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mika's direction
- 11 E 32nd St, New York, NY 10016

Cafe, Bakery ★4.0 (78)·$1–10

11 E 32nd St, New York, NY 10016, USA

4.0
Had an oat strawberry matcha latte and their matcha strawberry cookie which was fresh out of the oven. They put so much effort and care into their food and drinks! As a barista myself and avid tea and coffee sourcing learner, this is one of the best matcha spots I have been to. Matcha is incredibly high quality and smooth. The owners specially source the matcha from their hometown in Japan. Would recommend this to everyone. Brought me so much happiness on my day off, thank you :) - Tanya T
mika's direction Overview Intro Menu Detail Photos Location Reviews
$1–10 per person Reported by 78 people$1–10$10–20$20–30

mika's direction Introduce

In the vibrant and bustling landscape of New York City's cafes, Mika's Direction stands out as a true gem, offering a serene and unique experience rooted in Japanese tea culture. This is more than just a cafe; it’s a modern traditional teahouse that brings an authentic taste of Japan to the heart of Midtown. As a women-owned and Asian-owned business, Mika's Direction infuses every aspect of its operation with a passion for quality and a sense of mindfulness. The cafe’s mission is to provide a space for people to find their own "tea way," promoting a mindful approach to making and enjoying tea.

The true stars of the show at Mika's Direction are the incredibly high-quality ingredients, particularly the matcha. As one enthusiastic customer noted, the matcha is "incredibly high quality and smooth," sourced directly from the owner's hometown in Japan. This dedication to sourcing premium, single-origin, and organic products elevates every drink. The menu features a variety of matcha and hojicha lattes, offering a rich and authentic flavor that is hard to find elsewhere. Beyond the classic lattes, the cafe gets creative with unique concoctions like the Iced Strawberry Matcha Latte and the Mango Matcha Latte, both of which are fan favorites.

While the beverages are a major draw, the bakery items are equally impressive. Mika’s Direction offers a selection of Japanese-inspired baked goods that are perfect complements to the drinks. From the Mini Bagels with a creamy Green Tea Spread to the delicate Matcha Tiramisu and traditional Mitarashi Dango, each item is crafted with care. As a reviewer praised, the food and drinks are made with so much "effort and care," and the prices are reasonable for the quality. The commitment to crafting high-quality, delicious, and aesthetically pleasing items makes Mika's Direction a must-visit for anyone with a love for Japanese flavors.


Location and Accessibility

Mika's Direction is conveniently located at 11 E 32nd St, New York, NY 10016. Tucked away in a "little nook of an apartment building," this cafe is a quiet escape from the noise of the city streets. Its central location in Midtown makes it an ideal spot for professionals, college students, and tourists alike.

For accessibility, the cafe has a wheelchair-accessible entrance, ensuring it can accommodate all patrons. While the space is described as "very tiny," its charm lies in its cozy atmosphere. It is more suited for a quick visit or taking your order to go, as it has "just enough standing space to wait for your order," as one customer observed. However, for a quick moment of calm and a delicious drink, its location and accessibility are perfect. Paid street parking is also available in the area for those arriving by car, though public transportation is often the easiest way to reach this bustling part of the city.


Services Offered
  • Dine-in: While the space is small, customers are welcome to stay and enjoy their drinks and baked goods in the cozy, casual atmosphere.
  • Takeout: For those on the go, the cafe offers a quick and efficient takeout service, allowing you to grab your order and continue on your way.
  • Delivery & No-contact delivery: For ultimate convenience, Mika's Direction provides both standard and no-contact delivery options, bringing their high-quality teas and baked goods right to your door.
  • Catering: The cafe also offers catering services, making it a great option for events, meetings, or gatherings where you want to offer unique and delicious baked goods and beverages.

Features and Highlights
  • High-Quality Matcha and Tea: The cafe is a standout for its exceptional tea selection, with matcha and other teas specially sourced from the owners' hometown in Japan. The matcha is single-origin and organic, ensuring a superior flavor.
  • Authentic Japanese Baked Goods: The menu includes a variety of traditional and modern Japanese pastries, such as Matcha Tiramisu, Hojicha Tiramisu, and Mitarashi Dango, which are made with great care.
  • Women-Owned and Asian-Owned: As a women-owned and Asian-owned business, Mika's Direction offers an authentic cultural experience and supports a diverse entrepreneurial community in New York City.
  • Mindful and Cozy Atmosphere: The cafe’s atmosphere is described as casual, cozy, and trendy, providing a relaxing space to enjoy a moment of peace. The owners emphasize a mindful approach to making tea.
  • Vegan and Vegetarian Options: The menu is accommodating to various dietary needs, with a selection of vegan and vegetarian options available.

Contact Information

Address: 11 E 32nd St, New York, NY 10016

Phone: No phone number available from public data.


What is Worth Choosing?

For a New Yorker on the hunt for a truly exceptional cafe experience, Mika's Direction is worth choosing for its unwavering commitment to quality. The high praise for their matcha, which is sourced from Japan, is a testament to their dedication. A customer who is a barista and "avid tea and coffee sourcing learner" called it "one of the best matcha spots" they've been to, which is a powerful endorsement in a city with countless options. The prices, while not the lowest, are considered "reasonable" for the superior quality of ingredients and careful craftsmanship that goes into every drink and pastry.

Beyond the taste, the cafe provides a distinct and positive cultural experience. The owners’ passion for their craft is evident, and the staff is described as "courteous," taking their time to "carefully craft" each order. This attention to detail and personal touch makes every visit feel special. While the physical space is small, it contributes to the cozy, "tucked away" charm that offers a momentary escape from the urban rush.

Mika's Direction is an ideal choice for anyone looking to support a women-owned, Asian-owned business that excels in its niche. It's a place where you can find unique and delicious menu items that you won't get at a generic chain. For college students, solo diners, and tourists seeking an authentic and memorable New York cafe experience, Mika's Direction is a definitive recommendation. It's a spot that truly lives up to its name, helping customers find their own new direction in their day with a perfectly brewed cup of tea and a delicious baked good.

mika's direction Menu

  • Baked Goods

  • Mini Bagels With Green Tea Spread $7.50

    Mini bagels with green tea spread ( cream cheese and butter)

  • Matcha Tirmisu $9.00
  • Mitarashi Dango $4.50
  • Red Beam Dango $4.50
  • Hojicha Tiramisu $8.50
  • Matcha Dango $5.50
  • Drinks (Hot or Iced)

  • Latte $8.00

    Espresso pulled into your choice of milk.

  • Yuzu Teas $7.00

    Yuzu tea made by mixing hot or iced water with yuzu jam.

  • Matcha Latte $8.00

    Our Matcha is from Miyazaki Japan. It's single origin and organic.

  • Mango Matcha Latte(Iced Only) $10.25

    Mango Matha Latte

  • Hojicha Latte $8.00

    Roasted green tea Latte.

  • Green Tea With BSJ $10.25

    Green tea with black sugar jelly

  • Green Tea Lemonade $8.50

    Custom green tea lemonade

  • Americano $6.70

    Espresso shots topped with hot or Iced water.

  • Matcha Americano $7.50

    Matcha and water.

  • Cold Brew Green Tea $7.00

    Cold brew green tea

  • Strawberry Matcha Latte(Iced Only) $10.25

    Matcha Latte with Strawberry Purée.

  • Black Tea Latte $8.00

    Japanese Black Tea from Miyazaki, Japan.

  • Leaf Teas $5.50

    Leaf teas are from Miyazaki Japan.

mika's direction Details

  • From the business

  • Identifies as Asian-owned
  • Identifies as women-owned
  • Service options

  • No-contact delivery
  • Delivery
  • Takeout
  • Dine-in
  • Highlights

  • Great coffee
  • Great dessert
  • Great tea selection
  • Popular for

  • Breakfast
  • Solo dining
  • Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot
  • Offerings

  • Coffee
  • Prepared foods
  • Quick bite
  • Small plates
  • Vegan options
  • Vegetarian options
  • Dining options

  • Breakfast
  • Brunch
  • Lunch
  • Catering
  • Dessert
  • Atmosphere

  • Casual
  • Cozy
  • Trendy
  • Crowd

  • College students
  • Tourists
  • Payments

  • Credit cards
  • Debit cards
  • Children

  • Good for kids
  • Parking

  • Paid street parking

mika's direction Photos

mika's direction Picture 1mika's direction Picture 2mika's direction Picture 3mika's direction Picture 4mika's direction Picture 5mika's direction Picture 6mika's direction Picture 7mika's direction Picture 8mika's direction Picture 9mika's direction Picture 10

mika's direction Location

mika's direction

11 E 32nd St, New York, NY 10016, USA

mika's direction Reviews

An average rating of ★4.7 from 171 user reviews.

strawberryhojichawhiskmango matcha latteflavormatcha cookieoat milksenchapureematcha lattes

★ 5★ 4★ 3★ 2★ 1

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