Now or Never Coffee Introduce
In the bustling heart of SoHo, Now or Never Coffee stands as a peaceful oasis for coffee lovers, remote workers, and anyone in search of a welcoming retreat. More than just a place to grab a caffeine fix, this cozy and trendy spot offers an immersive experience, defined by its inviting atmosphere and the rich, aromatic scent of freshly brewed coffee. As one customer beautifully put it, it's the kind of place you wish you could "wake up to THIS smell. EVERY morning." This coffee shop is a testament to quality over quantity, with a focused menu that delivers on every promise. Its unique combination of a laid-back cafe during the day and a relaxed wine bar in the evening makes it a versatile destination for any time. With its floor-to-ceiling windows, exposed brick walls, and an abundance of plants, Now or Never Coffee has created a space that feels both stylish and incredibly comfortable, making it a beloved haunt for the local community.
Now or Never Coffee is perfectly situated at 30 Grand St, New York, NY 10013, USA. This prime location places it in the vibrant SoHo neighborhood, known for its artistic flair, high-end boutiques, and historic architecture. The coffee shop’s proximity to major subway lines makes it highly accessible for New Yorkers from all over. It is a short walk from the Canal Street station, which serves the N, Q, R, W, J, Z, 6, and 4 lines, as well as the 1 and 2 lines. This makes it a convenient stop for a morning coffee on your commute or a great meeting point for a casual get-together. The shop is also dedicated to accessibility, featuring a wheelchair accessible entrance and a wheelchair accessible restroom, ensuring that all customers can enjoy the space with ease and comfort. For those who prefer to stroll, its location makes it an ideal spot to pop into while exploring the beautiful streets of SoHo.
Now or Never Coffee provides a variety of services to accommodate the diverse needs of its clientele, from those on the go to those looking to settle in for a while.
- Outdoor Seating: For days with pleasant weather, the coffee shop offers outdoor seating, allowing you to enjoy your coffee while taking in the sights and sounds of the neighborhood.
- Delivery and Takeout: For maximum convenience, customers can place orders for either takeout or delivery, perfect for busy days when you can't stop by.
- Dine-in and Onsite Services: The cozy interior with its "solid variety of seating" provides a welcoming space for you to sit down and enjoy your drink and food.
- Flexible Offerings: As a coffee shop and wine bar, Now or Never offers a seamless transition from morning to evening, with a menu that includes coffee, tea, and quick bites during the day, and alcohol, beer, and wine in the evening.
The unique features and highlights of Now or Never Coffee are what make it a standout destination in a city full of coffee shops. Its commitment to quality and atmosphere is evident in every detail.
- Exceptional Coffee and Tea: The coffee is consistently described as "tasty" and "strong," with a rich flavor profile. They proudly use Counter Culture beans, offering both light and medium roasts. The tea selection is also praised as "great," with a variety of options including Honey Yuzu and Mint.
- Cozy and Trendy Ambiance: The space is a highlight itself. With its "plant-filled, cozy, and chatty spot in an exposed brick space," it’s an ideal environment for relaxation or productivity. The "incredible natural light with floor to ceiling windows" adds to the serene feel.
- Perfect for Working: The coffee shop is a popular choice for "working on laptop," thanks to its comfortable seating options, ample natural light, and the availability of Wi-Fi.
- Quick Bites and Delicious Food: Beyond beverages, the food menu offers simple yet delicious options like Cinnamon Butter Sugar Toast, Breakfast Sandwich, and Avocado Toast, perfect for a quick bite.
- Happy Hour and Wine Bar: The transition to a wine bar in the evenings is a significant feature, offering happy hour drinks and small plates, which makes it a great spot for a casual evening out.
- Inclusive and Welcoming Crowd: The coffee shop is noted for being LGBTQ+ friendly and family-friendly, creating a truly welcoming environment for a diverse crowd.
To enjoy a cup of coffee or to learn more, you can contact Now or Never Coffee using the information below.
Address: 30 Grand St, New York, NY 10013, USA
Phone: (347) 556-8312
What makes Now or Never Coffee truly worth choosing is its ability to create a genuine community hub without sacrificing quality. The combination of a top-tier coffee program and a truly inviting atmosphere sets it apart. The fact that customers rave about the "bold richness" of the coffee and its strong flavor is a powerful endorsement. It's not just a place for a quick transaction; it's a destination for a quality beverage.
For New Yorkers seeking a quiet corner to get work done, the cafe's laptop-friendly environment and reliable Wi-Fi are major draws. For those looking for a place to relax and catch up with friends, the "chatty spot" with its variety of seating options is perfect. The dual identity as both a coffee shop and a wine bar makes it a versatile space that can cater to different needs throughout the day. The commitment to inclusivity, with its LGBTQ+ friendly atmosphere, ensures that everyone feels welcome. For a cozy, high-quality, and trendy experience in the heart of SoHo, Now or Never Coffee is the go-to choice. It's a place where you can feel at home, whether you're there for five minutes or two hours.
Now or Never Coffee Food & drink
Coffee
- Drip Coffee (12oz) $3.00
Currently serving our own Single Origin 'Sun Rise' (100% Ethiopian)
- Espresso $3.50
Currently serving our own 'Full Moon' Blend (75% Brazil, 25% Ethiopian)
- Americano (12-16oz) $4.00
- Macchiato (4oz) $4.00
- Cortado (6oz) $4.00
- Cappuccino (8oz) $4.00
- Latte (12oz) $4.50
- Mocha (12oz) $5.00
- Cold Brew (16oz) $4.50
- Iced Coffee (16oz) $4.00
Special
- Vietnamese Latte (12oz) $5.50
- Honey Lavender Cold Brew (16oz) $5.50
- Mint Mojito Cold Brew (16oz) $5.50
Non Coffee
- Tea (Green, Black, Chamomile, Mint, Honey Yuzu, Honey Ginger) $4.00
- Chai Latte (12oz) $4.50
- Matcha Latte (12oz) $4.50
- Turmeric Latte (12oz) $4.50
- Hot Chocolate $5.00
Food
- Cinnamon Butter Sugar Toast $4.00
- Overnight Oats $5.00
Comes with house made seasonal compote, walnuts
- Almond Butter Honey Toast $5.00
- Breakfast Sandwich $7.00
Two strips of bacon, fried egg, cheddar cheese with classic English muffins
- Avocado Toast $7.00
Add on
- Fried Egg $1.50
- Bacon $2.50
- Hash Browns $3.00
ETC
- Non Dairy Milk $0.75
Almond, Soy, Oat
- House made Syrup $0.75
Vanilla, Mint, Honey Lavender
Now or Never Coffee Details
Service options
- Outdoor seating
- Delivery
- Onsite services
- Takeout
- Dine-in
Highlights
- Fast service
- Great coffee
- Great tea selection
Popular for
- Breakfast
- Solo dining
- Good for working on laptop
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Coffee
- Happy hour drinks
- Happy hour food
- Quick bite
- Small plates
- Wine
Dining options
- Breakfast
- Lunch
- Dessert
- Seating
- Table service
Amenities
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Family-friendly
- LGBTQ+ friendly
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Now or Never Coffee Photos










Now or Never Coffee Location
Now or Never Coffee Reviews
lattebreakfast sandwichcroissantespressobaristasspacematchaatmospherecouchavocado toast
★ 5★ 4★ 3★ 2★ 1It’s not often you walk into a coffee shop and think ‘I wish I could wake up to THIS smell. EVERY morning’. The bold richness of the coffee is palatable, literallyTasty, strong coffee. With event tastier choco chip cookies!
July 13 · Ashish AggarwalPlant-filed, cozy, and chatty spot in an exposed brick space. Small to medium sized space is perfect for atmosphere, but may not always have open spots. Solid variety of seating (bonus if you can snag the couch!). Incredible natural light with floor to ceiling windows. The drip coffee was solid. They use counter culture beans and have 2 options: light or medium roast. The light roast was a bit nutty for my tastes, but it was brewed well and flavorful. Served a bit hot. Additional amenities: bathroom, outdoor seats. Note: ownership should consider lowering temp on the AC. Drip coffee score: 4/5. Everything else score: 4.25/5. Overall score: 4.25/5.
May 14 · Omri CohenFrom its moody interiors to its sleek branding, Now or Never Coffee is all about curated detail and luckily, the drinks live up to the aesthetic. Their iced lattes are well-balanced and refreshing, and the seasonal options always offer something a little unexpected but worth trying.There’s no pressure to rush here, even though the name suggests urgency. Instead, you get a laid-back yet intentional experience that keeps drawing you back. A solid favorite when you want your coffee with a side of attitude.
August 05 · Anthony LeonardHeaded to California Closet not open yet so ….. grabbed an ice coffee here. Cute and comfortable nice guy at counter great coffee aroma and tasty coffee. Not much of a pastry selection lol probably just as well. It’s cozy it’s good
September 04 · Bryan MullenAbsolutely adored this place. So filled with great energy. Fast wifi. Delish coffee + iced tea + matcha + chai latte. Great local vibe. Staff are SO KIND!!!! They saw I was struggling for a minute today while doing my work and they wrote such a sweet note + brought me a (fantastic, crumbly, well balanced) cookie. It really touched my heart. ❤️ So grateful for this spot, really stoked to be back. Decaf espresso was done very well. Pastries looked fantastic. Clean washroom/rest room. Pretty comfy seats! Ambient atmosphere, good for studying / coworking.
November 27 · Isabella Grandic
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