Lovers of Today

- 132 1/2 E 7th St, New York, NY 10009

In the ever-evolving landscape of New York City nightlife, discovering a spot that feels both trendy and genuinely intimate can be a challenge. Lovers of Today, a cocktail bar, lounge, and hidden gem nestled in the East Village, perfectly embodies this unique balance. It's a place that, according to satisfied customers, is the "definition of a hidden gem." Stepping inside, you're greeted by a space that is dimly lit, super cozy, and brimming with character. This is not a sprawling, loud nightclub, but rather a more personal and intimate venue where the focus is on a great atmosphere and, most importantly, expertly crafted drinks. The cocktails here are lauded for being both creative and delicious, a testament to the talent behind the bar. With its casual and trendy vibe, Lovers of Today offers a fantastic escape from the ordinary, providing a comfortable and engaging setting for a night out with friends or a low-key date. This article will provide an in-depth look at what makes this establishment a noteworthy destination in the New York bar scene, covering everything from its location and services to its standout features and what to consider before you visit.

Lovers of Today is conveniently located at 132 1/2 E 7th St, New York, NY 10009, USA. Its prime position in the East Village places it in one of the city's most dynamic and culturally rich neighborhoods, known for its vibrant nightlife, diverse dining options, and unique shops. The location on a side street adds to its "hidden gem" appeal, making it feel like a discovery rather than just another bar on a busy thoroughfare. For New Yorkers, the bar's accessibility is a major plus. The East Village is well-served by public transportation, with several subway lines, including the L, F, 6, and R, all within reasonable walking distance. This makes getting to Lovers of Today a breeze from almost anywhere in Manhattan or the surrounding boroughs. While street parking is available, it is paid and can be challenging to find, as is typical for this dense part of the city. Therefore, taking public transit or a ride-sharing service is often the most practical and recommended way to get there. The surrounding area is lively and filled with other attractions, making it easy to incorporate a visit to Lovers of Today into a larger evening of exploring the East Village's renowned nightlife.

Lovers of Today offers a range of services centered around providing a comfortable and enjoyable bar and lounge experience for its patrons.

• Dine-in: The primary service option is dine-in, allowing guests to fully immerse themselves in the bar's cozy and unique atmosphere. This is the best way to enjoy their creative cocktails and the overall vibe.

• Bar and Lounge: As a cocktail bar and lounge, the establishment provides a relaxed setting where guests can sit and enjoy their drinks at their own pace. The layout is conducive to conversation and social interaction.

• Beverage Offerings: The bar provides a full selection of alcoholic beverages, including beer, wine, hard liquor, and, of course, their signature cocktails. Their drink menu is a highlight, featuring creative concoctions.

• Dancing: For those looking to move, the venue also offers dancing, a great feature that adds a dynamic element to the nightlife experience.

• Happy Hour: Lovers of Today offers happy hour drinks from 5 to 7 PM, making it an excellent spot for after-work drinks or a pre-dinner cocktail. This is a great opportunity to try more than one of their delicious cocktails at a more accessible price.

The features and highlights of Lovers of Today are what make it a distinct and compelling choice for a night out. These are the elements that contribute to its reputation and customer experience.

• Creative and Delicious Cocktails: The bar is celebrated for its drink menu, which includes options like "Another Girl Another Planet," "Satellite of Love," and "Astral Plane." Customers have praised the drinks for being creative and delicious, with one review highlighting the "Astral Plane" as being "floral and refreshing without being too sweet."

• Cozy, Dimly Lit Atmosphere: The ambiance is a major draw. The space is described as "dimly lit, super cozy, and full of character." This creates an intimate and trendy atmosphere that is perfect for a relaxed night out.

• Fast Service: Positive reviews highlight the bar’s fast and efficient service, ensuring that customers are not kept waiting for their drinks, even on a busy night.

• Happy Hour: The happy hour from 5 to 7 PM is a significant highlight, making it easier for patrons to try multiple cocktails and enjoy the experience without breaking the bank.

• Casual and Trendy Vibe: The atmosphere is described as both casual and trendy, appealing to a local crowd that appreciates good drinks in a relaxed yet stylish setting.

For those interested in visiting Lovers of Today, here is the essential contact information:

Address: 132 1/2 E 7th St, New York, NY 10009, USA

Phone: No phone number is publicly available for this establishment on the provided information. It is best to visit the location directly to experience the ambiance and offerings.

What is worth choosing Lovers of Today? Based on the available information, this bar presents a mix of fantastic features and significant concerns that potential visitors should weigh. On one hand, it's a genuine hidden gem with a fantastic ambiance and a reputation for serving creative, delicious cocktails. The "super cozy" and "dimly lit" setting makes it an appealing choice for a casual date night or a relaxed evening with friends. The happy hour is a clear draw, offering a great value proposition for a city known for its expensive drinks. The fact that it offers both a relaxed lounge feel and a space for dancing adds versatility, catering to different moods and preferences. The positive reviews praise the great service and the unique, character-filled atmosphere.

However, it is crucial to address the significant negative feedback regarding the staff and entry policies. A detailed customer review describes an "unwelcoming and unnecessarily aggressive experience" involving a staff member who allegedly denied entry to a group with valid IDs, followed them to harass them, and attempted to bar them from other establishments. The review strongly suggests a pattern of staff "abuse of power" and "blatant disrespect toward paying customers." This type of feedback is extremely serious and indicates a potential risk of a very negative experience. It suggests that while the drinks and atmosphere may be excellent, the customer service can be unpredictable and, in some cases, deeply unprofessional. For anyone considering a visit, it is essential to be aware of this risk. In a city with countless bars, many of which pride themselves on welcoming and respectful service, such a pattern of behavior is a major red flag. Ultimately, while Lovers of Today offers a compelling product in its cocktails and ambiance, the widely reported issues with its staff and management policies make it a risky choice for a night out, and visitors should proceed with caution.

Lovers of Today

132 1/2 E 7th St, New York, NY 10009, USA