SUGARFISH by sushi nozawa

- 33 E 20th St, New York, NY 10003

In a city as dynamic and culinarily diverse as New York, finding a sushi restaurant that lives up to the hype can be a challenge. SUGARFISH by sushi nozawa, with its prime location in the Flatiron district, has established itself as a go-to destination for those seeking a truly exceptional and authentic sushi experience. The philosophy of SUGARFISH is simple yet profound, guided by the vision of master chef Kazunori Nozawa: serve high-quality, traditional sushi with an unwavering focus on the purity of the ingredients. The restaurant is celebrated for its unique approach, which includes serving sushi with warm, loosely packed rice and a specific, intentional application of sauces and seasonings, negating the need for diners to add extra soy sauce or wasabi. This commitment to detail elevates every piece of sushi from a simple dish to a carefully crafted work of art. The atmosphere at SUGARFISH is a sophisticated blend of casual and upscale—it’s a place where you can feel comfortable and relaxed while enjoying some of the finest fish available. It has become a popular spot for both locals and tourists, for lunch, dinner, or a special solo dining experience. It's a place that is as much about the quality of the food as it is about the integrity of the dining concept itself.

The core of the SUGARFISH experience is its set menus, known as the "Trust Me" options. These menus are a cornerstone of the brand's identity, simplifying the ordering process and allowing the chefs to showcase the freshest, best-available fish of the day. Options like the original "Trust Me," "The Nozawa Trust Me," and "Trust Me Lite" offer a curated journey through a variety of sashimi, nigiri, and hand rolls. This approach removes the guesswork from ordering, allowing you to simply sit back and trust the expertise of the kitchen. The menu also features an extensive a la carte selection for those who want to customize their meal. From a variety of nigiri like Albacore, Japanese Yellowtail, and Salmon, to classic hand rolls such as Toro and Blue and Dungeness Crab, there is an option for every preference. The dedication to quality is apparent in every piece, with customers consistently raving about the "melt in your mouth" freshness of the fish. This focus on purity, simplicity, and quality is what makes SUGARFISH a premier sushi destination in New York City, a place that delivers an authentic and memorable taste of traditional sushi.

SUGARFISH by sushi nozawa is conveniently located at 33 E 20th St, New York, NY 10003, USA. This address places it in the heart of the Flatiron District, a vibrant and bustling area known for its iconic architecture, shopping, and an incredible array of dining options. The restaurant's location is easily accessible from multiple subway lines, including the 4, 6, N, R, and W trains, which have stations just a few blocks away. This makes it a straightforward journey for anyone in the city, whether they are coming from uptown, downtown, or the outer boroughs. For those who prefer to drive, both **free and paid street parking** is available in the vicinity, which is a notable convenience in this part of Manhattan. The neighborhood itself is a destination, and SUGARFISH fits in perfectly, providing a high-quality dining experience in a very central and easy-to-reach location. This accessibility, combined with the restaurant's reputation, makes it a popular choice for both planned outings and spontaneous visits.

In addition to its central location, SUGARFISH is committed to accessibility for all diners. The restaurant features a **wheelchair accessible entrance** as well as a **wheelchair accessible restroom** and **seating**, ensuring that guests with mobility needs can dine comfortably and without barriers. While the restaurant can get quite busy and there is **usually a wait**, this is a testament to its popularity and the high quality of its food. The atmosphere, described as **casual, cozy, trendy, and upscale**, provides a welcoming environment for a diverse crowd, including a high number of tourists. This combination of a prime location and thoughtful accessibility makes SUGARFISH a welcoming and accommodating spot for all of its guests.

SUGARFISH by sushi nozawa offers a range of services designed to provide flexibility and convenience to its customers. These options cater to various dining preferences, from a full sit-down meal to enjoying their high-quality sushi at home. Their service options include:

• Dine-in: Experience the full, authentic Nozawa-style dining with table service in their cozy and trendy atmosphere.
• Takeout: For those who want to enjoy the SUGARFISH experience at home or on the go, their takeout service is a popular and efficient option.
• Delivery: Partnering with various delivery services, they make it easy to have their delicious sushi brought directly to your door.

The features and highlights of SUGARFISH are what truly set it apart in the competitive New York City sushi scene. These elements are a testament to their commitment to a specific, high-quality dining philosophy:

• High-Quality Ingredients: The foundation of SUGARFISH is its fresh, high-quality, and carefully selected fish. The menu changes daily based on what is available, ensuring you get the best product possible.
• "Trust Me" Menus: The most popular feature, offering a curated omakase-style meal at a set price. This includes dishes like **Edamame**, **Tuna Sashimi**, various **Nigiri Sushi** pieces, and **Toro Hand Rolls**.
• Healthy and Organic Options: The menu features a variety of **healthy options** and some **organic dishes**, appealing to health-conscious diners.
• Beverage Selection: They offer a selection of **Sake**, **Wine**, and **Beer**, including their signature SUGARFISH Hakkaisan and Sapporo, to perfectly complement the sushi.
• Gratuity Included: As noted by a customer, the price includes gratuity, simplifying the payment process and ensuring a transparent and upfront cost.
• Loyalty Program: A customer review highlights a loyalty card program that rewards repeat visits with a free meal, showing appreciation for their dedicated clientele.

For inquiries, reservations, or to place a takeout order, you can contact SUGARFISH by sushi nozawa using the following information:

Address: 33 E 20th St, New York, NY 10003, USA

Phone: (347) 705-8100

What is worth choosing about SUGARFISH? It’s the perfect synthesis of a traditional approach and a modern dining model. This is not a place that tries to be everything to everyone; instead, it perfects a specific, revered style of sushi. The "Trust Me" menu options are a fantastic value and a great way to experience a full range of flavors without having to navigate a complicated menu. Customers consistently praise the **Bay Scallops**, **Tuna Sashimi**, and **Salmon**, often noting that the fish is so fresh it "melts in your mouth." The unique method of serving sushi on warm rice is a hallmark of Chef Nozawa's style, a detail that truly sets it apart from other sushi restaurants in the city. While there may be a wait, it is a testament to the quality and demand for their food. This popularity and the consistently high praise from both locals and tourists prove that SUGARFISH is a reliable destination for outstanding sushi. Its commitment to quality ingredients, a streamlined and enjoyable menu, and a welcoming atmosphere makes it a must-visit. For New Yorkers seeking a genuine and high-quality sushi experience in a comfortable, trendy environment, SUGARFISH by sushi nozawa is an unparalleled choice that promises a satisfying and memorable meal.

SUGARFISH by sushi nozawa

33 E 20th St, New York, NY 10003, USA