Vienna Cookie Company

- 782 Merrick Rd, Baldwin, NY 11510

The New York region is a hub of diverse culinary experiences, and for those seeking an authentic taste of European pastry artistry, the Vienna Cookie Company stands out as a unique Long Island destination. Located right in Baldwin, this establishment is more than just a local bakery; it is a dedicated cookie shop and gift destination that brings the rich, sophisticated flavors of Austrian baking to the heart of Nassau County. It offers a delightful escape into the world of Viennese sweets, crafted with passion, natural ingredients, and a commitment to family tradition.

Founded by Austrian-born baker Heidi Riegler, the Vienna Cookie Company is an expression of deep family culinary heritage. Heidi, a self-taught baker, learned her skills and collected her recipes from her mother and grandmother, ensuring that every bite carries the authentic essence of a traditional Austrian kitchen. In a time when many foods are mass-produced, this company emphasizes freshly made, handcrafted products, proudly stating that their cookies are free from artificial colors, flavors, preservatives, and GMO ingredients. This commitment to quality and authenticity is a major draw for discerning customers across New York.

The core of the company’s offering lies in its exquisite selection of classic Viennese cookies and pastries. At the heart of their repertoire is the famed Linzer Cookie, the diminutive and elegant cousin to the larger Linzer Torte. These spiced almond butter cookies are traditionally sandwiched with homemade raspberry jam, creating a beautiful contrast of buttery crust and tart filling, dusted with confectioner's sugar. However, the variety extends far beyond this classic, encompassing a whole range of delightful European sweets that are perfect for any occasion, whether it’s a quick personal treat or an elaborate holiday gift.

Beyond the everyday offerings, Vienna Cookie Company is also a fantastic source for gourmet gifts. Their beautifully packaged assorted cookie boxes, featuring a curated mix of their specialties, are a popular choice for birthdays, holidays, and corporate thank-yous. The company also offers seasonal and holiday-themed products, making it a go-to spot for New Yorkers looking to add a touch of authentic European class to their celebrations, including special boxes for Christmas and Halloween, and baking classes for those who wish to learn the craft themselves.

Reviews from local patrons often highlight not only the quality of the baked goods but also the personal touch in service. One customer described the experience as "like getting in touch with family you haven't seen in a while," praising the "carefully crafted, expertly produced" cookies and the generous portions. While, as with any food establishment, there can be varying opinions—one review noted disappointment with the Linzer cookies’ taste and filling—the majority of feedback points to a high level of satisfaction with the authentic, buttery, and flaky texture characteristic of proper Viennese sweets, underscoring the company’s overall dedication to maintaining a family-feel business while catering to a broader market, including sales through major retailers like Williams-Sonoma.

The company’s packaging design itself is a feature, reflecting Austria's rich cultural heritage. Inspired by Vienna's Wiener Werkstätte movement of the Fin-de-siècle, the stylish white and silver boxes feature rich patterns, a Nouveau type style, and metallic color choices, ensuring that the presentation is as sophisticated as the contents, making them instantly ready for gifting. This attention to detail elevates the product from a simple dessert to a full European culinary experience.

For Long Island residents and New York area visitors, the Vienna Cookie Company offers a charming and worthwhile culinary detour. It’s a perfect example of a local business enriching the community with high-quality, specialty international foods, delivered with a personal and friendly touch. It’s an ideal spot to pick up an exceptional dessert, a holiday treat, or a thoughtful, gourmet gift.

Location and Accessibility

The Vienna Cookie Company’s retail location is conveniently situated in Baldwin, a Long Island town within easy reach for many New York-area residents. Its placement on Merrick Road makes it accessible by car, and the option for in-store pickup caters well to busy local schedules. The physical store serves as the main hub where customers can interact directly with the company and pick up their freshly prepared Austrian delicacies.

The Address is:

782 Merrick Rd, Baldwin, NY 11510, USA

Services Offered

As a contemporary specialty bakery and gift shop, the Vienna Cookie Company provides a variety of convenient services to ensure a smooth and satisfying customer experience:

• In-store shopping: Customers can visit the Baldwin retail store to browse and purchase the available selection of cookies, cakes, and pastries.
• In-store pickup: For those who prefer to order ahead, local pickup is offered, helping to save time.
• Online ordering and shipping: The company’s products are available for purchase online, catering to customers outside of Long Island and offering a great gift solution.
• Dessert offerings: The primary dining option is dessert, focusing exclusively on a high-quality range of Austrian sweets.
• Quick visit accommodation: The structure of the service is suitable for a quick stop-in to grab an order or a quick treat.
• Payment flexibility: Major payment methods are accepted, including Credit Cards and Debit Cards.

Features / Highlights

What sets the Vienna Cookie Company apart is its dedication to authentic Austrian baking traditions, combined with a professional and friendly approach:

• Authentic Austrian Recipes: The core menu is based on cherished family recipes passed down through generations by Austrian baker Heidi Riegler.
• High-Quality Natural Ingredients: Products are made with fresh, natural ingredients and are explicitly free from artificial colors, flavors, preservatives, and GMO ingredients.
• Signature Cookie Selection: Specialties include Linzer Cookies (Raspberry, Apricot, Lemon), Viennese Chocolate Kisses (chocolate hazelnut cookie), Vanilla Bites (rolled in vanilla sugar or dipped in chocolate), and Butter Cookies.
• Traditional Austrian Cakes: The bakery offers classic cakes and tarts, such as Sachertorte (chocolate cake with apricot jam), Linzer Torte, Poppy Seed Cake (Mohnkuchen), Gugelhupf (Bundt Cake), and Apple Strudel.
• Gifting Focus: With elegant, Viennese-inspired packaging that reflects the Wiener Werkstätte design, the products are perfectly suited for special occasion and holiday gifting.
• Baking Classes: The company occasionally offers baking classes on Long Island, allowing customers to learn the secrets of Austrian pastry-making.

Contact Information

The Vienna Cookie Company can be reached using the following details:

Address: 782 Merrick Rd, Baldwin, NY 11510, USA

Phone: (347) 440-9273

What is Worth Choosing

Choosing the Vienna Cookie Company means opting for a piece of authentic Austrian culinary culture, right here on Long Island. The true value lies in the traditional, handcrafted quality that stands in stark contrast to mass-produced baked goods. The variety of the Linzer tarts—available with raspberry, apricot, or lemon curd jams—makes them an excellent choice for a first-time purchase, offering a delightful introduction to the nutty, spiced, shortbread-like texture of the authentic Linzer crust. Additionally, the availability of traditional cakes like the decadent Sachertorte makes it a specialty destination for celebratory desserts beyond just cookies. For New Yorkers looking for a gourmet, high-quality, and beautifully presented gift, the assorted cookie boxes offer a perfect, tasteful solution that is sure to impress. It is a local business deeply rooted in family history, providing a world-class dessert experience.

Vienna Cookie Company

782 Merrick Rd, Baldwin, NY 11510, USA