I'm donut ? times square

- 154 W 45th St, New York, NY 10036

In the bustling, high-energy environment of Times Square, a new kind of sweet treat has arrived, promising an experience unlike any other. I'm donut?, a renowned Japanese donut shop, has opened its doors at 154 W 45th St, bringing its signature "nama" donuts to New York City. The term "nama" translates to "fresh" or "raw" in Japanese, which perfectly describes the incredibly soft, airy, and melt-in-your-mouth texture of these unique confections. This is not your average donut shop; it is a destination for those seeking a truly exceptional dessert experience that has captivated crowds in Japan and is now poised to do the same in New York.

The secret to I'm donut?'s success lies in its meticulously handcrafted approach. Each donut is made with a specialty dough that includes kabocha squash, giving it a soft, moist, and pillowy texture that sets it apart from a typical brioche or cake donut. This is a donut that is meant to be savored for its delicate consistency, which is often described as being like a cloud. While the price point may be higher than what some New Yorkers are used to for a donut, many customers feel the unique texture and flavor profiles are well worth the cost. The shop itself has a casual atmosphere, and its focus on efficiency allows for a quick visit, which is a major plus in such a busy neighborhood.

What makes I'm donut? particularly exciting for the New York market is its exclusive menu items. The Times Square location offers new vegan options, such as the Pistachio White Chocolate and Glazed donuts, and savory creations that are a nod to local tastes, including the NY BLT and Sausage In A Blanket. This blend of traditional Japanese techniques with a New York-specific twist shows the brand's commitment to creating a relevant and appealing experience for its new audience. The shop's popularity, often marked by long lines during peak hours, is a testament to the hype and curiosity surrounding this unique product.

Whether you're a devoted donut connoisseur or simply looking for a new and memorable dessert, I'm donut? offers a fresh take on a classic treat. The friendly staff and well-organized shop layout contribute to a positive experience, and the taste of their signature donuts lives up to their reputation for being incredibly soft and not overly sweet. It's a fantastic spot for solo diners to pop in and out or to grab a box to share with friends and family, making it a delightful addition to the Times Square food scene.

I'm donut? is perfectly situated at 154 W 45th St, New York, NY 10036, USA, placing it in the very heart of the Times Square district. Its central location makes it an ideal stop for a treat after catching a Broadway show, before a movie, or while exploring the vibrant sights and sounds of the area. The shop is easily accessible by multiple subway lines that converge in Times Square, making it a convenient destination from almost anywhere in the city.

Given its high-traffic location, the shop is designed for efficiency, with options for takeout and limited standing-room-only dining. For those with a car, paid parking garages are available in the vicinity, though public transportation is highly recommended. The shop's a-door access makes it easily accessible for all patrons. The focus on a "quick visit" is a key part of the customer experience, allowing you to get in and out with your delicious donuts and continue on with your day in a flash.

I'm donut? provides a streamlined service model focused on getting customers their desired treats quickly and efficiently.

• In-store shopping: Customers can browse the selection of donuts, beverages, and merchandise inside the shop.
• Takeout: The primary service option, allowing you to grab your order and enjoy it on the go.
• Onsite services: While seating is limited, there are onsite services for those who wish to enjoy their food at the shop.
• Payment Options: The store accepts both credit cards and debit cards for easy and convenient transactions.

I'm donut? stands out for its unique take on the classic donut, drawing customers in with several key features.

• Nama Donut Texture: The primary highlight is the signature "nama" texture—a unique, soft, fluffy, and melt-in-your-mouth consistency that is unlike traditional donuts.
• Unique Flavors: The menu features creative and distinct flavors, including the popular Matcha Cream, Sake Cream, and a unique Caramel Espresso Cream donut.
• Savory Options: For those looking for something different, the New York location offers exclusive savory donuts like the NY BLT and Scrambled Eggs.
• High-Quality Ingredients: The donuts are handmade daily using natural, high-quality ingredients, ensuring freshness and superior taste.
• Merchandise: The shop also sells a variety of branded merchandise, from cooler bags and mugs to apparel, allowing customers to take a piece of the brand home with them.

For more information about the shop, its hours, or to inquire about its catering and events menu, you can contact I'm donut? using the details below. Their website also provides additional information on their unique offerings.

• Address: 154 W 45th St, New York, NY 10036, USA

When you visit I'm donut? in Times Square, you're not just buying a snack; you're indulging in a culinary trend that has taken Japan by storm. The real value is in the unique experience of tasting a "nama" donut for the first time. The texture is the main event, and it’s what sets this place apart from every other donut shop in the city. The donuts are so light and airy that they don't leave you with a heavy feeling, making it an ideal treat for any time of day.

For a first-time visitor, a great starting point is the I'm Donut? Original. This allows you to fully appreciate the signature nama dough in its purest form. From there, you can explore the more complex flavors. The Custard Donut is a highly recommended choice, as customers praise the filling for being perfectly balanced and not overly sweet. The Matcha Cream Donut is another fan favorite, delivering a rich and authentic matcha flavor that complements the soft donut. If you’re feeling adventurous, the Caramel Espresso Cream Donut and the Sake Cream Donut offer sophisticated flavor combinations that are unique to this brand.

For those who prefer a more traditional donut shape, the Glazed Donut is a must-try. This vegan-friendly option is still made with the same fluffy dough, proving that you don't need dairy to achieve that incredible texture. For a more substantial meal, the savory options like the NY BLT and the Sausage In A Blanket offer a creative and satisfying twist on classic food items, showcasing the versatility of the nama donut dough.

While the prices may be higher than at a chain like Dunkin', the experience and quality are in a different league. The friendly staff and efficient service make the visit smooth, even with a crowd. What's worth choosing is the opportunity to taste an authentic, high-quality product that brings a unique piece of Japanese food culture to the streets of New York. Whether you get one donut or a whole box, the delightful texture and fresh flavors of I'm donut? are sure to leave a lasting impression.

I'm donut ? times square

154 W 45th St, New York, NY 10036, USA