Ess-a-Bagel Introduce
Introduction / Overview
When it comes to the quintessential New York food experience, few things are as iconic as a freshly made bagel. For many New Yorkers and visitors in the know, one name stands above the rest: Ess-a-Bagel. Located at 108 W 32nd St in The Continental NYC, this legendary bagel shop has cemented its place as a must-visit destination. It's not just a business; it's a culinary institution renowned for its hand-rolled, chewy bagels and an incredibly generous array of toppings and fillings. The moment you walk in, you’re greeted by the aroma of freshly baked bread and the lively energy of a place that truly understands its craft. This is where bagels are art, and the menu is a testament to their dedication, offering everything from a simple bagel with schmear to elaborate sandwiches that are meals in themselves. A recent customer review perfectly captures the essence of the experience, praising both the "taste and kindness" of the staff and the delicious food that "start day with a smile." This combination of high-quality products and genuinely friendly service is a hallmark of Ess-a-Bagel’s appeal. Despite the crowds—and it does get busy, as noted by a reviewer who called it a "perfect spot"—the service remains efficient and accommodating. The place is a true reflection of New York's culinary spirit: fast-paced, high-quality, and deeply satisfying. Ess-a-Bagel has become a destination for anyone seeking an authentic, unforgettable bagel experience, proving that a simple food can be a source of immense pleasure and a point of civic pride. Its long-standing reputation is a testament to its consistent quality and its commitment to baking the best bagels in the city.
Location and Accessibility
Ess-a-Bagel’s location at 108 W 32nd St, New York, NY 10001, is a major factor in its popularity and convenience. Situated in the heart of Midtown, this spot is easily accessible for a wide range of customers, from office workers on a lunch break to tourists exploring the city's landmarks. The shop is located in The Continental NYC, making it a prominent and easy-to-find destination. Its central address ensures that it’s well-connected to public transportation, including subways and buses, and it’s within walking distance of many major attractions. For those who prefer to drive, paid street parking is available, though it's important to be prepared for the typical challenges of finding a spot in a busy city. The establishment is also committed to accessibility for all patrons, featuring a wheelchair-accessible entrance, which ensures that everyone can enjoy their world-famous bagels. The focus on a "quick visit" is evident in its efficient service model, which is designed to handle the high volume of customers that its convenient location attracts. Whether you're rushing to a meeting or taking a leisurely morning stroll, Ess-a-Bagel’s location provides a perfect opportunity to grab a delicious, authentic New York bagel and continue with your day.
Services Offered
- Curbside Pickup: Order online and pick up your meal at the curb for ultimate convenience.
- Delivery: Have your favorite bagels, sandwiches, and spreads delivered directly to your home or office.
- In-store Pickup: Place an order ahead of time and bypass the line for a quick, seamless experience.
- Onsite Services: Dine-in and enjoy your meal inside, taking in the classic New York deli atmosphere.
- Takeout: Grab your food to go and enjoy it wherever your day takes you.
Features / Highlights
- Authentic NYC Bagels: Ess-a-Bagel is renowned for its hand-rolled, kettle-boiled, and baked-on-site bagels, a process that ensures a perfect chewy-on-the-inside, crispy-on-the-outside texture.
- Diverse Menu: The menu extends far beyond a simple bagel, offering a wide variety of "Bagel Egg Sandwiches," "Favorite Bagel Sandwiches," salads, and even delicious baked goods and desserts.
- Generous Portions: Customers rave about the substantial portions, particularly for the sandwiches, which are known to be so filling that you "won't be able to finish it" in one sitting.
- Iconic Sandwiches: The "Mr. Nova Lova" and other signature sandwiches are local favorites, meticulously crafted with high-quality ingredients like smoked salmon and generous amounts of cream cheese.
- Full Coffee and Tea Bar: A wide range of hot and iced coffees and teas are available to complement your meal, from a classic brewed coffee to a specialty matcha latte.
- Inclusive Amenities: The establishment features both a gender-neutral restroom and a standard restroom, adding to a welcoming and modern environment.
- Friendly and Accommodating Staff: As noted in customer reviews, the staff is known for their kindness and helpfulness, creating a positive and appreciated experience for patrons.
Contact Information
Address: The Continental NYC, 108 W 32nd St, New York, NY 10001
Phone: (917) 781-4040
What is worth choosing
For New Yorkers and anyone visiting the city, choosing Ess-a-Bagel is an easy decision for a number of reasons. First and foremost, the bagels themselves are a culinary benchmark. The simple act of biting into a fresh Ess-a-Bagel is a rite of passage, offering a taste and texture that are unmatched. But the experience is elevated by the wide range of offerings that go far beyond the basic bagel. For a truly memorable experience, you must try one of their iconic sandwiches. The "Mr. Nova Lova" is a fan favorite, praised for its perfect balance of fresh smoked salmon, generous cream cheese, and toppings. It's a prime example of the kind of quality and value that Ess-a-Bagel provides, with a portion size that is both satisfying and delicious. Beyond the famous sandwiches, the menu is surprisingly comprehensive, offering everything from hearty breakfast egg sandwiches to fresh salads and classic Jewish deli items like knishes and latkes. The variety of spreads by the pound, from plain cream cheese to lox scallion, allows you to bring the Ess-a-Bagel experience home. The exceptional service, highlighted by a customer who received help with an online order issue, adds to the overall positive impression. This kind of personal touch makes a big difference, showing that despite its bustling nature, the business cares about each customer. The convenient location, flexible payment options, and accommodating service models like in-store pickup and delivery make it an ideal choice for any time of day. In a city where great bagels are a point of pride, Ess-a-Bagel consistently delivers on its reputation, making it not just a meal but a genuine, happy part of the New York experience. It is a true institution that is absolutely worth the line and the visit.
Ess-a-Bagel Menu
BAGELS
- Bagel (Sliced) $2.05
Choose your favorite hand rolled bagel!
- Half Dozen $12.30
- Baker's Dozen $24.60
Choose your favorite Original Sunshine gluten free bagel.
- Gluten Free $3.05
Choose 6 of your favorite hand rolled bagels - add as many flavors as you wish
BAGELS (Sliced)
- Bagel $2.15
Choose your favorite bagel
- Half Dozen $12.90
- Baker's Dozen $25.80
- Gluten Free $3.15
BAGEL WITH SCHMEAR
- Bagel With Schmear
Choose your favorite hand rolled bagel & fill it with your favorite schmear!
- Gluten Free Bagel With Schmear
Choose your favorite GF bagel and fill it with schmear!
BAGEL EGG SANDWICHES
- DIY Egg Sandwich $5.00
Your choice of hand rolled bagel with egg, add as many toppings as you wish.
- Morning Classic $10.00
Your choice of bagel with bacon, egg, & American cheese
- Eggstacy $11.50
Your choice of hand rolled bagel with eggs, ham, sausage, & cheddar cheese
- Eggs Over Avo $7.50
Your choice of hand rolled bagel with eggs, avocado, & red onion
- Novacado $12.50
Your choice of hand rolled bagel with eggs, Nova, & avocado
- Eggsplaining $9.00
Your choice of hand rolled bagel with eggs, turkey breast, American cheese, & ketchup
- Hangry Eggs $9.50
Your choice of hand rolled bagel with eggs, bacon, jalapeno, & red onion
- Western $9.50
Your choice of hand rolled bagel with eggs, ham, bell pepper, & red onion
- LEO $12.50
Your choice of hand rolled bagel with eggs, Nova & red onion
FAVORITE BAGEL SANDWICHES
- DIY Bagel Sandwich $2.05
Your choice of hand rolled bagel filled with whatever your heart desires
- Signature Favorite $17.00
Your choice of hand rolled bagel with sliced Nova, scallion cream cheese, lettuce, tomato, red onion, & capers
- Mr. Nova Lova $16.00
Your choice of hand rolled bagel with sliced Nova, avocado, red onion, & avocado garlic cream cheese
- NYC BLTA $11.80
Your choice of hand rolled bagel with crispy bacon, avocado, lettuce, tomato, & condiment of your choice
- Turkey Club $13.00
Your choice of hand rolled bagel with turkey breast, crispy bacon, lettuce, tomato, & your choice of condiment
- The Pepe $16.00
Your choice of hand rolled bagel with hot roast beef, bacon, melted American cheese, lettuce, tomato, & red onion
- Reuben Fusion $15.00
Your choice of hand rolled bagel with pastrami, corned beef, turkey or roast beef, Swiss cheese, sauerkraut, & Russian dressing
- Chicken Parmigiana Sandwich $12.00
Your choice of hand rolled bagel with baked breaded chicken, tomato sauce, & melted mozzarella cheese
- Tuna Turner $12.00
Your choice of hand rolled bagel with tuna salad, sliced cucumber, red onion, lettuce, & tomato
- Monte Cristo $14.00
Your choice of hand rolled bagel with ham, melted Swiss cheese, red onion, lettuce, & tomato
- The Muriel $16.00
Your choice of hand rolled bagel with baked salmon salad, tomato, & melted Muenster cheese
- Pizza Bagel $8.00
Your choice of hand rolled bagel with tomato sauce & melted mozzarella cheese
- Whitefish Picante $15.00
Your choice of hand rolled bagel with whitefish salad, jalapeno cream cheese, cucumber, lettuce, & tomato
- Melanie's Favorite $18.00
Your choice of hand rolled bagel with whitefish salad, sliced Nova, lettuce, tomato, & red onion.
- Classic Burger - Meal $9.60
Your choice of hand rolled bagel with a hamburger, American cheese, red onion, lettuce, tomato, & pickles. Comes with bagel chips & pickle.
- Deluxe Burger - Meal $14.60
Your choice of hand rolled bagel with a hamburger, bacon, avocado, American cheese, lettuce, tomato, & pickles. Comes with bagel chips & pickle.
- Cheese Sandwich $6.10
Salad
- DIY Salad $5.00
Start with a bed of green leaf lettuce and add as much goodness as you wish!
Fruit & Yogurt
- Fruit Cup $5.80
16oz of melons, berries, and grapes in bite sized chunks of deliciousness!
- Berry Cup $6.30
16oz of strawberries, blackberries and blueberries in bite sized chunks of deliciousness!
- Chobani Yogurt $3.70
- Yogurt Parfait $5.35
12oz Layers of yogurt, granola and fruit
- Piece Of Fresh Fruit $1.10
Chips
- Bag Chips $2.25
- Bagel Chips $3.55
Baked Goods
- Chocolate Brownie $4.00
- Cinnamon Roll $3.85
- Croissant $3.85
- Croissant - Almond $3.85
- Croissant - Chocolate $3.85
- Crumb Cake $3.85
- Danish $3.85
- Hamantaschen- Large $4.00
- Julieanne Stuffed Cookies - Large Cookie $6.00
- Black & White Cookie - Large $3.85
- Linzer Tarts - Large $4.35
- Muffin $3.85
- Pound Cake Slice $3.65
- Slice Of Cake Or Pie $5.85
- Small Box Assorted Rugelach $9.30
- Small Box Assorted Mini Hamantaschen $8.60
- Small Box Rainbow Cookies $8.65
- Small Box Mini Black & White Cookies $8.65
- Whole Chocolate Babka $10.80
- Whole Cinnamon Babka $10.80
- Whole Loaf Egg Challah $7.30
- Whole Loaf Raisin Challah $7.50
Other
- Just Veggies $0.00
- Boiled Egg $2.95
- Potato Knish $6.85
- Spinach Knish $6.85
- Latkes (Potato Pancakes) $5.85
- Sabra Smart Snackers - Hummus & Pretzels $6.25
- Kind Bar $4.95
- Peeled Snacks 1oz $3.95
- Peeled Snacks 2.8oz $6.95
- 88 Acres $3.95
- Larabar $3.95
Hot Coffees
- Regular Brewed Coffee
- Cafe Latte
- Cappuccino
- Americano
- Espresso
(Item served in paper cup)
- Mocha
- Box Of Coffee 96oz $30.00
Hot Teas
- Lipton Tea
- Harney & Sons Herbal Tea
- Matcha Latte
- Chai Latte
Hot Milks
- Hot Cocoa
Yummy Hot Cocoa (whip cream pictured, not included)
- Steamed Milk
Iced Coffees
- Iced Coffee
- Iced Cafe Latte
- Iced Americano
- Iced Mocha
Iced Teas
- Iced Tea - Lipton
- Iced Matcha Latte
- Iced Chai Latte
Bottled Drinks
- Bottle Water 12oz $2.00
- Bottle Water 1 Liter $3.40
- S.Pellegrino 25.3 Oz. $3.95
- Seltzer Water Glass Bottle 12oz $2.25
- Gatorade 20oz $3.00
- Vita Coconut Carton 16.9oz $4.45
- Vitamin Water 20oz $3.00
- Snapple 16oz $3.00
- Harney & Sons Organic Bottled Tea 16oz $3.75
- Bai Juices 18oz $4.75
- Fruit Juices $0.00
- Nesquik Bottled Milks 14oz $3.95
- Naked $4.75
- Hint Water $2.50
Ice
- Cup Of Ice $1.00
SPREADS BY THE POUND
- Plain Cream Cheese
- Flavored Cream Cheese
- Lox Cream Cheese
- Lox Scallion Cream Cheese
- Lite Plain Cream Cheese
- Lite Flavored Cream Cheese
- Plain Tofu
- Flavored Tofu
- Butter
- Peanut Butter
- Jelly
PREPARED SALADS BY THE POUND
- Baked Salmon Salad
- Chicken Salad
- Egg Salad
- Jalapeño Tuna Salad
- Tuna Salad
- Whitefish Salad
- Potato Salad
- Health Salad
- Cole Slaw
- Macaroni Salad
- Cucumber Salad
MEATS BY THE POUND
- Baked Salmon
- Belly Lox (Salty)
- Breaded Chicken
- Grilled Chicken
- Corned Beef
- Genoa Salami
- Ham
- Nova
- Pastrami
- Roast Beef
- Turkey
- Whitefish
Retail Merch
- Plastic Bag $0.10
- 🏳️🌈Pride Shirt $30.00
Proceeds go to Broadway Cares.
- Aprons $40.00
Specify "WHITE" or "GREEN" in special instructions. One Size fits most, adjustable neck strap, two front pockets.
- Short Sleeve Tees $25.00
Specify sizing in special instructions S | M | L | XL | XXL
- Baseball Cap $19.95
Ess-a-Bagel Details
Service options
- Curbside pickup
- Delivery
- In-store pickup
- Onsite services
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible entrance
- Assistive hearing loop
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Coffee
Dining options
- Breakfast
Amenities
- Gender-neutral restroom
- Restroom
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Paid street parking
Ess-a-Bagel Photos










Ess-a-Bagel Location
Ess-a-Bagel
The Continental NYC, 108 W 32nd St, New York, NY 10001, USA
Ess-a-Bagel Reviews
signaturemicrowavedscallion cream cheesechum salmontouriststofubest bagel & coffeereubenratiooreo
★ 5★ 4★ 3★ 2★ 1One of the best spots in New York for both taste and kindness.I visited around 9 AM and had an issue with my online order—payment through Apple Pay went through, but I didn’t see a confirmation page. I rushed to the store, and while I was initially told to reorder, one kind staff member took the time to double-check and made the bagel I originally ordered.Thanks to their help, I was able to enjoy a warm, delicious breakfast with a cup of coffee and start my day with a smile.I truly appreciate the kindness, and I’ll definitely return to Ess-a-Bagel on my next trip to New York.Thank you so much to the staff—sorry I didn’t catch your name!
September 12 · minjeong naIt gets busy in here, and rightfully so! 🙌🏻 It's a perfect spot to stop and get a bagel, and at such a convenient location. I ordered the Mr. Nova Lova, and let me tell you the portions are so filling you won't be able to finish it! There was the perfect amount of delicious smoked salmon and the perfect amount of cream cheese. Bagel was toasted perfectly, just how I like it. I love this location, and will definitely be coming back many times in the future!
September 15 · Nicholas DiGiorgiGood service, but overpriced.The service was very good, and the staff speaks both Spanish and English, which is a big plus. We had to wait a bit, but nothing too bad. The food was tasty, but we feel the prices are way too high — we paid $50 for two bagels, a yogurt, and two espressos.It was a nice experience to try once, but we wouldn’t come back.
August 12 · Hannah Nadal SolzbacherThe service here was incredibly fast and efficient, which was impressive given the bustling atmosphere. I ordered a plain bagel with strawberry cream cheese, and it was absolutely delightful. The bagel was fresh and perfectly baked, while the strawberry cream cheese added a sweet and tangy touch. The variety of cream cheese flavors is impressive, and I appreciated the quick service that allowed me to grab my order and go. Overall, Ess-a-Bagel delivers on its promise
April 15 · Adam JonesLook, I’m not trying to steal ice or anything but for them to charge me a cup of ice for my toddler’s Nestle strawberry milk is insane! The little dude in the cash register was too quick to judge as if I hadn’t bought $35 worth of food from there.The 2 stars is for the man who helped me order my bagels. He was friendly and fast. Got the order correct given that it got pretty busy.The seating challenging. Not very many but people do come and go so if you find one, grab it. No one cleans it after.
July 12 · MaChaNillas
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