Gen Korean BBQ House: A Premium All-You-Can-Eat Experience in NYC

Gen Korean BBQ House Introduce

Gen Korean BBQ House is a premier all-you-can-eat Korean barbecue restaurant that has become a sensation in New York City. This popular Asian-owned establishment offers a vibrant and interactive dining experience that goes far beyond a typical meal. At Gen, you and your group can grill a variety of marinated and unmarinated meats right at your table, creating a fun and engaging atmosphere. From tender beef and pork to savory chicken, the menu is a meat-lover's paradise, but it also includes a wide array of delicious side dishes and appetizers to complement the main event. It's a fantastic spot for a celebratory dinner, a lively night out with friends, or a memorable family gathering.

The interior of Gen Korean BBQ House is designed to be bright, spacious, and modern. The tables are large and equipped with grills and ventilation systems, ensuring a comfortable and clean experience. The atmosphere is energetic and trendy, with upbeat music and a bustling crowd that adds to the fun. Despite being a popular spot that often has a wait, the staff is known for being incredibly sweet, accommodating, and efficient, ensuring that the service remains professional and organized even during the busiest times. The cleanliness of the restaurant is also top-notch, with staff consistently working to clear tables and restock supplies, which adds to a sense of a well-managed and high-quality establishment.

While the all-you-can-eat concept is a major draw, the quality of the food is what keeps customers coming back. Patrons frequently rave about the premium meat slices, which are tender, flavorful, and melt in your mouth. The banchan (side dishes) are fresh and well-prepared, with standout items like perfectly seasoned japchae and crispy, warm hotteok pancakes. The variety of options ensures that every visit offers something new to try, making it a great place for those who love to experiment with different flavors and textures.

Gen Korean BBQ House is conveniently located at 150 E 14th St, New York, NY 10003, USA, in a prime spot near Union Square. This location is incredibly accessible, being a short walk from multiple subway lines and bus routes, making it easy for anyone in Manhattan to get to. For those coming from other boroughs, the accessibility of the public transit in the area is a major advantage. Its proximity to landmarks like Union Square and a nearby Trader Joe’s makes it an ideal spot to plan a full evening out, whether you're heading to the restaurant for dinner or stopping by before a night on the town.

The restaurant also features comprehensive accessibility amenities, with a wheelchair-accessible entrance, restroom, and seating, ensuring that it is a welcoming space for all patrons. The combination of a highly convenient location and thoughtful amenities makes Gen Korean BBQ House a practical and inclusive choice for a wide variety of diners.

Gen Korean BBQ House offers a range of services designed to enhance the dining experience.

Dine-in: Enjoy the full, interactive all-you-can-eat Korean barbecue experience at your table.
Takeout and Delivery: For those who prefer to dine at home, Gen offers a selection of pre-packaged take-out menus with various meat and side combinations.
Reservations: The restaurant accepts reservations, which is highly recommended due to the potential for a wait, especially during peak hours.
All-You-Can-Eat: The main highlight is the all-you-can-eat format, which includes a wide variety of meats, appetizers, and side dishes for a set price.
Bar On-site: The restaurant has a bar that serves a selection of alcohol, including beer, cocktails, and wine, to pair with your meal.
High Chairs: The restaurant is family-friendly and provides high chairs, making it a good choice for those dining with children.

The variety of services and amenities shows that Gen Korean BBQ House is committed to providing a flexible and accommodating dining experience for its diverse clientele.

Gen Korean BBQ House has several highlights that make it a standout choice for Korean barbecue in New York City.

Wide Selection of Meats: The menu includes a variety of beef, chicken, and pork selections, from classic Samgyubsal to premium Wagyu beef slices. There are also unique marinades like spicy, garlic, and Cajun.
Included Appetizers: Unlike many other all-you-can-eat places, Gen includes a variety of appetizers in its AYCE deal, such as japchae, fish katsu, and calamari.
Exceptional Service: The staff, from the servers to the managers, are often praised for being attentive, professional, and friendly, creating a seamless dining experience even when the restaurant is busy. They are quick to change grills and ensure everything runs smoothly.
Affordable Pricing: Customers consider the all-you-can-eat deal to be one of the more affordable options in the city, especially the lunch deal, offering great value for the amount and quality of food provided.
Lively and Social Atmosphere: The restaurant is known for its energetic and social vibe, making it a perfect spot for groups of friends or family to enjoy a meal together.

These highlights collectively create a highly enjoyable and value-driven dining experience that is hard to find elsewhere in the city.

For those who want to visit or get in touch, here is the contact information for Gen Korean BBQ House.

Address: 150 E 14th St, New York, NY 10003, USA

Phone: (646) 442-6471

What is worth choosing about Gen Korean BBQ House is its exceptional value and outstanding service. The all-you-can-eat format, especially the lunch deal, is considered one of the most affordable and generous options for Korean barbecue in New York. While some places might compromise on quality for a low price, Gen consistently delivers solid, flavorful cuts of meat and fresh, well-prepared side dishes. The service is a major highlight, with a professional and friendly staff that ensures your meal is not only delicious but also runs smoothly, from a quick grill change to prompt refills. The lively, trendy, and spacious setting makes it an ideal spot for groups, whether you are celebrating a special occasion or just having a fun night out. Its convenient location near Union Square makes it accessible to everyone, and the availability of amenities like high chairs and wheelchair access makes it an inclusive spot for all. Gen Korean BBQ House is a go-to spot for an interactive, delicious, and social dining experience that consistently provides great food and excellent service, making it a standout in the city's crowded culinary scene.

Gen Korean BBQ House Menu

RAW Beef Selection
Chadol 1lb $17.98
Paper-thin slices of raw beef brisket, prized for their delicate marbling and clean, beefy flavor. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Yangyeom Galbi 1lb $23.98
Beef short rib marinated in a sweet, savory, and garlicky Korean sauce that infuses the meat with deep umami and hints of kiwi. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Hawaiian Steak 1lb $19.98
A flavorful, well-marbled cut top blade steak marinated in a balanced blend of sweet, salty, and tangy island-inspired ingredients like ginger, garlic, and teriyaki. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Daechang 1lb $15.99
Beef large intestine in a soy sauce sugar marinade. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Beef Bulgogi 1lb $15.99
Thinly sliced premium beef marinated in a balanced blend of soy sauce, garlic, ginger, sesame oil, sugar, and Asian pear, which tenderizes the meat and infuses it with sweet, savory, and umami flavors. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Gen Steak 1lb $20.98
Top sirloin steak, known for its rich marbling. It has a tender yet slightly firm texture, with fat that melts during cooking to enhance juiciness and depth of flavor. This meat is unmarinated. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Nook Gan Sal 1lb $16.98
Hand-cut strips of premium beef short rib, known as "finger short ribs" for their distinctive shape. This cut is tender and juicy, offering a rich, beefy flavor with hints of ginger, garlic, and teriyaki. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Woo Baesal 1lb $15.99
Thinly sliced beef brisket with a tender texture and subtle marbling, offering a clean, rich beef flavor with a mild, buttery finish. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.

RAW Chicken Selection
Spicy Chicken 1lb $13.99
Boneless, skinless chicken leg meat sliced thin and marinated in a bold Korean spicy sauce featuring gochujang (Korean chili paste), garlic, ginger, soy sauce, and sesame oil. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Cajun Chicken 1lb $13.99
Boneless, skinless chicken marinated in a robust blend of spices typical of Cajun seasoning. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Garlic Chicken 1lb $13.99
Boneless, skinless chicken marinated in a vibrant blend of minced garlic, olive oil, lemon juice, and herbs like oregano, creating a bright, aromatic flavor profile. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Honey Chicken 1lb $13.99
Boneless, skinless chicken leg meat marinated in a sweet and savory honey-based sauce combining honey, soy sauce, garlic, and a touch of butter or sesame oil. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.

RAW Pork Selection
Hangjunsal 1lb $20.98
Premium pork jowl (cheek), expertly sliced to showcase its beautiful marbling and unique, buttery texture. A delicate balance of lean meat and creamy fat, resulting in a melt-in-your-mouth tenderness and rich, savory flavor. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Hawaiian Bacon 1lb $15.99
Thick-cut pork cured with traditional Hawaiian sea salt. This premium bacon offers a rich, savory taste with a hint of natural sweetness. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Smoked Samgyubsal 1lb $16.98
Thick-cut slices of premium pork belly, lightly smoked for extra depth of flavor. This Korean BBQ classic offers a rich, juicy texture and subtle smokiness. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Spicy Samgyubsal 1lb $16.98
Thick-cut pork belly marinated in a bold, spicy sauce for a rich, flavorful kick. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Spicy Pork Bulgogi 1lb $16.98
Thinly sliced pork marinated in a flavorful spicy gochujang-based sauce with garlic, ginger, and a touch of sweetness. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Pork Chop 1lb $16.98
Thick, fresh pork chops marinated in a savory blend of garlic, ginger and teriyaki for a touch of sweetness. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Red Wine Samgyubsal 1lb $16.98
Thick pork belly marinated in a rich red wine blend that tenderizes the meat and adds a subtle depth of flavor. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Samgyubsal 1lb $15.99
Disclaimer: Garnish and plating are for presentation only and are not included. Some cuts may contain rib cartilage (gristle) on korean style pork belly. Please use caution while chewing
Garlic Samgyubsal 1lb $16.98
Thick, fresh pork belly slices marinated or seasoned with bold, punchy garlic flavor. A savory taste enhanced by the aromatic sharpness of raw garlic. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.
Cajun Samgyubsal 1lb $16.98
Thick slices of fresh pork belly seasoned with a bold Cajun-inspired marinade, blending savory soy sauce, olive oil, Cajun spices, garlic, lemon juice, and a touch of sweetness. Please Note: This product is uncooked and intended for at-home preparation, garnish not included.

Gen Take Out Menu
2 Meats, 2 Sides, And Steamed Rice $20.50
Your choice of 2 meats and 2 sides, served with white rice and japchae.
4 Meats, 3 Sides, And Steamed Rice $31.50
Your choice of 4 meats and 3 sides, served with white rice and japchae.

Sauce Selection
K-Spicy Sauce 2oz $1.00
Disclaimer: Garnish and plating are for presentation only and are not included
Hot Sauce 2oz $1.00
Disclaimer: Garnish and plating are for presentation only and are not included
Green Tea Salt 2oz $1.00
Disclaimer: Garnish and plating are for presentation only and are not included
Chadol Sauce 2oz $1.00
Disclaimer: Garnish and plating are for presentation only and are not included
Popcorn Chicken Sauce 2oz $1.00
Disclaimer: Garnish and plating are for presentation only and are not included

Banchan Selection
Extra Rice 1lb $2.99
Disclaimer: Garnish and plating are for presentation only and are not included
Potato Salad 1lb $7.99
Cooked potatoes in a mayonnaise dressing with corn.
Saeng Chae 1lb $6.99
sliced radish in a sesame sauce that adds a crisp and refreshing contrast to grilled meats.
Pickles 1lb $7.99
Pickled onions, jalapenos, and radish add brightness, heat, and crunch to grilled meats.
Radish Paper 1lb $6.99
Thinly sliced radish sheets used as a light, refreshing wrap for grilled meats. Soft with a subtle crunch—perfect for pairing with pork belly and ssamjang.
Rice Paper 1lb $5.99
A small, thin wrap made from rice flour and water used to roll grilled meats and sauces for a balanced bite.
Cucumber 1lb $8.99
Refreshing and spicy fermented cucumbers made with fresh cucumbers, garlic and Korean chili flakes.
Kimchi 1lb $8.99
A staple Korean side dish made from fermented napa cabbage with chili, garlic, and seasonings. Bold and flavorful—perfect for balancing rich grilled meats.

Gen Korean BBQ House Details

From the business
Identifies as Asian-owned

Service options
No-contact delivery
Delivery
Takeout
Dine-in

Highlights
Fast service
Serves local specialty

Popular for
Lunch
Dinner
Solo dining

Accessibility
Wheelchair accessible entrance
Wheelchair accessible restroom
Wheelchair accessible seating
Wheelchair accessible parking lot

Offerings
Alcohol
All you can eat
Beer
Cocktails
Comfort food
Hard liquor
Late-night food
Small plates
Wine

Dining options
Lunch
Dinner
Catering
Dessert
Seating
Table service

Amenities
Bar onsite
Restroom

Atmosphere
Casual
Cozy
Trendy

Crowd
Groups
Tourists

Planning
Accepts reservations
Usually a wait

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Children
Good for kids
High chairs

Parking
Free street parking
Paid street parking

Gen Korean BBQ House Photos

Gen Korean BBQ House Location

Gen Korean BBQ House

New York New York County New York East 14th Street

150 E 14th St, New York, NY 10003, USA

Gen Korean BBQ House Reviews

An average rating of ★3.9 from 869 user reviews.

all you can eatcalamarihawaiian steakmanagementpeoplesathotteokliquor licenselet's meat bbqrice paper

★ 5★ 4★ 3★ 2★ 1

I came here for their lunch deal on a weekday and had a great time. For their lunch deal, which ends at 3pm, you just have to get seated before that time! And, the staff was so sweet and accommodating for my friend who came a bit later. The interior is bright and spacious, and tables are big for you to order lots of food.There are a variety of appetizers included in the AYCE deal (which most places don't do) so that was really nice. We tried their japchae, fish katsu, KFC, calamari, soondubu, and hotteok. We also got a variety of their beefs, which was solid quality and had lots of flavor. It was a shame that they didn't have radish or rice paper when we went, but I enjoyed eating the meat with their salad. Overall, solid AYCE KBBQ deal, and probably one of the more affordable ones in the city!
June 20 · Mia Huynh
My party of five dined at GEN Korean BBQ Manhattan last Friday, and it was truly an amazing experience from start to finish. Even though the restaurant was packed, the service was fast, organized, and professional. Our server Gregory was incredibly attentive and efficient, and Bobby, the manager, made sure everything ran smoothly. The entire staff worked seamlessly and really made us feel welcome.The food came out quickly, hot, and beautifully prepared. The banchan was fresh, the japchae was perfectly seasoned without being oily, and the hotteok pancake was our favorite. It was warm, slightly crisp on the outside, and absolutely delicious. The wagyu premium meat slices were SO SO GOOD, tender, flavorful, and just melted in your mouth. All the menu items we wanted were available, and everything was served promptly.The staff were also quick to change the grill throughout our meal, which made a big difference. We never ended up with burned meats, and everything cooked evenly. Their attention to detail was impressive.Cleanliness was top-notch. The servers looked sharp, kitchen staff wore gloves, plates were cleared quickly, and napkins were always restocked. Even at full capacity, nothing was missed.The location is super convenient, close to multiple subways and bus lines, and there is a Trader Joe’s next door, perfect if you want to grab dessert or run a quick errand after dinner.Whether you are planning a date night, a family gathering, or just a weekend dinner after a long week, GEN Manhattan is the perfect spot. Great food, amazing service, and premium all-you-can-eat Korean BBQ right in the city. I will definitely be returning and recommending this location to everyone I know.
June 08 · Lillian Lee
Let’s open the doors to GEN Korean BBQ and get hit instantly with that mouthwatering aroma of sizzling meat. You get two full hours to indulge in this all you can eat restaurant. Let’s make every minute count! The menu is stacked with a wide variety of BBQ meats plus a generous spread of appetizers to keep things interesting between rounds of grilling. Their drink menu is just as fun with plenty of great options. The Capri Soju was served with colorful flashing ice cubes that made it as fun to look at as it was to sip. Staffs here are super friendly and quick making sure you are topped off with anything you want. The best part is you get to enjoy all this quality food without breaking the bank. That’s what I call a solid value for the amount and quality you get. Whether you’re a Korean BBQ regular or just diving in for the first time, GEN is a great spot to feast and vibe.
April 07 · itzelenaho
Sorry that this is a long review, but there's a lot to cover! After passing by this place many times, I decided to head in myself on a Saturday night (relatively late). There was a bit of a waitlist to get in but it wasn't too bad. It's great that they're open late! Although what I wasn't aware of when I walked in is that late at night only the premium menu is available. So you can get any of the items from the classic menu and the premium add-ons, but the price is higher (usually it seems there's an option to select from just the classic items for a lower price). It was $54 for myself before tax and tip as of 5/3/2025.The atmosphere is really pretty! I really liked the cool blue lighting and the comfortable booths. The room also has wonderful ventilation so I didn’t get much smoke in my face while grilling. The restaurant is also kept cool which was well appreciated when working with the hot grill (although when the grill was off I found it a bit chilly).The service was good enough. I looove that you can cook the food yourself! It's pretty rare to find that option in nyc, especially late at night! My server was respectful and pleasant, which was a plus. The food came out reasonably quickly, and I found that the 2 hour time limit was plenty of time for me to get my fill (and I'm an especially slow eater!). What I did find odd is that I was told my grill top would be changed after having cooked on it for a while, but nobody ever came to change it (the fond on the grill was starting to build up and burn quite a bit). I also only received the premium menu when I sat down, and only got the QR code for the classic menu after deliberately asking for it.As for the food, I got a bunch of meats and one side. I do wish there were some more non-meat options for the grill, like mushrooms or onions, but it's forgivable because meat takes priority in a place like this. Overall it was solid, here are my thoughts on everything I tried:- Wagyu: Thinly sliced and pretty tender. It had good flavor when paired with the dips.- Cajun Shrimp: Tasted fresh and delicious and had the shell and head on. The sauce that came with them was really yummy and went well with the shrimp (and some of the pork lol). Some pieces had the "vein" (intestinal tract) intact, so if that bothers you do keep that in mind (it's safe to eat don’t worry). Would totally recommend if you're willing to peel a bunch of shrimp.- Samgyubsal (pork belly): Crisped up nicely on the grill and had great flavor. Although I will say it was a bit tough to chew.- Hawaiian Bacon: Flavorful, but sliced far too thickly in my opinion. The thick cut made it really difficult to render the fat properly before burning the exterior, resulting in some big chunks of chewy fat after cooking. Maybe I should've cut it into tiny slabs before cooking?- Marinated Short Rib: Bone in. Was able to get a flavorful crust on the grill, but was a little chewy. A good pick.- Teriyaki Pork Chop: Bone in. Definitely my favorite meat of the night! It was just as flavorful as the rest of them but also really tender and juicy. It's a bit leaner (but still had the right amount of fat) so it didn’t need as much time to cook either. Would definitely recommend!- Rice Sticks - Chewy (in a good way) and flavorful. Although I personally wouldn't order them again because rice came complementary.- Pickled sides (complementary) All three of them were great and balanced out the fatty meats really well. The kimchi was a bit less flavorful than I expected.All in all, I thought Gen was a solid spot for Korean BBQ where you can cook it yourself. Considering that there isn't much competition late at night, it's a good pick. That being said, I do think there were a few things they could've done better. If you don't need late night hours, I do think that KPOT offers similar quality for a notably cheaper price (and you can order on the iPad!), although to be fair the wait to get into KPOT can be really long. I would recommend Gen if you're looking to cook your own Korean BBQ late at night.
May 04 · Firestrike
2 times in a week to get Gen Korean BBQ House. WHY?Coz Smile and sweet Service,Clean, Freshand good quality Meat + Vegetable and Drinks.Kyle, the server is very sweet and helpful.All the staffs are very nice amd professional as well.I'm sure you won't regret to have the delicious food at Gen.OH Make sure you are Hungry before you get Gen Korean BBQ. 😉!!!!!!
September 18 · Shumawa Aung