Selena Bakery Introduce
Introduction / Overview
For residents of Passaic and North Jersey, Selena Bakery at 292 Monroe St is a cherished local gem that provides a taste of authentic Mexican baking tradition. Operating strictly as a dedicated Bakery, this establishment specializes in crafting a wide variety of freshly made sweet breads, cakes, and specialty pastries that cater to the local community and those seeking genuine flavors. The atmosphere is centered on the products themselves, with colorful displays of pastries that are ready to be picked and enjoyed immediately. It is an ideal stop for a Quick visit to satisfy a sweet craving or pick up treats for the family.
Selena Bakery is particularly known for its commitment to traditional Mexican baked goods. Patrons frequently rave about the extensive assortment of items, particularly the beloved Tres Leches Cake and freshly made Pan Dulce (sweet bread), which includes popular varieties like conchas, cuernos, and orejas. The dedication to quality ensures that the breads are super soft and pair perfectly with a simple cup of Coffee or, traditionally, a rich hot chocolate.
The menu proudly features specialty items such as Roscas (a ring-shaped bread, often for holidays) and Rellenas (filled pastries), showcasing a deeper range of authentic offerings. With friendly workers often on hand to assist with orders and even create "special" custom cakes for birthdays, the bakery maintains a neighborhood feel that keeps customers returning.
Location and Accessibility
Selena Bakery is conveniently situated at 292 Monroe St, Passaic, NJ 07055, USA, placing it firmly within the Passaic community. Monroe Street is easily accessible, making it a simple stop for local residents who are out running errands or commuting through the area. For customers who prefer to manage their purchases quickly, the focus on Takeout service is highly convenient, allowing for swift transactions.
While specific details on accessibility beyond the products are limited, the location prioritizes efficiency for the local user. Patrons appreciate that the setup encourages self-service—allowing them to choose their backed items in a tray and take it to the counter—which streamlines the process. The area benefits from available parking, and the bakery's proximity to residential and commercial zones means it serves as a straightforward and familiar destination for a daily treat or a special occasion order. The focus on easy payment options, including Credit cards, Debit cards, and NFC mobile payments, further ensures a fast and hassle-free transaction experience.
Services Offered
The core service offered by Selena Bakery is the creation and sale of freshly made, authentic baked goods, supported by customer-focused convenience services:
- In-House Baking: Specializing in a broad spectrum of authentic Mexican baked goods, including various forms of Pan Dulce (sweet breads), Cheesecakes, Gelatins, Cakes, Cupcakes, Flan, and Churros.
- Specialty Rosca Menu: Offering traditional Roscas in multiple sizes—Extra Chica ($15.00) up to Grande ($45.00)—ideal for celebrations or holiday gatherings.
- Rellena Variety: Featuring a distinct selection of Rellenas (filled pastries) with traditional flavors such as Vanilla y Nuez Rellena (Vanilla and Nut), Durazno y Nuez Rellena (Peach and Nut), and Queso Rellena (Cheese Filled), with prices starting at $15.00.
- Beverage Offerings: Providing Coffee as a simple and classic accompaniment to the sweet and savory baked items, alongside traditional options like hot chocolate.
- Convenience Options: Focused on customer ease with Takeout service as the primary mode of delivery, supplemented by a Delivery option for those unable to visit the store in person.
- Quick Transaction: Catering to customers needing a Quick visit by providing a self-selection model and efficient counter service.
Features / Highlights
Selena Bakery’s strongest appeal to the New Jersey consumer lies in its authenticity and dedication to specific cultural specialties, providing a unique option in the local area.
- Authentic Mexican Tradition: The bakery is a must-visit destination for anyone craving genuine Mexican baked goods, a feature that sets it apart from more conventional bakeries in the region. The commitment to items like Pan Dulce and Tres Leches Cake is a major draw.
- Specialty Rosca Selection: The availability of Roscas in four distinct sizes makes the bakery a go-to spot for important seasonal and family celebrations where this traditional bread is a requirement.
- Focus on Fillings (Rellenas): The menu highlights various Rellenas—including unique nut, peach, chocolate, and cheese fillings—showcasing a depth of flavor and craftsmanship beyond basic baked goods.
- Custom Cake Service: The presence of Very nice workers who have successfully made cakes "so special" for birthdays indicates the bakery has the capability for custom orders, adding significant value for local celebrations.
- Freshness and Selection: Customers are presented with a wide array of items that are made fresh out of the oven, allowing for an enjoyable, tactile experience where one can "pick backed items in a tray" before purchasing.
- Hassle-Free Payment: The acceptance of all major payment methods, including NFC mobile payments, allows for a speedy, modern, and convenient purchasing experience for busy New Jersey patrons.
Contact Information
For placing a special order, confirming availability of items, or arranging a pickup, please use the following contact details:
Address: 292 Monroe St, Passaic, NJ 07055, USA
Phone: (973) 777-9670
What is Worth Choosing
For New Jersey residents in search of a bakery that delivers on authenticity, tradition, and speed, Selena Bakery is a standout choice. It is worth choosing specifically for its specialization in authentic Mexican Pan Dulce and specialty items like the diverse Roscas and Rellenas. Unlike larger, generic bakeries, Selena provides a cultural depth to its offerings that enriches the local food scene. The prices are often commented on as being "incredible" given the freshness and quality, ensuring great value with every purchase.
While some customers have noted minor language barriers or variable experiences, the core strength lies in the product and the intent—providing freshly made, culturally significant baked goods. The model of allowing customers to select their own pastries for a Quick visit and the option of Delivery make it highly adaptable to the busy schedule of a New Jersey local. Whether you are stocking up on conchas for the week, ordering a beautiful custom cake, or just stopping for a sweet treat and a Coffee, Selena Bakery offers a reliable, genuine, and flavor-filled experience right in the heart of Passaic.
Selena Bakery Food & drink
Roscas
- Extra Chica $15.00
- Chica $25.00
- Mediana $35.00
- Grade $45.00
Rellenas
- Vanilla y Nuez Rellena $15.00
- Durazno y Nuez Rellena $15.00
- Crema de Chocolate Rellena $15.00
- Queso y Nuez Rellena $20.00
- Queso Rellena $20.00
- Nuez Rellena $20.00
Selena Bakery Details
Service options
- Delivery
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Selena Bakery Photos










Selena Bakery Location
Selena Bakery Reviews
tres lechespricessweet breadqualitybirthdaytastegelatinicingdollarsshells
★ 5★ 4★ 3★ 2★ 1I asked for the croissant and they sold me round bread because I don't know Spanish . - ok but it was not bad if you eat as a piece of bread.You can pick backed items in a tray and take it to the counter!!! I figured it out myself 👍Average store with may bakery itemsCoffee is basic also nothing exciting.
June 16 · M Asim Qamar (Asim)Very nice workers, they made the cake so special for my friend's birthday.
August 27 · Eloisa RosenblumThe best “pan con queso” in the world, grateful for the amazing flavor and service at the bakery ❤️
April 15 · Carmen EsquivelI got the vanilla cake with pineapple and tres leches. It was delicious! It was my first time getting a cake there today. The lady behind the counter was very attentive and took the time to speak with me and explain what each cake was made of. I will definitely go there again. I highly recommend this bakery! Super yummy! 😋
February 03 · ISABEL GONZALEZThey sold a cake that was old. Sadly enough this was not caught until it was time to cut the cake. I called and asked for a call back, but nobody called back. We went back the next day because they had already closed and they argued it wasn’t bad when we told them all the guest that tried it said the same thing. We ask for a refund and refused to give us one. The birthday is over, we had no cake and have the audacity to refuse to give you your money. I suggest staying away from this place.
May 30 · carla herrera
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