IT'SUGAR Upper West Side

- 1870 Broadway Unit B, New York, NY 10023

In a city known for its dynamic energy and endless options, sometimes what you need most is a little dose of pure, unadulterated joy. For New Yorkers and visitors alike, that joy can be found in a place dedicated entirely to the sweet side of life: IT'SUGAR Upper West Side. Located at 1870 Broadway Unit B, New York, NY 10023, this isn't just a store; it’s an immersive, playful experience designed to delight your senses and awaken your inner child. Combining the best of a candy store, a chocolate shop, and a novelty gift shop, IT'SUGAR offers a unique retail concept that is both a treat for your taste buds and a feast for your eyes.

This location is a testament to the brand's philosophy of "retailtainment"—making shopping an entertaining and memorable event. From the moment you notice the witty and clever signage outside, you know you're in for something special. It’s a clean, modern, and trendy space that still manages to feel nostalgic and fun. Whether you’re on a quick solo trip to grab a treat, bringing the kids for a weekend outing, or searching for the perfect quirky gift, IT’SUGAR Upper West Side provides a vibrant and colorful escape from the everyday hustle of the city. As one customer aptly put it, the store’s assortment is truly impressive, making it a "truly beautiful place to take your kids or have a few treats if you're an adult with a sweet tooth."

The store's inventory is a treasure trove of sugary delights, ranging from classic confections to giant-sized novelty candies and unique gifts. It’s the perfect spot to indulge in your favorite sweets, discover a new flavor, or find a whimsical present for someone special. This article will guide you through what makes IT'SUGAR Upper West Side a noteworthy destination for anyone living in or visiting the New York region.

IT'SUGAR Upper West Side is strategically positioned at 1870 Broadway Unit B, placing it in one of Manhattan's most convenient and bustling areas. The store is situated in the Upper West Side, near iconic landmarks like Lincoln Center. This prime location makes it an ideal stop for a quick visit whether you are on your lunch break, heading to a show, or exploring the cultural heart of the city. The central placement on Broadway ensures it is easily accessible for both locals and tourists.

The store's commitment to accessibility is evident with its wheelchair-accessible entrance, making it a welcoming destination for all customers. While street parking in New York City can be a challenge, there is paid street parking available, which can be a viable option for those driving to the area. For most New Yorkers, its location is perfect for a quick walk from nearby subway stations and bus stops, seamlessly integrating into the urban landscape. The convenience of its spot allows it to attract a wide audience, from those seeking a quick sugary fix to people who are simply drawn in by its eye-catching storefront while passing by. Its proximity to major transit routes and cultural venues reinforces its status as a go-to spot for a sweet escape.

IT'SUGAR Upper West Side offers a straightforward and enjoyable shopping experience with a focus on convenience and variety.

• In-Store Shopping: The primary service is in-store shopping, which is the best way to experience the store’s vibrant and playful atmosphere. You can wander through aisles of colorful candy and novelty items at your leisure.
• Quick Visit: The store is an excellent choice for a "quick visit." Its layout is designed for easy navigation, so you can pop in, find what you need, and be on your way. This is particularly useful for busy New Yorkers.
• Diverse Payment Options: To ensure a seamless transaction, IT'SUGAR accepts a variety of payment methods, including credit cards, debit cards, and NFC mobile payments, making it easy to pay for your treats no matter your preferred method.
• Gift Services: As a gift basket store and a gift shop, it’s a perfect place to find unique, pre-made gift baskets or to create your own custom gift for any occasion, from birthdays to holidays.

What makes IT'SUGAR Upper West Side a standout among other candy shops in the city is its unique blend of impressive inventory, fun atmosphere, and curated selection of specialty items.

• Vast Assortment of Candies: The store is known for its incredible variety of candies. You can find everything from classic chocolates and gummies to a wide range of nostalgic and international candies that are hard to find elsewhere. One reviewer was particularly "amazed to see so many different assortments of candies," highlighting the store’s extensive collection.
• Novelty and Giant-Sized Candies: IT'SUGAR specializes in innovative and oversized candy products. If you've ever wanted a five-pound gummy bear or a giant roll of your favorite candy, this is the place to find it. These fun items make for perfect gifts and are a big part of the store's "retailtainment" appeal.
• Playful and Trendy Atmosphere: The store’s design is a major highlight. It's described as "clean and trendy," with eye-catching displays and humorous signage that add to the lighthearted, whimsical feel. The vibrant colors and creative product arrangements make every visit a visual treat.
• Beyond Candy: While candy is the star, IT'SUGAR is also a full-fledged novelty store. You can discover a variety of fun, pop-culture-themed merchandise, accessories, and gifts that go beyond just edibles. This makes it a great spot for finding unique, quirky souvenirs and presents.
• Friendly Staff: Customer reviews often mention the friendly staff, which contributes to the welcoming environment. A pleasant interaction with employees can make a good experience great, and this location seems to excel in that regard.

For more information or to inquire about products, you can contact IT'SUGAR Upper West Side at:

Address: 1870 Broadway Unit B, New York, NY 10023, USA
Phone: (646) 216-8238

Choosing IT'SUGAR Upper West Side is all about embracing the fun and indulgence that candy can offer. This location is more than just a place to buy sweets; it's an experience that’s worth seeking out. It provides a unique and memorable outing for both children and adults, a sweet escape from the everyday grind of city life. The extensive variety of candies, from nostalgic favorites to modern, innovative creations, means there is always something new to discover. For those who enjoy a fun and playful atmosphere, the store’s trendy design and humorous elements make the visit worthwhile on their own.

The fact that it is also a great place to find unique gifts, from giant candy bars to fun novelty items, makes it a destination for more than just personal cravings. Its convenient location on Broadway, coupled with accessibility features like the wheelchair-accessible entrance, ensures that it’s an inclusive and easy-to-visit spot for a wide range of people. While one customer wished for more fruit candies made from actual fruit, the overall sentiment remains overwhelmingly positive, with visitors praising the vast assortment and the friendly, inviting environment. For anyone in New York looking for a delightful treat or a quirky gift, IT'SUGAR Upper West Side is an excellent choice that promises to satisfy any sweet tooth and bring a smile to your face.

IT'SUGAR Upper West Side

1870 Broadway Unit B, New York, NY 10023, USA