ROYCE' Chocolate at Mitsuwa Marketplace in Edgewater Introduce
For chocolate aficionados throughout New Jersey, a truly exceptional and luxurious experience awaits at ROYCE' Chocolate at Mitsuwa Marketplace in Edgewater. More than just a candy store, ROYCE' is a premium Japanese confectionery brand, a true chocolate artisan that brings the exquisite, refined flavors of Hokkaido, Japan, right to the heart of Bergen County. Since its founding in 1983, the company has focused on demonstrating "How Japan does Chocolate"—a dedication that translates into confections that are celebrated for being smooth, silky, rich, and perfectly balanced, described by customers as “not overly sweet and not bitter, but just right.”
The unique position of ROYCE' inside the bustling Mitsuwa Marketplace makes it a highly convenient and exciting destination. Visitors can enjoy a full Japanese shopping and dining experience—grabbing groceries and lunch—before treating themselves to a final, elegant indulgence. ROYCE' specializes in unique forms and flavors of chocolate that set it apart from typical Western chocolate shops. This includes their signature Nama Chocolate, a rich, fresh cream ganache; the addictive Potatochip Chocolate, a perfect sweet-and-salty combination; and a host of specialty flavors incorporating ingredients like fine matcha green tea, sake, or seasonal fruits. It is the ultimate stop for a great dessert, a quick visit, or for selecting a high-end, memorable gift.
ROYCE' Chocolate’s location is highly convenient for North Jersey residents, situated within the popular Japanese shopping center, the Mitsuwa Marketplace.
The shop is located at: 595 River Rd Suite 852, Edgewater, NJ 07020, USA.
Its presence within Mitsuwa ensures excellent infrastructure and accessibility:
- Ample Parking: Customers benefit greatly from the convenience of a Free parking lot available at the Mitsuwa Marketplace. Additionally, there is often Free street parking available nearby, making a visit hassle-free.
- Wheelchair Accessibility: The location prioritizes universal access, featuring a Wheelchair accessible entrance, a dedicated Wheelchair accessible parking lot, and a Wheelchair accessible restroom, ensuring a comfortable experience for all guests.
- Integration into Marketplace: Being housed within Mitsuwa Marketplace means that the location is easily found by anyone visiting the complex for groceries, dining, or other Japanese goods, solidifying its place as a prime retail destination in Edgewater, NJ.
The professional team at ROYCE' Chocolate in Edgewater is dedicated to providing friendly and knowledgeable service, ensuring customers can easily acquire their favorite Japanese confections. The staff are noted for being very helpful, often providing a small "tour" of the products to first-time visitors or those looking for something new.
- In-Store Shopping: The primary service is direct In-store shopping, allowing customers to browse the refrigerated display cases and select from the full, current product line, including limited-edition and seasonal items that may not be available elsewhere.
- Onsite Expertise: The staff offers valuable Onsite services, providing detailed product knowledge about cacao percentages, ingredient sourcing, and storage requirements for fresh items like Nama Chocolate.
- Convenient Order Fulfillment: For customers who prefer to plan ahead or are in a hurry, ROYCE' offers both traditional Takeout and easy In-store pickup options, allowing for a Quick visit.
- Delivery Options: The shop also facilitates Delivery services through third-party platforms, extending the reach of these premium chocolates to homes and offices throughout the New Jersey delivery radius.
- Payment Versatility: Transactions are smooth and modern, with the acceptance of major Credit cards, Debit cards, and modern contactless NFC mobile payments.
- Atmosphere and Amenities: Though focused on sales and quick service, the location is a great stop for a luxury Dessert item, complete with convenient Restroom access.
ROYCE' Chocolate stands out in the New Jersey market by offering distinct Japanese-style confectionery that focuses on texture, balance, and innovative flavor combinations. The product lineup is a testament to meticulous craftsmanship and high-quality, well-curated ingredients.
- Signature Nama Chocolate: This is the brand's most famous highlight. “Nama,” meaning “raw” in Japanese, refers to the high moisture and freshness of this velvety ganache, which melts on the tongue. Popular flavors include the classic “Au Lait” (milk chocolate and fresh Hokkaido cream), “Bitter” (semi-sweet with a subtle hint of Hennessy V.S.O.P), “Matcha” (featuring premium green tea powder), and seasonal selections like “Champagne Pierre Mignon.”
- The Iconic Sweet-and-Salty Pairing: The Potatochip Chocolate “Original” is another top seller and an international sensation. It features crispy, ridged potato chips coated on one side with milk chocolate, creating a perfect harmony of salty crunch and sweet creaminess. Variations like the “Mild Bitter” and “Fromage Blanc” offer unique twists on this unexpected treat.
- Unique Japanese Flavors: The shop offers authentic Japanese-inspired items, such as rich Matcha Chocolate, and various products infused with premium alcohol like rum and whisky, appealing to a sophisticated palate.
- Diverse Texture and Formats: Beyond the signature Nama, the store carries a wide variety of formats, ensuring something for every preference. This includes delicate Pure Chocolate medallions (available in different cacao percentages, including a popular dark 80% variety), crispy Baton Cookies “Coconut,” delightful Chocolate Wafers (in flavors like Hazel Cream or Tiramisu Cream), and thin, filled Prafeuille Chocolat squares.
- A Premium Gift Option: The elegant presentation and high quality make ROYCE' chocolates the ultimate luxe sweet for special occasions. They are an ideal choice for holidays, birthdays, or any time a truly magnificent treat is desired.
For general inquiries, current stock availability, or to coordinate a local pickup order at the Edgewater location within the Mitsuwa Marketplace, please use the following contact details:
Address: 595 River Rd Suite 852, Edgewater, NJ 07020, USA
Phone: (201) 945-5200
For New Jersey locals, choosing ROYCE' Chocolate offers a gateway to premium, world-class confectionery that transcends the everyday chocolate purchase. What is truly worth choosing here is the opportunity to experience the Nama Chocolate. Its distinct, silken texture, which is a result of a higher-than-average moisture content and the use of the finest Hokkaido fresh cream, provides an unparalleled melt-in-your-mouth sensation that cannot be replicated by standard US-market chocolates. The dedication to quality is apparent in every piece, from the bold, wake-me-up bitterness of the 80% dark varieties to the subtle, complex notes in their liqueur-infused options.
Furthermore, ROYCE' is the perfect choice for discovering innovative flavor experiences. The Potatochip Chocolate is a must-try product, offering a sensory contrast that is both surprising and highly addictive, making it a unique item to bring to any gathering. The knowledgeable and genuinely friendly service, which includes guiding customers through their options and providing a deeper understanding of the product’s origins, also enhances the value of the visit. Whether you are treating yourself to an afternoon snack, seeking a sophisticated end to a meal, or looking for an elegantly packaged, high-quality gift for a wedding, birthday, or corporate event, ROYCE' Chocolate at Mitsuwa Marketplace in Edgewater is New Jersey's definitive destination for the pinnacle of Japanese chocolate artistry.
ROYCE' Chocolate at Mitsuwa Marketplace in Edgewater Details
Service options
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
Highlights
- Great dessert
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
Dining options
- Dessert
Amenities
- Restroom
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Parking
- Free parking lot
- Free street parking
ROYCE' Chocolate at Mitsuwa Marketplace in Edgewater Photos










ROYCE' Chocolate at Mitsuwa Marketplace in Edgewater Location
ROYCE' Chocolate at Mitsuwa Marketplace in Edgewater
595 River Rd Suite 852, Edgewater, NJ 07020, USA
ROYCE' Chocolate at Mitsuwa Marketplace in Edgewater Reviews
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★ 5★ 4★ 3★ 2★ 1High end Japanese chocolate store. Variety forms of chocolate, creamy, with chips, with nuts, with alcohol !I got to tried 3 different kinds, all delicious and rich. The staff were very friendly and helpful. We got a little tour of all the products.I personally like the dark ones (80%). Love the bitterness from the little cube. Wake me up and satisfy my afternoon snack craving.
June 14 · Sharon H.Today at my Yelp Elite Experience I had the pleasure of touring Royce' Chocolate in Edgewater.Royce' Chocolate is a premium Confections brand from Hokkaido, Japan. This company was founded in 1983. They use well-curated ingredients from around the world 🌎.Their high quality Confections in Hokkaido has one main goal, which is demonstrating How Japan does Chocolate! Ladies and gentlemen yes indeed Japan knows how to do chocolate. Their chocolate is so smooth, silky, not overly sweet and not bitter but just right.The 2 Royce' representatives were so kind, helpful, and very knowledgeable.There are varieties of different chocolates they make. Something for everyone. So if you have a special occasion, or even want to treat yourself to a luxe sweet.....just go to Royce' and indulge!The store is located inside the Mitsuwa Market so if you need groceries and lunch and delicious chocolate it's a win win win 🤣🤣Enjoy!!!#tastebudadventures #yelpelitesquad #Hokkaido
June 29 · Elisa MonterrosoCalling all chocolate lovers! Have you ever tried Japanese chocolates before?While Western chocolate comes in many different varieties, they tend to be on the overly sweet or bitter side, depending on the brand and type.On the other hand, Japanese chocolates tend to be more mild in flavor and a bit on the milkier side. This is by no means a traditional or native confection to Japan. However, it is still one of the most popular snack and dessert options.Royce' Chocolate is a family-owned business based in Sapporo City, Hokkaido. Founded in 1983, Royce’s mission has always been to deliver delicious chocolate products using only high-quality ingredients. Their popularity has spread overseas in recent years.Today, my partner and I had the pleasure of attending Yelp's Summer of Sweet event at ROYCE' Chocolate in Edgewater, located in Mitsuwa Marketplace, thanks to Sara and the staff at Royce.Upon arrival at their cozy establishment as first-timers, we were greeted by the manager, Suzzane.She explained to us the history of chocolate making in Japan and the company. Samples of the chocolates began with Champagne Pierre Mignon, Nama Chocolate Ecuador Sweet, Prafeuille Chocolat Orange, and Potato Chip Chocolate, which were appreciated.The taste is unique, creamy, & just simply amazing. They have a good selection of chocolate infused with assorted flavors.Your taste buds will thank us, which we can recommend.
June 07 · Eloy YipI love chocolate and couldn't wait to try this spot. When I arrived I parked in the lot of the plaza. I walked into the mini mall and found the location right away. The place was small and cozy. I was greeted and helped by a nice lady. She explained to me the origin of the chocolate and the different kinds. I got to taste a couple of the chocolates, one being orange filled and one being matcha. I didn't care for those but the other chocolate one I liked. The prices were very reasonable. I received a gift bag from Yelp and the store with a milk chocolate bar, and it was delicious! My time here was good!
July 02 · Des KFI frequent Mitsuwa but have never tried Royce until now. I guess maybe it was a little intimidating for me before? or maybe I thought perhaps its too pricey or the choices are complicated? idk but anyway, i finally managed to visit this place and my goodness i missed out for so long!The staff were accommodating and explained products without making it too time consuming or overwhelming. The chocolate taste test was appreciated and I actually ended up getting their Nama Chocolate as well as their chocolate covered chips. These are sinfully good! Pricing is reasonable for high quality treats. Now that Ive tried Royce and had a memorable experience, I will definitely stop by again whenever I go back to Mitsuwa!
August 16 · Kimberly Tuano
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