JoMart Chocolates

- 2917 Avenue R, Brooklyn, NY 11229

Introduction / Overview

New York City is home to countless culinary gems, and for residents in the know, the search for the freshest, most authentic chocolate always leads to one place: JoMart Chocolates. Standing as a sweet piece of Brooklyn history, JoMart is recognized as Brooklyn's oldest chocolate factory, a title earned through continuous operation since its founding in 1946. This multi-generational, family-run business has become a beloved fixture in the local community, celebrated not just for its delectable hand-crafted chocolates but for its enduring commitment to quality and relationship-building.

The story of JoMart is a classic New York tale of dedication and passion. It began after World War II when Martin Rogak, whose father had been in the candy business since the 1920s, decided to open his own chocolate shop with his cousin, Joe (hence 'JoMart'). Their ambitious plan was to outshine the competition by focusing on superior quality and freshness. Over nearly 80 years, the shop has stayed true to this mission. Today, it is a testament to the Rogak family's legacy, now managed by the third generation, including family members like Michael Rogak, who proudly refer to themselves as the "son of a son of a candymaker." It’s a place where tradition meets taste, using time-honored techniques like making everything from scratch—from the caramel to the marshmallow—and mixing in modern favorites like the viral 'Dubai Chocolate' bar.

More than just a candy store or a chocolate shop, JoMart Chocolates operates as a working chocolate factory, allowing customers to connect with the craft. This unique combination of an on-site factory and a welcoming retail space makes it a sweet destination for New Yorkers seeking a high-quality, authentic chocolate experience. They consistently rank among the best chocolatiers in Brooklyn, which is a significant achievement in a city known for its demanding palate.

Location and Accessibility

JoMart Chocolates is conveniently located in the Homecrest/Sheepshead Bay section of Brooklyn, making it a local landmark for many in the New York area. The physical store and factory are situated at:

2917 Avenue R, Brooklyn, NY 11229, USA

The location on Avenue R at Nostrand Avenue makes it a central and accessible spot. For those traveling by car, both paid and free street parking options are available in the vicinity. For public transit users, the factory and store are reachable via the B and Q subway lines to Kings Highway, followed by a short bus ride or a walk. Additionally, the B31 or B2 bus routes drop off right outside the store, offering a direct path for local Brooklynites.

In terms of accessibility for all patrons, JoMart Chocolates is committed to being an inclusive space, featuring a wheelchair-accessible entrance. Furthermore, the business identifies as LGBTQ+ friendly, ensuring a welcoming environment for every customer who walks through its doors to explore the world of fine confections.

Services Offered

JoMart Chocolates provides a comprehensive range of services tailored to meet the needs of every chocolate enthusiast and gift-giver in the New York region. Their offerings combine the charm of an old-world candy store with the convenience of modern retail.

• Retail Sales: Visitors can shop in the large, clean, and well-organized store, which features three separate sections. Two sections are dedicated to chocolates, candies, and an impressive variety of party merchandise, while a middle section is specifically for general candy selections.
• Onsite Services: The staff is available to assist customers with selections, recommendations, and special requests right on the premises.
• Custom Assortments: Customers are encouraged to create their own personalized boxes of chocolate. They can request assistance to build custom assortments of hand-dipped chocolates, truffles, caramels, marshmallows, or other favorite confections, ensuring the perfect gift or personal treat.
• Pre-Boxed & Specialty Collections: A wide range of pre-boxed chocolates, platters, and seasonal collections are available for quick, high-quality purchases.
• Hand-Dipped Confections: Specializing in hand-dipped chocolates, including fan-favorites like chocolate-covered strawberries and freshly-made chocolate bars and barks.
• Gift Packaging & Party Merchandise: In addition to the sweets, the store offers a variety of party merchandise, making it a one-stop shop for celebratory occasions.
• Delivery and Takeout: For customers who cannot visit the physical location or prefer not to, delivery and takeout services are offered, ensuring the fresh chocolates are accessible throughout the local area.
• Payment Options: For customer convenience, the store accepts major payment methods including credit cards, debit cards, and NFC mobile payments.

Features / Highlights

What sets JoMart Chocolates apart in the competitive New York confectionery landscape is a combination of its deep-rooted history, unique business model, and dedication to crafting superior products. It is a place where every visit feels like a connection to a beloved tradition.

• Brooklyn's Oldest Chocolate Factory: Operating since 1946, JoMart Chocolates offers a genuine, historical New York experience. This long history speaks directly to the consistency and quality that have earned the loyalty of multi-generational customers.
• Scratch-Made Confections: A core commitment of the business is to "scratch cook" nearly all its confections. This means that if a treat is a chocolate-covered marshmallow, JoMart makes the marshmallow in-house; the same goes for their caramels, buttercrunch, and nougat, ensuring unparalleled freshness and taste.
• Women-Owned Business: The company proudly identifies as a women-owned business, representing the next generation of leadership in this long-standing family enterprise. The current leadership, including members of the Rogak family, continues the tradition of hands-on involvement and excellent customer service.
• Wide Range of Specialty Products: The inventory is extensive, covering everything from classic bonbons, hand-dipped truffles, and specialty brittles, to the very popular hand-made marshmallows and newer artisanal chocolate bars, including a take on the viral 'Dubai Chocolate' bar.
• Sugar-Free Options: To cater to diverse dietary needs, JoMart offers a dedicated assortment of milk and dark sugar-free confections, typically sweetened with maltitol, allowing everyone to enjoy their high-quality treats.
• Exceptional Customer Service: As noted by many New Yorkers, the staff, including owner Michael Rogak and long-time employees, are known for being incredibly friendly, helpful, and committed to building strong customer relationships, often going above and beyond for special requests like surprise deliveries for milestone celebrations.

Contact Information

For local customers in New York or those looking to place an order, the factory and retail shop can be reached at the following contact points:

Address: 2917 Avenue R, Brooklyn, NY 11229, USA

Phone: (718) 375-1277

What is worth choosing

When deciding where to purchase chocolate in a city with countless options, JoMart Chocolates stands out as a superior choice for several compelling reasons. Choosing JoMart means more than simply buying a piece of candy; it is an investment in quality, community, and history.

The key differentiator is the unwavering commitment to freshness and the 'scratch-made' philosophy. Unlike mass-produced alternatives, the high-quality chocolate, coupled with in-house-made fillings like caramel and marshmallow, delivers a flavor that is consistently praised by local patrons. This dedication has allowed the business to thrive for almost eight decades in a competitive market, earning multiple 'Best Chocolatier in Brooklyn' awards over the years.

Furthermore, the ability to customize your purchase is invaluable. Whether you need a small treat for yourself or a spectacular custom gift for a New York celebration, the option to 'Build Your Own' box with a specific assortment of truffles, caramels, or clusters ensures a perfectly tailored experience. The availability of sugar-free options also guarantees that customers with dietary restrictions do not have to compromise on quality or selection.

Finally, supporting JoMart means supporting a cherished, multi-generational, women-owned Brooklyn institution that prioritizes people and relationships over volume. The friendly, knowledgeable staff and the welcoming atmosphere make every visit a pleasant, personal experience. For New Yorkers who appreciate heritage, exceptional craftsmanship, and chocolate that truly tastes better because it’s fresher, JoMart Chocolates on Avenue R is the definitive destination.

JoMart Chocolates

2917 Avenue R, Brooklyn, NY 11229, USA