SERRA by Birreria Introduce
In a city filled with countless dining options, SERRA by Birreria offers a truly unique and captivating experience that transports you far from the bustling streets of Manhattan. Located on the rooftop of Eataly Flatiron, SERRA (which means “greenhouse” in Italian) is a seasonal Italian restaurant that transforms with the changing seasons, providing a rustic and charming ambiance that feels like a countryside escape. This popular spot is not just a restaurant; it’s a destination for great food, excellent drinks, and a memorable atmosphere, making it a must-visit for New Yorkers and tourists alike.
The concept behind SERRA by Birreria is simple yet brilliant: to bring the authentic flavors and feeling of the Italian countryside to New York City. The décor is a standout feature, with lush greenery and beautiful seasonal decorations that create a cozy and trendy setting. As one customer noted, the atmosphere is "great," and the "nice breeze despite the heat of the day" adds to the appeal of this urban oasis. Whether you’re looking for a romantic dinner, a fun gathering with friends, or a solo dining experience, SERRA by Birreria provides a beautiful backdrop for any occasion.
### Location and Accessibility
Situated on the 14th floor of the iconic Eataly Flatiron building at 200 5th Ave, New York, NY 10010, USA, SERRA by Birreria is a prime rooftop destination. Its central location makes it easily accessible from all parts of the city. The restaurant is well-equipped to accommodate all guests, offering a wheelchair-accessible entrance, restroom, and seating. The convenience of its location, combined with paid parking options nearby, makes it an easy choice for a planned night out. However, given its popularity, it's wise to make reservations, especially for brunch, lunch, and dinner, as there is "usually a wait" to get in.
### Services Offered
SERRA by Birreria is dedicated to providing a high-quality dining experience with a range of services tailored to its unique setting.
Dine-in: The primary service is dine-in, with both indoor and outdoor rooftop seating. The table service is attentive and friendly, with staff who are happy to assist guests with their orders and provide a great experience, as highlighted by a customer who praised the bartender's attentiveness.
Rooftop Seating: A major highlight is the beautiful rooftop seating, offering a unique dining experience with great views and a refreshing open-air atmosphere. The rooftop is covered and decorated to reflect the current season, making each visit a new visual treat.
Reservations: Given its popularity, SERRA by Birreria "accepts reservations," and it is highly recommended to book ahead, especially for weekend brunch and dinner. This helps ensure you have a table and can avoid the typical wait times.
Takeout: For those who want to enjoy SERRA's food at home, takeout options are also available.
Private Dining: The restaurant also offers a private dining room, perfect for hosting special events, celebrations, or large group dinners.
Payment Options: Paying for your meal is easy and convenient, with options including credit cards, debit cards, and NFC mobile payments.
### Features and Highlights
What makes SERRA by Birreria a standout destination are the unique features and experiences it offers beyond its exceptional food.
Seasonal Transformation: The restaurant's decor and menu change with the seasons, from a lush spring garden to a cozy winter wonderland. This ever-evolving atmosphere makes every visit a new and exciting experience.
Great Drinks Selection: The bar is a huge draw, celebrated for its "great beer selection, great cocktails, and great wine list." They offer a wide range of beverages, from organic wines and craft beers to unique cocktails featuring fresh, seasonal ingredients.
Live Music: SERRA by Birreria occasionally features live music and performances, adding a lively and entertaining element to the dining experience. This makes it an ideal spot for a fun night out with friends or a lively date night.
Upscale Yet Casual Atmosphere: The ambiance is a perfect blend of casual and upscale. It’s a trendy spot that maintains a comfortable and cozy feel, making it approachable for a wide range of customers, from tourists to large groups and solo diners.
Late-Night Dining: For those seeking a meal after a show or a late night out, SERRA offers late-night food, catering to the bustling New York City nightlife.
Family-Friendly Amenities: The restaurant welcomes children and provides high chairs, making it a great option for family dining.
### Contact Information
To make a reservation or learn more about SERRA by Birreria, you can reach them at the following:
Address: 200 5th Ave, New York, NY 10010, USA
Phone: (212) 937-8910
### What is Worth Choosing?
The menu at SERRA by Birreria is a delightful journey through rustic Italian flavors, with an emphasis on fresh, seasonal ingredients. While a customer noted that the food is "great, nothing spectacular but still was good," the menu's true appeal lies in its reliable, high-quality, and authentic Italian fare.
For starters, the ANTIPASTI section offers a variety of delicious options. The ARANCINI and CALAMARI are classic choices for sharing, while the BURRATA and CARPACCIO offer a fresh and creamy or savory start to your meal. A customer raved about the stracciatella (similar to burrata) with tomato, describing it as "delicious." The GRAN TAGLIERE is a perfect choice for a group, offering a large board of cured meats and cheeses to be shared at the table.
The PASTA FRESCA dishes are a true highlight. The GNOCCHI CON PARMIGIANO is a comforting and rich option, while the RAVIOLI DI PISELLI is a perfect spring or summer choice. The PAPPARDELLE CON RAGÙ DI FUNGHI is a great choice for those seeking a more rustic, hearty pasta dish. The menu also offers some great options "for the table," like the STINCO DI VITELLO (braised veal shank), which is designed to be shared and creates a festive, communal dining experience.
From the main courses (PIATTI), the SALMONE and BRANZINO are excellent choices for a lighter, fish-based entree. The TAGLIATA DI MANZO is a perfect option for steak lovers. The ALLA GRIGLIA section, with dishes like SPIEDINI DI MANZO E BOMBETTE, offers great grilled options that are perfect for a warm day.
Beyond the food, the cocktails are a major draw. A customer highly recommended the limoncello cocktails, specifically praising the "cucumber one" for being "so refreshing." Their drink list is extensive, featuring seasonal concoctions and a wide array of spirits. The desserts are also "great," so be sure to save room for a sweet ending to your meal. The "happy hour drinks" and "happy hour food" are also a great value and a fantastic way to experience the bar area without a long wait.
Whether you're visiting for a quick drink at the bar, a shared antipasti platter with friends, or a full Italian dinner, SERRA by Birreria provides a beautiful and delicious experience. Its upscale yet cozy feel, great service, and fantastic seasonal menu make it a truly worthy choice for any New Yorker looking for a special dining spot.
SERRA by Birreria Menu
ANTIPASTI
- OTTO $10.00
warm housemade otto bread with Ronnybrook butter, bone marrow butter, sea salt
- ARANCINI $14.00
crispy Carnaroli rice, spring pea, black pepper, Genuine Fulvi® Pecorino Romano DOP
- PANELLE $10.00
crispy chickpea fritter, cured lemon, rosemary
- CARPACCIO $18.00
shaved FingerLakes Farm top round, tonnato sauce, Olitalia extra virgin olive oil, red sorrel
- BURRATA $19.00
Liuzzi burrata, grilled bread, Olitalia extra virgin olive oil, sea salt
- CALAMARI $21.00
crispy calamari, seasonal vegetables, lemon, parsley
- ANTIPASTI MISTI $27.00
Liuzzi burrata, peperonata, giardiniera, marinated olives, grilled bread
- GRAN TAGLIERE $38.00
chef’s selection of cured meats and cheeses served with grissini, mostarda and seasonal fruit
INSALATE
- DEL MERCATO $16.00
Lani’s Farm lettuce, shaved carrots and fennel, red wine vinaigrette
- PRIMAVERA $17.00
red gem lettuce, sugar snap peas, purple radish, fresh mint vinaigrette
- SCAROLA ALLA GRIGLIA $18.00
grilled escarole, endive, toasted pine nuts, Villa Manodori Aceto Balsamico IGP, Agriform Parmigiano Reggiano® DOP
- RADICCHIO E LATTUGA $19.00
treviso radicchio, gem lettuce, herb vinaigrette, Pecorino Fiore Sardo DOP
ALLA GRIGLIA
- SPIEDINI DI MANZO E BOMBETTE $42.00
porcini-rubbed Creekstone Farms steak skewers, FingerLake Farms pork shoulder stuffed with caciocavallo cheese and Rovagnati mortadella, crispy Parmigiano Reggiano® DOP potatoes
PASTA FRESCA
- GNOCCHI CON PARMIGIANO $22.00
housemade potato gnocchi, Agriform Parmigiano Reggiano® DOP fonduta
- RAVIOLI DI PISELLI $24.00
housemade ricotta and pea filled ravioli, lemon butter, Parmigiano Reggiano® DOP, pea tendrils
- PAPPARDELLE CON RAGÙ DI FUNGHI $28.00
housemade pappardelle, mushroom ragù, savory, Agriform Parmigiano Reggiano® DOP
- CAMPANELLE $26.00
housemade campanelle, sausage ragù, broccoli rabe pesto, Genuine Fulvi® Pecorino Romano DOP
CONTORNI
SIDE DISHES
- PATATE $10.00
Parmigiano Reggiano® DOP potatoes
- CAROTE ARROSTO $12.00
roasted baby carrots, pistachio gremolata
- CIME DI RAPA $10.00
sautéed broccoli rabe, garlic confit, chili flake, lemon
PIATTI
- MAITAKE ALLA GRIGLIA $29.00
grilled maitake mushrooms, roasted cipollini onion, mushroom sugo
- MELANZANE FRITTE $26.00
Crispy eggplant, housemade mozzarella, mutti tomato, basil
- SCALOPPINE DI POLLO $27.00
Snowdance Farms chicken breast, Lani’s Farm lettuce, shaved carrots and fennel
- SALMONE $32.00
organic King salmon, sautéed kale, chickpeas, smoked brodo
- BRANZINO $36.00
seared whole branzino, roasted baby carrot, charred lemon vinaigrette
- TAGLIATA DI MANZO $39.00
grilled Creekstone Farms hanger steak, Parmigiano Reggiano® DOP potatoes, salsa verde
PER LA TAVOLA
“FOR THE TABLE” Designed to be shared, Per La Tavola features the best of the season “for the table.”
- TAGLIERE $180.00
chef’s selection of cured meats and cheeses
- STINCO DI VITELLO $180.00
braised bone-in Mosner Family veal shank, Wild Hive Farms polenta
- INSALATA E CONTORNI $180.00
Insalata Radiccio e Lattuga Cavoletti di Bruxelles Otto Bread
SERRA by Birreria Details
Service options
- Outdoor seating
- Onsite services
- Takeout
- Dine-in
- Delivery
Highlights
- Fast service
- Great beer selection
- Great cocktails
- Great dessert
- Great wine list
- Live music
- Rooftop seating
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible seating
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Coffee
- Happy hour drinks
- Happy hour food
- Hard liquor
- Late-night food
- Organic dishes
- Private dining room
- Small plates
- Vegetarian options
- Wine
Dining options
- Brunch
- Lunch
- Dinner
- Counter service
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Casual
- Cozy
- Trendy
- Upscale
Crowd
- Groups
- Tourists
Planning
- Brunch reservations recommended
- Lunch reservations recommended
- Dinner reservations recommended
- Accepts reservations
- Usually a wait
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Children
- High chairs
Parking
- Paid parking lot
- Paid street parking
- Parking
SERRA by Birreria Photos










SERRA by Birreria Location
SERRA by Birreria Reviews
roofdecoratedpork shouldereataly nyc flatironraclettesmall platesbone marrow butterbrewedfake flowersrestaurant week
★ 5★ 4★ 3★ 2★ 1Great atmosphere, prices are on par with other places near by, and good service! Went to the bar area and was happy with the experience. Fun, great drinks. Had a few appetizers which were great, nothing spectacular but still was good!No bar wait time on Friday night to get table or seat, but there were times it got busy in the bar area.I would like to come back for dinner and try an entree!
August 09 · Pat ZWith no reservations at around 1:30 we went for the high tops at the bar. While they said to go to the bartender to order, one was kind enough to come to us and was very attentive to both us and the bar over the course of the afternoon.Started with the limoncello cocktails— the cucumber one was so refreshing— and the stracciatella with tomato which was delicious. My friend had the avocado toast which was brimming with avocado and I had the prosciutto and melon. The prosciutto was good, the way I prefer it, with a mild flavor, but sliced a bit thicker than my preference. The melon didn’t have quite enough of the rind cut off.Great atmosphere and nice breeze despite the heat of the day— would definitely return.
September 13 · M MSierra – Beautiful Atmosphere, but Slow Service. The atmosphere at the Sierra location was really nice — cozy and stylish, great for a relaxed evening. However, the service was quite slow, and we ended up waiting much longer than expected. The food was just okay, nothing too special. Overall, it’s a decent spot if you’re not in a rush and just want to enjoy the ambiance.
August 07 · Dinara SydykovaWe came on this past weekend and met the pop up of “AMALFI”, prefect location of Flatiron’s roof top. Love the decor of lemon everywhere. Totally Italian country side style. Took the brunch menu, all the dishes with zest of lemon.
August 18 · Molly ChenThis cute rooftop was amazing. The atmosphere was great, and the food tasted very fresh and good. My drink wasn't as strong as I would have liked. The mojito was more club soda than the actual flavor. However, the espresso martini was on point and strong. The tiramisu dessert is a must. Our waitress was very friendly and nice. Loved the theme and all the detail through out the restaurant.
August 04 · Arbellys Gloss
More restaurants near me

200 5th Ave, New York, NY 10010, USA

200 5th Ave, New York, NY 10010, USA

200 5th Ave, New York, NY 10010, USA

200 5th Ave, New York, NY 10010, USA

210 5th Ave, New York, NY 10010, USA

200 5th Ave, New York, NY 10010, USA

200 5th Ave, New York, NY 10010, USA

200 5th Ave, New York, NY 10010, USA

200 5th Ave, New York, NY 10010, USA

Located on the 10th floor in the vending area, 200 5th Ave, New York, NY 10010, USA

5th Ave &, W 23 St, New York, NY 10010, USA

200 5th Ave, New York, NY 10010, USA
Categories
Top Visited Sites






Trending Dining Insights Posts





