The Folly

- 92 W Houston St, New York, NY 10012

In a city defined by its fast-paced energy, finding a place that feels like a mini-vacation is a rare and delightful discovery. The Folly, a gastropub and bar in the heart of SoHo, offers just that. With its unique coastal charm and laid-back nautical vibes, it creates an atmosphere that is both "easygoing" and "unpretentious," providing a refreshing escape from the urban hustle. It's the kind of spot that seamlessly blends the best of a bar with the quality of a restaurant, making it a go-to destination for everything from a casual drink to a full, satisfying meal. The Folly is celebrated for striking "the perfect balance between comfort food and coastal flair," promising an experience that is as flavorful as it is relaxing.

The Folly's appeal lies in its ability to offer a sophisticated yet comfortable experience. While it is a bar, it's also a gastropub with a serious commitment to its food menu, which goes far beyond typical bar snacks. The "banging" and "loaded" dishes, such as the lump crab mac & cheese and the "juicy" burgers, are a testament to the kitchen's dedication to flavor and quality. This commitment to both food and drink is what elevates The Folly above a typical neighborhood bar. Whether you're a local seeking a new favorite haunt or a tourist looking for an authentic and memorable New York experience, The Folly delivers a combination of "unforgettable flavor-meets-feel-good combo" that keeps people coming back. The welcoming ambiance, coupled with the high quality of its offerings, creates a memorable experience that feels both special and approachable.

Beyond the food and drinks, the atmosphere itself is a key part of the experience. The nautical design, featuring "vintage lanterns and lush greenery," creates a "whimsical escape" that feels thoughtfully curated. This is a place where every detail contributes to the overall vibe, from the decor to the service. The staff is consistently praised for being "warmly greeted" and "delighted by the hospitality," with one review specifically calling out a bartender as an "absolute gem." This kind of personable and caring service is a significant highlight, transforming a simple night out into a "wonderful and memorable evening." The Folly manages to be both "casual" and "trendy," attracting a diverse crowd of college students, groups, and families, proving its broad appeal and welcoming nature to all.

Another unique feature of The Folly is its vintage photo booth, which develops old-school-style prints. This fun and interactive element adds a touch of nostalgia and provides guests with a tangible memory of their visit, as one customer noted, creating "beautiful sweet prints to commemorate our evening." This attention to small, charming details is part of what makes The Folly a standout. It's a place that understands that a great night out is about more than just what's on the menu; it’s about the full sensory experience, the atmosphere, and the memories you create. This focus on guest enjoyment and unique features is a major reason why it's such a popular destination in the SoHo area.

Located at 92 W Houston St, New York, NY 10012, USA, The Folly enjoys a prime position in a bustling and trendy part of Manhattan. Situated on the border of SoHo and Greenwich Village, it is easily accessible from multiple neighborhoods and is a central point for those exploring downtown. The location is perfect for a pre-dinner drink, a late-night bite, or a full night out. W Houston Street is a well-known artery in the city, making the bar easy to find for both locals and visitors. Its central position ensures it's a convenient meeting spot for groups coming from different parts of the city. While the provided information does not detail accessibility features, its location in a modern, commercial part of the city suggests it is likely to be accessible to all patrons.

The bar's accessibility to a wide variety of people is one of its strengths. It is a popular spot for "solo dining," offering a comfortable environment for a quick bite or a drink alone. It also caters to "groups" and is "family-friendly," with a "casual" atmosphere that makes everyone feel at ease. The convenient location and its welcoming nature make it a versatile choice for any occasion. Whether you're in the mood for a quick lunch or a full dinner, The Folly's downtown location makes it an easy and practical choice. The fact that it is a go-to spot for college students and tourists alike is a testament to its broad and inclusive appeal.

The Folly offers a wide array of services and amenities that cater to a diverse clientele. They provide multiple dining options, including "Dine-in," "Takeout," and "Delivery," making it easy to enjoy their delicious food and drinks wherever you are. This versatility is highly valued in a city that operates on the go. The establishment is open for "Brunch," "Lunch," "Dinner," and "Dessert," ensuring that you can visit at any time of day to satisfy a craving. The availability of "Table service" provides a more traditional dining experience, while the "Food at bar" option is perfect for a more casual and quick meal. They also have "Happy hour drinks" and "Happy hour food," which is a major draw for the after-work crowd looking for a great deal on high-quality offerings. The bar is well-equipped with amenities like a "Bar onsite," "Restroom," and "Wi-Fi," which adds to the overall comfort and convenience of a visit.

The ability to "Accepts reservations" is another great service, allowing groups to plan their visit and ensure they have a table, especially during peak hours. The staff’s attention to detail, as highlighted in a customer review, ensures that the service is always top-notch. The option for "Outside food allowed" for events is a unique and accommodating feature, demonstrating The Folly's flexibility and customer-first approach. All of these services combine to create a seamless and enjoyable experience, whether you’re there for a celebratory night out or a simple lunch.

• Service Options: The Folly offers Dine-in, Takeout, and Delivery, catering to a wide range of needs.
• Dining Options: The bar is open for Brunch, Lunch, Dinner, and Dessert, with the option for Table service or Food at bar.
• Amenities: The establishment features a Bar onsite, Restroom, and Wi-Fi for a comfortable experience.
• Planning: The Folly accepts reservations, making it easy to plan a visit for groups or special occasions.

The highlights of The Folly are deeply rooted in its distinct atmosphere and exceptional offerings. The most notable features are the "Great beer selection" and "Great cocktails," which are central to its identity as a top-tier bar. The "Painkiller" cocktail, in particular, has received rave reviews, described as a "tropical cocktail that lives up to its name" and "dangerously easy to sip." The food menu is another major highlight, with a focus on "comfort food" and "small plates" that are both satisfying and flavorful. The "juicy" burgers and "Lump Crab Mac & Cheese" are examples of the high quality and indulgence that customers can expect. The Folly also offers "Live performances," which add an exciting and dynamic element to the atmosphere, making it a go-to spot for entertainment. The "Fast service" is a key feature that is highly valued, ensuring a smooth and efficient experience. The presence of a "proper photobooth that develops the images old-school style" is a unique and memorable feature that adds to the bar's whimsical charm. All of these elements work together to create a multi-faceted experience that is both fun and high-quality.

• Great Cocktails and Beer: The bar is known for its excellent selection of drinks, with the "Painkiller" cocktail being a standout favorite.
• High-Quality Food: The gastropub menu features delicious and hearty "comfort food" and "small plates" that are praised for their flavor and quality.
• Live Performances: The Folly provides live entertainment, adding an energetic and dynamic element to the nightlife experience.
• Unique Ambiance and Features: The nautical theme and a vintage photobooth create a memorable and "unpretentious" atmosphere.
• Fast and Friendly Service: The staff is consistently praised for being "warmly greeted" and "personable," contributing to a wonderful experience.

For more information or to make a reservation, you can contact The Folly at:

Address: 92 W Houston St, New York, NY 10012, USA

Phone: (646) 726-4740

When deciding what is worth choosing at The Folly, a good strategy is to combine their excellent drink and food offerings. For a true taste of their coastal flair, the "Painkiller" cocktail is an absolute must-try. As one review put it, "If paradise had a signature cocktail, this would be it." It's a sweet, strong, and perfectly balanced drink that embodies the bar's unique vibe. To pair with the cocktails, the food menu offers several standout choices. The "Classic Cheeseburger" and "Wagyu Beef Burger" are highly recommended for their "juicy" and "bold" flavor, making for a perfect, indulgent meal. The "Lump Crab Mac & Cheese" and "Birria Ramen Noodles" also sound like delicious and creative comfort food options. For those looking for a lighter bite, the "Deviled Eggs" or "House Cut Fries" make for great "small plates" to share. The availability of "Happy hour" deals on both food and drinks also makes a visit even more appealing. Ultimately, what is worth choosing at The Folly is the entire experience: the combination of great food, inventive drinks, and a cozy, welcoming atmosphere that makes you feel like you've found a secret getaway in the middle of the city.

The Folly

92 W Houston St, New York, NY 10012, USA