JOE & THE JUICE Introduce
In the ever-evolving culinary landscape of New York City, JOE & THE JUICE stands out as a unique and vibrant destination. More than just a juice shop, this establishment at 296 Wythe Ave in Williamsburg, Brooklyn, has created a niche for itself by blending the best of a modern European cafe with a health-conscious menu. It’s a place where you can find a refreshing juice, a quality coffee, and a satisfying meal all under one roof. The brand, known for its Scandinavian roots, brings a distinct, energetic, and stylish vibe to the neighborhood that is both appealing and functional.
This location serves as a hub for a diverse crowd. Whether you're a local resident starting your day with a healthy juice, a professional looking for a spot to work with reliable Wi-Fi, or a tourist exploring the trendy streets of Williamsburg, JOE & THE JUICE offers something for everyone. The atmosphere is often described as having a "positive energy" and "nice music," making it a pleasant and comfortable space to hang out. While it has its critics, particularly from those who prefer more traditional, local establishments, its popularity is a testament to its successful model of providing fresh, convenient, and healthy options in a city that is always on the move. It's a place that feels a little different from a typical Brooklyn spot, and for many, that's exactly the point.
JOE & THE JUICE is strategically located at 296 Wythe Ave, a prime address in the heart of the Williamsburg neighborhood in Brooklyn, NY. Wythe Avenue is known for its stylish boutiques, modern apartment buildings, and a thriving food scene, making this location a perfect fit. Its central position ensures that it is easily accessible to locals and visitors alike. Public transportation options are plentiful, with the L train at the Bedford Avenue station being a short walk away, providing a convenient route for those coming from other parts of Brooklyn or Manhattan.
The accessibility of the shop is a key factor in its appeal. While there is no specific mention of wheelchair accessibility for this particular location in the provided information, its presence in a modern, commercial neighborhood suggests a level of urban planning that typically includes such features. The store's primary focus on its modern concept and service means that it is set up for various service options, including delivery and takeout, which cater to customers who may not be able to or choose not to visit the physical store. This multi-channel approach ensures that the "JOE" experience is available to a wide audience.
JOE & THE JUICE offers a variety of services to enhance the customer experience, catering to different needs and preferences.
Dine-in: The cafe-like atmosphere with its "nice music" and "positive energy" makes it a great place to sit down and enjoy your order. It's a popular spot for people to work or simply relax, offering a comfortable environment away from the hustle of the city streets.
Takeout: For those on the go, the takeout service is quick and efficient. You can easily grab a pre-made juice or sandwich to enjoy as you continue your day's journey through New York.
Delivery: JOE & THE JUICE partners with various third-party delivery services, making it easy to have your favorite juice, sandwich, or shake delivered directly to your home or office. This service is a major convenience for busy New Yorkers who want healthy food without leaving their location.
JOE & THE JUICE sets itself apart with several key features that make it a compelling choice for many New Yorkers.
Extensive & Unique Menu: The menu is a highlight, offering a vast selection of beverages and food. It’s not just about juice; they offer a variety of coffee, protein shakes, and a range of sandwiches with unique names like "The Steak," "Tunacado," and "Serrano." The "Juices" menu features signature blends with fresh ingredients like the "Iron Man" (apple, strawberries, kiwi) and "Go Away DOC" (carrot, ginger, apple).
Healthy & Fresh Options: The focus on health is evident in their offerings. You can find "Green" juices and protein shakes, as well as breakfast options like the Acai Bowl and Yogurt Bowl. For a light lunch, their Salad Bowls like the "Green Vegan Bowl" and "Green Tuna Bowl" provide a nutritious meal.
Quality Coffee: Despite being a juice shop, they take their coffee seriously. The menu includes a full range of coffee drinks from an Americano to an Iced Lavender Latte, and even a "Coffee Shake," catering to coffee enthusiasts who appreciate a good brew in a modern setting.
Work-Friendly Atmosphere: The presence of "decent wifi" and a welcoming environment makes it a great spot for remote workers or students. Many patrons appreciate the ability to sit down, plug in, and get some work done while enjoying a healthy drink or a meal.
Scandinavian Vibe: The brand's origin as a "Scandinavian restaurant" or "Modern European restaurant" gives it a distinct atmosphere that is different from many other New York establishments. This unique, energetic vibe is a key part of its identity and appeals to a crowd that is drawn to modern and international trends.
For more information or to place an order, you can contact JOE & THE JUICE at the following address and phone number:
Address: 296 Wythe Ave, Brooklyn, NY 11249, USA
Phone: +64 6 741 8640
In a city saturated with cafes and healthy food options, what makes JOE & THE JUICE a standout choice for a New Yorker? It is the combination of its multifaceted menu, convenient services, and a unique atmosphere. For those looking to "replace my coffee habit" with a healthier alternative, the wide variety of fresh juices and shakes is a huge draw. Drinks like the "Stress Down" or "Prince Of Green" offer a flavorful and nutritious option that is a departure from the usual morning routine. At the same time, if you're not ready to give up coffee, their extensive coffee menu ensures you don't have to compromise on your favorite hot or iced beverage.
The convenience factor is also a major reason to choose this place. The ability to grab a quick and healthy meal with their sandwiches and salad bowls is perfect for the fast-paced life in New York. The popular "Tunacado Sandwich" and the variety of other options provide a fulfilling meal that is healthier than typical fast food. Furthermore, the option to order through delivery services makes it a hassle-free choice for a busy day.
While some may feel the atmosphere is more "Manhattan not Brooklyn" or that there are "thousands of better coffee spots in the area," these perspectives often come from a love for traditional, small-scale establishments. For many, the consistent quality, clean environment, and "positive energy" of JOE & THE JUICE are exactly what they are looking for. It offers a reliable and modern alternative that is both functional for a quick stop and comfortable for a longer stay. It's a go-to spot for those who value a consistent, high-quality, and health-focused experience in the heart of Williamsburg.
JOE & THE JUICE Services
Salad Bowls
- Green Tuna Bowl $16.10
Tuna Mousse, Cucumber, Kale, Vegan Pesto, Spinach, Pickled Red Onion, Edamame, Lemon, Pumpkin Seeds, Cranberry
- Green Vegan Bowl $16.10
Avocado, Cucumber, Kale, Vegan Pesto, Spinach, Pickled Red Onion, Edamame, Lemon, Pumpkin Seeds, Cranberry
Sandwiches
- JOE´S Club Sandwich $18.00
Joe's Classic Bread, Vegan Pesto, Avocado, Tomato, Chicken
- Avocado Sandwich $18.00
Vegan Pesto, Joe's Classic Bread, Avocado, Mozzarella, Tomato
- Turkey Sandwich $18.00
Vegan Pesto, Joe's Classic Bread, Turkey, Mozzarella, Tomato
- The Steak $20.40
Joe's Classic Bread, Steak, Parmesan, Pickles, Tomato, Arugula, Honey Mustard Dressing, Salt, Black Pepper
- Vegan Avocado Sandwich $18.00
Joe's Classic Bread, Vegan Pesto, Avocado, Spinach, Tomato
- Spicy Tuna Sandwich $18.00
Joe's Classic Bread, Tomato, Jalapenos, Tabasco, Vegan Pesto, Tuna Mousse
- Serrano Sandwich $18.00
Joe's Classic Bread, Avocado, Mozzarella, Tomato, Vegan Pesto, Serrano ham
- Tunacado Sandwich $18.00
Joe's Classic Bread, Avocado, Tomato, Tuna Mousse, Vegan Pesto
Water
- Sparkling Water $5.10
Sparkling Water
- Still Water $5.10
Still Water
Breakfast
- Yogurt Bowl $7.80
Greek Style Yogurt, Berry Compote, Blueberries, Granola
- JOE's Overnight Oats $7.20
Overnight Oats, Berry Compote, Blueberries
- Acai Bowl $16.20
Acai, Granola, Banana, Almond Butter
Juices
- Go Away DOC $14.10
Carrot, Ginger, Apple, Olive Oil, Ice
- Iron Man $14.10
Apple, Strawberries, Kiwi, Ice, Olive Oil
- Green Sport $14.10
Apple, Cucumber, Ice, Olive Oil, Pineapple
- Pick Me Up $14.10
Apple, Strawberries, Banana, Ice, Olive Oil
- Green Tonic $14.10
Kale, Celery, Cucumber, Olive Oil, Ice
- Prince Of Green $14.10
Pineapple, Lemon, Cucumber, Olive Oil, Ice
- Stress Down $14.10
Apple, Strawberries, Ginger, Ice, Olive Oil
Protein Shakes
- Big Matcha Energy $17.40
Matcha, Banana, Date Puree, Collagen & Whey Protein, Sproud M*lk, Ice
- Beets & Berries $17.40
Strawberries, Beetroot Powder, Banana, Date Puree, Collagen & Whey Protein, Sproud M*lk, Ice
- Chocolate Flex $17.40
Raw Cacao, Banana, Date Puree, Collagen & Whey Protein, Sproud M*lk, Ice
- Unicorn Tears $17.40
Almond Butter, Blue Spirulina, Cinnamon, Banana, Date Puree, Collagen & Whey Protein, Sproud M*lk, Ice
- The Nutty $17.40
Almond Butter, Maca Powder, Banana, Date Puree, Collagen & Whey Protein, Sproud M*lk, Ice
Shots
- Ginger Shot $5.50
Apple, Ice, Ginger
- Turmeric Shot $5.50
Black Pepper, Apple, Ice, Turmeric, Lemon
Coffee
- Iced Mocha $8.40
Regular Milk, Espresso, Chocolate Sauce, Ice
- Latte $7.90
Regular Milk, Espresso
- Iced Lavender Latte $8.40
Espresso, Lavender concentrate, Milk, Ice
- Iced Americano $7.50
- Double Espresso $5.50
Espresso
- Cortado $7.50
Regular Milk, Espresso
- Mocha $8.80
Chocolate Sauce, Regular Milk, Espresso
- Espresso Macchiato $6.70
Regular Milk, Espresso
- Americano $5.80
Espresso, Hot Water
- Iced Latte $7.50
Regular Milk, Espresso, Ice
- Cold Brew $7.50
- Iced Blueberry Latte $8.40
Espresso, Blueberry concentrate, Milk, Ice
- Iced Vanilla Latte $8.40
Regular Milk, Espresso, Vanilla Syrup, Ice
- Drip Coffee $6.90
Drip Coffee
Matcha & Tea
- Tea $5.50
- Iced Vanilla Matcha Latte $8.40
Vanilla Syrup, Matcha, Regular Milk, Ice
- Iced Blueberry Matcha Latte $8.40
Matcha, Blueberry concentrate, Milk, Ice
- Iced Matcha Latte $7.50
Ice, Matcha, Regular Milk
- Vanilla Matcha Latte $8.80
Matcha, Vanilla Syrup, Regular Milk
- Matcha Latte $7.90
Matcha, Regular Milk
- Iced Chai Latte $8.30
Regular Milk, Ice, Chai, Raw Cacao
- Chai Latte $8.70
Regular Milk, Chai
- Iced Lavender Matcha Latte $8.40
Matcha, Lavender concentrate, Milk, Ice
Shakes
- Coffee Shake $14.10
Coffee Beans, Vanilla Milk, Espresso, Ice
- Avo Shake $14.10
Vanilla Milk, Ice, Avocado, Banana
- Power Shake $14.10
Vanilla Milk, Ice, Strawberries, Banana
Premium Sandwiches
- The Steak $20.40
Joe's Classic Bread, Steak, Parmesan, Pickles, Tomato, Arugula, Honey Mustard Dressing, Salt, Black Pepper
Signature Juices
- JOE's Identity $16.20
ALLERGEN UPDATE: Kale, Celery, Spinach, Lemon, Cucumber, Olive Oil, Ice
- JOE's Green Mile $16.20
Spinach, Kiwi, Avocado, Lemon, Apple, Ice
- Hydration Station $16.20
Vita Coco Coconut Water, Lemon, Spinach, Ginger, Apple, Olive Oil, Ice
- Green Shield $16.20
Kale, Ginger, Cucumber, Spinach, Apple, Olive Oil, Ice
- Feel Good $16.20
Carrot, Turmeric, Ginger, Lemon, Apple, Olive Oil, Ice
- Herb Tonic $16.20
Turmeric, Ginger, Pineapple, Carrot, Black Pepper, Apple, Olive Oil, Ice
NEW Snacks
- JOE's Vanilla Raw Bar $4.00
JOE's Vanilla Raw Bar
- Salty Dark Chocolate Bar $4.00
Salty Dark Chocolate Bar
- JOE's Protein Bar $4.00
JOE's Protein Bar
- Tangy Mango Bites $5.20
Tangy Mango Bites
- Dark Chocolate & Vanilla Bean Cashews $4.00
Dark Chocolate & Vanilla Bean Cashews
JOE & THE JUICE Photos





JOE & THE JUICE Location
JOE & THE JUICE Reviews
sandwichtunacadocroissantone personespressoshakesprice
★ 5★ 4★ 3★ 2★ 1Great neighborhood spot w nice music, decent wifi, and positive energy. Healthy juice may just help replace my coffee habit. Will def be back!
June 14 · Mark SmithFilled with babies. Terrible flow of the store. Feels like Manhattan not Brooklyn. Coffee is fine. Wish it would go away. Thousands of better coffee spots in the area. If you’re a tourist you should def go, you’ll love it.
August 09 · B. D.Joe & the Juice purveys the most mid smoothies to have crossed the Atlantic—they’re the Blank Street Coffee of Denmark.“The Nutty” ostensibly has ~40 grams of protein, nut butter, and dates yet has the viscosity of an IV drip. $13 better spent at the mall juice stand.For an actual smoothie, go to Two Hands across the street.
June 18 · Jeff SmithI’m a long time customer in Sweden and London and was excited to see the New York locations open. While I love the product , the bread and juice recipes. They are too slow in Williamsburg . Too many glitches and delays. Need to improve
September 05 · Henry MakansiI only go to J&J for the tunacado (add jalapeño and Tabasco) and a turmeric shot and I’ve never had a bad experience. The sandwich is sooo good. The bread in particular does it for me. And the turmeric shot is always well balanced.
September 14 · Adri P
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