Rice To Riches

- 37 Spring St, New York, NY 10012

For those with a sweet tooth wandering the vibrant streets of New York, there’s one destination that rises above the rest: Rice To Riches. This is not just another dessert shop; it's a culinary experience centered around one of the world's most comforting and classic desserts—rice pudding. But here, the familiar is made extraordinary. Located in the heart of the city, Rice To Riches has become a true institution, famous for its incredible array of flavors and its playful, larger-than-life atmosphere. It's a place where tradition meets innovation, resulting in a dessert so rich and creamy, it has patrons coming back for more, time and time again. The shop's unique concept and clever branding make every visit feel like a special event.

The philosophy behind Rice To Riches is simple: perfect one thing and make it the best it can be. By focusing solely on rice pudding, they have mastered the art of creating a dessert that is both deeply satisfying and endlessly customizable. The extensive menu, with its witty and memorable flavor names, invites customers on a journey of discovery. Each spoonful is a testament to their dedication to quality, from the creamy texture to the bold, distinct flavors. Whether you are a local New Yorker or a visitor from out of town, a stop at this shop is a non-negotiable part of a truly indulgent day. The combination of its central location, exceptional product, and unforgettable personality solidifies its status as a must-visit dessert spot in the city.

Finding this dessert paradise is a breeze, thanks to its prime location in one of New York's most famous neighborhoods. Rice To Riches is situated at 37 Spring St, New York, NY 10012, USA. This address places it squarely in the vibrant SoHo district, an area known for its trendy boutiques, art galleries, and bustling energy. The shop's central position makes it highly accessible for New Yorkers and tourists alike. The surrounding area is well-served by public transportation, including several subway lines and bus routes. This makes it easy to pop in for a quick treat after a day of shopping or to swing by for a late-night dessert. The shop’s location on Spring Street is within walking distance of other popular downtown spots, making it a convenient stop on any itinerary.

Accessibility is a key priority, and the shop features a wheelchair-accessible entrance, ensuring that everyone can easily enjoy the delicious offerings. For those navigating the city, its well-known address and visible storefront make it simple to find, adding to the stress-free experience of a spontaneous visit. The ease of access, combined with its central and appealing location, contributes to its enduring popularity and makes it a go-to spot for locals and tourists alike who are seeking an unforgettable sweet treat.

Rice To Riches offers a wide range of services designed to make your dessert experience as convenient and enjoyable as possible, whether you're dining in or taking your treat home.

• Service Options: Customers have multiple options for enjoying their pudding. You can choose from convenient delivery services, quick in-store pickup for pre-orders, and onsite services for a traditional cafe experience. Takeout is also a popular choice for those on the move, and there is ample dine-in seating for a more relaxed visit.
• Menu Offerings: The menu is a testament to their single-minded passion. It features an incredible selection of rice puddings with unique and creative names like "Old Fashioned Romance," "Sex, Drugs, And Rocky Road," and "I Gotta The Panna Cotta Pudding." There is even a vegan option, "VEGAN Peanut Butter," ensuring that everyone can find something to love.
• Amenities: For dine-in customers, the shop provides a restroom, which is a convenient and appreciated feature.
• Payment Methods: The shop makes transactions seamless by accepting a variety of payment options, including major credit cards, debit cards, and modern NFC mobile payments, catering to all types of customers.
• Planning Your Visit: Due to its streamlined service and clear focus, a visit to Rice To Riches is perfect for a quick stop, ideal for a spontaneous dessert craving.

What truly sets Rice To Riches apart and makes it an iconic New York dessert destination are its incredible features and highlights, which have earned it a loyal following and rave reviews.

• Unmatched Flavor Selection: The sheer number of flavor options is a major highlight. With over a dozen creative choices, from classic vanilla and chocolate to adventurous rocky road and cheesecake, there is a flavor for every palate. This variety ensures that no two visits are the same.
• High-Quality and Delicious Product: Customers consistently describe the rice pudding as "indulgent" and "delicious." The praise for the quality, from its creamy texture to its rich taste, is universal. The "Sex, Drugs, And Rocky Road" flavor is particularly noted for its delightful mix of brownie and nuts, making it a personal favorite for many.
• Brilliant and Catchy Marketing: The shop is famous for its witty and humorous marketing. The clever names for its puddings and the catchy signs and posters throughout the store create a fun and memorable experience. This unique branding contributes significantly to the shop's personality and charm.
• A Must-Visit Destination: For many, a trip to New York City is incomplete without a stop at Rice To Riches. It has become a tradition and an "obsession" for repeat visitors, a testament to its status as a beloved landmark.

To indulge in the best rice pudding in the world, you can visit Rice To Riches at their SoHo location or contact them for more information.

Address: 37 Spring St, New York, NY 10012, USA

Phone: (212) 274-0008

In a city that prides itself on culinary diversity, Rice To Riches is truly worth choosing because it delivers an experience that is both simple and sensational. It’s a place that has perfected a classic dessert and, in doing so, has created something entirely new and exciting. The rave reviews from customers highlight not just the quality of the product but the entire experience—the amazing selection, the delicious taste, and the addictive nature of their rice pudding. When you visit, you're not just buying a dessert; you're becoming a part of a community that shares an obsession for the best rice pudding in the world. Its bold flavors, fun atmosphere, and commitment to quality make it a singular destination that stands out in New York’s competitive dessert scene. So, if you're ever in the city and a craving for something sweet hits, you know exactly where to go for a treat that is, as one customer put it, "definitely coming back" worthy.

Rice To Riches

37 Spring St, New York, NY 10012, USA