La Rubia

- 11 Howard St, New York, NY 10013

For those who appreciate style, sophistication, and a relaxed atmosphere, La Rubia is a must-visit destination in New York City. Located within the chic and design-focused 11 Howard Hotel, La Rubia is more than just a restaurant; it’s an experience that embodies "casual luxury." This spot expertly blends the charm of a cozy cafe with the elevated offerings of a modern cocktail bar, making it a perfect sanctuary from the bustling energy of SoHo. Whether you’re a local resident seeking a new favorite hangout or a traveler in search of a memorable dining experience, La Rubia promises a unique and welcoming environment that is both trendy and laid-back.

The vibe at La Rubia is a major draw for patrons. The interior is described as beautifully decorated with a "considered design," creating a chic and chilled-out spot. It’s an ideal place to unwind, whether you're enjoying a coffee in the morning, a delicious meal for lunch or dinner, or a perfectly crafted cocktail in the evening. The atmosphere is quiet and conducive to easy conversation, making it great for both solo dining and group gatherings. The skilled and attentive staff contribute significantly to the positive experience, offering helpful suggestions and ensuring that every guest feels cared for. With its dual identity as a cafe and a bar, La Rubia seamlessly transitions throughout the day, catering to a wide range of needs and moods.

From the unique menu items to the impressive selection of beverages, La Rubia is committed to providing an elevated culinary experience. The food and drink offerings are carefully curated to be both refined and approachable, with a focus on fresh ingredients and diverse flavors. It's a place that's popular for all major meals—breakfast, lunch, and dinner—as well as for those who just want to have a drink and chill. This guide will take you through everything you need to know about La Rubia, from its prime location to its standout features and why it should be your next New York City destination.

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### Location and Accessibility

La Rubia is perfectly situated at 11 Howard St, New York, NY 10013, USA. This address places it in the fashionable SoHo district, a neighborhood known for its trendy boutiques, art galleries, and lively atmosphere. Its location within the lobby of the 11 Howard Hotel provides a sense of exclusivity and calm, setting it apart from the typical street-level restaurant. The area is easily accessible by various modes of public transportation, and its proximity to major streets makes it a convenient spot for both locals and tourists exploring the downtown area.

The restaurant is also committed to providing a comfortable experience for all patrons. It features a wheelchair-accessible entrance and a wheelchair-accessible restroom, ensuring that everyone can dine and relax with ease. The design of the space is thoughtful and open, allowing for comfortable movement. This attention to accessibility, combined with the general welcoming and friendly atmosphere, makes La Rubia an inclusive spot for a diverse crowd. Whether you’re a local on your lunch break or a tourist discovering the city, the convenient and accessible location is a major plus.

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### Services Offered

La Rubia provides a range of services designed to offer flexibility and convenience to its customers. The focus is on providing a seamless experience, whether you're dining in or taking your meal to go:

• Dine-in: Experience the full ambiance of the restaurant by enjoying your meal or drinks at one of their tables. The table service is attentive and professional, ensuring a high-quality dining experience.
• Takeout: For those on the go, La Rubia offers a convenient takeout service. You can call ahead or order in person for a quick and easy pickup.
• Delivery: Enjoy La Rubia's delicious food and drinks from the comfort of your own home or office with their reliable delivery service.
• Reservations: La Rubia accepts reservations, which is a great option for those planning to visit during peak hours to ensure a table is available.
• Late-night food: The restaurant offers late-night food options, making it a perfect spot to grab a bite after a long day or night out.

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### Features / Highlights

La Rubia is celebrated for several key features that make it a standout choice for dining and drinks in New York City. These highlights are what keep patrons coming back for more:

• Great Cocktails: The bar at La Rubia is a major highlight. Skilled bartenders craft unique and delicious cocktails, making it a perfect spot for a pre-dinner drink or a nightcap.
• Fast Service: Customers consistently praise the fast and quick service, which is a significant advantage, especially for those with busy schedules.
• Cozy and Trendy Atmosphere: The ambiance is a perfect blend of cozy and trendy. The thoughtfully designed interior provides a tranquil and chic environment that is perfect for a relaxed meal or a quiet drink.
• Diverse Offerings: The menu is versatile, offering a variety of options from coffee and breakfast in the morning to small plates, late-night food, and a full bar selection of beer, wine, and hard liquor.
• Perfect for Solo Dining: The comfortable and relaxed atmosphere makes it an excellent choice for solo diners who want to enjoy a meal in a beautiful and welcoming setting.
• Bar Onsite: The presence of a full bar on-site adds to the versatility of the space, allowing guests to transition from a meal to a more social, drink-focused experience.
• Accepts Reservations: The ability to make reservations helps with planning, especially for groups or for dining during busy times.

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### Contact Information

For more information or to make a reservation, you can contact La Rubia at:

• Address: 11 Howard St, New York, NY 10013, USA
• Phone: (212) 690-2012

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### What is worth choosing

When you visit La Rubia, you’re faced with a menu of delightful options, but a few dishes and drinks stand out as particularly worth choosing. The Rubia Sandwich is a featured item that has become a popular choice for many. For those who enjoy fresh seafood, the Shrimp Roll and Lobster Roll are excellent and luxurious options that highlight the restaurant’s commitment to quality ingredients. The Endive and Crab Salad and Crab Dip also receive high praise, showcasing a unique and elevated take on classic dishes.

Beyond the featured items, a customer review notes that the pasta dish and grilled salmon are both "delicious," with the salmon being described as "juicy just right." This suggests that even the more classic entrees are prepared with care and skill. The craft cocktails are another reason to visit, as they are expertly made and contribute to the chic vibe of the place. The fast and attentive service, combined with the relaxing atmosphere, makes the entire experience enjoyable. Whether you're in the mood for a quick bite, a leisurely lunch, or a full dinner, La Rubia provides a quality experience. The fact that it’s a great place to "just chill" and its popularity for solo dining speak volumes about its welcoming and comfortable environment. In a city full of dining options, La Rubia stands out as a reliable and stylish choice that offers great food and a fantastic atmosphere.

La Rubia

11 Howard St, New York, NY 10013, USA