NAYA

- 750 Columbus Ave, New York, NY 10025

## Introduction / Overview: A Fresh Take on Middle Eastern Cuisine in NYC

For New Yorkers constantly seeking fresh, flavorful, and fast meal options, **NAYA** on the Upper West Side offers a compelling solution. Positioned as a premier **Middle Eastern restaurant**, NAYA seamlessly blends the rich, authentic flavors of Lebanese cuisine with a modern, build-your-own, fast-casual concept. Located at the bustling intersection of convenience and quality, NAYA has established itself as a go-to spot for a satisfying and relatively healthy **Lunch** or **Dinner** in the 10025 area.

The core philosophy of NAYA revolves around customization and fresh ingredients. Instead of being confined to a fixed menu, patrons are encouraged to craft their perfect meal, choosing from a variety of bases, expertly seasoned proteins, vibrant toppings, and unique house-made sauces. This flexibility is what makes NAYA particularly appealing to the diverse tastes and dietary needs of the New York populace. From hearty, protein-packed **NAYA Bowls** to light, crisp **NAYA Salads** and convenient **NAYA Rolls**, the offerings are designed to fit any schedule or craving.

While the overall experience is noted for its efficiency and quality, with one customer specifically praising the "Hospitality, service, cleanliness and good quality" from staff, it is important for potential diners to be aware of the fast-casual nature. One isolated review mentioned an issue with a piece of undercooked chicken kebab, which, while concerning, highlights the importance of quality checks during the high-speed preparation process. However, the consistent positive feedback regarding service and flavor suggests a generally high standard of operation, and the customer service mentioned by Ramesses indicates a commitment to a positive guest experience.

NAYA is not just a place to grab a meal; it is a reliable stop for authentic Middle Eastern goodness delivered in a contemporary and convenient format.

## Location and Accessibility

The NAYA location serving the Upper West Side community is found at **750 Columbus Ave, New York, NY 10025**. This address places it conveniently close to major transit hubs and the residential areas of the UWS, making it a perfect quick stop for residents heading home, local professionals on a lunch break, or those visiting the nearby parks and cultural attractions.

Accessibility is a key part of the NAYA experience, designed for maximum convenience. Situated on a busy avenue, the restaurant offers multiple ways to access their delicious food:

• **Dine-in:** Guests can enjoy the casual seating area for a relaxed meal.
• **Takeout:** Quick and easy pickup for those on the run.
• **Delivery:** Seamless ordering through online platforms to all nearby areas of New York, providing the ultimate convenience.

The location's prime spot on Columbus Avenue ensures it is easily reachable via multiple subway and bus lines serving the UWS, solidifying its place as a staple dining option for locals.

## Services Offered

NAYA focuses on a streamlined service model that emphasizes speed, customization, and quality, adapting traditional Middle Eastern food to the fast-paced New York lifestyle:

• **"Create Your Own" Meals:** The signature feature, allowing diners to build personalized **NAYA Bowl** ($15.30), **NAYA Roll** ($13.90), or **NAYA Salad** ($15.30) by selecting their base, protein, toppings, and sauces.
• **Flexible Dining Options:** Offers **Dine-in** for a break from the city streets, along with robust **Takeout** and **Delivery** services for maximum convenience.
• **Counter Service:** Features an efficient assembly-line **Counter service** model, ensuring quick turnaround times for custom-built orders.
• **Comprehensive Catering:** Provides **Catering** options, perfect for corporate lunches in Midtown or larger gatherings on the Upper West Side, offering a flavorful and customizable spread for events.
• **Appetizers and Sides:** A wide array of classic Middle Eastern small bites, including both **Cold Appetizers** (e.g., Hummus Dip, Baba Ghannouj) and delicious **Hot Appetizers** (e.g., Falafel Pcs, Kibbe).
• **Menu Variety:** Serves a full range of dining needs, covering **Lunch** and **Dinner**, with a menu that thoughtfully includes options for various diets, such as vegetarian and vegan-friendly choices like Falafel, Tri-Color Quinoa, and Tabboule.

## Features and Highlights

What sets NAYA apart in the crowded NYC dining scene is its commitment to authentic flavor profiles married with a modern, convenient service style:

• **The Customization Concept:** The most prominent highlight is the "Create Your Own" approach, giving New Yorkers control over their meal. This allows for endless combinations of bases (like Vermicelli Rice or Tri-Color Quinoa), proteins (like Chicken Kebab or Beef Shawarma), and unlimited toppings.
• **Signature House-Made Dips:** Features house favorites like the famous **Toum Garlic Whip** ($5.29 / $0.69 extra), a potent, creamy Lebanese garlic sauce that is a must-try for garlic enthusiasts, alongside traditional, smooth **Hummus Dip** ($5.29) and the tangy **Labne Dip** ($5.29).
• **Authentic Appetizers:** The ability to add authentic Lebanese hot appetizers such as **Kibbe** (fried beef dumplings, $2.30) and **Fatayer** (spinach mini-pies, $1.80) elevates the meal beyond a simple bowl or roll.
• **Fresh Dessert Selections:** A selection of delectable Middle Eastern sweets provides a perfect finish, including the rich **Pistachio Baklava** ($5.30) and the sweet, moist **Namoura Coconut Cake** ($4.30).
• **High Praise for Service:** Positive customer feedback explicitly highlights staff members like Ramesses for their "Hospitality" and "amazing" service and quality, demonstrating a commendable commitment to the customer experience on the floor.

## Contact Information

For New Yorkers on the Upper West Side and beyond, connecting with NAYA for an order or inquiry is straightforward:

Address: 750 Columbus Ave, New York, NY 10025

Phone: (212) 597-9163

Mobile Phone: +1 212-597-9163

Whether you are calling ahead for a large **Catering** order or confirming **Takeout** details, these numbers provide direct access to the location.

## What is Worth Choosing

For a first-time visitor or a returning local at NAYA, the best way to fully appreciate the customizable experience and the depth of Middle Eastern flavor is to opt for the **NAYA Bowl**.

We recommend starting with a base of **Vermicelli Rice**, which offers a perfect, comforting texture, or the **Tri-Color Quinoa** for a lighter, protein-rich option. For your main protein, the **Chicken Kebab** is a classic choice, known for its deep, smoky flavor, though the **Chicken Shawarma** is also highly popular for its tender, seasoned quality. It is critical to select your favorite dips and sauces; a dollop of the iconic, pungent **Toum Garlic Whip** is essential, providing that authentic, bold flavor NAYA is known for. Round out your bowl with fresh toppings and a side of a hot appetizer—the crispy, flavorful **Falafel Pcs** ($1.10 per piece) are a perfect addition to soak up the rich sauces and complete the experience. The affordability of adding items like the falafel allows for a fully rounded and customized meal. For a complete ending, treat yourself to the newly featured **Pistachio Baklava** for a flaky, nutty bite of sweetness.

For those mindful of specific dietary needs, choosing the **NAYA Salad** with a **Tri-Color Quinoa** base and the vegan-friendly **Falafel** protein, paired with the new **Pomegranate Tahini** sauce, creates a healthy, plant-based meal that is packed with flavor.

NAYA

750 Columbus Ave, New York, NY 10025, USA