Jerrell's BETR BRGR Introduce
Jerrell's BETR BRGR has quickly become a standout destination in New York City, redefining what a vegan burger can be. This Black-owned establishment, with its casual and trendy vibe, offers a menu of simple yet incredibly satisfying plant-based comfort food. The core of their offering is the juicy Impossible™ burger, which has won over both vegans and meat-eaters with its amazing flavor and texture. Beyond the burgers, Jerrell's provides a complete fast-food experience, with crispy waffle fries and creamy, dairy-free shakes that are so good you'll forget they're vegan. It's a place that proves plant-based eating doesn't have to be complicated or feel like a sacrifice. Instead, it offers a delicious, indulgent, and satisfying meal that is perfect for a quick bite, a late-night craving, or a fulfilling lunch or dinner.
Located at 117 6th Ave, New York, NY 10013, USA, Jerrell's BETR BRGR is perfectly situated in SoHo, a vibrant and bustling neighborhood easily accessible from all over the city. Its location near the intersection of 6th Avenue and Watts Street makes it a convenient stop. The restaurant is just a short walk from major subway lines, including the C and E trains at Spring Street and the 1 train at Houston Street, as well as the A and E at Canal Street. This makes it an ideal spot for a quick meal before or after exploring the art galleries, shops, and attractions of the area. The venue is also committed to accessibility, with a wheelchair-accessible entrance and seating, ensuring a comfortable experience for all patrons. For those who drive, both free and paid street parking are available nearby.
Jerrell's BETR BRGR is designed for an efficient and enjoyable fast-casual experience, with a focus on quick service.
- Dine-in: The restaurant offers a few seating options, including limited indoor and outdoor seating, for those who want to eat on-site.
- Takeout: For customers on the move, the walk-up counter is incredibly effective, ensuring orders are prepared quickly for takeaway.
- Delivery: The restaurant partners with popular delivery services, so you can enjoy their delicious food from the comfort of your own home or office.
Features and Highlights
- Incredibly Delicious Vegan Burgers: The main draw is the Impossible™ burger, which customers consistently describe as one of the best vegan burgers they've ever had. The menu is simple, with three main options—the single-patty Lil' BETR BRGR, the double-patty O.G. BETR BRGR, and the fully loaded SUPR BETR BRGR with vegan bacon and chili—each crafted to perfection.
- Creamy Oat Milk Shakes: The shakes are a huge hit, made with a proprietary oat milk soft serve. Flavors like chocolate, vanilla, and strawberry are described as "so so good," and a perfect, creamy, dairy-free treat.
- Perfectly Cooked Waffle Fries: The Crispy Waffle Fries are a fan favorite, praised for being cooked to perfection and seasoned well. The option to get them as Loaded Chili Fries with vegan chili and cheese adds a delicious, savory twist.
- Friendly and Efficient Service: Customers frequently praise the staff for being "incredibly friendly" and "very effective" at getting orders out quickly. This fast service makes it a great choice for a quick bite during a busy day.
- Late-Night Food: Jerrell's is known for being open late, making it a perfect spot for late-night cravings after a show, a long day of work, or a night out.
- Health-Conscious Comfort Food: While the food is undoubtedly comfort food, the use of plant-based ingredients makes it a "better" choice that still feels indulgent. It's a great option for those looking for a healthier alternative to traditional fast food.
- Women-Owned and Black-Owned: As a Black-owned business, Jerrell's BETR BRGR contributes to the rich diversity of New York City's culinary landscape, offering a welcoming and inclusive space for everyone.
Contact Information
Address: 117 6th Ave, New York, NY 10013, USA
Phone: (914) 893-5528
What is Worth Choosing
Choosing Jerrell's BETR BRGR is choosing a fast-food experience that is both guilt-free and incredibly satisfying. It’s worth choosing for its simple, yet masterfully executed menu. The food is consistently delicious, with the burgers and shakes receiving widespread acclaim from both the vegan community and beyond. It’s an ideal place for solo diners looking for a quick and satisfying meal, as well as for families, as the food is "good for kids." The friendly and fast service ensures a pleasant visit, and the late-night hours are a major bonus for a city that never sleeps. For any New Yorker looking to try a plant-based meal, or for seasoned vegans seeking a truly exceptional burger, Jerrell's BETR BRGR is a top-tier destination that delivers on its promise of delicious, high-quality, and comforting food.
Jerrell's BETR BRGR Menu
BETR BRGRS: 100% plant-based and vegan Impossible™ burgers
- LIL' BETR BRGR
Small but mighty SINGLE BETR BRGR with Impossible™ patty, vegan cheese, lettuce & tomato, grilled onions, pickles & Jerrell’s special sauce. Plant-based and vegan!
- O.G. BETR BRGR
The original DBL BETR BRGR with two Impossible™ patties, vegan cheese, lettuce & tomato, grilled onions, pickles & Jerrell’s special sauce. Plant-based and vegan!
- SUPR BETR BRGR
Fully loaded DOUBLE BETR BRGR with two Impossible™ patties, "bacon", vegan chili, vegan cheese, lettuce & tomato, grilled onions, pickles & Jerrell’s special sauce. Plant-based and vegan!
EXTRA TOPPINGS
- Plant-Based Bacon
- Vegan Chili
- Jalapeños
SIDES: 100% plant-based & vegan
- Crispy Waffle Fries
- Hearty Chili Bowl
Made with Impossible™ meat, beans, peppers, onions, and tomatoes. Topped with vegan cheese & shaved onions.
- Loaded Chili Fries
Bed of crispy waffle fries topped with our hearty vegan chili, vegan cheese, and shaved onions.
DIPPIN' SAUCE
- Jerrell's Special Sauce
- Chipotle Aioli
- Garlic Aioli
- Ketchup
DESRTS: 100% dairy-free and made with proprietary Oat Milk soft serve
- MOJI-MUG
Jerrell's Brgrmoji-Mug (for you to keep!) filled to the brim with your choice of vegan soft serve and ALL the toppings! All mug proceeds are donated to local NYC sustainable organizations. Ask us about this program!
- Vegan Shakes
Choice of vanilla, strawberry, chocolate, cookies & cream, and pineapple.
- Vegan Soft Serve
Jerrell's oat milk vanilla soft serve served in a cup with your choice of toppings!
- SWEET TOPPIN'S
Choice of sprinkles, waffle fries, cookie crumbles, or bacon bits. OR ALL OF 'EM!?
Jerrell's BETR BRGR Details
From the business
- Identifies as Black-owned
Service options
- Outdoor seating
- Delivery
- Takeout
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible seating
- Wheelchair accessible parking lot
Offerings
- Comfort food
- Healthy options
- Late-night food
- Quick bite
- Vegan options
- Vegetarian options
Dining options
- Lunch
- Dinner
- Dessert
- Seating
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Trendy
Crowd
- College students
- Tourists
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free street parking
- Paid street parking
- Parking
Jerrell's BETR BRGR Photos










Jerrell's BETR BRGR Location
Jerrell's BETR BRGR Reviews
vegan burgershakewaffle friessoft serveoat milkburger and friescookies and creamchili friesoatmeal smoothiebeef burger
★ 5★ 4★ 3★ 2★ 1I had one of the best vegan burgers I’ve ever eaten here, absolutely delicious, with amazing flavor and texture. The staff were incredibly friendly, which made the experience even better. The only downside is that there’s no fully air-conditioned space to sit, but you can easily get it as takeaway and enjoy it somewhere breezy nearby. Overall, the food was so, so good. I’ll definitely be coming back!
August 14 · val gStraight off the plane and this was the first place I wanted to try in NY. Vegan burger, fries, and a milkshake... oh yea. That burger was delicious, I should've gotten a double, seriously (or another burger)! I'm a fry kinda girl and these were cooked to perfection and they were waffle fries! Also got a chocolate milkshake made with oat milk, so so good! This walk up was very effective with service and had a few seating to enjoy your food. Cute and fast with getting the order out. Can't wait to go back!
August 27 · Khalidah BarutiI’ve been meaning to try Jerrell's BETR BRGR for ages, and finally had a chance during Labor Day Weekend. At this joint it’s all about plant based burgers, which to me has always been counter intuitive. I’ve never been a vegan fan, but I wanted to give it a try. Jerrell’s is a modest place with basically an ordering window and a pickup window. Most people get their food to go, as the seating area is very limited. The menu is very limited also, but I think keeping it simple is good. I ordered the OG (original), along with loaded chili fries., and anxiously waited for my first vegan experience. Everything came pretty quickly and nicely packaged. I elected to have it there while it was hot and fresh. My first bites were surprising. Wait, this is vegan? The cheese, too? Isn’t this supposed to taste like cardboard and leave you hungry and unsatisfied? I have to say the burger was crazy delicious! Ok, you can def tell that you’re not eating beef, but on its own merits it was very tasty. Still a bit suspicious (hey, I’m a native New Yorker, and don’t believe squat), I tried the chili fries. OMG…next level. It was rich, hearty, and all so good. I don’t know how this is possible, but it was among the best I’ve ever had. If this is vegan then I’ve been missing something.Those two things I had from Jerrell’s were very, very good. Not good ‘for vegan’, but just plain good. We all know the benefits of this type of eating, but I never ventured into that world because I didn’t want to forego flavor. But this place dishes up evidence that eating cleanly can be done without sacrificing taste. Now I want to go to a vegan restaurant and try more.Strongly recommended especially for non-vegans. It will certainly surprise you, and I’m sure you’ll love it as much as I did.
September 05 · Michael Panton10/10 phenomenal. So freaking delicious!! We wanted another one right after! Fave burger in NYC.Staff was super nice too!Wish I’d come back for another. Until next time!
June 03 · Mahima SThe hearty vegan chilli is silky and savory with a hint of sweetness. It's also mild in character, no 3-alarm fires here! Smiles!The Lil' BETR Burger is big on taste and has a flavor that captures the heart of classic, burger goodness. Mmmm!My milkshake had a creamy pineapple 🍍 taste & consistency, with refreshing ribbons of a tropical breeze. Yay!I'm looking forward to my 2nd visit. Thanks Jerrell's
August 03 · Kevin
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