Leonard Novelty Bakery Introduce
Introduction / Overview
For over five decades, Leonard Novelty Bakery has been a cornerstone of the New Jersey culinary scene, specializing in fine Italian-American baked goods. Located in the heart of The Meadowlands in Moonachie, this is not your typical corner storefront bakery; it is a highly regarded, family-owned, and operated wholesale bakery. The company’s focus is on mass-producing and distributing high-quality, traditional treats, bringing the savory, homemade goodness of Italian-American pastries to local grocery stores and supermarkets right here in New Jersey and across the country.
Founded by Jack DiPiazza after immigrating from Sicily, Italy, the business proudly maintains its rich traditional Italian roots while embracing modern innovation. This commitment to heritage and quality is what makes their products, such as their beloved Chocolate Dipped Cookies and assorted pastries, evoke powerful memories of childhood and authentic home baking for customers across the nation. The operation runs out of a large facility in Moonachie, yet the spirit remains that of a dedicated, family-run enterprise.
Leonard Novelty Bakery specializes in a wide array of products, including cookies, cakes, pastries, and a distinct line of cannoli shells and cream. For New Jersey residents, you may not visit a retail counter at their Moonachie headquarters, but you can find their fresh, delicious items conveniently stocked in your local supermarket, grocery store, or deli section, solidifying their reputation as the area’s premier wholesale baker of fine Italian confections.
Location and Accessibility
As a major wholesale production facility, the location of Leonard Novelty Bakery is central to its operational efficiency within The Meadowlands area. The address is:
8 Empire Blvd, Moonachie, NJ 07074, USA
Situated in Moonachie, New Jersey, the facility is easily accessible from major highways that traverse Northern New Jersey, which is essential for its role as a regional and national distributor. Due to its nature as a wholesale business, its primary function is production and distribution, rather than retail shopping for the general public. However, for business partners or local individuals looking for direct purchase options (where available), the facility offers in-store pickup and takeout options, which can be confirmed by contacting them directly during their business hours. The premises support a quick visit for those pre-arranged transactions.
Services Offered
The services provided by Leonard Novelty Bakery are geared toward its wholesale function, yet they offer local New Jersey customers direct ways to acquire their products:
Wholesale Baking and Distribution: The core service involves baking and supplying large quantities of fresh Italian-American cookies, cakes, and pastries to grocery stores and other retailers.
In-Store Pickup: Customers (likely retail partners or pre-arranged orders) may utilize the In-store pickup option at the Moonachie location during designated operating hours.
Takeout: A Takeout option is listed, suggesting that small, prepared orders can be collected directly from the facility.
Bulk Cookie Ordering: The bakery offers various Cookies (Bulk) options, including five-pound assorted boxes, primarily for wholesale or large-event purchasing.
Coffee Offering: While a production facility, the availability of Coffee suggests a limited, quick-service offering for visitors or staff.
Ingredient Supply: The specialized offering of Cannoli Shells & Cream is a key service, catering to other businesses or customers wishing to assemble their own desserts with high-quality components.
Features / Highlights
The standout features of Leonard Novelty Bakery underscore its long-standing quality and local roots:
Italian-American Heritage: Operating for over 50 years, the bakery maintains a strong connection to its Sicilian roots, ensuring the authenticity and traditional preparation of its fine Italian pastries.
Signature Cookie Assortments: They are widely known for their deli-style and assorted cookies, including Chocolate Dipped Cookies, Raspberry Sandwich Cookies, Linzer Tarts, and Italian Cookie Assortments, which are favorites for their fresh, savory flavor.
Specialist in Cannoli: A major highlight is their production of both Cannoli Shells & Cream, allowing customers to enjoy fresh cannoli or incorporate their high-quality components into their own creations.
Wide Range of Cakes and Pastries: The bakery’s extensive product line includes various sized cakes, such as Cake Squares, 5 Inch "Baby Cakes", and various layer cakes in popular flavors like Red Velvet, Chocolate Fudge, and Carrot.
Convenient Local Availability: For New Jersey consumers, the ability to find their bakery's products in local supermarkets and grocery stores (such as Stop and Shop) is a key feature that provides easy access to their high-quality goods.
Contact Information
For wholesale inquiries, direct order questions, or information regarding in-store pickup in Moonachie, New Jersey, please use the following contact details:
Address: 8 Empire Blvd, Moonachie, NJ 07074, USA
Phone: (201) 296-0888
Standard Business Hours (subject to change): Monday - Friday: 8:00 AM - 3:30 PM.
What is Worth Choosing
For New Jersey residents, choosing to seek out products from Leonard Novelty Bakery means selecting a taste of tradition, exceptional quality, and local heritage.
Choosing Quality and Authenticity: You are not just buying a mass-produced item; you are choosing baked goods that have been perfected over fifty years by a Sicilian-American family. The consistent praise from customers, comparing their cookies to childhood memories from local, high-quality bakeries, is a powerful endorsement of their authentic taste and commitment to quality. The freshness and homemade goodness of their cookies and pastries are a rare find in grocery store bakery aisles.
Choosing the Specialty Products: The bakery's specialization in Cannoli Shells & Cream makes them an essential resource for those who value authentic Italian dessert ingredients. Similarly, their wide range of specialized, seasonal, and deluxe Cookie Assortments provides the perfect addition to any New Jersey holiday table, party platter, or simple afternoon treat.
Choosing a Local Leader: By supporting Leonard Novelty Bakery, you are supporting a family-owned business that has been operating right in the heart of The Meadowlands for decades. Their scale of operation and focus on innovation means you get world-class quality with a distinct New Jersey local flavor, all conveniently accessible at your nearest supermarket. When you crave that nostalgic, truly delicious Italian-American cookie or cake, look for the Leonard Novelty Bakery name—it's worth the search.
Leonard Novelty Bakery Details
Service options
- In-store pickup
- Takeout
- Dine-in
Offerings
- Coffee
Planning
- Quick visit
Leonard Novelty Bakery Photos










Leonard Novelty Bakery Location
Leonard Novelty Bakery
8 Empire Blvd, Moonachie, NJ 07074, USA
Leonard Novelty Bakery Reviews
cookiesgrocery storeraspberrycannolibirthdaybuttercreamtastingfrostingkrogertrucks
★ 5★ 4★ 3★ 2★ 1LOVE their fresh deli cookies, which we found at a Kroger's in Athens GA. Reminded me of the fresh cookies my mom bought from a local bakery in Brooklyn when I was a kid. So tasty! A savory memory of home-made goodness. :) We'll be back for more and more!
July 07 · Dr. Gloria BrameAbsolutely the best Chocolate dipped cookies ever. The kids ask for them now instead of regular chocolate chips! Got mine at Stop and Shop. They were 8.99 for 11 cookies, not sure why not 12 . Still Extremely happy get them often!
June 15 · Nancy StilwellGot one of their cannoli cakes from ShopRite. My family loves cannoli cake, but this one was absolutely disgusting. It tasted incredibly bad. The crushed cannoli on the side was gummy, sticky, and funny tasting. The cannoli cream was missing ingredients like orange zest. The cake itself had a chewy texture. It was serious gross.
April 10 · Mike DI have been buying the baby cakes at my local grocery store for about 2 years they were wonderful and told many people about them. I just recently got one that I ordered in my shopping delivery order and almost fell over. It was less than HALF the size of what it originally was and the price went UP. I will never buy another product again. This is a disgraceful move on the companies part. I understand the economy is hurting right now but to do this to your faithful customers is horrible. Also when I cut into the tiny cake there was hardly any cake under the frosting. Your company should be ashamed of itself. This is a complete and deliberate rip off. Shame shame shame
November 29 · donna catA coworker brought the "Christmas Party Platter" to work today. These are the absolute worst tasting cookies I've ever had in my life! They are so dry and I imagine this is what cardboard tastes like! It was the thought that counts, but don't waste your money!
December 13 · lisa knouse
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