the ingredients are, leaving them feeling energized rather than heavy. The atmosphere itself is trendy and modern, with a clean aesthetic and a lively energy that makes the dining experience feel special. THISBOWL is not just a place to grab a meal; it's a destination for health-conscious food lovers who refuse to compromise on flavor or quality.
THISBOWL is conveniently located at 65 Bleecker St, New York, NY 10012, placing it right in the heart of NoHo. This vibrant neighborhood is a perfect fit for a trendy and health-focused eatery, sitting at the crossroads of Greenwich Village, the East Village, and SoHo. The Bleecker Street address makes it easily accessible for anyone in the downtown area. Its central location means it's a popular choice for lunch and dinner, drawing a diverse crowd from nearby offices, universities, and residential buildings. The restaurant is well-connected by public transportation, with several subway lines and bus routes stopping just a short walk away. This ease of access ensures that a quick, healthy meal is never out of reach. For those with mobility needs, the restaurant features a wheelchair-accessible entrance, ensuring that all guests can enjoy its offerings comfortably. The trendy and casual atmosphere extends to the exterior, with its inviting facade drawing you in from the bustling street, promising a break from the ordinary and a dose of delicious, nourishing food.
- Dine-in: Enjoy your meal in the stylish and casual setting of the restaurant, perfect for a quick bite or a relaxed lunch or dinner.
- Takeout: For those on the move, a convenient takeout option is available, allowing you to grab your favorite bowl to enjoy elsewhere.
- Delivery: Offering both standard and no-contact delivery, THISBOWL brings its healthy and delicious bowls directly to your home or office.
- Quick Bite: The fast-casual model is designed for efficiency, making it an excellent choice when you need a high-quality meal in a hurry.
- Focus on Healthy Options: THISBOWL is a premier destination for those seeking nutritious and balanced meals. The menu is built around fresh, high-quality ingredients that prioritize both taste and well-being.
- Incredible Flavor Profiles: What sets THISBOWL apart from other health food spots is its unique and delicious flavor combinations. The dishes are expertly crafted to be rich in umami, with a perfect balance of spices and textures.
- Vegan and Vegetarian-Friendly: The menu offers a variety of options that cater to different dietary needs, with great choices like the Tofu Avocado and Miso Eggplant bowls, making it accessible to a wide range of customers.
- Casual and Trendy Atmosphere: The restaurant has a modern, aesthetic vibe that is both cozy and chic. The space is inviting and feels more upscale than a typical fast-casual eatery, making it a pleasant environment for solo diners or small groups.
- Friendly and Knowledgeable Staff: Customers consistently praise the friendly and welcoming service. The staff, like the server mentioned in a review, are known for taking the time to explain the menu and offer helpful suggestions, enhancing the overall dining experience.
- Efficient and Fast Service: Despite the high quality of the food, the service is fast and efficient, which is a significant plus for anyone with a busy schedule.
- Convenient Payment Options: The restaurant accepts a variety of modern payment methods, including credit cards, debit cards, and NFC mobile payments, ensuring a seamless checkout process.
Address: 65 Bleecker St, New York, NY 10012, USA
With a menu full of enticing options, it can be a challenge to pick just one bowl at THISBOWL. However, two items consistently receive rave reviews and are highly recommended. The first is the Chili Chicken bowl. This bowl is a favorite for a reason: the chili chicken has the perfect amount of heat, providing a kick that is balanced by a rich, savory flavor. It's an excellent example of how the restaurant masterfully combines different elements—the perfectly cooked chicken, fresh vegetables, and a flavorful sauce—to create a truly memorable meal. As one customer noted, adding avocado is a “pro-tip” that elevates the dish, adding a creamy, cooling element to the mix.
The second must-try is the Miso Salmon bowl. This dish is celebrated for its tender, perfectly cooked salmon, which is infused with an umami-rich miso glaze. The fish is often paired with a vibrant mix of fresh greens and other toppings, creating a sophisticated and satisfying meal. It's a testament to the restaurant's commitment to quality ingredients and careful preparation. Beyond the signature bowls, it’s worth noting that the option to "Build Your Own Bowl" is also a great choice, allowing you to customize your meal and explore the many fresh ingredients and dressings available. For a simple but flavorful start, the Miso Broth is a perfect addition, offering a warm and comforting taste. Both the Chili Chicken and the Miso Salmon bowls showcase THISBOWL's expertise in crafting healthy meals that are packed with flavor, making them ideal choices for a truly fantastic and guilt-free dining experience.
THISBOWL Food & drink
Drinks
- Miso Broth $4.00
- Sparkling Water $3.50
- Still Water $3.50
Others
- Miso Salmon $16.90
- Braised Beef $16.90
- Miso Chicken $15.90
- Chili Chicken $15.90
- Lime Chili Crudo $16.40
- Tofu Avocado $14.90
- Miso Eggplant $15.90
- Sophie's Way $15.90
THISBOWL Details
Service options
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Healthy options
- Quick bite
- Vegan options
- Vegetarian options
Dining options
- Lunch
- Dinner
- Table service
Atmosphere
- Casual
- Trendy
Payments
- Credit cards
- Debit cards
- NFC mobile payments
THISBOWL Photos










THISBOWL Location
THISBOWL Reviews
salmon sashimimiso salmonfast casualmusiccabbagesushi riceavocadobraised beefsalad bowlthe menu
★ 5★ 4★ 3★ 2★ 1first of all, the service is excellent! the server taking our order was very friendly and also took the time to explain the menu.the food is incredible! I ordered a BYOB and it was delicious!the cafe’s vibe is also super aesthetic!
August 13 · Kehara EdirisingheI visited ThisBowl for the first time today and it absolutely blew me away. From the moment I walked in, Ian made the experience so welcoming. He took the time to explain the menu in a super friendly and approachable way, offering great suggestions without making it overwhelming. Thanks to him, I ordered the chili chicken bowl with half white rice, half cabbage as my base—and added avocado (pro tip: don’t skip it!).The flavors were incredible. The chili chicken had the perfect amount of heat—spicy but still rich and flavorful. The bowl was veggie-forward in the best way, with fresh ingredients that left me feeling great, not heavy. And the chicken? Perfectly cooked and tender. Everything worked in harmony, from the warm rice and crisp cabbage to the creamy avocado and vibrant spices.The fast-casual setting makes it a great option for a quick bite, but honestly, the quality of the food and the thoughtful service made it feel like much more than that. Huge thanks to Ian for making my first visit a 10/10—I'll definitely be back!
May 05 · Hannahrose LaidlawGot the OG with wasabi mayo drizzle. The bowl was great and blended well. I got brown and white rice; both were cooked to an ideal consistency. When you take a bite, the ingredients complement each other greatly. It is also very filling-3/4 of the bowl started to fill me up. The interior of the restaurant is unique. I will definitely be coming back!
February 17 · Jessica LHighly recommend this place. I tried it for the first time two weeks ago and have been hooked ever since. I go after work about four times a week now—it’s that good. Everything is so delicious and consistently amazing. It never disappoints.
July 10 · RichardFeels like the cool place to be when in Soho and in search for lunch. Music vibes on point and a mixed crowd of working locals, students and “polished” adult characters. The concept of an elevated rice bowl mostly with miso and other asian condiments. Very-VERY tasty, combos are great. Loved the marinated almond crunch toppings. On the pricier side. Not many veg add-ons or healthy grain subs. No calorie indicators. More of a grab and go. Rotates fast but not much space to sit and enjoy, space feels a bit stripped to bare necessities.
April 02 · Alexa Pap
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