Hard to Explain Introduce
New York City's bar scene is as diverse and exciting as the city itself, with hidden treasures waiting to be discovered on almost every block. Hard to Explain, a bar tucked away on East 10th Street, is one such hidden gem. While its name might suggest a complicated concept, its appeal is simple: it offers some of the best Japanese-inspired cocktails in an intimate, cozy, and trendy setting. Tucked "in plain sight" as one customer noted, it has a speakeasy feel that makes discovering it all the more rewarding. This Asian-owned establishment has quickly become a favorite among locals and tourists alike who are seeking a truly unique and high-quality cocktail experience away from the city's overwhelming crowds. This article will provide a comprehensive overview of Hard to Explain, highlighting its exceptional drink offerings, its welcoming atmosphere, and why it's a must-visit destination for anyone looking for a memorable night out in the East Village.
The standout feature of Hard to Explain is, without a doubt, its cocktails. Described by one reviewer as "unique and perfectly done," the drinks are the heart and soul of the bar. The menu is a creative exploration of flavors, with a distinct Japanese influence that sets it apart from other cocktail bars in the city. Customers have been "blown away" by the quality, with both the "Falling for U-Bae," a seasonal drink served in a charming teacup reminiscent of a rich milk tea, and the "Cafe Purr-isa," a creative take on the espresso martini with a sake twist, earning high praise. The bar also offers a selection of beer and wine, but the cocktails are the main event, crafted with an element of care and innovation that is evident in every sip. The bartenders are not just servers; they are creators, and their passion for their craft shines through, as one customer noted the bartender was a "good time." The drinks are so compelling that customers wish they had more time to "happily work their way through their menu."
Hard to Explain's atmosphere is just as important as its drinks. Described as casual, cozy, and trendy, the bar creates a "very intimate setting" that is perfect for close-knit conversations or a romantic evening. The dim lighting, vintage decor, and soft vinyl music contribute to a relaxed and inviting vibe that makes you want to linger. It is the kind of place you feel fortunate to have found, a "great hidden treasure" that feels exclusive without being pretentious. The bar has a small seating capacity, which reinforces the intimate feel and is a key part of its speakeasy charm. This is a place where every detail, from the antique items to the carefully selected music, is thoughtfully chosen to enhance the experience. The bar also prides itself on being an inclusive space, identifying as LGBTQ+ friendly and a transgender safe space, which adds to its welcoming and comfortable crowd. It’s a bar that attracts a diverse mix of locals and tourists, all seeking a genuine, high-quality experience.
The service at Hard to Explain is consistently praised as being "fast" and from "kind staff." In an intimate setting, attentive and friendly service is crucial, and the team at this bar excels at it. They are knowledgeable about the unique menu and are ready to help guide customers through the delightful options. The efficiency of the staff ensures that despite the small space, the flow of service is seamless, so you're never left waiting long for your perfectly crafted cocktail. The bar accepts reservations, which is a great option for planning ahead, given its small size and the fact that it is sure to fill up fast. However, it also welcomes walk-ins. For those who want to get an early start, they offer a happy hour daily from 5 PM to 7 PM, providing a great opportunity to sample some of their creations. This combination of great service, a welcoming atmosphere, and high-quality offerings makes Hard to Explain more than just a place to grab a drink; it's a destination for a truly special night out.
In short, Hard to Explain has managed to perfect the art of the speakeasy-style bar. It’s a hidden gem that delivers on every front, from its unique, expertly crafted cocktails to its intimate and cozy atmosphere. The bar is a reflection of the owner's Asian heritage, which is a key part of the creative and delicious drink menu. It is an ideal spot for those who are tired of loud, overcrowded bars and are looking for a more refined, yet casual, drinking experience. The consistently positive reviews and the eagerness of customers to return speak volumes about the quality of the service and the drinks. It's a place that is proud of its identity and provides a welcoming and safe space for all its patrons. Hard to Explain is a true New York surprise, a place where you can find unexpected delight and a cocktail that is truly, well, hard to explain in how good it is. It's an essential addition to any New Yorker's list of must-visit cocktail spots.
Location and Accessibility
Hard to Explain is located at 224 E 10th St, New York, NY 10003, USA. Nestled in the heart of the East Village, this bar is easily accessible by public transportation. The area is well-served by multiple subway lines and bus routes, making it a convenient destination from all parts of New York City. The location is known for its vibrant nightlife and diverse dining scene, adding to the appeal of visiting this hidden spot. For those driving, both free and paid street parking are available, which is a rare but welcome amenity in this part of the city. The bar's discreet entrance adds to its speakeasy charm, making finding it a fun part of the experience.
Services Offered
- Dine-in: Guests can enjoy their drinks and food at the bar or at a table.
- Accepts Reservations: Planning ahead is possible by booking a reservation, especially given the small seating capacity.
- Happy Hour: Daily from 5 PM to 7 PM, offering a great chance to enjoy their unique cocktails at a special price.
- Table Service: The staff provides attentive table service, enhancing the intimate experience.
Features / Highlights
- Great Cocktails: The bar is known for its exceptional, unique Japanese-inspired cocktails.
- Intimate Atmosphere: A small, cozy, and trendy space that feels like a hidden speakeasy.
- Fast Service: The staff is efficient and friendly, ensuring a quick and pleasant experience.
- LGBTQ+ and Transgender Safe Space: A welcoming and inclusive environment for all.
- Dogs Allowed: A great amenity for dog owners who want to bring their furry friends along.
- Gender-Neutral Restroom: A progressive and thoughtful amenity.
Contact Information
Address: 224 E 10th St, New York, NY 10003, USA
Phone: (646) 422-7892
What is worth choosing
Choosing Hard to Explain is an excellent decision for anyone in New York looking for a bar that offers more than just a drink. What makes it particularly worth choosing is its dual identity as a high-quality cocktail bar and an intimate, welcoming sanctuary. The drinks are a significant draw, as the unique Japanese-inspired creations are truly a rarity in the city's bar scene. The fact that they are "perfectly done" and a "delightful exploration of flavors" speaks to the talent of the bartenders. Furthermore, the small, cozy atmosphere provides a refreshing alternative to the loud, crowded bars often found in New York. This is a place where you can have a meaningful conversation, a quiet date, or a relaxing evening on your own. The bar's inclusive and friendly crowd, along with its fast and kind service, creates an environment that makes every guest feel at ease. For those who value quality, creativity, and a sense of discovery, Hard to Explain is the perfect destination. It's a place that is not just a bar, but an experience, and one that you'll be glad you stumbled upon in the heart of the East Village.
Hard to Explain Details
From the business
- Identifies as Asian-owned
Service options
- Dine-in
- Delivery
- Takeout
Highlights
- Fast service
- Great cocktails
Accessibility
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Food
- Food at bar
- Happy hour drinks
- Wine
Dining options
- Seating
- Table service
Amenities
- Gender-neutral restroom
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- LGBTQ+ friendly
- Locals
- Tourists
- Transgender safespace
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free street parking
- Paid street parking
Pets
- Dogs allowed
Hard to Explain Photos










Hard to Explain Location
Hard to Explain
224 E 10th St, New York, NY 10003, USA
Hard to Explain Reviews
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★ 5★ 4★ 3★ 2★ 1Hard to Explain was one of the best surprises of our NYC trip. Tucked away in plain sight, it’s the kind of place you’re glad you noticed. Inside you’ll find some of the best Japanese-inspired cocktails in the city. The drinks were unique and perfectly done, and the bartender was a good time. Definitely a spot I’ll be coming back to.
September 04 · Bianca FaleroWhat a great hidden treasure. Unknown from the street that this speakeasy bar even existed. Had to sniff out the vibes to find it, but happy I did. Delicious cocktails, kind staff. Had two of their cocktails and both were superb. Had I had more time I would have happily worked my way through their menu. Very intimate setting, so please get there early as I’m sure it fills up fast.
April 28 · Fred L0This is a must every single time we come back to New York. We absolutely LOVE Hard To Explain. The staff is awesome, the drinks are awesome and the place is an absolute vibe. Just be sure to get there early and don’t be rude when ordering or waiting for a drink. There’s one bartender and they’re working as fast as they can.
July 15 · Haidar HachemAnyone who’s visited Japan would know of the calm quiet that can encapsulate nearly every inch of it at times. Everywhere feels comfortable and welcoming, and it’s a feeling that’s been hard to find anywhere else.While New York is a far cry from Tokyo’s bar scene, Hard To Explain is the closest little taste of Japan I’ve found since.Tucked between residences with only a modest sign hinting its existence to the outside world, Hard To Explain is more than easy to pass by - and for anyone unfamiliar with the area? As the name would suggest, finding this little speakeasy is quite literally ‘hard to explain’, and maybe that’s for the best.Dimly lit with just a couple of small tables and narrow bar to perch at, Hard To Explain is immediately welcoming and cozy - though certainly runs the risk of quickly becoming cramped on a busy night.Light background music drifts through the shadows, emanating from a small record player tucked behind the bar. Hushed conversations shared between friends, couples, and maybe even a first date or two. This isn’t your local dive-bar, and everyone behaves accordingly.It’s easy to feel at home here, with the barkeep drifting in and out of idle chitchat while deftly mixing sake based cocktails. A smattering of Japanese from her on occasion, helping the Japanese travellers passing through feel more at ease. Another round offered during a quiet lull - always present for service, but never intrusive.The drinks themselves are creative without being obnoxious. With clear Japanese inspiration throughout the menu, it’s a refreshing change from the Manhattans and Martinis crowding every other list in NYC; despite this, there’s still something for everyone, even those looking for the classics - just found here with a little international inspiration instead.Were I not only passing through NYC, it would be a struggle to keep away.But with a setup this welcoming, I’m not sure coming back here too often would be such a bad thing. Frequent other bars and be labeled a barfly - frequent Hard to Explain and instead, it’s more likely you’ve found your place to unwind, and a quiet serenity which is all too rare in somewhere as bustling as NYC.
June 11 · Brendan SpriggsI first stumbled in here on a date a couple of years ago, and returned last night with a couple of girlfriends for a nightcap. If you’re searching for a cozy, romantic little hideaway that feels like stepping into a little Japanese Parisian bar, this is the place. Dim red lights, rustic walls, and artsy details make the whole space glow with intimacy.The bartender, Teddy, was wonderfully warm, funny, and attentive, genuinely engaging with every guest. My first drink, the Sugar Teddy, was perfectly balanced: nigori sake with just the right hint of yuzu, ginger, and pineapple. After that, he asked us what we like and crafted us a hibiscus-based cocktail that was refreshing, unexpected, and delicious. (Note: everything here is sake-based, so if you’re looking for heavy pours, this won’t be your spot—but that’s part of its charm.)For cozy vibes, easy banter, and a little romance, this just might be one of my favorite bars in the city. Seating is limited and it’s popular, so you may have to wait—but honestly, that’s part of the NYC experience.
September 04 · Colleen Wong
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