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Matchaful ico

Matchaful
- 184 Prince St, New York, NY 10012

Cafe ★4.0 (149)·$1–10

184 Prince St, New York, NY 10012, USA

4.0
We visited August 2025. It's a bit of a cramped space. I think they would be better off by adding single bar seating around the perimeter. While the current table is beautiful, it makes the current space incommodious. Other then that, sleek interior with minimalist touches.Yuzu and pistachio donut. Both have a hard glaze. Which is slightly surprising. Perhaps some prefer a hard glaze but I find it weird on donuts. The yuzu could be stronger. The chocolate on the pistachio is nice.Indigo glow - Love the taro. Hikari ceremonial matcha is nice. Good earthy tone with a nice astringency to balance out the sweetness of the rest of the drink. The maqui berry is unique but I honestly wouldn't order it again. - Tiffany Rupp
Matchaful Overview Intro Menu Detail Photos Location Reviews
$1–10 per person Reported by 149 people$1–10$10–20$20–30

Matchaful Introduce

In a city fueled by coffee, finding a cafe that offers a refreshing and mindful alternative is a true delight. Matchaful, a women-owned cafe in the vibrant SoHo neighborhood, has done just that, establishing itself as a premier destination for matcha enthusiasts and health-conscious New Yorkers. More than just a cafe, Matchaful is a peaceful haven dedicated to the art of matcha, bringing a serene and modern Japanese-inspired touch to Manhattan's bustling streets. This article will provide a comprehensive guide to Matchaful, exploring its unique offerings, cozy atmosphere, and commitment to providing a nourishing experience for both the mind and body.

Matchaful's philosophy is rooted in the power of botanicals and sustainable sourcing. They are a purveyor of high-quality, ceremonial-grade matcha, which they hand-whisk to order. This dedication to quality is evident in every sip, with customers frequently praising the smooth, creamy, and non-bitter taste of their matcha. But the menu goes far beyond a simple matcha latte. The cafe is known for its "alchemic matcha lattes," which combine their premium green tea powder with organic adaptogens, superfoods, and thoughtfully-sourced plant-based ingredients. From a "Soothing Strawberry" to a "Wise Warrior," each drink is crafted for a specific benefit, whether it's for energy, calm, or immunity.

The atmosphere at Matchaful is a key part of its appeal. The space is described as casual, cozy, and trendy, with a sleek interior and minimalist touches. This clean, inviting design creates a calm and aesthetic environment that's perfect for a moment of pause in the middle of a busy day. It’s a place that attracts a diverse crowd, from college students looking for a study spot with Wi-Fi to tourists seeking a unique and healthy New York experience. The fact that it is a women-owned business further adds to its appeal, highlighting a commitment to community and empowerment.


Matchaful is located in the heart of SoHo at 184 Prince St, New York, NY 10012, USA. This prime address places it in one of the city's most fashionable and foot-traffic-heavy neighborhoods. SoHo is renowned for its charming cobblestone streets, artistic vibe, and countless boutiques, making Matchaful a convenient and perfect stop during a shopping trip or a leisurely walk.

The cafe is easily accessible via public transportation, with several subway stations located within a short walking distance. The area is served by the N, R, W, and Q trains at Prince Street and the A, C, E, B, D, F, and M trains at Broadway-Lafayette Street, providing multiple options for visitors from different parts of the city. While the space itself can be "a bit of a cramped space" according to some customers, its central location makes it a worthwhile destination.

For those with pets, Matchaful offers a welcome feature: dogs are allowed outside. While you can't bring your furry friend inside the cafe, this policy allows for a quick, leashed stop to grab a drink to go. The cafe also has a wheelchair accessible entrance, ensuring that it is a welcoming space for all members of the community.


Matchaful offers a variety of services designed to provide convenience and flexibility for its customers, whether they're looking to enjoy their drinks on-site or take them to go.

  • Dine-in: While seating is limited and the space is noted to be small, you can still enjoy your drink inside and take a moment to relax. The atmosphere is designed for a quick visit, but the cozy vibe makes it a great spot for solo dining.
  • Takeout: This is a key service for a cafe in a busy area. You can easily order your favorite drink or food item to go, making it perfect for a quick bite while you're on the move.
  • Delivery: Matchaful provides convenient delivery services, including no-contact delivery, through various third-party apps. This allows you to enjoy their delicious offerings from the comfort of your home or office.
  • Onsite Services: The cafe offers catering for special events or office lunches, bringing their unique and healthy menu directly to you.

Matchaful also accepts a variety of payment methods, including major credit cards, debit cards, and NFC mobile payments, making transactions quick and seamless. They also provide Wi-Fi, which is a great amenity for college students or remote workers looking to get some work done.


What makes Matchaful a must-visit in New York City is its unique set of features and highlights that elevate it beyond a typical cafe.

  • Women-Owned Business: This identity is a core part of Matchaful's brand, showcasing their commitment to empowerment and community.
  • Exceptional Matcha and Tea Selection: The cafe is celebrated for its great tea selection, particularly its premium, ceremonial-grade matcha. The menu features a wide variety of matcha drinks, from traditional straight-up matcha to creative and seasonal concoctions like the "Indigo Glow" and "Soothing Strawberry."
  • Healthy and Organic Offerings: Matchaful focuses on providing nourishing food and drinks. The menu is comprised of organic dishes, vegetarian options, and is also known for being plant-based. The food items are described as being "healthy" and "not loaded with sugar," with unique options like the "Forager's Harvest" salad and various overnight oats.
  • Great Coffee and Dessert: While matcha is the main draw, Matchaful also offers great coffee and a selection of great dessert items. These include items like the "Matcha Daydream" and various plant-based, gluten-free donuts and cakes, offering something for every palate.
  • Cozy, Trendy Atmosphere: The cafe’s aesthetic is a major highlight. With a clean, minimalist design and a friendly vibe, it's a great spot to take a quick break. The space is noted as being popular for solo dining, making it a comfortable place to enjoy a moment of quiet reflection.

These features, from the high-quality ingredients to the inclusive and trendy atmosphere, make Matchaful a unique and special place that stands out in New York’s competitive cafe scene.


To get in touch with Matchaful or visit in person, here is the key contact information.

Address: 184 Prince St, New York, NY 10012, USA

Phone: (646) 896-1058

You can also follow them on social media for updates on seasonal drinks and menu items. As noted in a customer review, their positive energy and friendly staff make the environment even better, making it a place where you'll feel welcomed from the moment you step in.


With so many cafes to choose from in New York, what makes Matchaful the right choice for you? The answer lies in its unique value proposition. Matchaful is not just a cafe; it’s a wellness-focused destination that delivers on its promise of quality, health, and mindfulness. For those who appreciate high-quality ingredients, the use of ceremonial-grade matcha is a significant draw. It's a place where you can taste the difference, with drinks that are smooth, rich, and full of authentic flavor without the bitterness often found in lower-quality matcha.

The menu is designed for the modern, health-conscious individual, with an emphasis on organic, plant-based, and vegetarian options. Whether you're looking for a quick, healthy breakfast, a delicious and nutritious lunch, or a guilt-free dessert, Matchaful has you covered. The "create your own" approach to their menu, with creative and seasonal drinks, ensures there's always something new to try. For those who are fans of coffee, they also offer high-quality espresso drinks, making it a versatile spot for both tea and coffee lovers.

Finally, choosing Matchaful is about more than just the product; it's about the experience. The cafe provides a cozy and trendy atmosphere that is perfect for a moment of solitude or a casual meeting. Its identity as a women-owned business and its commitment to sustainable and ethical practices resonate with many New Yorkers who want to support businesses that align with their values. While a customer noted a preference for regular mugs over disposable cups, the staff's friendliness and the deliciousness of the drinks more than make up for it. For a unique, healthy, and high-quality cafe experience in the city, Matchaful is an excellent choice.

Matchaful Menu

  • Matcha - Traditional

  • Matcha Straight Up $5.00

    kiwami matcha (single-cultivar) and water

  • 9 oz. Matcha Latte (Hot) $5.00

    hikari matcha (single-origin) and plant-based milk

  • 12 oz. Matcha Latte (Hot) $6.00

    hikari matcha (single-origin) and plant-based milk

  • Iced Matcha Latte $6.40

    hikari matcha (single-origin) and plant-based milk

  • 9 oz. Hojicha Latte, Decaf (Hot) $5.00

    roasted green tea, almond milk, and maple

  • 12 oz. Hojicha Latte, Decaf (Hot) $6.00

    roasted green tea, almond milk, and maple

  • Iced Hojicha Latte, Decaf $6.40

    roasted green tea, almond milk, and maple

  • Matcha - Creative

  • Vanilla Zen (Calm) $9.00

    matcha, MCT, vanilla extract, ashwagandha, cinnamon, maple, and oat milk

  • Ginger Zing (Immunity) $7.00

    matcha, ginger, turmeric, camu camu, peppercorn, raw honey, and macadamia milk

  • Cacao Dream (Energy) $8.50

    matcha, ceremonial cacao, chaga, gynostemma, maple, and macadamia milk

  • Fountain of Chai (Longevity) $8.50

    matcha, fresh house made chai, fresh ginger, he shou wu, maple, and oat milk

  • Matcha - Seasonal

  • Indigo Glow (Beauty) $8.50

    matcha, taro, maqui berry, herbal collagen booster, maple, and oat milk

  • Secret Garden (Focus) $8.50

    matcha, GABA tea, rose, lavender, ginkgo, raw honey, and housemade hemp milk

  • Wise Warrior $9.00

    matcha, coconut manna, vanilla, tocos, astragalus, monk fruit, and housemade coconut milk

  • Mindful Mint (Mood) $8.50

    matcha, peppermint, coconut manna, skullcap, maple, and macadamia milk

  • Soothing Strawberry $8.50

    matcha, strawberry powder, vanilla, oat straw, maple, and oat milk

  • Made in House Food Items

  • Matcha Daydream $8.00

    Avocado and coconut lend a mousse-like texture to this healthful plant-based yogurt - deceivingly delicious. Ingredients: matcha mousse (avocado, housemate almond milk, almond extract, agave, single-cultivar matcha, coconut oil, chlorella, himalayan pink salt), activated granola (rolled oats, hemp seeds, buckwheats, cacao nibs, cardamom, cinnamon, himayan pink salt, coconut oil, maple ), anise hyssop flowers

  • Glow on the Go $7.00

    A delicious play on texture, this antioxidant-rich chia parfait fights free radicals - leaving you with a radiant glow. Ingredients: chia pudding (white chia seeds, oat milk, banana, vanilla extract, cinnamon, cardamom, maple), superfood jam (black chia seeds, fresh apple juice, maqui berry, lemon juice, muddled blueberries and strawberries), cacao nibs, shredded coconut, nepitella flowers

  • PB & J Overnight Oats $7.00

    rolled oats, macadamia milk, maple, peanut butter, superfood jam (black chia seeds, fresh apple juice, maqui berry, maple, lemon, strawberries, blueberries) gelatinized maca

  • Forager's Harvest (Salad) $14.00

    Bountiful in plant protein from sunflower, enoki mushroom and dulse, this vitamin-loaded salad stregthens your immune system. Ingredients: kale (laciento), watermelon radish, avocado, pumpkin seeds, hemp seeds, nasturtium, nasturtium petals, sunflower miso crema (soaked sunflower seeds, celery stalk, water, lemon juice, white miso paste, rice wine vinegar, black pepper, garlic, extra virgin olive oil), dulse croutons (sunflower seeds, dulse flakes, water, extra virgin olive oil, pink himalayan salt, lemon juice, nutritional yeast), enoki (enoki mushrooms, rice wine vinegar, extra virgin olive oil, pink himalayan salt)

Matchaful Details

  • From the business

  • Identifies as women-owned
  • Service options

  • No-contact delivery
  • Delivery
  • Onsite services
  • Takeout
  • Dine-in
  • Highlights

  • Great coffee
  • Great dessert
  • Great tea selection
  • Popular for

  • Solo dining
  • Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot
  • Offerings

  • Coffee
  • Organic dishes
  • Quick bite
  • Vegetarian options
  • Dining options

  • Breakfast
  • Catering
  • Dessert
  • Amenities

  • Wi-Fi
  • Wi-Fi
  • Atmosphere

  • Casual
  • Cozy
  • Trendy
  • Crowd

  • College students
  • Tourists
  • Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments
  • Children

  • Good for kids
  • Pets

  • Dogs allowed outside

Matchaful Photos

Matchaful Picture 1Matchaful Picture 2Matchaful Picture 3Matchaful Picture 4Matchaful Picture 5Matchaful Picture 6Matchaful Picture 7Matchaful Picture 8Matchaful Picture 9Matchaful Picture 10

Matchaful Location

Matchaful

184 Prince St, New York, NY 10012, USA

Matchaful Reviews

An average rating of ★4.4 from 502 user reviews.

ingredientsvanillavegandonutshojichayuzumatcha soft serveleektaromatcha brownie

★ 5★ 4★ 3★ 2★ 1

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