Baked by Melissa

- 109 E 42nd St, New York, NY 10017

In a city known for its bold flavors and larger-than-life experiences, Baked by Melissa offers a delightful and charmingly miniature take on a classic dessert. Since its inception, this women-owned dessert shop has carved out a unique space in the New York City culinary scene by specializing in what it does best: bite-sized cupcakes that pack a huge punch of flavor. The genius of the concept lies in its simplicity. Why commit to one large cupcake when you can sample a dozen different flavors in one sitting? This approach has made Baked by Melissa a go-to spot for locals and tourists alike, whether they are grabbing a quick treat, picking up a gift, or catering a special event. The cupcakes are not just small; they are a canvas for creative and often nostalgic flavors, from the iconic Tie-Dye to the popular Cookies & Cream. Stepping into the shop is like entering a wonderland of color and sweetness, where every mini-cupcake promises a perfect, joyful bite.

The philosophy of Baked by Melissa is built on a foundation of creativity, quality, and a commitment to making people happy. The founder, Melissa Ben-Ishay, famously started the business after losing her job in advertising, turning a passion for baking into a successful enterprise. The focus on bite-sized treats means that every element—the cake, the stuffing, the icing, and the toppings—must work together perfectly in a single bite. This attention to detail results in a consistent and delicious product. Furthermore, the company prides itself on being inclusive, offering a wide array of options for different dietary needs, including an impressive selection of gluten-free and vegan cupcakes. The friendly and professional staff, who are known for their excellent customer service, add to the positive experience, making every visit a pleasant one. The brand's vibrant personality is reflected in its colorful and whimsical offerings, making every box of cupcakes feel like a party in itself.

The Baked by Melissa shop at 109 E 42nd St, New York, NY 10017 is situated in an incredibly convenient and high-traffic area, just a short walk from Grand Central Terminal. This prime location makes it an ideal spot for a quick and satisfying treat for commuters, a perfect gift for someone meeting a friend in the area, or a delicious ending to a day of exploring Midtown. Its proximity to major transportation hubs makes it easily accessible from all parts of the city. The store is designed for a quick visit, allowing customers to pop in, choose their favorite flavors, and be on their way. The location is also well-integrated into the bustling environment of 42nd Street, making it a visible and easy-to-find destination for anyone with a sweet tooth.

Baked by Melissa offers a variety of services to make getting your favorite cupcakes as easy as possible.

• In-store shopping: Step inside and choose from our full array of delicious flavors, including our "Latest & Greatest" seasonal varieties and classic favorites. The vibrant displays make for an enjoyable and quick shopping experience.

• In-store pickup: For those who know exactly what they want, you can order ahead online and pick up your treats in the store, saving you time and ensuring your favorite flavors are ready and waiting.

• Delivery: We offer local delivery services, bringing our delightful cupcakes directly to your home or office. This is perfect for a special treat or for sending a sweet surprise to a loved one.

• Onsite services: We also provide on-site services, including catering for events, where our cupcakes can be a fun and memorable addition to any party or gathering.

Baked by Melissa is celebrated for several standout features that make it a unique and popular dessert destination.

• Bite-Sized Cupcakes: The signature size is a game-changer. It allows you to try multiple flavors without feeling overwhelmed and is perfect for sharing. It's the ultimate solution for anyone who struggles to choose just one flavor.

• Wide Variety of Creative Flavors: The menu is constantly evolving, with new seasonal and monthly flavors that keep things exciting. From the classic Cookies & Cream and Red Velvet to the whimsical Peanut Butter & Jelly and the innovative Chocolate Chip Pancake, there is always something new to discover. The macarons also offer a different, but equally delicious, experience.

• Options for All: The shop is inclusive, with dedicated lines of gluten-free ("OMGF") and vegan cupcakes. This commitment to catering to different dietary needs ensures that almost everyone can enjoy a delicious treat.

• Friendly and Knowledgeable Staff: Customers consistently praise the staff for their friendly demeanor, helpfulness, and passion for the product. Their positive attitude enhances the overall experience and makes a simple visit feel special.

• Perfect for Gifting: The beautiful packaging and wide assortment of flavors make Baked by Melissa cupcakes the ideal gift for birthdays, thank yous, or any special occasion. It's a sweet gesture that is sure to bring a smile to anyone’s face.

For inquiries or to place a large order, you can contact the shop at:

Address: 109 E 42nd St, New York, NY 10017

Phone: (212) 842-0220

When you're looking for a dessert in New York City, Baked by Melissa is worth choosing for its unique and satisfying concept. The bite-sized format is a delightful novelty that allows for an adventure in flavor, and the quality of the ingredients is evident in every tiny treat. While it's hard to pick just one thing, the "Latest & Greatest" box is an excellent choice for a first-timer, as it gives you a taste of both the classic, tried-and-true flavors and the exciting new seasonal offerings. For those with dietary restrictions, the gluten-free and vegan assortments are a highlight, offering delicious and well-crafted alternatives that don’t sacrifice taste or quality. The ease of getting a quick dessert, the friendly service, and the sheer joy of the product make Baked by Melissa a perfect choice for anyone seeking a sweet moment in the city. It’s more than just a cupcake shop; it’s a tiny piece of happiness you can hold in your hand.

Baked by Melissa

109 E 42nd St, New York, NY 10017, USA