Fujiissa Introduce
Introduction / Overview
In the bustling and diverse landscape of New York City, Fujiissa stands out as a distinctive and specialized coffee shop, bringing a taste of Japan's refined flavors to the heart of Midtown. Located on 5th Avenue, this unique spot is a haven for anyone who appreciates the rich, earthy notes of high-quality matcha and the creamy indulgence of Japanese-style soft ice cream. While its name might suggest a broad range of coffee, Fujiissa has carved a niche for itself by focusing on what it does best: exceptional matcha-based beverages and desserts. The shop offers a refreshing alternative to the standard coffee house, inviting customers to explore a menu that is both traditional and innovative. It's the kind of place you visit when you're craving something beyond a regular latte, an experience that is both calming and creatively satisfying. The carefully curated selection of drinks and ice cream ensures that every item is a standout, from the vibrant Blue Matcha Latte to the intricate Fujiissa Montblanc Soft Ice Cream. This specialization allows them to perfect their craft, providing a level of quality and authenticity that is hard to find elsewhere in the city. The focus on Japanese ingredients and techniques makes Fujiissa a unique culinary destination for locals and tourists seeking a different kind of sweet treat or a refreshing, non-traditional coffee break.
The atmosphere at Fujiissa is designed for a quick and pleasant visit. It's an ideal spot for a moment of pause during a busy day of shopping or work. The menu is clear and straightforward, allowing for easy decision-making. Despite its specialized offerings, the shop appeals to a wide range of palates, whether you're a seasoned matcha aficionado or someone looking to try something new. The emphasis on soft ice cream selections, from classic soft serve to more complex creations with toppings, highlights their dedication to providing a memorable dessert experience. While the core of their business is centered on high-quality matcha, the menu also includes other refreshing drinks like Frozen Matcha Coco and Frapper, ensuring there's a delicious option for everyone. This dedication to a high-quality, focused menu is what makes Fujiissa a standout in a city filled with countless coffee shops. It provides a specialized and delightful experience that is both a treat for your taste buds and a small escape from the urban hustle.
Location and Accessibility
Fujiissa is conveniently situated at 330 5th Ave, New York, NY 10001. This prime location places it in the heart of Midtown Manhattan, an area bustling with shopping, businesses, and tourist attractions. The shop is easily accessible via public transportation, with numerous subway lines and bus routes serving the surrounding blocks. Its position on 5th Avenue makes it an easy destination to find, whether you're coming from work, shopping, or exploring nearby landmarks like the Empire State Building. For New Yorkers navigating the city, its central location makes it a perfect spot for a quick break or a planned meet-up. Given the nature of its menu, it's an ideal place to stop for a refreshing drink or a sweet treat to enjoy on the go. While the information provided doesn't specify parking details, like most locations in Midtown, paid street parking and garages are likely available nearby, though public transport is often the most practical option. The shop’s accessibility, combined with its unique offerings, makes it a convenient and worthwhile destination for anyone in the vicinity seeking a high-quality, specialized beverage or dessert. Its presence in a high-traffic area ensures it is a great spot for a quick visit, catering to both the fast pace of city life and the need for a momentary indulgence. The walkability of the neighborhood and proximity to public transit lines means that Fujiissa is always just a few steps away for locals and visitors alike.
Services Offered
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LI Dine-in: Fujiissa offers a dine-in option, allowing customers to sit and enjoy their treats in the shop's environment. This provides a pleasant space to take a break from the city's fast pace and savor your order at your leisure.
LI Takeout: For those on the go, takeout is a convenient service. You can quickly order your favorite matcha latte or soft ice cream and continue your day, enjoying the flavors of Fujiissa while you walk or head to your next destination. This is a perfect service for a quick treat on a warm day.
LI Delivery: The coffee shop provides delivery services, bringing their unique menu directly to you. This is a great option for enjoying a delicious treat without leaving your home or office. It allows you to satisfy your craving for authentic Japanese sweets and drinks with just a few clicks.
LI No-contact delivery: For added convenience and safety, Fujiissa also offers no-contact delivery. This service ensures a safe and seamless experience, allowing you to receive your order with minimal interaction, a valuable service for many customers in today's environment.
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Features / Highlights
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LI Specialized Matcha Menu: The primary highlight of Fujiissa is its specialization in high-quality matcha. The menu features a variety of matcha drinks, from traditional Matcha Tea to creative concoctions like the Blue Matcha Latte and Matcha Brown Sugar Cheese Foam Latte. This focus ensures that matcha enthusiasts can find authentic and unique options that are expertly prepared. The use of premium matcha is evident in the rich and balanced flavors of their beverages.
LI Exceptional Soft Ice Cream: Fujiissa is also known for its delicious and well-crafted soft ice cream. The menu includes both classic soft serves and innovative options. The Montblanc Soft Ice Cream, in particular, has received rave reviews for its rich, smooth texture and the beautiful combination of chestnut topping with creamy matcha ice cream. This dessert stands out as a must-try for anyone visiting the shop.
LI Unique Flavor Combinations: The menu is a playground of interesting and appealing flavor pairings. Items like the Matcha Soda with Passion Fruit and the Matcha Affogato demonstrate a creative approach to traditional ingredients. These unique combinations provide a fresh and exciting experience for customers looking for something new beyond the usual cafe fare. The Fujiissa Special, while its ingredients are a secret, promises a unique flavor experience that embodies the shop's innovative spirit.
LI Convenient Offerings: Beyond their specialty items, the shop offers a range of other refreshing options like milkshakes and frappes. This variety, combined with their focus on high-quality coffee and tea, ensures that even those who are not primary matcha fans can find something delicious to enjoy. The menu is structured to cater to different tastes while maintaining its core identity.
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Contact Information
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Address: 330 5th Ave, New York, NY 10001
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What is worth choosing
For New Yorkers and visitors looking for a departure from the typical coffee shop scene, Fujiissa offers a compelling and specialized experience. What makes this place truly worth choosing is its unwavering commitment to quality and authenticity, particularly in its use of matcha. This is not just a place to grab a coffee; it is a destination for high-quality, Japanese-inspired beverages and desserts that are expertly crafted. The highlight of the menu, and what is most worth choosing, is the Soft Ice Cream. The Montblanc Soft Ice Cream, with its perfect balance of creamy matcha and rich chestnut, is a standout dessert that has left a lasting impression on customers and is a clear testament to the shop's quality.
Beyond the sweets, the unique and diverse range of matcha drinks provides a refreshing and flavorful alternative to traditional coffee. The creative blends, like the Blue Matcha Latte and the Matcha Soda, are perfect for those with an adventurous palate or for anyone who wants a refreshing, non-coffee-based beverage. While the service can have its occasional off moments, as one customer noted, the quality of the products themselves consistently shines through. The taste and presentation of their items are what keep people coming back. The convenience of their location, coupled with the option for delivery and takeout, makes it an easy choice for a quick and satisfying treat during a busy day. In a city where cafes are ubiquitous, Fujiissa distinguishes itself by offering a unique, high-quality, and specialized menu that is a true gem for fans of matcha and Japanese desserts, making it a destination that is well worth seeking out for a delightful indulgence.
Fujiissa Menu
Ice Cream Selection
- Soft Ice Cream $7.80
- Kogane Soft Ice Cream $13.80
- Fujiissa Montblanc Soft Ice Cream $9.80
- Banana Split $13.80
- Soft Ice Cream With Toppings $9.80
- Matcha Affogato $8.80
Drink Selection, ドリンク
- Blue Matcha Latte $7.80
- Matcha Tea $7.00
- Frozen Matcha Coco $8.80
- Matcha Latte $7.80
- Matcha Soda With Passion Fruit /Citron Honey Tea $7.80
- Matcha Brown Sugar Cheese Foam Latte $7.80
- Fujiissa Special $9.80
- Milk Shake $8.80
- Frapper $8.80
Fujiissa Details
Service options
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Offerings
- Coffee
Fujiissa Photos



Fujiissa Location
Fujiissa Reviews
matcha
★ 5★ 4★ 3★ 2★ 1Matcha was good, but the experience was off. I was the only customer in line, yet the staff handed my drink to the store’s security guard, who hadn’t even ordered anything. They only turned back to me after reading the label on his cup. If staff are giving freebies, fine, but not at the expense of the paying customer who’s actually waiting. Didn’t sit right with me.
September 07 · Jared WaltonI ordered the Montblanc soft ice cream, and it was absolutely the best! The chestnut topping paired beautifully with the creamy matcha ice cream—rich, smooth, and perfectly balanced. A must-try dessert.
September 04 · Emmy Siripa V.
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