Simply Sweet Introduce
Simply Sweet, situated on Avenue U in Brooklyn, is a revolutionary concept in the New York dessert scene. It is far more than a traditional bakery; it is a dedicated health food store, cake shop, and coffee shop that has carved out a unique and essential niche by being 100% plant-based, gluten-free, and refined sugar-free. This commitment to wholesome, organic, and raw ingredients means New Yorkers, particularly those with severe dietary restrictions such as celiac disease or those following a vegan diet, can finally "indulge a guilty pleasure without the guilt." The establishment is proudly identified as women-owned, adding a layer of community dedication to its business model.
The core philosophy of Simply Sweet revolves around creating desserts that are not only permissible for those with restrictions but are genuinely delicious for everyone—vegans and non-vegans alike. The menu is a testament to this, featuring decadent cakes, wholesome superfood smoothies, and nourishing acai bowls. Patrons consistently praise the variety and quality, noting that the products are made with "wholesome organic ingredients" and are "VERY filling/packed w ingredients." For customers who have struggled to find high-quality, safe options, especially for conditions like celiac, Simply Sweet is described as a "blessing," restoring favorites like the popular "Pie in the Sky" (which reminds one customer of a peanut butter cheesecake).
With offerings like the visually stunning and nutrient-packed Ube Crepe Cake, the bakery proves that healthier indulgence does not require sacrificing flavor or elegance. The cozy and inviting shop makes for a great stop for a quick, guilt-free treat or an intentional visit to stock up on desserts that are safe for a special diet or a group gathering. It is, unequivocally, a must-visit destination for the health-conscious and dessert-loving community in New York.
Simply Sweet is strategically located in the heart of Brooklyn at 2106a Avenue U, NY 11229, USA. This convenient location on Avenue U places it within easy reach of several vibrant Brooklyn neighborhoods. The address is known for being a bustling corridor, ensuring the bakery is a highly visible and accessible stop for both local residents and visitors traveling from other parts of New York City.
The shop is designed to accommodate the typical New Yorker's pace and preferences, making it easy to pop in for a "Quick visit." For those driving, the location offers a mix of both free street parking and paid street parking options in the vicinity, which is a notable convenience in a dense urban setting like Brooklyn. Transactions are designed for speed and flexibility, as Simply Sweet accepts a wide range of modern payment methods, including Credit Cards, Debit Cards, and NFC Mobile Payments. While the shop itself is described as "cozy," it is easy to find and welcoming. They prioritize convenience through various "Service options" which allow customers to choose the best way to enjoy their treats, whether on the spot or at home.
Simply Sweet operates as a multi-faceted food business, encompassing the functions of a bakery, cake shop, coffee shop, and specialized health food store. Their full suite of services is built around the core commitment to 100% plant-based, gluten-free, and refined sugar-free products.
- Full Vegan and Gluten-Free Bakery: Offering a wide array of specialized cakes and desserts, guaranteeing that every item is safe for vegans and individuals with celiac disease.
- Specialty Cakes and Crepe Cakes: Their cake menu includes unique and highly-rated items such as Chocolate Cake ($8.50), Pie in the Sky ($8.50), the gorgeous Ube Crepe Cake ($9.00), and Matcha Crepe Cake ($9.00), all prepared with organic, wholesome ingredients.
- Nutrient-Dense Superfood Smoothies: A selection of thick, creamy, and filling smoothies made without guilt, featuring options like Pink Dragon ($9.18), Ginger Rocket ($9.18), and A Date with Chocolate ($9.18), noted for being an indulgent alternative to a milkshake.
- Nourishing Acai Bowls: Serving Acai Bowls like Classic Acai ($12.86), Green Light ($12.86), and Magic Pitaya ($12.86), packed with antioxidants and superfoods.
- Wholesome Bars and Bites: Offering quick, convenient, and healthy snacks such as Hazelnut Bites ($2.20), Lemon Bites ($2.20), and Caramel Fudge ($2.50) for an easy energy boost.
- Full Coffee Shop Menu: Providing high-quality coffee and espresso drinks that pair perfectly with their desserts, including Americano ($3.67), Latte ($5.14), Cappuccino ($5.14), and specialty options like Matcha Latte and Masala Tea Latte ($6.15).
- Flexible Order Fulfillment: Catering to the urban lifestyle with Delivery, Takeout, In-store pickup, and In-store shopping options. Customer reviews specifically highlight that the products travel and deliver "VERY well," arriving "not a crumb or squished slice."
- Health Food Focus: The business operates as a health food store, prioritizing organic, raw, vegan, gluten-free, and refined sugar-free desserts.
Simply Sweet’s standout features are directly linked to its strict adherence to dietary standards, making it a unique and invaluable resource for the New York community seeking healthier indulgence.
- 100% Allergen-Friendly Commitment: The entire menu is 100% plant-based (Vegan) and Gluten-Free, which is a "blessing" for those with celiac disease or severe allergies, as it eliminates the worry of cross-contamination—a problem that plagues many non-dedicated kitchens. This safety is a primary reason customers "10000% recommend" this bakery.
- Refined Sugar-Free Approach: A core principle of the business is the avoidance of refined sugars, utilizing natural sweeteners like pure maple syrup and dates, contributing to a "healthier indulgence without sacrificing flavor." The focus on organic, wholesome ingredients is highly praised by culinary professionals and health-conscious customers alike.
- Signature Crepe Cakes and Unique Flavors: The Crepe Cakes, particularly the Ube Crepe Cake and the Matcha Crepe Cake, are signature items. The Ube Crepe Cake is highlighted as a "Must-Try Vegan Treat" that is "visually stunning" and features a delicate, light, yet indulgent texture with a natural, un-sweetened nuttiness.
- "Guilt-Free" Indulgence: The products are noted for being "VERY filling/packed w ingredients," meaning customers feel they are getting excellent value and a satisfying, nutrient-dense treat that tastes fully decadent. The smoothies are described as "Thick creamy and delicious without the guilt of a milkshake."
- Women-Owned and Community Focused: The identity as a women-owned business is a highlight, fostering a connection with patrons who appreciate supporting local, purpose-driven enterprises. The shop is described as "cozy" and "inviting."
- Rare Variety and Quality: Before Simply Sweet, customers with dietary needs often had to travel far (e.g., into Long Island) to find this level of variety and quality, making this Brooklyn location an essential local resource.
Simply Sweet welcomes contact from all New Yorkers looking for their exceptional line of plant-based, gluten-free, and refined sugar-free products.
Address: 2106a Avenue U, Brooklyn, NY 11229, USA
Phone: (347) 205-5454
Mobile Phone: +1 347-205-5454
For any New Yorker seeking an unparalleled combination of indulgence and dietary safety, Simply Sweet is the undeniable choice. The value proposition goes beyond mere flavor and extends into health, safety, and conscientious sourcing.
- Unmatched Safety for Dietary Restrictions: For those with Celiac Disease, severe gluten intolerance, or who are strict vegans, Simply Sweet provides absolute peace of mind. The dedication to being 100% plant-based and gluten-free means there is no risk of cross-contamination from non-compliant ingredients, allowing customers to "order anything and not even have to worry." This security is priceless.
- The Highest Standard of Wholesome Ingredients: The bakery’s commitment to using organic, raw, and refined sugar-free ingredients means every purchase is a choice for better health. Customers know they are consuming nutrient-dense treats, validated by culinary professionals who note the products are "wholesome and delicious," hitting the mark for a "healthier indulgence."
- Decadence Without Compromise: Simply Sweet proves that the most indulgent flavors—from rich chocolate and salted caramel (in the Pie in the Sky) to unique profiles like Ube—can be achieved using only clean, healthy, and plant-based ingredients. Even customers without special diets rave about the taste, confirming that "you don't need one to enjoy these, they're delicious for everyone to eat."
- Exceptional Product Quality and Value: Reviewers repeatedly mention that despite the initial price of a slice, the products are "VERY filling/packed w ingredients," offering substantial value for the quality, ingredients used, and the freshly made preparation. This translates to an incredibly satisfying and long-lasting treat.
- Convenient and Versatile Offerings: The combination of a cake shop, superfood smoothie bar, and coffee shop under one roof makes Simply Sweet highly versatile. Whether you need a morning Matcha Latte, a quick and healthy Acai Bowl lunch, or a full custom cake for an engagement, this single, friendly, woman-owned shop on Avenue U is equipped to handle all your needs with excellence and care.
Simply Sweet Menu
Cakes
- Chocolate Cake $8.50
hazelnuts, dates, shredded coconut, cacao powder, cashew butter, maple syrup, coconut oil, vanilla extract, cashew nuts, coconut milk
- Pie in the Sky $8.50
hazelnuts, dates, shredded coconut, cashew nuts, maple syrup, coconut oil, vanilla extract, freshly squeezed lemon juice, sea salt, coconut butter
- Lemon-Blueberry $8.50
hazelnuts, dates, shredded coconut, cashew nuts, coconut milk, maple syrup, freshly squeezed lemon juice, coconut oil, vanilla extract, blueberries
- Chocolate-Strawberry $8.50
hazelnuts, dates, shredded coconut, cashew nuts, coconut oil, maple syrup, freshly squeezed lemon juice, vanilla extract, coconut milk
- Like Snickers Cake $8.50
peanuts, dates, shredded coconut, peanut butter, maple syrup, vanilla extract, cacao butter, coconut milk, cashew butter, cacao powder, coconut oil
- Brownie Cake $6.50
gluten-free flour mix, coconut sugar, orange extract, coconut cream, lemon juice, house-made chocolate
- Matcha Crepe Cake $9.00
gluten-free flour mix, oat milk, unsweetened apple sauce, plant-based unsalted butter, matcha powder, vanilla extract, sea salt, agave syrup, coconut butter, plant-based whipping cream
- Ube Crepe Cake $9.00
gluten-free flour mix, oat milk, unsweetened apple sauce, plant-based unsalted butter, ube flavoring liquid, vanilla extract, sea salt, agave syrup, coconut butter, plant-based whipping cream
- Tiramisu Crepe Cake $9.00
gluten-free flour mix, oat milk, unsweetened apple sauce, plant-based unsalted butter, ube flavoring liquid, vanilla extract, sea salt, agave syrup, coconut butter, plant-based whipping cream
Superfood Smoothies
- Peaches & Greens $9.18
kale, peaches, banana, apple, chia seeds, orange juice
- Green Mango $9.18
kale, banana, mango, hemp seeds, almond milk
- Chai Love $9.18
banana, chai mix, cinnamon, dates, almond milk
- Pink Dragon $9.18
pitaya dragon fruit, banana, strawberry, mango, dates, apple juice
- Smurfs $9.18
blueberry, banana, pineapple, blue spirulina, dates, vanilla extract, almond milk
- Fruit Punch $9.18
peach, strawberry, mango, pomegranate powder, apple juice
- Tropical Smoothie $9.18
banana, pineapple, mango, maca powder, orange juice
- Ginger Rocket $9.18
kale, banana, pineapple, peaches, ginger, rice protein, orange juice
- Strawberry Shake $9.18
banana, strawberry, cashew butter, vanilla extract, almond milk
- A Date with Chocolate $9.18
banana, dates, cacao powder, maca powder, cashew butter, cinnamon, almond milk
- Strawberry Mojito $9.18
banana, strawberry, apple, lime juice, mint, maple syrup, coconut water
Bars and Bites
- Hazelnut Bites $2.20
hazelnuts, dates, cacao powder, shredded coconut, hazelnut extract
- Lemon Bites $2.20
cashew nuts, shredded coconut, coconut oil, maple syrup, lemon juice, vanilla extract
- Caramel Fudge $2.50
coconut oil, coconut butter, maple syrup, shredded coconut, cashew butter, vanilla extract, sea salt
- Chocolate Truffles $2.20
cacao powder, mesquite powder, coconut butter, maple syrup, cashew milk (cashew nuts, filtered water), orange extract
- Chocolate Hazelnut Spread $16.53
hazelnut butter, maple syrup, vanilla extract, cacao powder, sea salt
Acai Bowls
- Classic Acai $12.86
Base - acai, blueberry, banana, apple juice Toppings - granola, banana, strawberry, cashew butter
- Green Light $12.86
Base - pineapple, banana, kale, apple juice Toppings - granola, strawberry, shredded coconut, hemp seeds
- Magic Pitaya $12.86
Base- pitaya, banana, pineapple, apple juice Toppings- granola, strawberry, sliced almonds, chia seeds
Drinks
- Americano $3.67
espresso shots, filtered water
- Latte $5.14
espresso shots, perfectly steamed milk
- Cappuccino $5.14
espresso shots, perfectly steamed foamed milk
- Matcha Latte $6.15
green tea matcha powder, coconut milk powder, maple syrup, maca powder, perfectly steamed milk
- Hot Chocolate $5.14
cacao powder, maple syrup, coconut butter, perfectly steamed milk
- Espresso Shot $2.94
espresso shots
- Masala Tea Latte $6.15
masala tea powder, coconut milk powder, maple syrup, maca powder, perfectly steamed milk
Simply Sweet Details
From the business
- Identifies as women-owned
Service options
- Delivery
- In-store pickup
- In-store shopping
- Takeout
Accessibility
- Wheelchair accessible parking lot
Offerings
- Coffee
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free street parking
- Paid street parking
Simply Sweet Photos










Simply Sweet Location
Simply Sweet Reviews
dessertsvegangluten freesmoothiesmatchadesertshealthysnickerslemon blueberry cakeraw
★ 5★ 4★ 3★ 2★ 1Ube Crepe Cake – A Must-Try Vegan Treat in Brooklyn! 💜Growing up just 40 minutes from Tokyo, Japan, where purple sweet potatoes were a staple, I love seeing them used so creatively here. Its natural sweetness, slight nuttiness, and hint of vanilla make every bite pure delight! While ube (Filipino purple yam) and Japanese purple sweet potatoes (Beni Imo or Murasaki Imo) are different botanically, they are indeed very similar in color and can sometimes be confused. Both have that gorgeous purple hue, a naturally sweet taste, and are used in many traditional and modern recipes.Not only is this cake with Ube visually stunning, but it’s also packed with antioxidants—and as a professional culinary nutritionist (@CookingMyPoundsOff on Instagram), I know what makes a dessert both wholesome and delicious. This one hits the mark, offering a healthier indulgence without sacrificing flavor.I also tried their Matcha Crepe Cake, Peanut, and Salted Caramel desserts—all were well-balanced, rich, and satisfying. Simply Sweet truly delivers on quality and taste!This 100% plant-based dessert is perfect for vegans and non-vegans alike. The delicate, thin crepe layers create a light yet indulgent texture, and ube fans will love that it’s not overly sweet, letting its natural nuttiness shine.🔥 Would I Recommend It?Absolutely! If you're in Brooklyn and looking for a unique, plant-based dessert, Simply Sweet is worth the visit!The shop itself is cozy, inviting, and easy to find, making it a great stop for a treat.
March 20 · Elena MThis place is fantastic! Before this place I used to have to drive into Long Island to get this type of variety and quality! Talk about indulging a guilty pleasure without the guilt, made w wholesome organic products & gf! I have a severe form of celiac and have awful flare ups when contaminated so to be able to order anything and not even have to worry is a blessing. I had actually given up bc of all the times I've tried and become sick. Not only is this fairly priced but it does VERY well being delivered, not a crumb or squished sliced and I ordered 6 lol every single one was delicious, my favorite is pie in the sky it reminds me of a peanut butter cheesecake and a gf cheesecake is like a needle in a haystack so thank you so much for giving me back a favorite food of mine! Ube crepe was a def repeat & my bf loved the snickers one. He's doesnt have a special diet but said you dont need one to enjoy these they're delicous for everyone to eat. Will be ordering regularly! 10000% recommend you will not regret it whether it's for you personally or to bring to an engagement and tell everyone how crazy it is that it's healthy too! Ordered the date w chocolate & the chai love smoothies, my bf, and I loved them too! Thick creamy and delicious without the guilt of a milkshake but w all the taste! Want to try the tiramisu cake next :)PS: Before you think its too much for a slice, try one. It is VERY filling/packed w ingredients - you're definitely getting your money's worth btwn quality ingredients, freshly made & amount. Same goes for the smoothies, they are VERY filling in a good way - do not let size deceive you here ;)
July 26 · Kara ConnollyFirst time dropping by this little bakery. I have celiac and its very hard to find a place with all gluten free. Anda added bonus that its vegan! The lady in front was so sweet and very friendly. She made me have a taste test of the lemon cake and chocolate cake. Delicious!!!! I wound up buying a slice of the pie in the sky and my husband had a smoothie , date with chocolate. Glad i found this place. Thank you !
February 09 · c ferraraHidden gem. One of the best vegan places I have ever been and taste( I’m not even a vegan) Even if you not vegan you will still enjoy every bite. Highly recommended.
May 04 · Jamila KamolovaI love Simply Sweets! Their products are always so fresh and delicious! The customer service is excellent as well. As a vegan, I feel so lucky to have this amazing place in our neighborhood. I highly recommend it to anyone who loves healthy, gluten free, plant-based, vegan, and of course delicious sweets!
April 27 · Asli Brickhouse
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