The Magician

- 118 Rivington St, New York, NY 10002

Tucked away on Rivington Street in the vibrant and ever-evolving Lower East Side of New York City, The Magician is a staple of the local nightlife scene. This is a place that lives up to its name not with elaborate illusions, but with a simple yet powerful charm that makes it a true neighborhood favorite. Eschewing the over-the-top themes and pretension found in other parts of the city, The Magician offers a refreshingly casual and cozy atmosphere where the focus is simply on good company, great drinks, and a genuinely welcoming vibe. It has become a go-to spot for locals, groups, and anyone looking for an unpretentious and friendly place to unwind.

The bar’s ambiance strikes a perfect balance between trendy and relaxed, making it suitable for a variety of occasions. Whether you’re stopping in for a quick drink after work, settling in for a long evening with friends, or starting a night out on the town, The Magician provides the ideal backdrop. Its interior is dimly lit and inviting, with a long, classic bar and plenty of seating, including large tables in the back perfect for big groups. The atmosphere is casual and comfortable, a far cry from the loud, crowded establishments that can often define New York nightlife. Instead, The Magician feels like a secret find—a place where you can truly relax and enjoy yourself.

A key part of The Magician's appeal is its commitment to creating an inclusive space. The bar is known for being LGBTQ+ friendly and a designated transgender safe space, fostering an environment where everyone feels welcome and respected. This dedication to a diverse and accepting crowd, combined with the bar’s excellent drink deals and efficient service, has solidified its reputation as a must-visit destination in the Lower East Side. It’s a bar that has successfully maintained its charm and local character while evolving with the neighborhood, a true feat in a city that is always changing.

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The Magician is centrally located at 118 Rivington St, New York, NY 10002, USA, placing it in the very heart of the Lower East Side. This prime location makes it easily accessible from all parts of Manhattan and the surrounding boroughs. The neighborhood is well-served by public transportation, with the F, J, M, and Z subway lines all within a short walking distance. For those who prefer to explore the area on foot, The Magician is nestled between Essex and Norfolk Streets, surrounded by other popular bars, restaurants, and shops.

The bar is committed to accessibility, featuring a wheelchair-accessible entrance to ensure that all patrons can enjoy its offerings. Its casual atmosphere and straightforward layout make it easy to navigate once inside, whether you're heading to the long bar for a drink or finding a spot at one of the many tables. Its location on a vibrant street means it's a perfect starting point for a night of bar hopping or a relaxed evening in one of New York's most famous neighborhoods. While there is no dedicated parking lot, the convenience of public transit and the bar's central location make it a breeze to get to.

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• Beverage Program: The Magician offers a full and impressive selection of alcoholic beverages. Their offerings include a great beer selection with a variety of draft and bottled options, a wide range of cocktails, hard liquor, and wine. Whether you're a beer aficionado or a cocktail connoisseur, you'll find something to enjoy.

• Happy Hour Deals: One of the most celebrated services at The Magician is its daily happy hour, which runs from 5 PM to 8 PM. This is a fantastic deal for New Yorkers on a budget, offering $6 well liquor, $6 draft beer, and $6 wine. It's considered one of the best happy hour deals in the Lower East Side, with select liquors also available at a great price.

• Payment Options: The bar makes it easy to pay for your drinks, accepting all major credit cards, debit cards, and NFC mobile payments, providing a seamless and modern transaction experience.

• Outside Food Allowed: In a refreshing and customer-friendly policy, The Magician allows outside food. This is a great feature for groups or individuals who want to grab a bite from one of the many fantastic eateries in the Lower East Side and bring it in to enjoy with their drinks.

• Amenities: The bar provides a clean and well-maintained restroom for the convenience of its patrons.

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• Exceptional Happy Hour: The daily happy hour is, without a doubt, a major highlight. Running for three hours every single day, it offers incredible value, with many cocktails and beers normally costing double the happy hour price. It's a key reason why so many people flock to The Magician.

• Great Cocktail Selection: The Magician serves a variety of classic and signature cocktails. Favorites include "The Greg May," "Linda's Summer Breeze," and "The Atkins & Breskin," each with a unique blend of flavors. They also serve classics like the Manhattan, Old Fashioned, and Negroni, all perfectly crafted by talented bartenders like Adele, who is praised for her skills.

• Welcoming and Inclusive Atmosphere: The bar's casual, cozy, and trendy atmosphere attracts a diverse and friendly crowd, making it a comfortable place for anyone. Its reputation as an LGBTQ+ friendly and transgender safe space is a huge plus, fostering a truly welcoming environment.

• Fast Service: Customers consistently praise the fast and efficient service. Even on busy nights, the bartenders are quick to serve, ensuring you don't have to wait long for your drink. This is a significant advantage in a city where crowded bars are the norm.

• Unique Amenities: The Magician has a free photo machine, which is a fun and quirky feature that adds to the overall experience. It's a great way for friends to capture a memory from their night out.

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For more information or inquiries, you can reach The Magician using the details below:

Address: 118 Rivington St, New York, NY 10002, USA

Phone: (212) 673-7851

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In a city overflowing with bars, The Magician stands out for its authenticity and incredible value. What makes it truly worth choosing is its ability to deliver an exceptional experience without any of the pretense often associated with New York nightlife. The everyday happy hour, with its unbeatable prices on quality drinks, is arguably the single most compelling reason to visit. It’s a deal that is practically magical in its own right, especially for those who want to enjoy a few drinks without breaking the bank. The bar’s signature cocktails, from the pineapple-infused "The Greg May" to the classic "Old Fashioned," are expertly made and perfectly balanced, proving that cheap drinks don't mean a compromise on quality.

Beyond the drinks, the atmosphere is a major draw. The Magician has a unique blend of cozy, casual, and trendy, making it the perfect backdrop for a first date, a reunion with old friends, or a solo evening. Its reputation as a safe and welcoming space for all is a testament to its character and makes it a reliable choice for anyone in the LGBTQ+ community or those who value inclusive environments. The friendly and efficient staff, like the lauded Adele, make every visit a pleasant one, adding a personal touch that is often lost in larger establishments.

The Magician is a quintessential Lower East Side bar. It's not trying to be the most extravagant or the most exclusive; it’s simply a fantastic, no-frills place to have a great time. The ability to bring in your own food is an added bonus, giving you the flexibility to enjoy your favorite local eats while sipping on a perfectly crafted cocktail. This combination of affordability, quality, and a genuinely good vibe makes The Magician an essential stop for any New Yorker looking for a bar that truly feels like home.

The Magician

118 Rivington St, New York, NY 10002, USA