Ten Thousand Coffee Introduce
In a city as dynamic and fast-paced as New York, the search for a perfect coffee shop is an ongoing journey for many. Ten Thousand Coffee offers a fresh and compelling destination for coffee lovers in Midtown Manhattan. Located in the bustling Garment District, this coffee shop stands out with its minimalist, contemporary aesthetic and a commitment to high-quality, specialty coffee. The name "Ten Thousand" is inspired by the idea that it takes 10,000 hours of repetition to master a craft, and this philosophy is clearly reflected in their meticulous approach to every drink they serve. With a clean, white-and-neutral interior and a hip vibe, the space feels like a chic, modern cafe you might find in Seoul, South Korea, making it a trendy and comfortable spot to start your day or take a break.
Beyond its sleek design, Ten Thousand Coffee has made a name for itself with its signature offerings, most notably the Einspanner. This is a Viennese-style coffee drink consisting of espresso topped with a generous layer of sweetened whipped cream, which Ten Thousand Coffee has perfected and made their own. It's a delightful contrast of rich, hot coffee and cold, creamy foam. The menu also features an impressive selection of other beverages, from classic espresso drinks and cold brews to unique lattes like the Strawberry Matcha Einspanner and the Onyx Latte. In addition to coffee, the shop offers a variety of specialty teas and a tempting selection of pastries and cakes, including their highly praised "Cloud Castella" and a range of macarons. It is a one-stop-shop for a satisfying coffee and a quick bite, catering to a diverse range of preferences.
Ten Thousand Coffee is conveniently located at 1410 Broadway, Unit 105, in New York, NY 10018. This address places it in a prime position within Midtown Manhattan, making it an excellent spot for anyone working in the area or exploring the many nearby attractions. The location is just a short walk from Times Square, Bryant Park, and the Theater District, so it is easily accessible for tourists and locals alike. The shop's accessibility is a significant benefit, as it's well-served by public transportation. The nearest subway lines include the 1, 2, 3, N, Q, R, W trains at the Times Square–42nd Street station, as well as the B, D, F, M trains at the 42nd Street–Bryant Park station. Multiple bus routes also stop within a block or two, ensuring that getting here is always a hassle-free experience.
The area surrounding the coffee shop is bustling with activity, from business professionals to shoppers and theatergoers, making it a central and convenient meeting point. The building itself is wheelchair accessible, with a wheelchair-accessible entrance and restroom, which adds to the shop's convenience and welcoming nature. Given its location within a commercial building, the shop is a great spot to grab a coffee and a quick bite before heading back to the office or continuing with your day. While the seating may be limited, it still provides a cozy and intimate space to enjoy your order, making it an ideal choice for a solo coffee break or a small group outing.
Services Offered:
- Takeout, Dine-in, and Delivery: Customers have the option to enjoy their coffee and food at the shop, take it to go, or have it delivered right to their door.
- Specialty Coffee and Tea: A wide range of high-quality coffee drinks, including their signature Einspanner, and a selection of teas like Cherry Blossom Black Tea.
- Diverse Food Menu: The menu includes a variety of baked goods such as croissants and scones, as well as unique Cloud Castella cakes and colorful "Super Macarons."
- Coffee Beans and Merchandise: The shop sells a selection of their own coffee beans, including the NYC Blend and various single-origin beans, as well as branded tumblers and other merchandise.
- Payment Options: The shop accepts a variety of payment methods, including credit cards, debit cards, and NFC mobile payments for a quick and seamless transaction.
Features / Highlights:
- Einspanner Signature Drinks: The Einspanner and its variations, like the Matcha Einspanner and Strawberry Matcha Einspanner, are the star of the show. Their balance of strong coffee and sweet, creamy foam is a unique and delicious experience.
- Great Coffee Quality: Despite the modern chain feel, the coffee itself is consistently praised for its quality and flavor, with a selection of single-origin beans and custom house blends.
- Trendy and Cozy Atmosphere: The shop's clean, minimalist, and "hip" decor creates a pleasant and trendy environment that is perfect for a quick, casual visit.
- Wide Menu Selection: The extensive menu goes beyond basic coffee, offering unique drinks, a variety of pastries, cakes, and even merchandise, giving customers many reasons to visit.
- Accessibility: The location features wheelchair-accessible entrances and restrooms, making it welcoming and convenient for all patrons.
Contact Information:
Address: 1410 Broadway Unit 105, New York, NY 10018
Phone: (646) 589-6771
What is worth choosing Ten Thousand Coffee:
In the highly competitive New York City coffee scene, Ten Thousand Coffee distinguishes itself by delivering a memorable experience that blends quality, aesthetics, and unique flavors. It is worth choosing this coffee shop for a few key reasons. First and foremost, the Einspanner is a must-try. For anyone looking for something beyond a standard latte or americano, this signature drink offers a luxurious and decadent taste that is both comforting and exciting. The care put into crafting these drinks, from the quality of the espresso to the texture of the cream, is evident in every sip.
Second, the overall vibe and atmosphere are a significant draw. The clean, modern, and uncluttered space provides a welcome respite from the chaos of Midtown. It is a great place to sit and relax, even for a short while, and the minimalist decor creates a peaceful environment. The fact that they offer a variety of seating options and are accessible to those with mobility challenges makes it a thoughtful and inclusive space. While some customer feedback mentions the service can be a bit cold, the efficiency and quality of the final product often make up for it. The wide range of menu options, from different coffee blends and pour-overs to a tempting array of pastries and cakes, means there is always something new to discover. For a coffee enthusiast, a solo diner, or someone just in need of a quick, high-quality break, Ten Thousand Coffee offers a modern and rewarding experience that justifies its place in New York's ever-evolving coffee landscape.
Ten Thousand Coffee Menu
Cakes
- Strawberry Cloud Castella $8.99
- Cream Cheese Cloud Castella $8.99
- Tiramisu Cloud Castella $8.99
- Chocolate Cloud Castella $8.99
Pour over
- Ethiopia, Chelchele $6.99
Roast Level: Light-Medium Processing: Natural Origins: Ethiopia Heirloom Tasting Notes: Ripe Strawberry, Honey, Milk Chocolate *12 oz ONLY*
- Colombia, Huila $7.49
Roast Level: Medium Processing: Washed Origins: Colombia Tasting Notes: Caramel, Dark Chocolate, Citrus *12 oz ONLY*
- Colombia, Aponte $9.99
Roast Level: Light-Medium Processing: Honey Process Region: Aponte Tasting Notes: Chocolate, Orange, Honey Finish *12 oz ONLY*
- Buesaquito, Colombia $8.49
Coffee Bean
- SINGLE ORIGIN: COLOMBIA APONTE $21.99
Roast Level: Light-Medium Processing: Honey Process Region: Aponte Tasting Notes: Chocolate, Orange, Honey Finish
- Decaf Blend - COFFEE BEAN 7oz $19.49
Roast Level: Medium-Dark Processing: Mountain Water Process Origins: Brazil, Colombia Tasting Notes: Mesquite BBQ, Dark Chocolate, Almond
- Huila, Colombia - SINGLE ORIGIN COFFEE BEAN 7oz $20.49
Roast Level: Medium Processing: Washed Origins: Colombia Tasting Notes: Caramel, Dark Chocolate, Citrus
- NYC Blend - COFFEE BEAN 7oz $17.49
Signature New York City Blend Roast Level: Medium-Dark Origins: Brazil, Papua New Guinea, Ethiopia Sidamo Tasting Notes: Toffee, Caramel, Dark Chocolate
- Chelchele, Ethiopia - SINGLE ORIGIN COFFEE BEAN 7oz $19.49
Roast Level: Light-Medium Processing: Natural Origins: Ethiopia Heirloom Tasting Notes: Ripe Strawberry, Honey, Milk Chocolate
- SYDNEY Blend - COFFEE BEAN 7oz $17.49
Signature Sydney Blend Roast Level: Medium-Dark Origins: Brazil, Ethiopia Sidamo, Ethiopia Yirgacheffe, Peru, Brazil Tasting Notes: Dried Fruit, Milk Chocolate, Floral
- SINGLE ORIGIN - BUESAQUITO, COLOMBIA $20.49
MD
- NYC Drip Bag $13.99
NYC Blend Coffee Drip Bag 5ea/pack
- Workout Bottle $33.49
- SYDNEY Drip Bag $13.99
SYDNEY Blend Coffee Drip Bag 5ea/pack
Drinks
- Strawberry Matcha Einspanner $8.74
- Latte $7.49
Served with your choice of NYC (Dark Roast) or Sydney (Light-Medium) Blend. double-shot for 12oz, triple-shot for 16oz
- Americano $6.49
Served with your choice of NYC (Dark Roast) or Sydney (Light-Medium) Blend. double-shot for 12oz, triple-shot for 16oz
- Workout Bottle $33.49
- Saratoga Water $4.49
SARATOGA Sparkling Water Glass Bottle 12oz
- Cold Brew $7.49
Signature House Blend Cold Brew
- Matcha Einspanner $8.74
Our signature line up Matcha Cream based latte! Topped off with Valrhona Chocolate powder *12oz*
- Jeju Green Tangerine Matcha $7.99
Fizzy refresher served with Jeju green tangerine pulps with matcha sauce.
- Cherry Blossom Black Tea $4.99
Ossulloc blended tea (Korea) Served in 12oz, Hot only
- Purple Sweet Potato Latte $8.74
Served with our sweet potato sauce, topped with sweet potato chip as a garnish *16oz Hot Only
- Matcha Latte $8.74
Served with our matcha sauce.
- Espresso Con Panna $5.49
Served with your choice of NYC (Dark Roast) or Sydney (Light-Medium) Blend, topped with our Signature Cream
- Espresso $4.49
Served with your choice of NYC (Dark Roast) or Sydney (Light-Medium) Blend.
- Box-Of-Joe, House Blend (10) $40.49
Caters ten (10) 10oz servings. Comes with sugar, creamer, stirrer
- Espresso Cream Latte $8.74
Signature Espresso Cream Latte, topped with dark chocolate flakes. 12oz *ICED ONLY*
- Onyx Latte $7.99
House Blend cold brew, infused with chicory and a touch of black cacao powder.*ICED ONLY*
- Cortado $6.24
Served with your choice of NYC (Dark Roast) or Sydney (Light-Medium) Blend.
- Cappuccino $7.49
Served with your choice of NYC (Dark Roast) or Sydney (Light-Medium) Blend. double-shot for 10oz, triple-shot for 16oz
- Einspanner $8.74
Signature Cream Latte Served with NYC (Dark Roast) Blend. 12oz *Best in Iced*
- Dark Chocolate Latte $8.74
In store made dark chocolate syrup, Topped with dark chocolate flakes, *16 oz ONLY*
- Flat White $7.74
Served with your choice of NYC (Dark Roast) or Sydney (Light-Medium) Blend. 10oz
Tumblers
- To-Go Tumbler - Black (360ml) $52.99
- To-Go Tumbler - White (360ml) $52.99
- Travel Tumbler - Black (500ml) $44.99
Macarons
- Oreo Super Macaron $4.99
- Piggy Bar Super Macaron $4.99
- Peach Yogurt Super Macaron $4.99
- Chocolate Crush Super Macaron $4.99
- Fresh Strawberry Super Macaron $4.99
- Salty Caramel Super Macaron $4.99
Bakery
- Pain Au Chocolat $6.99
Pain au Chocolat covered with Valrhona powder Chocolate Croissant
- Raspberry Scone $5.99
- Blueberry Scone $5.99
- Spinach & Feta Danish $6.99
Classic margherita danish
- Ham And Cheese Croissant $6.99
- Bacon And Egg Croissant $6.99
- Plain Croissant (NY Roll) $5.49
Our butter croissants
- Almond Cream Croissant $7.49
Ten Thousand Coffee Details
Service options
- Delivery
- Takeout
- Dine-in
Highlights
- Great coffee
- Great tea selection
Popular for
- Breakfast
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible parking lot
Offerings
- Coffee
- Quick bite
Dining options
- Breakfast
- Dessert
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Ten Thousand Coffee Photos










Ten Thousand Coffee Location
Ten Thousand Coffee
1410 Broadway Unit 105, New York, NY 10018, USA
Ten Thousand Coffee Reviews
espresso creamtiramisuonyxcream lattefoampurple sweet potato lattesignature drinksblueberry yogurtpanelachocolate latte
★ 5★ 4★ 3★ 2★ 1First time trying out 10000, attracted by its contemporary decor and hip vibe. The shop has a overall clean look to it due to the interior colors are mainly white or neutral. Great branding strategy with the merch corner shelves displays.I am normally a black coffee or expresso drinker and this time decided to give their signatures a try, and had the Einspanner….way too sweet for my taste.Others in the group had the Matcha Einspanner, chocolate pound cake and new york roll with matcha cream. And …The bakery items were delicious, but definitely not fresh made from that day. This is the another down side with coffee shops that don’t have their won bakery attached.Service: from since we entering the shop to order to pick up the order, there were no smile on the workers faces, nor a friendly tone in communication, just felt so cold from service to attitudes. Maybe this is a NewYorker thing??? I doubt. And… they forgot to give us one of our orders, we waited and waited, ended up had to get back to counter to ask.Value: for new york standard, their pricing is comparable. Most of the items on the menu are priced reasonable.Given the limited number of seatings in the shop, definitely do not recommend for large group, unless is for take out orders.
July 01 · Starr DavisThis particular cafe reminds me of the chic, minimal aesthetic of ones I'd been to in Seoul.이거 괜찮아요.Things you should know:I. SERVICEI asked for guidance with the menu and the unhelpful response I got was, "it's preference." That's it. As someone who works in service, that response would not & did not satisfy.II. QUALITYI'd say the name is of high quality: Ten Thousand Coffee. They say it takes 10,000 hours of repetition for something to be considered mastered.An iced Einspänner was a new concept I never tried but wanted to experience. Kudos to the company for trying different twists to original beverages but I can't say it's as enjoyable cold. The Einspänner is better hot with the contrasting, cold whipped cream on top! The Onyx is a good option to try as well.III. CAPACITYSlim seating is available. I highly recommend just ordering to-go.
August 13 · Chelsea ChoeThey just lost a customer due to their horrible service I just received. The lady who took my order, gave me an attitude about making my drink the semi sweet because last time another server made my drink, he made it perfectly blended. She gave me an attitude and made other drinks who was after mines first and had the nerve to semi throw my drink. And I even gave her a tip for dealing with my semi difficult order. And she didn't even let me put in my rewards so I had to ask her to redo my account. I won't be back to 10000, ill find a new location with service not like this.
September 17 · Monifa P.A reliable specialty cafe brand that I find myself revisiting once in a while. They are one of the few specialty cafe that can make pull over that makes me think worth it, the outcome is usually floral and clean. The drinks and bakery are also more than good and consistent enough for a chain.
August 06 · Yunong ShiI finally got the chance to visit this café over the weekend after hearing so much about it. From the moment I walked in, I was impressed by how well-branded and unique the space felt—it really left a strong impression.I ordered the Matcha Einspänner with oat milk, and honestly, it’s one of the best drinks I’ve had in the city. The matcha flavor was perfectly balanced, and the drink was so smooth and satisfying. Most places are good for a one-time visit, but this is definitely a spot I can see myself coming back to regularly. Highly recommend!
June 17 · Selina L
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