Noosh Kneads Introduce
In the sprawling, culinary landscape of New York City, a true gem can often be found in the most unexpected places. Noosh Kneads, a specialty bakery, has quickly become a standout for those in the know, offering a product that is both a classic comfort food and an inspired, modern creation. This is not your typical neighborhood bakery with a storefront, but a unique, private operation run by a talented woman named Lauren, who pours creativity and passion into every loaf. Her focus is on challah, a traditional braided bread, but with a twist that sets it apart from anything else you’ll find in the city.
Noosh Kneads has been gaining a reputation through word-of-mouth and glowing reviews from those who have been lucky enough to try its products. The business identifies as a small, women-owned enterprise, which adds to its charm and personal feel. Instead of a large, impersonal factory, you're supporting an individual's craft and dedication. The challahs are not just baked goods; they are culinary masterpieces that are beautiful to look at and even more delicious to eat. Their inventive flavors and the incredible quality of the bread itself make them a special treat for any occasion, from a Shabbat dinner to a simple family breakfast. For New Yorkers looking for something truly unique and exceptional, Noosh Kneads offers a taste of artisanal baking that is hard to forget. The business's focus on quality over quantity and its commitment to customer satisfaction shine through in every bite.
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Noosh Kneads operates from a private location in New York, NY 10023. While the exact address is not public, its presence within the Upper West Side neighborhood of Manhattan makes it a convenient option for many New Yorkers. The nature of a private bakery means that customers typically arrange for pickup or delivery of their orders. This model allows the baker to focus on crafting high-quality products without the overhead of a retail space.
The surrounding neighborhood is easily accessible by various modes of public transportation. The area is well-served by the 1, 2, 3, B, and C subway lines, and numerous bus routes, making it a central and convenient point for many residents across the city.
For customers who prefer to drive, there is paid street parking available in the vicinity. It is important for customers to plan ahead and confirm pickup arrangements, as this is not a traditional walk-in shop. This model allows for a more personalized service, where each order is handled with care and attention to detail. The quick visit nature of the business is a key feature, perfect for a busy New Yorker who wants to pick up a special treat without a long wait.
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Noosh Kneads provides a unique and personalized bakery experience.
- Quick Visit/Pickup: The business is structured for quick visits, where customers can easily pick up their pre-ordered challahs. This is ideal for those who are on a tight schedule and want a seamless transaction. The emphasis is on efficiency and convenience for the customer.
- Custom/Specialty Orders: While a full menu isn’t listed, the reviews suggest that the bakery specializes in creative and unique flavors of challah. This points to a service model that is likely focused on specialty orders, making it perfect for special events, holidays, or simply as a thoughtful gift.
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Noosh Kneads stands out for several reasons that have made it a favorite among its clientele.
- Deliciously Creative Flavors: The most significant highlight is the originality and quality of the challahs. Customer reviews specifically mention the "chocolate halva with sea salt" and "kit kat" challahs as being "out of this world" and "the most deliciously sweet challah" they have ever tasted. The creativity in flavor combinations sets this bakery apart.
- High Quality and Freshness: The challahs come "beautifully wrapped and bagged in both plastic and paper to seal in the freshness." This attention to detail ensures that the product maintains its high quality from the moment it's baked until it reaches the customer’s table. The inclusion of helpful cards with storage instructions further demonstrates a commitment to quality.
- Perfect for Gifting: As one customer review wisely advises, the challahs are so good that if you order one as a gift, you should "be sure to order one for yourself." Their elegant presentation and gourmet quality make them an ideal gift for family, friends, or hosts.
- Women-Owned Small Business: Supporting Noosh Kneads means supporting a small, women-owned business. This aspect is important to many New Yorkers who value local, independent enterprises that contribute to the unique character of the city.
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To place an order or inquire about available flavors, you can contact Noosh Kneads using the following information.
Address: Private, New York, NY 10023, USA
Phone: (917) 426-1690
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What truly makes Noosh Kneads a top choice for New Yorkers is its singular focus on creating an exceptional product. Unlike a large, industrial bakery, Noosh Kneads is a labor of love, and this is evident in every detail. The challahs are not just bread; they are a work of art, with a perfect balance of sweetness and flavor that requires no additional spread, as noted by a satisfied customer. The "chocolate halva with sea salt" flavor is a testament to the baker's ability to take a traditional recipe and infuse it with modern, sophisticated taste. The "kit kat" challah shows a playful and creative side that appeals to both adults and children.
The business model itself—a quick visit, private operation—is well-suited to the New York lifestyle. It caters to those who are short on time but unwilling to compromise on quality. The fact that the challahs are beautifully packaged and come with instructions for storage and freezing shows a level of customer care that is often lost in larger operations. This makes it incredibly easy for customers to enjoy the challah's freshness over several days. The strong emphasis on quality, creativity, and customer satisfaction has earned Noosh Kneads a loyal following. For a special treat that elevates any meal, a thoughtful gift, or simply to indulge in an extraordinary baked good, Noosh Kneads is a New York City bakery that is absolutely worth seeking out. Its presence enriches the local food scene and provides a delicious, personal alternative to mass-produced baked goods.
Noosh Kneads Details
From the business
- Identifies as women-owned
- Small business
Planning
- Quick visit
Payments
- Credit cards
- Credit cards
Parking
- Paid street parking
Noosh Kneads Photos







Noosh Kneads Location
Noosh Kneads Reviews
challah
★ 5★ 4★ 3★ 2★ 1Highly recommend Lauren's Noosh Kneads challahs! Her chocolate halva with sea salt flavored challah is the most deliciously sweet challah I've tasted. No need to put a spread on it -- it's that good. Her challahs also come beautifully wrapped and bagged in both plastic and paper to seal in the freshness, along with helpful cards to tell you the best way to store or refrigerate/freeze the challahs to enjoy later on. Bottom line: these challahs are great way to add a special treat to a Shabbat meal with family & friends.
January 23 · Michael Lipinso delicious and creative! the 'kit kat' challah was out of this world!PS: if you decide to send as a gift, be sure to order one for yourself, it's that good!
December 28 · Jamie GallerThe mini challahs were a a Big hit ! They are delicious. All flavors. This is Dessert.Looking forward to the hamentashen
February 21 · Yevette BoikessEach challah is more scrumptious than the next! Gorgeously presented and perfect for gifts and the Jewish holidays.
August 26 · Ari Selman- August 25 · Benjamin Dahan
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