'ritas Introduce
In the bustling culinary corridor of Hell's Kitchen, 'ritas stands out as a vibrant and welcoming Mexican restaurant that delivers on both flavor and fun. This is a place that feels like a hidden gem, where the atmosphere is as memorable as the food. Combining a casual and cozy vibe with a trendy edge, 'ritas offers a fantastic escape from the city's hustle and bustle. Whether you’re stopping by for a quick lunch, a lively dinner, or a late-night bite, the restaurant provides a consistent and enjoyable experience. The menu is focused and flavorful, featuring all the classics you crave, from delicious tacos and hearty burritos to cheesy quesadillas and loaded nachos. Beyond the food, 'ritas is celebrated for its exceptional cocktails, especially its amazing margaritas that come in a variety of tempting flavors. The fast and friendly service, highlighted by customers who praise the staff's attentiveness, makes every visit a pleasant one. It’s a perfect spot for solo dining or a fun outing with a group, and its commitment to creating a great experience is clear from the moment you step inside. 'ritas is more than just a place to eat; it's a destination for good times and great food, earning a spot on many people's must-return list.
'ritas has built a strong reputation by focusing on quality and a welcoming ambiance. The food, described as delicious and consistently great, is a testament to their dedication to classic Mexican comfort food. The tacos, in particular, receive high praise, with options that cater to every taste, from classic chicken and steak to unique choices like crispy brussel sprouts and short rib. The cocktails are another major highlight, with a wide selection of frozen margaritas that are perfect for a warm evening or a festive celebration. The staff, described as "exceptional" and "super nice," contributes significantly to the overall positive experience, making customers feel like valued guests. The combination of a focused, flavorful menu and an outstanding drink program, all served in a casual yet trendy setting, is what makes 'ritas a standout spot in a neighborhood filled with dining options. It's a place that not only satisfies your cravings but also creates special memories, as noted by happy customers. This guide will provide a detailed look at what makes 'ritas a must-visit spot in Hell's Kitchen, from its great food and drinks to its location and key features.
'ritas is conveniently located at 756 9th Ave, New York, NY 10019, USA, placing it squarely in the middle of Hell's Kitchen's vibrant restaurant scene. Its prime location on 9th Avenue makes it easily accessible for anyone in Midtown Manhattan, whether you're a local resident, a worker in a nearby office, or a tourist exploring the area. The restaurant is a short walk from the Broadway Theater district, making it a perfect spot for a pre-show dinner or a post-show celebratory cocktail. The neighborhood is well-served by public transportation, with numerous subway lines and bus routes within a few blocks. This ensures a hassle-free trip for patrons coming from all parts of the city. For those who prefer to dine al fresco, 'ritas offers outdoor seating, which provides a great opportunity to enjoy your meal while taking in the lively street energy of Hell's Kitchen. The restaurant is also designed with accessibility in mind, featuring a wheelchair accessible entrance and restroom, ensuring that everyone can comfortably enjoy their visit. The combination of a central location and thoughtful amenities makes 'ritas a highly convenient and welcoming dining destination.
The strategic placement of 'ritas on 9th Avenue puts it in a great position to cater to a diverse crowd. Its proximity to major transportation hubs and popular attractions makes it a convenient choice for any occasion, from a quick solo meal to a planned gathering with a large group. The availability of outdoor seating is a major plus, especially on pleasant days when the city comes alive. The ability to make reservations is also a great feature for those planning ahead, as the restaurant can get busy during peak hours. The overall accessibility, both in terms of physical location and a welcoming atmosphere, is a key part of the restaurant's charm. 'ritas effortlessly fits into the rhythm of New York City, providing a reliable and enjoyable option for food and drinks. It's a place that truly serves the community and its visitors, offering a taste of Mexico in a setting that feels both authentic and modern.
Outdoor seating: Enjoy your meal and drinks outside, taking in the lively atmosphere of 9th Avenue.
Delivery: For those who prefer to dine at home, 'ritas offers convenient delivery services, bringing their delicious food and cocktails right to your door.
Takeout: Takeout is available for a quick and convenient meal on the go, perfect for a busy day.
Dine-in: Experience the full ambiance of the restaurant by dining in, with comfortable seating and attentive table service.
Reservations: The restaurant accepts reservations, making it easy to plan for groups or special occasions and ensure you get a table.
Table service: The staff provides full table service, ensuring a comfortable and relaxing dining experience from start to finish.
Great Cocktails: 'ritas is famous for its amazing margaritas, which are available in a variety of flavors and styles, including frozen. Customers rave about the **strawberry, coconut, and passionfruit** options, and especially the spicy cocktails.
Exceptional Service: The staff is consistently praised for being friendly, attentive, and welcoming. Customers highlight specific team members for their outstanding service, which contributes significantly to the overall positive experience.
Fast Service: The restaurant is known for its fast service, making it a great choice for pre-show dining when you're on a tight schedule.
Delicious Tacos: The tacos are a major highlight on the menu, with a variety of options including **fish, shrimp, and short rib** that are consistently described as tasting delicious.
Cozy and Trendy Atmosphere: The ambiance is a perfect blend of casual, cozy, and trendy, making it an ideal spot for a fun and relaxed night out.
Late-Night Food: For those looking for a late-night meal, 'ritas serves food and drinks well into the evening.
Address: 756 9th Ave, New York, NY 10019, USA
Phone: (212) 974-2003
When you visit 'ritas, the first thing you should do is dive into their famous cocktail menu. The margaritas are the star of the show, and trying a frozen one is a must. Customers highly recommend flavors like **strawberry, coconut, and passionfruit**. For a little kick, one of the spicy cocktails is a great choice that is sure to please. The drinks are a perfect way to start your meal and set the mood for a fun evening.
For food, you can’t go wrong with their tacos, which are a major highlight. The **Shrimp Taco** and **Fish Taco** are particularly popular and are praised for their fresh and delicious flavor. The **Short Rib Taco** is another standout choice that offers a rich and savory taste. If you're dining with a friend or a group, ordering the **Trio of Tacos** is a great way to sample a few different options. Beyond the tacos, the **Nachos** and **Quesadillas** also receive high praise from customers and are perfect for sharing. The nachos can be customized with your choice of protein, but the classic **Chicken Nachos** are a fantastic comfort food option.
The menu also offers a variety of burritos and enchiladas that are perfect for a more substantial meal. The **Steak Burrito** is a hearty and flavorful choice, while the **Chicken Enchilada** is a classic that's packed with flavor. For a vegetarian option, the **Veggie Burrito** or **Veggie Quesadilla** are excellent choices. The food at 'ritas is known for its delicious and consistently great taste, so you can feel confident in whatever you choose. Ultimately, what makes 'ritas a must-visit is the combination of amazing drinks, flavorful food, and an exceptional, friendly staff that ensures every visit is a great one. It’s a place that invites you to relax, enjoy, and make special memories in the heart of Hell's Kitchen.
'ritas Menu
Tacos
- Shrimp Taco $15.00
2 corn tortillas. Grilled shrimp with cucumber pico de gallo, chipotle aioli, micro greens.
- Pork Carnitas Taco $15.00
2 corn tortillas. Slow-roasted pork, pico de gallo, salsa cruda.
- Short Rib Taco $12.00
2 corn tortillas. Braised short rib, pico de gallo, queso fresco, crema.
- Crispy Brussel Sprouts Taco $15.00
2 corn tortillas. Chipotle cashew salsa, pickled fresno chilies, cotija cheese.
- Red Snapper Taco $15.00
2 corn tortillas. Negra modelo beer batter, cabbage slaw, chipotle aioli, micro greens.
- Sloppy Jose Taco $15.00
2 corn tortillas. Ground beef seasoned with mixed peppers and onion, lettuce, pico de gallo, crema and mixed cheeses.
- Trio Of Tacos $20.00
Choose any 3.
- Chicken Taco $15.00
2 corn tortillas. Serrano chili marinated chicken topped with avocado salsa, cilantro and onion.
- Steak Taco $15.00
2 corn tortillas. Grilled steak with guacamole, tomato and serrano chili salsa.
Burritos
- Steak Burrito $21.00
- Chicken Burrito $19.00
- Veggie Burrito $17.00
- Shrimp Burrito $20.00
Enchiladas
- Veggie Enchilada $17.00
- Steak Enchilada $21.00
- Chicken Enchilada $19.00
- Shrimp Enchilada $22.00
Quesadillas
- Steak Quesadilla $20.00
- Chicken Quesadilla $19.00
Shredded with mixed cheeses, tomato, onion, cilantro and chipotle sauce.
- Cheese Quesadilla $15.00
- Veggie Quesadilla $17.00
- Shrimp Quesadilla $20.00
Marinated with garlic, olive oil and chili flakes, paprika and lemon zest.
Nachos
- Steak Nachos $22.00
- Chicken Nachos $21.00
- Veggie Nachos $19.00
- Shrimp Nachos $22.00
'ritas Details
Service options
- Outdoor seating
- Delivery
- Takeout
- Dine-in
Highlights
- Fast service
- Great cocktails
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Comfort food
- Happy hour drinks
- Hard liquor
- Late-night food
- Quick bite
- Small plates
- Wine
Dining options
- Brunch
- Lunch
- Dinner
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Groups
- Tourists
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
'ritas Photos










'ritas Location
'ritas Reviews
tacosbartendernachosmargaritahappy hourguacbrussel sproutssteakshort ribchips
★ 5★ 4★ 3★ 2★ 1The best experience - service was exceptional, ambience fabulous and nearby customers awesome humans. Highly recommend the fish tacos and shrimp tacos and their amazing margaritas… many gorgeous humans inside and out enjoyed the spicy cocktail nearby. I sampled frozen margaritas - strawberry, coconut and passionfruit - salted for the win. Dante was amazing as was the rest of the team - We will definitely be back in the future! Thank you for helping make a special memory!
July 26 · Sheri MonacoCan say just great things about this place! First time visiting and it was amazing! We ordered the nachos and quesadillas and taste delicious! Our server was super nice and my drink was great! Hope to come back soon
August 28 · Raquel CastilloHad such a great experience. Our server Gintare was literally so funny and so attentive. Could not ask for a better night. Got the nachos which had more sauce tbh and we expected, but it was still delicious.
June 18 · Alex LawrenceWhat a lovely surprise! Stopped in before going to a show nearby. Location is perfect for that. Had the large windows open on a nice day and some lovely fans going. Bartender was immediately helpful and friendly. Told us bout their wonderful happy hour! Had the frozen margarita, froze’ and some guacamole and salsa for the table. Followed by some tacos. To which I ordered more! Haven’t had a margarita that perfectly frozen in so long. Whatever machine they are using made is creamy frozen and perfect. Got a nice salt and tajin rim. Guac was fresh and salsa was addictive. We needed up getting another basket of chips and salsa by request. My friend had the red snapper tacos as he said they were his favorite and she loved them. I got the short rib and shrimp tacos. Totally forgot to take photos because they looked so good we dug in immediately! They were the small authentic street tacos perfectly dressed so ready for straight in the mouth. We left so happy and ready for our big night out. As we did the sun had gone down and we noticed the evening atmosphere which was a little darker and sexy. Yet still very relaxed. Will definitely be back when in the area.
November 02 · Ani CorlessNot much hype about this bar but it’s definitely worth checking out. Happy is from 4-6pm. The bar tender is “heavy handed!”
August 19 · Michael D Sells
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