Mara's Ice Cream Parlor

- 92-14 Rockaway Beach Blvd, Rockaway Beach, NY 11693

Mara's Ice Cream Parlor has established itself as an iconic sweet retreat on Rockaway Beach Boulevard, serving as the essential local destination for frozen delights in this vibrant Queens neighborhood. Far more than a standard Ice cream shop, Mara's offers a comprehensive menu that caters to every conceivable craving for cold treats, from classic scoops to inventive, layered creations. This locally loved, family-owned establishment embodies the beach town spirit of Rockaway, providing a casual and friendly atmosphere perfect for a quick, post-beach cool-down or a longer, leisurely dessert experience.

The Parlor prides itself on a wide and diverse offering of treats, ensuring that every member of a New York family, from children to adults, finds a favorite. The menu is structured around premium Ice Cream, house-made Italian Ice, and spectacular Ice Cream Sundaes, such as the famous Hot Fudge Brownie Sundae and the cozy Apple Pie Sundae. Beyond the staples, the shop caters to modern dietary preferences with Non-Dairy Milkshake options and offers a unique line of Frozen Grab + Go Treats, including house-dipped items like the Chocolate Dipped Cheesecake and Mara's Key Lime Pie. The overall tone of the shop is one of friendly, efficient service, making it a popular choice for Solo dining and families looking for a spot that is consistently "Good for kids."

Crucially, the shop understands the needs of the modern, busy New Yorker, offering versatile service options including Delivery and In-store pickup, alongside a welcoming space for In-store shopping and Onsite services. This commitment to variety, quality, and convenience solidifies Mara's place as a must-visit local institution on the Rockaway Peninsula.

Mara's Ice Cream Parlor is perfectly positioned in the heart of the Rockaway Beach community, located just steps away from the iconic boardwalk and oceanfront. Its address on Rockaway Beach Boulevard makes it highly visible and easily accessible, fitting seamlessly into a day spent enjoying the Queens shoreline.

• Address: 92-14 Rockaway Beach Blvd, Rockaway Beach, NY 11693, USA

As a key community hub, the shop has prioritized accessibility for all patrons:

• Wheelchair accessible entrance: Ensuring smooth entry for individuals with mobility needs, an important feature for a high-traffic destination.

The proximity to public transit and the central location within the neighborhood ensure that residents and beach-going tourists can easily make this a Quick visit stop. The surrounding atmosphere is Casual and vibrant, aligning with the spirit of a New York City beachfront community.

The service model at Mara's Ice Cream Parlor is tailored for maximum customer satisfaction, focusing on both in-store enjoyment and the ultimate in New York convenience. The core offering is built around a vast and detailed menu of cold treats and specialty drinks.

• Comprehensive Frozen Dessert Menu: Offering a huge variety of flavors and forms:
  • Ice Cream: Available by the scoop (Small, Medium, Large) in a cone or cup, as well as in bulk (Pint and Quart) for take-home enjoyment.
  • Italian Ice: Offered in traditional scoops (Small, Medium, Large) and to-go sizes (Pint and Quart).
  • Ice Cream Sundaes: Gourmet, layered creations including the Hot Fudge Brownie Sundae, Strawberry Shortcake Sundae, and the unique Crumb Cake Sundae, served with Table service if utilizing the seating area.
• Blended & Specialty Drinks: Designed to satisfy any thirst:
  • Milkshakes: Including Any Flavor Milkshake, Speciality Milkshakes, and the essential Non-Dairy Milkshake option for those with dietary restrictions.
  • Slushies (Italian Ice): Creative blends like the popular Frozen Lemonade, Frozen Red Bull, and the tropical Frozen Pina Colada.
  • Ice Cream Floats: Classic options such as Root Beer Float and Creamsicle Float.
• Grab + Go and To-Go Options: Perfect for a quick treat or bringing dessert home:
  • Frozen Grab + Go Treats: An array of house-made confections including Chocolate Dipped Banana, Red Velvet Ice Cream Truffle, and the 6-Pack Of Ice Cream Sandwiches.
• Convenience and Dining Services: Adapting to the busy urban lifestyle:
  • Delivery for seamless enjoyment at home or on the beach.
  • In-store pickup and Takeout for speed and efficiency.
  • Seating and a Casual dining environment with Wi-Fi for those who wish to linger.

Mara's Ice Cream Parlor distinguishes itself from competitors through a combination of thoughtful amenities, unique menu items, and a welcoming atmosphere that enhances the dessert experience for the Rockaway community.

• The Unique Backyard Seating Area: A major highlight, the shop features a lovely outdoor area, often described as a 'garden with sand and beach chairs.' This distinct feature creates a relaxed, impromptu beach-like setting away from the main thoroughfare, making it an ideal place for families and children to enjoy their treats.
• Gourmet, House-Made Treats: The quality of the offerings is a key feature. Items like the Mara's Key Lime Pie and Chocolate Dipped Cheesecake are prepared in-house and dipped in Belgian chocolate, elevating the simple dessert concept to a more artisanal level.
• Extensive Non-Dairy and Italian Ice Options: Catering to a diverse NYC clientele, the availability of Non-Dairy Milkshake options and the focus on Italian Ice ensures that almost everyone, regardless of dietary needs, can find a delicious frozen treat.
• Creative Sundae Menu: The selection of specialty sundaes, such as the Peanut Butter Blast Sundae and the Apple Pie Sundae, are far beyond standard parlor fare, offering complex, satisfying flavor combinations that encourage repeat visits.
• Complimentary Amenities: The provision of Wi-Fi and Seating means the Parlor is not just a quick stop but a viable, relaxed destination for a longer break, especially for Solo dining patrons or those needing to quickly check email while enjoying a cold beverage.

For inquiries about bulk orders, flavor availability, or delivery services, locals can easily reach Mara's Ice Cream Parlor using the following contact details:

• Address: 92-14 Rockaway Beach Blvd, Rockaway Beach, NY 11693, USA
• Phone: (718) 474-2268
• Mobile Phone: +1 718-474-2268

For New Yorkers seeking the best blend of a quality menu, unique atmosphere, and seamless convenience, Mara's Ice Cream Parlor is undoubtedly the prime choice in Rockaway Beach. It is worth choosing for the combination of its classic charm and its modern menu. The shop excels by not resting on a basic menu but offering premium items like the Red Velvet Ice Cream Truffle and a massive selection of scoops and Italian Ices. The ability to sample flavors, a service praised by customers, highlights the friendly and dedicated service.

Most importantly, the parlor's reputation for its cute outdoor area/garden with sand and beach chairs provides a memorable, low-key, and truly beach-appropriate experience that elevates it beyond a typical ice cream counter. Whether you are ordering a Hot Fudge Brownie Sundae for delivery to a nearby apartment, grabbing a Frozen Lemonade to-go, or relaxing with an Affogato and complimentary Wi-Fi, Mara's provides a sweet, family-friendly escape that is essential to the local Queens culinary scene.

Mara's Ice Cream Parlor

92-14 Rockaway Beach Blvd, Rockaway Beach, NY 11693, USA