BonBon - A Swedish Candy Co.

- 705 Driggs Ave, Brooklyn, NY 11211

## Introduction / Overview

For New Yorkers with a discerning sweet tooth, the candy landscape was forever changed with the arrival of BonBon - A Swedish Candy Co. This unique shop, nestled in the heart of Williamsburg, Brooklyn, is not your average corner candy store; it is a dedicated haven for authentic, imported Swedish sweets and a cultural experience rolled into one delightfully packaged space. Founded by Swedish friends who wanted to share the beloved tradition of lördagsgodis (Saturday candy) with New York, BonBon has quickly become a local sensation, particularly among those who appreciate quality ingredients and distinctive flavors.

BonBon is renowned for its vast selection of pick-and-mix candies, imported directly from Sweden to ensure the highest quality and most authentic taste. Customers rave about the perfect softness and amazing quality of the confections. This commitment to superior product quality appeals even to those who typically don't indulge in sweets, with one reviewer admitting, “I don't really eat sweets or candy, other than fruits. But yeah, these are really good.”

The ambiance of the Williamsburg location is as much a part of the experience as the treats themselves. The distinct, cheerful, and often pink packaging creates a visually stimulating and joyful atmosphere that invites customers of all ages to indulge. From brain-zappingly sour mixes and chewy gummies with unique shapes to the divisive yet essential salty licorice (Salmiak), BonBon offers a deep dive into Scandinavian confectionery culture, making it a must-visit spot for a Quick visit or for finding the perfect, charming gift.

---

## Location and Accessibility

BonBon - A Swedish Candy Co. is strategically located in a high-energy, easily accessible part of Williamsburg, making it a convenient stop for locals and visitors exploring the neighborhood's trendy shops and eateries.

Address: 705 Driggs Ave, Brooklyn, NY 11211, USA

The store sits on Driggs Avenue, an ideal location in one of Brooklyn’s most vibrant commercial districts. For those utilizing public transportation, the shop is a comfortable distance from the Bedford Avenue L train station, or a short trip from the Marcy Avenue J/M/Z subway lines. Accessibility is a key feature here, as the location is noted to have a Wheelchair accessible entrance, ensuring that everyone in the community can easily enjoy the Swedish sweet treats.

---

## Services Offered

BonBon is focused on making its unique inventory of Swedish candy available to the entire New York region through flexible purchasing and distribution methods.

• In-Store Pick-and-Mix: Customers can immerse themselves in the full Swedish candy experience by scooping their own custom mix of candies, which are typically sold by weight.
• Pre-Packaged Mixes: Ready-to-go bags of curated mixes are a popular choice, including the fan-favorite Sour Mixes, Sweet Mixes, Chocolate Mixes, and specialty options like the Jelly/Marshmallow Mix and Licorice Mix.
• Specialty and Dietary Options: A strong selection of candies catering to dietary needs, including Gelatin-Free Mixes (Vegan) and Gluten-Free Mixes.
• Gift Boxes and Corporate Services: Custom and pre-made gift boxes are available, presented in the brand’s signature cute and gift-ready packaging, making them an excellent choice for a gift for sweet and candy lovers. They also offer custom gift boxes, guided tastings, and candy catering for larger events.
• Delivery: Candies can be ordered and delivered directly to your home via third-party services, providing convenience for Brooklyn residents.
• Onsite Services: This refers to the core retail experience of browsing and purchasing candy directly in the store.
• Payment Flexibility: Accepts all major forms of electronic payment, including Credit cards, Debit cards, and NFC mobile payments.

---

## Features / Highlights

BonBon’s distinctive selection and commitment to the Swedish sweet tradition ensure a memorable experience that sets it apart from typical American candy shops.

• Authentic Swedish Imports: 100% of the candy is imported directly from Sweden, guaranteeing authentic flavors and the soft, superior texture that customers love.
• The Sour Mix Phenomenon: The Sour Mix is a standout best-seller and a local favorite, known for its intense, face-cringing pucker power, with reviewers specifically mentioning their love for “their sour mixes.”
• Dietary-Friendly Focus: The commitment to inclusivity is clear, with a wide variety of Vegan (Gelatin-Free) and Gluten-Free options, making sure everyone should be able to enjoy BonBon candy.
• Salty Licorice Specialty: BonBon is a primary source for unique Scandinavian delicacies like Salmiak (salty licorice), a flavor profile that is a staple in Sweden but a unique discovery for many New Yorkers.
• Iconic Packaging and Aesthetic: The instantly recognizable pink packaging, gold scoops, and cheerful store design contribute to its trendy, Instagrammable appeal, making the shopping experience itself a delight.
• Community & Inclusivity: The business fosters a welcoming environment for all, proudly noted as LGBTQ+ friendly.
• Swedish Delicacies Beyond Candy: The offering extends to other classic Swedish items, such as ice cream and an assortment of savory Scandinavian products, including Estrella Chips and Dip Mixes. The Red Hook location, in particular, is known for its weekly pop-up hot dog stand, serving Swedish-style hot dogs with traditional condiments.

---

## Contact Information

For sweet emergencies or general inquiries, the Williamsburg location can be reached at the following details:

Address: 705 Driggs Ave, Brooklyn, NY 11211, USA

Phone: (212) 786-0094

---

## What is Worth Choosing

For any New Yorker seeking an elevated and globally inspired sweet experience, BonBon - A Swedish Candy Co. is unequivocally the best choice in the city. The reason is simple: it offers amazing quality that you simply will not find in mass-produced American candy.

What truly makes BonBon worthwhile is the focus on the Pick-and-Mix tradition. This interactive element allows for complete personalization of your candy haul, ensuring you only take home the favorites. Whether you’re experimenting with a new-to-you treat like the unique salty licorice, or loading up on the intensely flavored and textured BUBS Sour Jelly Skulls and Malaco Cola Bottles, the power is in your hands. Customers can choose from pre-made mixes like the popular Sour Mix or create their own bag from the dozens of options available.

Furthermore, the accessibility of Gelatin-Free and Gluten-Free options for the curated mixes is a major advantage. This means that friends, families, and gift-givers can confidently find something delicious for everyone, regardless of dietary preferences. The store is designed to be a delightful escape—a little piece of Sweden in Brooklyn—making it the ideal spot for finding the perfect, charming gift or indulging in a quick, high-quality, and completely satisfying sweet treat. In short, for incredibly delicious candies with an emphasis on authentic texture and flavor, BonBon is your ultimate go-to for sweet treats in New York.

BonBon - A Swedish Candy Co.

705 Driggs Ave, Brooklyn, NY 11211, USA