Magnum New York

- 611 5th Ave fifth floor, New York, NY 10022

For a city that prides itself on unique and memorable experiences, Magnum New York offers a truly special treat that goes beyond a simple scoop. This ice cream shop, located on the fifth floor of the iconic Saks Fifth Avenue, is not just a place to buy ice cream; it’s an opportunity to become an artisan yourself. Here, you get to design your own custom ice cream bar from a blank canvas. This is a very different kind of ice cream shop, one that prioritizes a hands-on, creative process. The concept is simple yet brilliant: you start with a base of vanilla ice cream, then choose your chocolate coating—dark, milk, or white—and then select from a wide array of toppings. The experience is both fun and rewarding, as you get to see your creation come to life right before your eyes. It’s an interactive journey that turns a simple dessert into a personal masterpiece. The shop’s design is as sleek and stylish as its Fifth Avenue location, with a clean and modern aesthetic that's perfect for a social media moment. The air of luxury and exclusivity is palpable, and the crowd is often a mix of eager tourists and locals in the know, all captivated by the delicious and photogenic possibilities. While some might find the experience "a little too expensive," as one reviewer noted, the consensus is that it's an experience "worth visiting once in a while." It’s an indulgence, a treat for a special occasion, or simply a way to brighten up a day of shopping. The ability to control the flavor profile, such as choosing a dark chocolate coating to make the final product "not too sweet," as another reviewer highlighted, is a major plus for those who prefer a less sugary treat. The atmosphere is consistently lively, with many customers enjoying the creative process and the delicious end product. Magnum New York is not just an ice cream shop; it's a destination, a creative outlet, and a truly sweet way to experience a piece of New York luxury.

Magnum New York's location at 611 5th Ave, fifth floor, New York, NY 10022, is a key part of its appeal and unique identity. Situated within the world-famous Saks Fifth Avenue flagship store, it places the ice cream shop in the heart of one of the most prestigious shopping districts in the world. This location is a major advantage for both locals and tourists, as it is easily accessible from multiple parts of the city. The shop is just a short walk from major subway stations, including the 5th Avenue-53rd Street station (E, M lines) and the 47-50 Sts-Rockefeller Center station (B, D, F, M lines). This puts it in a prime spot for a mid-shopping break or a delicious stop after exploring nearby attractions. The fact that it's on the fifth floor adds to the sense of discovery and exclusivity, making the journey up to the shop a part of the experience. It's not a street-level stop but a destination within a destination. The location is also well-known for its beautiful views and luxurious surroundings, which add to the overall premium feel. For those with mobility considerations, the building and its elevators are fully accessible, ensuring that everyone can enjoy the experience. The proximity to Rockefeller Center and St. Patrick's Cathedral means it's a perfect place to end a busy day of sightseeing with a personalized treat. The location alone makes a visit to Magnum New York a special event, as you get to enjoy a delicious, custom-made dessert in one of the most iconic and accessible places in the city. The combination of a high-end address and convenience is what makes it a go-to spot for an unforgettable experience in the heart of Manhattan.

Magnum New York’s primary service is its signature custom ice cream bar creation. While the menu is streamlined, the interactive nature of the experience provides a wealth of options and a fun, creative process. The services are focused on the "DIY" model that customers love. Here’s a breakdown of what the shop offers:

• Custom Ice Cream Bars: This is the main attraction. Customers get to choose their ice cream base (vanilla), their chocolate coating (milk, dark, or white), and a selection of three toppings from a wide variety of options.
• Wide Selection of Toppings: The shop offers a plethora of toppings, as noted in reviews, from familiar options like chocolate crispearls to more exotic choices like rose petals and edible gold flakes. This variety ensures that every creation can be unique.
• DIY Experience: The service is designed to be interactive and engaging, allowing customers to watch their custom ice cream bar being made right in front of them.

Magnum New York has several key features and highlights that make it a standout destination in the city's crowded dessert scene. These highlights are what make the experience so memorable and worth the visit.

• Customization: The ability to "DIY" your own Magnum ice cream bar is the biggest highlight. With over 200,000 possible combinations, as noted by one enthusiastic reviewer, every visit can be a new and creative experience.
• High-Quality Ingredients: The ice cream and chocolate coatings are of high quality. A reviewer praised the rich dark chocolate coating and creamy vanilla ice cream, which were the "best parts" of their creation.
• Photogenic Experience: The shop itself is "cute" and the final product is a work of art, making it a perfect spot for social media photos. The aesthetically pleasing creations, including the use of edible gold flakes, make for a great visual.
• Unique Toppings: The variety of toppings, from classic nuts and sprinkles to unique options like rose petals, allows for a truly personalized and gourmet creation.
• Crowded and Popular: The shop is often "crowded," which signals its popularity and status as a must-visit spot in the area.
• Ability to Control Sweetness: A reviewer loved the ability to choose a dark chocolate coating, which made the overall ice cream "not too sweet," a great feature for those who prefer a more balanced flavor profile.

To find and connect with Magnum New York, you can visit them at their prestigious address: 611 5th Ave, fifth floor, New York, NY 10022. This location is easily identifiable within the Saks Fifth Avenue flagship store, a major landmark in its own right. The provided phone number is (800) 634-7532 or +1 800-634-7532. While the 800 number is a general company line and may not be for the specific New York store, it can still serve as a point of contact for general inquiries. For a first-time visitor, knowing the specific floor is essential to locating the shop within the massive department store. The location on Fifth Avenue is not only prestigious but also highly accessible via public transportation, making it a convenient stop for a special treat. The combination of a well-known address and an interactive experience ensures that customers can easily find and enjoy their visit. While the shop is a pop-up and its presence may be seasonal, the experience of having this unique destination in the heart of New York is a huge draw for locals and tourists alike. The address and phone number are vital for those looking to plan their visit to this unique and highly creative ice cream destination.

What makes Magnum New York a truly worthwhile choice for New Yorkers is the unparalleled experience it offers. It's more than just a place to satisfy a sweet craving; it’s an interactive, creative, and luxurious activity. The core appeal lies in the ability to "DIY our own Magnum ice cream," as a reviewer put it, which provides a sense of personal creation and ownership. This is a significant departure from a traditional ice cream shop and is a major reason for its popularity. The high-quality ingredients, from the creamy ice cream to the rich Belgian chocolate coatings, ensure that the final product is not only beautiful but also incredibly delicious. The variety of toppings is a huge highlight, allowing for endless combinations and a truly personalized flavor profile. While the price might be a bit higher than a typical ice cream cone, customers consistently feel that the unique experience justifies the cost. As one person said, it "wouldn't hurt to visit once in a while," suggesting it’s a perfect spot for a special treat or a celebration. The fact that the shop is often "crowded" is a testament to its popularity and the positive word-of-mouth it has generated. It's a fun and photogenic destination that appeals to a wide range of people. The unique combination of a high-end location, a creative process, and a delicious product makes Magnum New York a standout choice for anyone looking for a special and memorable dessert experience in the city.

Magnum New York

611 5th Ave fifth floor, New York, NY 10022, USA