White Moustache: Yogurt

- 759 Hicks St, Brooklyn, NY 11231

Welcome to the delicious world of The White Moustache, a unique local business in New York City that has captivated the taste buds of New Yorkers and beyond. While many might call it an "ice cream shop," The White Moustache is a truly special establishment that elevates the concept of a cold, creamy treat to an art form. This Red Hook, Brooklyn-based company specializes in artisanal, hand-strained yogurt made with a traditional Persian family recipe passed down through generations.

Founded by Homa Dashtaki with her father, Goshtasb, The White Moustache is more than just a business; it’s a tribute to their heritage and a testament to their love for simple, high-quality food. The name itself is a nod to Goshtasb's distinctive white mustache. Their commitment to old-world techniques, such as making each batch by hand and straining it slowly with "elbow grease and gravity," results in a product that is praised for its thick, silky, and decadent texture. This dedication to craftsmanship and the use of meticulously sourced ingredients, including Hudson Valley Fresh milk, sets their yogurt apart from mass-produced options. The result is a simple, clean-tasting, and simply delicious product, as one satisfied customer put it. It’s the perfect treat for those who desire a healthy, low-sugar dessert without compromising on flavor, making it a favorite among health-conscious food lovers.

The White Moustache's business model is a quiet political statement in itself. Rather than aiming for mass production, they focus on staying small, connected, and committed to their product, their sources, and their customers. This intentional approach allows them to maintain an eco-friendly and organic environment for their yogurt cultures to flourish, all while making their products without machines or excess energy.

Location and Accessibility

The White Moustache's primary production and retail location is situated in the vibrant neighborhood of Red Hook, Brooklyn. The address is 759 Hicks St, Brooklyn, NY 11231, USA. For those visiting, it's worth noting that the shop offers takeout, making it a convenient stop for a quick and satisfying treat. The venue has a casual atmosphere and is known for being a great spot for a quick visit, and it's also good for kids. Furthermore, the establishment is committed to being accessible to all, with a wheelchair-accessible entrance.

While the Hicks Street location is their home base, their products are widely available at various grocery stores and markets throughout the New York City region. From Whole Foods to Union Market and smaller local shops in Manhattan, Brooklyn, Queens, and even Westchester and Long Island, The White Moustache has strategically placed its products to ensure they are within reach for many New Yorkers.

Services Offered

• Handmade, small-batch Greek and Persian yogurts.
• Labneh, a traditional Middle Eastern-style yogurt cheese.
• Probiotic Tonics and whey beverages, a refreshing and hydrating "magic elixir" that is a byproduct of their straining process.
• Delightful frozen pops.
• Takeout options for convenient grab-and-go purchases.

Features and Highlights

• Authentic Persian Recipe: The yogurt is made using an old-world recipe passed down through generations of the founder's family.
• High-Quality Ingredients: The White Moustache uses meticulously sourced ingredients, including milk from Hudson Valley Fresh, a family farm cooperative.
• No Artificial Additives: Their yogurt contains no preservatives, salt, sugar, cream, or starches, focusing on pure, simple ingredients.
• Handmade Process: Each batch is made entirely by hand, a labor-intensive process that takes three days from start to finish, unlike commercial yogurts made in a matter of hours.
• Sustainable Business Model: The company is committed to an eco-friendly approach, utilizing a non-volume business model and finding uses for their yogurt whey to minimize waste.
• Positive Customer Reviews: Customers consistently praise the yogurt for its "clean," "simply delicious," and "well made" qualities, often highlighting the perfect balance of flavor and low sugar content.
• Family Legacy: The business is a heartfelt endeavor by founder Homa Dashtaki and her father, Goshtasb, celebrating their Iranian heritage.

Contact Information

The White Moustache does not have a public-facing phone number listed for their shop. For inquiries, it is recommended to visit their official website for contact details.

Address: 759 Hicks St, Brooklyn, NY 11231, USA

What is Worth Choosing

Choosing The White Moustache means choosing a product that is a labor of love, history, and a commitment to quality. Their yogurts, whether the classic Persian, the rich Greek, or the fruit-on-the-bottom varieties like Sour Cherry or Date, are a world away from what you'll find on a standard grocery store shelf. Customers rave about the dates Greek yogurt as being a "dessert minus the sugar," highlighting the simple ingredients and well-made nature of the product. The taste is a contradiction of "thick but creamy; light but substantial, an otherworldly combination of sweet and tart and tangy." This unique profile is a direct result of their slow, deliberate process and high-quality ingredients.

Beyond the yogurt, their probiotic whey beverages are a must-try. This "magic elixir," a byproduct of the straining process, is full of calcium, probiotics, and vitamins. Flavored with options like Passionfruit, Pineapple, and Ginger, it’s a delicious and hydrating way to enjoy the goodness of their products.

For New Yorkers seeking a treat that is both a delicious indulgence and a healthy choice, The White Moustache offers a truly unparalleled experience. It’s not just about what you’re eating, but the story behind it—a story of heritage, family, and the dedication to crafting the perfect product, one small batch at a time.

White Moustache: Yogurt

759 Hicks St, Brooklyn, NY 11231, USA