Lure Fishbar: A Premier Seafood Destination in SoHo

Lure Fishbar Introduce

In a city celebrated for its diverse and world-class culinary scene, Lure Fishbar has distinguished itself as a true New York institution. Nestled in the heart of the fashionable SoHo neighborhood, this restaurant offers much more than just a meal; it provides a complete dining experience that combines an upscale, trendy atmosphere with a menu that celebrates the freshest seafood available. The moment you step inside, you are transported to a nautical-themed oasis, a meticulously designed space that feels like the inside of a luxurious yacht. This unique and captivating ambiance sets the stage for an unforgettable dining journey, whether you are celebrating a special occasion or simply looking for an exquisite meal. Lure Fishbar is a destination for those who appreciate high-quality ingredients, expert preparation, and a vibrant, romantic setting. The restaurant's popularity is a testament to its consistent excellence, attracting a diverse crowd of New Yorkers and tourists alike, all drawn to its reputation for outstanding food and service. From its bustling bar to its intimate dining spaces, Lure Fishbar strikes a perfect balance between being a lively social hub and a cozy, romantic retreat, making it a versatile choice for any occasion.

The menu at Lure Fishbar is a true showcase of the ocean's bounty, a meticulously crafted selection that caters to a variety of palates. The foundation of the menu is its impressive raw bar, which features an ever-changing selection of fresh oysters from both the East and West Coasts. Diners can indulge in classic favorites like Blue Point oysters from New York and Kumamoto from Washington, or explore more adventurous options with unique preparations like Beau Soleil with Pineapple Relish. Beyond the oysters, the "Jewels Of The Sea" section offers luxurious choices such as chilled whole lobster, shrimp cocktail, and snow crab claws. The sushi and sashimi program is another highlight, with a wide array of options from classic Big Eye Tuna and King Salmon to more premium selections like Toro and Sea Urchin. The sushi chefs' skill is evident in the beautifully presented and expertly prepared rolls, including the signature Lure House Roll and the spicy Tuna Crispy Rice. For those who prefer hot dishes, the entrées are equally compelling, featuring fresh catches like Steamed Red Snapper and Miso Glazed Salmon, alongside rich pastas like Sea Urchin Bucatini and Lobster Fra Diavolo. Even for those with different dietary needs, there are options like the fresh Cucumber and Avocado rolls, ensuring everyone can find something to enjoy.

Lure Fishbar's location at 142 Mercer St, New York, NY 10012, USA, places it in one of the city's most vibrant and sought-after neighborhoods. SoHo is renowned for its art galleries, high-end boutiques, and a dynamic, fashionable crowd, and Lure Fishbar is perfectly situated to be a central part of this scene. The restaurant is easily accessible by various subway lines, including the N, Q, R, W, and 6 trains, which have stations within easy walking distance. While street parking can be challenging in this area, paid street parking is available, and many visitors choose to use rideshare services or public transportation for convenience. The location is ideal for a post-shopping lunch, a pre-theater dinner, or a night out in one of New York's most iconic districts. The large, street-facing windows offer a glimpse into the restaurant's sophisticated interior, enticing passersby with its elegant and lively atmosphere. Its position in SoHo adds to its allure, making it a hotspot for both locals and tourists looking for a taste of New York's upscale dining scene.

The services provided by Lure Fishbar are tailored to provide a seamless and high-end dining experience for all its patrons. The restaurant offers a variety of options to suit different preferences, from dining in to enjoying a meal at home. The services include:

No-contact delivery: For those who prefer to enjoy Lure's cuisine in the comfort of their own home, this service provides a safe and convenient option.
Delivery: A standard delivery service to bring your favorite dishes right to your door.
Takeout: Perfect for a quick and delicious meal on the go.
Dine-in: The primary experience, offering full table service and access to the restaurant's stunning interior.
Private dining room: Lure Fishbar provides a private space for special events and large parties, offering a secluded and elegant setting.
Table service: All dining-in guests are provided with attentive and professional table service.

The restaurant is a popular choice for both lunch and dinner, and reservations are highly recommended, as it is a well-known establishment and there is often a wait. The availability of high chairs and a kids' menu also makes it a family-friendly option, while the bar area and extensive drink menu appeal to the adult crowd.

The highlights and features of Lure Fishbar are what truly define its character and elevate it above the competition. These elements contribute to its reputation as a premier dining destination in New York City:

Fast service: Despite its popularity and sometimes busy atmosphere, the service is consistently efficient.
Great cocktails: The bar staff are experts in their craft, offering a wide array of signature cocktails like the Yuzu Lemon Drop and The Last Word.
Great beer and wine selection: Lure Fishbar boasts an impressive list of craft beers and a well-curated wine list, featuring selections from around the world.
Great dessert: The dessert menu is a delightful conclusion to any meal, with options that are as creative as they are delicious.
Private dining room: A valuable amenity for special events, offering a discreet and exclusive space.
Cozy, romantic, trendy, and upscale atmosphere: The interior design and ambiance are a significant draw, creating a memorable setting.
Pets allowed outside: A welcoming feature for patrons with dogs who wish to dine on the outdoor seating.

These features, from the excellent beverage program to the luxurious atmosphere, make Lure Fishbar a standout choice for a celebratory meal or a special night out.

To make a reservation or for any inquiries, you can contact the restaurant directly at the following information:

Contact Information:

Address: 142 Mercer St, New York, NY 10012, USA

Phone: (212) 431-7676

What makes Lure Fishbar truly worth choosing is its unwavering commitment to providing a top-tier experience from start to finish. The combination of a unique and stylish atmosphere with an exceptionally fresh and diverse menu is a winning formula. The restaurant's ability to cater to a wide range of tastes, from a vegan diner enjoying fresh avocado and cucumber rolls to a seafood connoisseur indulging in a Shellfish Plateaux Royale, is a testament to its quality and inclusivity. While a recent review pointed out a single dish that was not up to standard, the vast majority of feedback praises the quality and freshness of the oysters, sushi, and other seafood dishes. The "bonus points" of a celebrity sighting mentioned in a review also highlight the restaurant's status as a popular destination for a glamorous crowd. The fast service, great cocktails, and inviting ambiance all contribute to an experience that is both efficient and memorable. For anyone in New York seeking a restaurant that offers a perfect blend of high-end seafood, a vibrant social scene, and a truly unique setting, Lure Fishbar is an absolute must-visit destination that promises to exceed expectations.

Lure Fishbar Menu

East Coast Oysters
Please inform your server of any dietary restrictions.
Blue Point New York $4.50
Beau Soleil New Brunswick $4.00
East Beach Blonde Rhode Isl $4.50

West Coast Oysters
Kumamoto Washington $4.75
Kusshi British Columbia $4.75

Jewels Of The Sea
Littlenecks Clams $3.00
Shrimp Cocktail
Snow Crab Claws $33.00
8 pc
Seafood Salad $18.00
Chilled 1/2 Lobster $24.00
Chilled Whole Lobster $37.00

Sushi & Sashimi
Big Eye Tuna $8.00
Yellowtail (Hamachi) $8.00
Kanpachi $9.00
Shrimp $7.00
King Salmon $8.00
Arctic Char $7.00
Japanese Snapper $9.00
Sea Bass $7.00
Toro $18.00
Shiitake Mushroom $4.50
Scallop $9.00
Fluke $7.00
Octopus $7.00
King Crab $9.00
Eel (Freshwater) $7.00
Sea Eel $8.00
Sea Urchin $10.00
Egg (Tamago) $4.50
Salmon Roe $7.00
Kumamoto Oyster $4.75

Rolls: Cut & Hand
King Crab California $18.00
Yellowtail Scallion $15.00
Spicy Big Eye Tuna $15.00
Shrimp Tempura $15.00
Toro Scallion $22.00
Tuna Avocado $14.00
Shrimp Cucumber $14.00
Avocado $9.00
Salmon Avocado $15.00
Eel Avocado $14.00
Spicy Scallop $17.00
Salmon Skin $10.00
Cucumber $8.00

Shellfish Plateaux Royale
Deluxe $78.00
6 Oysters, 4 Shrimp, 4 Clams, 4 Crab Claws, Tuna Tartare, Seafood Salad
Royale $148.00
8 Oysters, 6 Shrimp, 6 Clams, 6 Crab Claws, Alaskan King Crab, 1/2 LB. Lobster, Tuna Tartare, Mussels Escabeche, Seafood Salad
Grand $195.00
12 Oysters, 8 Shrimp, 8 Clams, 8 Crab Claws, Alaskan King Crab, 1 LB. Lobster, Scallop Crudo, Tuna Tartare, Mussels Escabeche, Seafood Salad

Crispy Sushi Rice
Spicy Tuna $25.00
5 pc
Hamachi Ponzu $25.00
5 pc
Uni Jalapeño $27.00
3 pc
Steak Tartare $19.00
3 pc

Signature Oysters
4 Beau Soleil with Pineapple Relish $22.00
4 Blue Point with Caviar & Vodka $26.00
4 Kusshi with Jalapeño Ponzu $23.00
4 Kumamoto with Wasabi Leaf $23.00
Combo 3 of each (12) $60.00

Signature Rolls
Kenai Roll $20.00
Spicy Wild King Salmon, Cucumber, Scallions, Fried Shallot
Lure House Roll $22.00
Shrimp Tempura, Cucumber, topped with Spicy Tuna
Yellowtail Jalapeño Roll $20.00
Spicy Yellowtail topped with Sliced Jalapeños
Shazam Roll $22.00
Yellowtail, Salmon, Avocado, Kewpie Mayo, Wasabi Tobiko
Rainbow Roll $22.00
Tuna, Yellowtail, Salmon, Cucumber, Shrimp, Avocado
Dynamite Roll $20.00
Spicy Scallop topped w/ Spicy Tuna, Yellowtail, Tobiko
Lobster Tempura Roll $23.00
Lobster Tail w/ Tobiko, Spicy Mayo, Cucumber & Avocado
Hellfire Roll $23.00
Spicy Tuna, Cucumber, Tempura Flake, Brûléed Tuna, Avocado, Kimchi Sauce

Sushi Bar Combination Plates
Sushi Only $58.00
8 pcs sushi + choice of
Sashimi Combo $68.00
7 Varieties of Sashimi
Sushi & Sashimi $76.00
5 pc Sushi, 10 pc Sashimi + choice of

Caviar Service
Kaluga
Blinis, Egg Mimosa, Créme Fraîche, Chives
Russian Ossetra
Blinis, Egg Mimosa, Créme Fraîche, Chives

Soup & Salads
New England Clam Chowder $18.00
Littleneck Clams, New Potatoes, Bacon
Field Greens Salad $15.00
Shaved Radish, Cucumber, Grape Tomatoes, Banyuls Vinaigrette
Chicory Salad $23.00
Gorgonzola, Toasted Walnuts, Green Apple, Champagne Vinaigrette
Caesar Salad $23.00
Lacinato Kale, White Anchovies, Soft Egg, Parmesan Crisp

Appetizers
Deviled Eggs $18.00
Crispy Oysters, Pickled Chili
Buffalo Chicken Lollipops $18.00
Celery, Bleu Cheese
Kanpachi Sashimi $23.00
Wasabi Leaf, Ponzu
Tuna Tataki $23.00
Ponzu, Oranges, Crispy Shallots, Cilantro
Salmon Tiradito $23.00
Serrano Chili, Miso Yuzu Vinaigrette, Sesame Oil
Tempura Shrimp $23.00
Spicy Sesame Mayo
Charred Octopus $24.00
Crushed Fingerlings, Charred Pepper Vinaigrette, Chili Oil
Tuna Tacos $24.00
Cucumber, Avocado, Soy Vinaigrette

Pasta
Sea Urchin Bucatini $38.00
Blue Crab, Toasted Garlic, Crushed Red Pepper, Pane Grattato
Lobster Fra Diavolo $39.00
Squid Ink Tagliatelle, Spicy Tomato, Basil
Linguine Vongole $36.00
Littlenecks, Garlic, White Wine, Lemon, Parsley

Entrées
Steamed Red Snapper $37.00
Bok Choy, Roasted Peppers, Red Curry, Jasmine Rice
Branzino St. Tropez $36.00
Whipped Potatoes, Spinach, Crispy Capers, Citrus Brown Butter
Miso Glazed Salmon $38.00
Sugar Snap Peas, Shiitakes, Pea Shoots, Sesame
Seared Diver Scallops $42.00
Savoy Cabbage, Carrots, Whole Grain Mustard Beurre Blanc
Black Sea Bass $38.00
Celery Root, Asian Pear, Chicory Salad, Charred Lemon
Classic Lobster Roll $32.00
Brioche, Vegetable Slaw, Salt & Vinegar Chips
Alaskan King Crab $37.00
Steamed or Grilled, Drawn Butter, Citrus Beurre Blanc
Whole Stuffed Lobster
Seafood Stuffing, Garlic-Chili Butter, Grilled Lemon
Bash Burger $25.00
Bacon Onion Jam, Cheese, Shaved Pickles
Lure Burger $25.00
Lettuce, Tomato, Cheese
Crispy Asian Snapper For Two $72.00
Spicy Ginger, Fried Rice, Stir Fry Vegetables
Whole Fish Simply Grilled $42.00
Daurade, Charred Lemon, Chili Oil

Steaks
We Serve All Natural Creekstone Farms
Filet Mignon 10oz $53.00
New York Strip 16oz $49.00
Ribeye 16oz $58.00

Market Sides
Whipped Potatoes $10.00
Bok Choy, Toasted Sesame $10.00
Blistered Shishitos $10.00
Royal Trumpet Mushrooms $10.00
Grilled Asparagus, Lemon Vinaigrette $10.00
Lobster Mac & Cheese $18.00

House Cocktails
La Piña Picante $18.00
tanteo jalapeño infused tequila, pineapple, lime, agave
Lychee Martini $18.00
dorothy parker gin, lychee, cucumber, lemon
Yuzu Lemon Drop $18.00
beluga vodka, yuzu, lemon
The Last Word $20.00
martin miller gin, green chartreuse, luxardo marschino, lemon
Lure Sake Martini $20.00
junmai sake, dorothy parker gin, elderflower liqueur
Silver Bulleit $20.00
bulleit bourbon, lemon, black tea
Castaway $18.00
plantation pineapple rum, lime, egg white, mint
Smoke & Trouble $20.00
el silencio mezcal, passion fruit, lime, thai chili syrup
Sagamore Bramble $20.00
sagamore spirit straight rye, fresh blackberry, lemon

Sparkling By The Glass
Bailly Lapierre Reserve Cremant Nv Bourgogne $16.00
Vincent Careme 'Cuvee T' Vouvray 2017 Loire Valley $16.00
Gonet-Medeville ‘Tradition’ 1Er Cru Brut Nv Champagne $28.00
Josep Foraster Cava Brut Reserva Rosé Nv Catalonia $15.00
Deutz Brut Rosé Nv Champagne $28.00

White By The Glass
Muscadet, Domaine De La Fruitière 2019 Loire Valley $15.00
Sancerre, Raffaitin-Planchon 2019 Loire Valley $20.00
Albariño, Lagar De Costa 2019 Rias Biaxas $18.00
Aligoté, Fanny Sabre 2015 Côte De Beaune $15.00
Pinot Gris, Apolloni 2018 Willamette Valley $16.00
Charddonnay, Long Meadow Ranch 2018 Napa Valley $18.00
Bourgogne Blanc, Philippe Colin 2018 Côte De Beaune $20.00

Rosé By The Glass
Grenache/Cinsault/Syrah/Cabernet, Routas 2020 Provence $18.00
Montepulciano, Garofoli 2020 Marche $13.00
Nerello Mascalese, Di Giovanna 2020 Sicily $15.00

Red By The Glass
Gamay, Domaine De Robert, Fleurie 2019 Beaujolais $15.00
Pinot Noir, Ave8Raen 2019 Willamette Valley $20.00
Pinot Noir, Vincent Giradin, Santenay 2016 Burgundy $25.00
Malbec, Esperando A Los Barbaros 2019 Mendoza $17.00
Cabernet Sauvignon, Alexander Valley Vineyards 2018 Sonoma $20.00
Cabernet Sauvignon, 'Lady May' Glenelly 2013 South Africa $24.00

Sake By The Glass
Yamahai Junmai, Yoshidagura 'U-Nique', Light, Tropical With A Svelte Texture $15.00
Junmai Ginjo, Heaven Ripe Melon, Lemon Peel, Full-Bodied With Soft Mineral Finish $17.00
Yamahai Daiginjo 'Chrysanthemum Meadow',Bold With An Imprint Of Honey And Herbs $17.00
Nigori Ginjo, Kamoizumi,'Sumer Snow', Jasmine, Silky, Subtle Sweetness, Delicate Creamy Finish $17.00

Beers
Kirin Light $10.00
Hitachino Nest White Ale $12.00
Brooklyn Lagar $10.00
Dogfish Head 60 Min Ipa $10.00
Aval Cider $10.00

East Coast Oysters
Please inform your server of any dietary restrictions.
Blue Point New York $4.50
Beau Soleil New Brunswick $4.00
East Beach Blonde Rhode Isl $4.50

West Coast Oysters
Kumamoto Washington $4.75
Kusshi British Columbia $4.75

Jewels Of The Sea
Littlenecks Clams $3.00
Shrimp Cocktail
Snow Crab Claws $33.00
8 pc
Seafood Salad $18.00
Chilled 1/2 Lobster $24.00
Chilled Whole Lobster $37.00

Sushi & Sashimi
Big Eye Tuna $8.00
Yellowtail (Hamachi) $8.00
Kanpachi $9.00
Shrimp $7.00
King Salmon $8.00
Arctic Char $7.00
Japanese Snapper $9.00
Sea Bass $7.00
Toro $18.00
Shiitake Mushroom $4.50
Scallop $9.00
Fluke $7.00
Octopus $7.00
King Crab $9.00
Eel (Freshwater) $7.00
Sea Eel $8.00
Sea Urchin $10.00
Egg (Tamago) $4.50
Salmon Roe $7.00
Kumamoto Oyster $4.75

Rolls: Cut & Hand
King Crab California $18.00
Yellowtail Scallion $15.00
Spicy Big Eye Tuna $15.00
Shrimp Tempura $15.00
Toro Scallion $22.00
Tuna Avocado $14.00
Shrimp Cucumber $14.00
Avocado $9.00
Salmon Avocado $15.00
Eel Avocado $14.00
Spicy Scallop $17.00
Salmon Skin $10.00
Cucumber $8.00

Shellfish Plateaux Royale
Deluxe $78.00
6 Oysters, 4 Shrimp, 4 Clams, 4 Crab Claws, Tuna Tartare, Seafood Salad
Royale $148.00
8 Oysters, 6 Shrimp, 6 Clams, 6 Crab Claws, Alaskan King Crab, 1/2 LB. Lobster, Tuna Tartare, Mussels Escabeche, Seafood Salad
Grand $195.00
12 Oysters, 8 Shrimp, 8 Clams, 8 Crab Claws, Alaskan King Crab, 1 LB. Lobster, Scallop Crudo, Tuna Tartare, Mussels Escabeche, Seafood Salad

Crispy Sushi Rice
Spicy Tuna $25.00
5 pc
Hamachi Ponzu $25.00
5 pc
Uni Jalapeño $27.00
3 pc
Steak Tartare $19.00
3 pc

Signature Oysters
4 Beau Soleil with Pineapple Relish $22.00
4 Blue Point with Caviar & Vodka $26.00
4 Kusshi with Jalapeño Ponzu $23.00
4 Kumamoto with Wasabi Leaf $23.00
Combo 3 of each (12) $60.00

Signature Rolls
Kenai Roll $20.00
Spicy Wild King Salmon, Cucumber, Scallions, Fried Shallot
Lure House Roll $22.00
Shrimp Tempura, Cucumber, topped with Spicy Tuna
Yellowtail Jalapeño Roll $20.00
Spicy Yellowtail topped with Sliced Jalapeños
Shazam Roll $22.00
Yellowtail, Salmon, Avocado, Kewpie Mayo, Wasabi Tobiko
Rainbow Roll $22.00
Tuna, Yellowtail, Salmon, Cucumber, Shrimp, Avocado
Dynamite Roll $20.00
Spicy Scallop topped w/ Spicy Tuna, Yellowtail, Tobiko
Lobster Tempura Roll $23.00
Lobster Tail w/ Tobiko, Spicy Mayo, Cucumber & Avocado
Hellfire Roll $23.00
Spicy Tuna, Cucumber, Tempura Flake, Brûléed Tuna, Avocado, Kimchi Sauce

Sushi Bar Combination Plates
Sushi Only $58.00
8 pcs sushi + choice of
Sashimi Combo $68.00
7 Varieties of Sashimi
Sushi & Sashimi $76.00
5 pc Sushi, 10 pc Sashimi + choice of

Caviar Service
Kaluga
Blinis, Egg Mimosa, Créme Fraîche, Chives
Russian Ossetra
Blinis, Egg Mimosa, Créme Fraîche, Chives

Soup & Salads
New England Clam Chowder $18.00
Littleneck Clams, New Potatoes, Bacon
Field Greens Salad $15.00
Shaved Radish, Cucumber, Grape Tomatoes, Banyuls Vinaigrette
Chicory Salad $23.00
Gorgonzola, Toasted Walnuts, Green Apple, Champagne Vinaigrette
Caesar Salad $23.00
Lacinato Kale, White Anchovies, Soft Egg, Parmesan Crisp

Appetizers
Deviled Eggs $18.00
Crispy Oysters, Pickled Chili
Buffalo Chicken Lollipops $18.00
Celery, Bleu Cheese
Kanpachi Sashimi $23.00
Wasabi Leaf, Ponzu
Tuna Tataki $23.00
Ponzu, Oranges, Crispy Shallots, Cilantro
Salmon Tiradito $23.00
Serrano Chili, Miso Yuzu Vinaigrette, Sesame Oil
Tempura Shrimp $23.00
Spicy Sesame Mayo
Charred Octopus $24.00
Crushed Fingerlings, Charred Pepper Vinaigrette, Chili Oil
Tuna Tacos $24.00
Cucumber, Avocado, Soy Vinaigrette

Pasta
Sea Urchin Bucatini $38.00
Blue Crab, Toasted Garlic, Crushed Red Pepper, Pane Grattato
Lobster Fra Diavolo $39.00
Squid Ink Tagliatelle, Spicy Tomato, Basil
Linguine Vongole $36.00
Littlenecks, Garlic, White Wine, Lemon, Parsley

Entrées
Steamed Red Snapper $37.00
Bok Choy, Roasted Peppers, Red Curry, Jasmine Rice
Branzino St. Tropez $36.00
Whipped Potatoes, Spinach, Crispy Capers, Citrus Brown Butter
Miso Glazed Salmon $38.00
Sugar Snap Peas, Shiitakes, Pea Shoots, Sesame
Seared Diver Scallops $42.00
Savoy Cabbage, Carrots, Whole Grain Mustard Beurre Blanc
Black Sea Bass $38.00
Celery Root, Asian Pear, Chicory Salad, Charred Lemon
Classic Lobster Roll $32.00
Brioche, Vegetable Slaw, Salt & Vinegar Chips
Alaskan King Crab $37.00
Steamed or Grilled, Drawn Butter, Citrus Beurre Blanc
Whole Stuffed Lobster
Seafood Stuffing, Garlic-Chili Butter, Grilled Lemon
Bash Burger $25.00
Bacon Onion Jam, Cheese, Shaved Pickles
Lure Burger $25.00
Lettuce, Tomato, Cheese
Crispy Asian Snapper For Two $72.00
Spicy Ginger, Fried Rice, Stir Fry Vegetables
Whole Fish Simply Grilled $42.00
Daurade, Charred Lemon, Chili Oil

Steaks
We Serve All Natural Creekstone Farms
Filet Mignon 10oz $53.00
New York Strip 16oz $49.00
Ribeye 16oz $58.00

Market Sides
Whipped Potatoes $10.00
Bok Choy, Toasted Sesame $10.00
Blistered Shishitos $10.00
Royal Trumpet Mushrooms $10.00
Grilled Asparagus, Lemon Vinaigrette $10.00
Lobster Mac & Cheese $18.00

House Cocktails
La Piña Picante $18.00
tanteo jalapeño infused tequila, pineapple, lime, agave
Lychee Martini $18.00
dorothy parker gin, lychee, cucumber, lemon
Yuzu Lemon Drop $18.00
beluga vodka, yuzu, lemon
The Last Word $20.00
martin miller gin, green chartreuse, luxardo marschino, lemon
Lure Sake Martini $20.00
junmai sake, dorothy parker gin, elderflower liqueur
Silver Bulleit $20.00
bulleit bourbon, lemon, black tea
Castaway $18.00
plantation pineapple rum, lime, egg white, mint
Smoke & Trouble $20.00
el silencio mezcal, passion fruit, lime, thai chili syrup
Sagamore Bramble $20.00
sagamore spirit straight rye, fresh blackberry, lemon

Sparkling By The Glass
Bailly Lapierre Reserve Cremant Nv Bourgogne $16.00
Vincent Careme 'Cuvee T' Vouvray 2017 Loire Valley $16.00
Gonet-Medeville ‘Tradition’ 1Er Cru Brut Nv Champagne $28.00
Josep Foraster Cava Brut Reserva Rosé Nv Catalonia $15.00
Deutz Brut Rosé Nv Champagne $28.00

White By The Glass
Muscadet, Domaine De La Fruitière 2019 Loire Valley $15.00
Sancerre, Raffaitin-Planchon 2019 Loire Valley $20.00
Albariño, Lagar De Costa 2019 Rias Biaxas $18.00
Aligoté, Fanny Sabre 2015 Côte De Beaune $15.00
Pinot Gris, Apolloni 2018 Willamette Valley $16.00
Charddonnay, Long Meadow Ranch 2018 Napa Valley $18.00
Bourgogne Blanc, Philippe Colin 2018 Côte De Beaune $20.00

Rosé By The Glass
Grenache/Cinsault/Syrah/Cabernet, Routas 2020 Provence $18.00
Montepulciano, Garofoli 2020 Marche $13.00
Nerello Mascalese, Di Giovanna 2020 Sicily $15.00

Red By The Glass
Gamay, Domaine De Robert, Fleurie 2019 Beaujolais $15.00
Pinot Noir, Ave8Raen 2019 Willamette Valley $20.00
Pinot Noir, Vincent Giradin, Santenay 2016 Burgundy $25.00
Malbec, Esperando A Los Barbaros 2019 Mendoza $17.00
Cabernet Sauvignon, Alexander Valley Vineyards 2018 Sonoma $20.00
Cabernet Sauvignon, 'Lady May' Glenelly 2013 South Africa $24.00

Sake By The Glass
Yamahai Junmai, Yoshidagura 'U-Nique', Light, Tropical With A Svelte Texture $15.00
Junmai Ginjo, Heaven Ripe Melon, Lemon Peel, Full-Bodied With Soft Mineral Finish $17.00
Yamahai Daiginjo 'Chrysanthemum Meadow',Bold With An Imprint Of Honey And Herbs $17.00
Nigori Ginjo, Kamoizumi,'Sumer Snow', Jasmine, Silky, Subtle Sweetness, Delicate Creamy Finish $17.00

Beers
Kirin Light $10.00
Hitachino Nest White Ale $12.00
Brooklyn Lagar $10.00
Dogfish Head 60 Min Ipa $10.00
Aval Cider $10.00

East Coast Oysters
Please inform your server of any dietary restrictions.
Blue Point New York $4.50
Beau Soleil New Brunswick $4.00
East Beach Blonde Rhode Isl $4.50

West Coast Oysters
Kumamoto Washington $4.75
Kusshi British Columbia $4.75

Jewels Of The Sea
Littlenecks Clams $3.00
Shrimp Cocktail
Snow Crab Claws $33.00
8 pc
Seafood Salad $18.00
Chilled 1/2 Lobster $24.00
Chilled Whole Lobster $37.00

Sushi & Sashimi
Big Eye Tuna $8.00
Yellowtail (Hamachi) $8.00
Kanpachi $9.00
Shrimp $7.00
King Salmon $8.00
Arctic Char $7.00
Japanese Snapper $9.00
Sea Bass $7.00
Toro $18.00
Shiitake Mushroom $4.50
Scallop $9.00
Fluke $7.00
Octopus $7.00
King Crab $9.00
Eel (Freshwater) $7.00
Sea Eel $8.00
Sea Urchin $10.00
Egg (Tamago) $4.50
Salmon Roe $7.00
Kumamoto Oyster $4.75

Rolls: Cut & Hand
King Crab California $18.00
Yellowtail Scallion $15.00
Spicy Big Eye Tuna $15.00
Shrimp Tempura $15.00
Toro Scallion $22.00
Tuna Avocado $14.00
Shrimp Cucumber $14.00
Avocado $9.00
Salmon Avocado $15.00
Eel Avocado $14.00
Spicy Scallop $17.00
Salmon Skin $10.00
Cucumber $8.00

Shellfish Plateaux Royale
Deluxe $78.00
6 Oysters, 4 Shrimp, 4 Clams, 4 Crab Claws, Tuna Tartare, Seafood Salad
Royale $148.00
8 Oysters, 6 Shrimp, 6 Clams, 6 Crab Claws, Alaskan King Crab, 1/2 LB. Lobster, Tuna Tartare, Mussels Escabeche, Seafood Salad
Grand $195.00
12 Oysters, 8 Shrimp, 8 Clams, 8 Crab Claws, Alaskan King Crab, 1 lb. Lobster, Kanpachi, Tuna Tartare, Mussels Escabeche, Seafood Salad

Crispy Sushi Rice
Spicy Tuna $25.00
5 pc
Hamachi Ponzu $25.00
5 pc
Uni Jalapeño $27.00
3 pc
Steak Tartare $19.00
3 pc

Signature Oysters
4 Beau Soleil with Pineapple Relish $22.00
4 Blue Point with Caviar & Vodka $26.00
4 Kusshi with Jalapeño Ponzu $23.00
4 Kumamoto with Wasabi Leaf $26.00
Combo 3 of each (12) $60.00

Signature Rolls
Kenai Roll $19.00
Spicy Wild King Salmon, Cucumber, Scallions, Fried Shallot
Lure House Roll $21.00
Shrimp Tempura, Cucumber, topped with Spicy Tuna
Yellowtail Jalapeño Roll $19.00
Spicy Yellowtail topped with Sliced Jalapeños
Shazam Roll $22.00
Yellowtail, Salmon, Avocado, Kewpie Mayo, Wasabi Tobiko
Rainbow Roll $21.00
Tuna, Yellowtail, Salmon, Cucumber, Shrimp, Avocado
Dynamite Roll $19.00
Spicy Scallop topped w/ Spicy Tuna, Yellowtail, Tobiko
Lobster Tempura Roll $21.00
Lobster Tail w/ Tobiko, Spicy Mayo, Cucumber & Avocado
Hellfire Roll $22.00
Spicy Tuna, Cucumber, Tempura Flake, Brûléed Tuna, Avocado, Kimchi Sauce

Sushi Bar Combination Plates
Sushi Only $58.00
8 pcs sushi + choice of
Sashimi Combo $68.00
7 Varieties of Sashimi
Sushi & Sashimi $76.00
5 pc Sushi, 10 pc Sashimi + choice of

Caviar Service
Kaluga
Blinis, Egg Mimosa, Créme Fraîche, Chives
Russian Ossetra
Blinis, Egg Mimosa, Créme Fraîche, Chives

Salads & Appetizers
Deviled Eggs $20.00
Crispy Oysters, Pickled Chili 18 or Topped with American Caviar
Field Greens Salad $15.00
Shaved Radish, Cucumber, Grape Tomatoes, Banyuls Vinaigrette
Caesar Salad $23.00
Lacinato Kale, Kohlrabi Soft Boiled Egg, Parmesan Crisp
Sesame Crusted Tuna Salad $26.00
Butter Lettuce, Radishes, Avocado, Carrot-Ginger Dressing
Grilled Chicken Cobb $22.00
Bleu Cheese, Bacon, Tomato, Avocado
Avocado Toast $19.00
Poached Egg, Crushed Red Pepper, Sea Salt, Filone Bread
Buffalo Chicken Lollipops $18.00
Celery, Bleu Cheese
Kanpachi Sashimi $23.00
Wasabi Leaf, Ponzu
Tempura Shrimp $23.00
Spicy Sesame Mayo
Tuna Tataki $23.00
Ponzu, Oranges, Crispy Shallots, Cilantro
Smoked Salmon Platter Royale $68.00
catsmo gold smoked salmon, white fish salad soft egg, slice tomato, avocado & onion fresh bagels & latvian pumpernickel

Entrées
Buttermilk Pancakes $19.00
New York Maple Syrup, Fresh Berries
Mushroom Omelette $19.00
Shiitakes, Spinach, Goat Cheese, Chives
Lobster Frittata $25.00
Maine Lobster, Fingerlings, Onions, Feta Cheese
Huevos Rancheros $25.00
Canadian Bacon, Over Easy Eggs, Black Beans, Queso Fresco, Salsa
Baked Eggs $23.00
Slow Roasted Tomato, Spinach, Parmesan,Grilled Filone
Steak & Eggs $34.00
NY Strip, Sunny Side Eggs, Hash Brown, Salsa Verde
Branzino St. Tropez $36.00
Whipped Potatoes, Spinach, Tomato, Crispy Capers, Citrus Brown Butter
Miso Glazed Salmon $38.00
Sugar Snap Peas, Shiitakes, Pea Shoots, Sesame
Classic Lobster Roll $32.00
Brioche, Vegetable Slaw, Salt & Vinegar Chips
The Burger “Bash Style” $25.00
Bacon & Onion Jam, Pickles
“Lure Style” $25.00
The Works

The Benedicts
hash brown potatoes, green salad
Canadian Bacon $19.00
Smoked Salmon $22.00
Lobster $32.00
Spinach $19.00

Dim Sum
Pork & Shrimp Potstickers $14.00
Chicken & Shiitake Shumai $15.00
Shrimp Spring Roll, Sweet Chili Sauce $12.00
Lobster Dumplings $16.00

Sides
Hash Browns $9.00
Thick Cut Bacon $10.00
Breakfast Sausage $10.00
Grilled Asparagus $10.00

House Cocktails
La Piña Picante $18.00
tanteo jalapeño infused tequila, pineapple, lime, agave
Lychee Martini $18.00
dorothy parker gin, lychee, cucumber, lemon
Yuzu Lemon Drop $18.00
beluga vodka, yuzu, lemon
Lure Sake Martini $20.00
junmai sake, dorothy parker gin, elderflower liqueur
Silver Bulleit $20.00
bulleit bourbon, lemon, black tea
Castaway $18.00
plantation pineapple rum, lime, egg white, mint
Smoke & Trouble $20.00
el silencio mezcal, passion fruit, lime, thai chili syrup
Sagamore Bramble $20.00
sagamore spirit straight rye, fresh blackberry, lemon

Sparkling By The Glass
Bailly Lapierre Reserve Cremant Nv Bourgogne $16.00
Gonet-Medeville ‘Tradition’ 1Er Cru Brut Nv Champagne $28.00
Josep Foraster Cava Brut Reserva Rosé Nv Catalonia $15.00
Deutz Brut Rosé Nv Champagne $28.00

White By The Glass
Muscadet, Domaine De La Fruitière 2019 Loire Valley $15.00
Sancerre, Raffaitin-Planchon 2019 Loire Valley $20.00
Albariño, Lagar De Costa 2019 Rias Biaxas $18.00
Aligoté, Fanny Sabre 2015 Côte De Beaune $15.00
Pinot Gris, Apolloni 2018 Willamette Valley $16.00
Charddonnay, Long Meadow Ranch 2018 Napa Valley $18.00
Bourgogne Blanc, Philippe Colin 2018 Côte De Beaune $20.00

Rosé By The Glass
Cinsault/Grenache/Syrah, Rumors 2020 $21.00
Grenache/Cinsault/Syrah/Cabernet, Routas 2020 Provence $18.00
Montepulciano, Garofoli 2020 Marche $13.00
Nerello Mascalese, Di Giovanna 2020 Sicily $15.00

Red By The Glass
Gamay, Domaine De Robert, Fleurie 2019 Beaujolais $15.00
Pinot Noir, Avaraen 2019 Willamette Valley $20.00
Borgogne Rouge, Vincent Giradin, Santenay 2016 Burgundy $25.00
Malbec, Esperando A Los Barbaros 2019 Mendoza $17.00
Cabernet Sauvignon, Alexander Valley Vineyards 2018 Sonoma $20.00
Saint Emilion, La Fleur Garderose 2017 Bordeaux $20.00
Cabernet Sauvignon, 'Lady May' Glenelly 2013 South Africa $24.00

Sake By The Glass
Junmai Ginjo, Heaven Ripe Melon, Lemon Peel, Full-Bodied With Soft Mineral Finish $17.00
Yamahai Daiginjo 'Chrysanthemum Meadow', Bold With An Imprint Of Honey And Herbs $17.00
Nigori Ginjo, Kamoizumi,'Sumer Snow', Jasmine, Silky, Subtle Sweetness, Delicate Creamy Finish $17.00
Junmai, Soto, 180 Ml Can, Clean, Bright, Hints Of Apple, Pear And Umami $15.00

Beers
Kirin Light $10.00
Hitachino Nest White Ale $12.00
Brooklyn Lagar $10.00
Dogfish Head 60 Min Ipa $10.00
Aval Cider $10.00

CHOICE OF APPETIZER
Restaurant Week menu is not available for parties of seven or more
Shrimp Tempura
Toasted Sesame, Spicy Mayo
Spicy Watermelon Gazpacho
Crab Salad, Tomato, Melon, Cucumber, Thai chili, Mint
Tuna Tartar
Cucumber, Pickled Radish, Sea Urchin Sherry Vinaigrette

CHOICE OF ENTRÉE
Nori Crusted Tuna
Garlic Fried Rice, Chinese Broccoli, Citrus Emulsion
Miso Glazed Salmon
Sugar Snap Peas, Shiitake Mushrooms, Toasted Sesame Seeds
Herb Roasted Chicken
Summer Bean Salad, Whipped Potatoes, Roasted Garlic Jus
Lure Sushi Combo
4 Pieces of Sushi & 1 Maki Roll

CHOICE OF DESSERT
Molten Chocolate Cake
Salted Caramel Ice Cream, Fresh Berries, Chantilly
Meyer Lemon Panna Cotta
Mixed Berry Compote, Toasted Pistacios

COCKTAILS
Watermelon Basil Vodka Drink $15.00
vodka, watermelon, fresh basil
Soho Spritz $15.00
proseco, luxardo, soda

SAKE
By The Glass
Nigori Ginjo, Nagurayama, “ Snow White” $15.00

SPARKLING
By The Glass
Vincent Careme Vouvray Petillant ‘Cuvee T’ 2017 Loire Valley $15.00

WHITE
By The Glass
Ametzoi Hondarrabi-Zuri 2017 Getariako Txakolina, Euskadi $15.00
Manoir Du Capucin Pouilly Fuisse 2018 Bourgundy $15.00

ROSE
By The Glass
Di Giovanni Nerello Mascalese 2020 Etna, Sicily $15.00

RED
By The Glass
Patrick Noel Pinot Noire 2019 Sancerre $15.00
Kuyan By Antiyal Syrah/Cabernet 2019 Maipo Valley, Chile $15.00

WHITE
Bottles
Aligote, Jean-Claude Boisset 2018 Chorey Les Beaune $55.00
Riesling, G.D. Vajra 2020 Piemonte $65.00
Albariño, Lagar De Costa “Calabobos” 2018 Rias Baixas $70.00
Chardonnay, Jules Desjourneys, 2015 Pouilly-Vinzelles $80.00

ROSE
Bottles
Nerello Mascalese, Di Giovanni 2020 Etna, Sicily $60.00
Cinsault/Grenache, Rumor 2020 Provence $72.00

RED
Bottles
Sangiovese, Poggio Al Sale Chianti Classico 2016 Tuscany $60.00
Grenache Blend, Xavier, Cotes Du Rhone 2019 $60.00
Gamay, Jean Foilard, Beaujolais Villages 2018 Beaujolais $75.00
Cabernet Blend, Kanonkop ‘Paul Sauer’ Stellenbosch $90.00

CHOICE OF APPETIZER
Restaurant Week menu is not available for parties of seven or more
Chilled Shrimp Ceviche
Smoked Chilies, Crushed Avocado, Lime, Fresh Corn Chips
Watermelon Gazpacho
Crab Salad, Tomato, Melon, Cucumber, Thai chili, Mint
Salmon Tartare
Cucumber, Pickled Shallots, Aji Amarillo

CHOICE OF ENTRÉE
Nori Crusted Tuna
Garlic Fried Rice, Chinese Broccoli, Citrus Emulsion
Miso Glazed Salmon
Sugar Snap Peas, Shiitake Mushrooms, Toasted Sesame Seeds
Herb Roasted Chicken
Summer Bean Salad, Whipped Potatoes, Roasted Garlic Jus
Lure Sushi Combo
4 Pieces of Sushi & 1 Maki Roll

COCKTAILS
Watermelon Basil Vodka Drink $15.00
vodka, watermelon, fresh basil
Soho Spritz $15.00
proseco, luxardo, soda

SAKE
By The Glass
Nigori Ginjo, Nagurayama, “ Snow White” $15.00

SPARKLING
By The Glass
Vincent Careme Vouvray Petillant ‘Cuvee T’ 2017 Loire Valley $15.00

WHITE
By The Glass
Ametzoi Hondarrabi-Zuri 2017 Getariako Txakolina, Euskadi $15.00
Manoir Du Capucin Pouilly Fuisse 2018 Bourgundy $15.00

ROSE
By The Glass
Di Giovanni Nerello Mascalese 2020 Etna, Sicily $15.00

RED
By The Glass
Patrick Noel Pinot Noire 2019 Sancerre $15.00
Kuyan By Antiyal Syrah/Cabernet 2019 Maipo Valley, Chile $15.00

WHITE
Bottles
Aligote, Jean-Claude Boisset 2018 Chorey Les Beaune $55.00
Riesling, G.D. Vajra 2020 Piemonte $65.00
Albariño, Lagar De Costa “Calabobos” 2018 Rias Baixas $70.00
Chardonnay, Jules Desjourneys, 2015 Pouilly-Vinzelles $80.00

ROSE
Bottles
Nerello Mascalese, Di Giovanni 2020 Etna, Sicily $60.00
Cinsault/Grenache, Rumor 2020 Provence $72.00

RED
Bottles
Sangiovese, Poggio Al Sale Chianti Classico 2016 Tuscany $60.00
Grenache Blend, Xavier, Cotes Du Rhone 2019 $60.00
Gamay, Jean Foilard, Beaujolais Villages 2018 Beaujolais $75.00
Cabernet Blend, Kanonkop ‘Paul Sauer’ Stellenbosch $90.00

Lure Fishbar Details

Service options
No-contact delivery
Delivery
Takeout
Dine-in

Highlights
Fast service
Great beer selection
Great cocktails
Great dessert

Popular for
Lunch
Dinner
Solo dining

Accessibility
Wheelchair accessible restroom
Wheelchair accessible seating
Wheelchair accessible entrance
Wheelchair accessible parking lot

Offerings
Alcohol
Beer
Cocktails
Coffee
Happy hour drinks
Hard liquor
Healthy options
Late-night food
Private dining room
Small plates
Wine

Dining options
Breakfast
Brunch
Lunch
Dinner
Dessert
Seating
Table service

Amenities
Bar onsite
Restroom

Atmosphere
Cozy
Romantic
Trendy
Upscale

Crowd
Groups
Tourists

Planning
Brunch reservations recommended
Lunch reservations recommended
Dinner reservations recommended
Accepts reservations
Usually a wait

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Children
High chairs
Kids' menu

Parking
Paid street parking
Parking

Pets
Dogs allowed outside

Lure Fishbar Photos

Lure Fishbar Location

Lure Fishbar

New York New York County New York Mercer Street

142 Mercer St, New York, NY 10012, USA

Lure Fishbar Reviews

An average rating of ★4.4 from 2091 user reviews.

sushioystersyachtlobster rollshrimp tempuraspicy tuna crispy riceraw barsalmon tiraditodeviled eggs with caviartuna tacos

★ 5★ 4★ 3★ 2★ 1

I really loved it here! I just happen to come across this restaurant and decided to try it out. The ambiance and vibe was amazing, I absolutely loved the service and I was happy that they had a couple of options that a vegan like me can try! I had the cucumber roll and the avocado roll. It was so fresh. I also had a virgin mojito too. I give this restaurant a 10 out of 10. This restaurant gets bonus points from me too because I happen to meet Marlon Wayan while dining here. His energy was very nice and pleasant. I can’t wait to come back and try their other vegan options. Looking forward to it!
September 16 · Ayana Sheree
Spacious, nice vibes and decor.The oysters were good. Also got the shrimp tempura. It was way too oily and it was overcooked and chewy. Didn’t expect it from a highly rated place.A below average experience.
September 05 · Bhakti Dalvi
Sunday brunch idea- skip the typical cafes and come here! I love when I can get a lobster roll and sushi. My friends and I got brunch here and what I loved is that Lure offers breakfast foods like omelettes but also sushi, lobster rolls and main dishes. Our waiter was so cute and sweet bringing us crab rolls as compliments from the chef. So far this is one of my top seafood and sushi spots for taste, options, and service. I’ll be back & thanks Lure!
April 22 · Lina Stef
Great setting, food was average, and the cocktails were really good.The issue I had last night (Aug 26, 2025), was that I ordered 8 oysters and one of them was bad. Not a huge deal as I spit it out and I’m understanding, but I was expecting the restaurant to do something about it. I told the server about it when I asked for some ginger as a palate cleanser to get the bad taste out of my mouth, then the manager came over to apologize. The server and the manager went home since it was late, so I was given another server to close out my tab. Not only did the restaurant neglect to offer to pay for my drink (or anything), but the bad oyster was still on the bill. Problem is that I didn’t notice until after I had paid, and I didn’t want to explain the situation to the new server/manager to get a $4.50 refund. The point is that the first server and/or manager should’ve done something about it right when it was an issue. At the very least taken it off my bill. I’ve worked in restaurants in the last - that’s a big fumble.
August 27 · Skylar Wilson
I’ve been to this restaurant four times now, and every visit has been outstanding. The seafood is incredibly fresh, the staff is always warm, attentive, and makes you feel welcome from the moment you walk in. On top of that, the décor is beautiful; the space is designed to look like the inside of a boat, which adds to the whole dining experience. This has become one of my favorite spots in SoHo.
August 21 · Martina Caillet-Bois