Generoso's Bakery Cafe & Pizzeria

- 5812 5th Ave #3820, Brooklyn, NY 11220

Introduction / Overview

For generations of New Yorkers in the Sunset Park area of Brooklyn, Generoso's Bakery Cafe & Pizzeria has been far more than just a place to grab a quick bite—it is a cherished neighborhood institution. Located centrally on 5th Avenue, this family-owned business represents a slice of the area's rich history, successfully evolving with the community while maintaining the high quality and originality that first made it famous. Originally celebrated as a premier Italian bakery known for its incredible pastries, cakes, and, most importantly, its delicious, classic Italian bread, Generoso's has broadened its offerings to become a dynamic, all-in-one cafe and pizzeria.

The core identity remains rooted in the artisanal tradition of a classic bakery and coffee store, providing freshly baked goods, Italian cookies, and fresh coffee daily, making it a perfect spot for breakfast or a sweet afternoon pick-me-up. However, recent and highly praised expansions have introduced an authentic pizzeria component, even incorporating the spirit and some of the culinary talent from the legendary, now-closed Johnny's Pizzeria. This successful integration of a full pizza menu, alongside popular Italian appetizers like arancini and mozzarella sticks, ensures that Generoso's caters to nearly every craving, from a sweet Tiramisu slice for $5.00 to a massive hero sandwich loaded with fresh, quality meats and cheeses.

As local customers attest, this dedication to quality and continuity is rare in a rapidly changing city. Patrons speak of the business as "one of the last original family-owned businesses in Sunset Park," highlighting the importance of supporting this "marvelous place" for future generations. Whether you need a full birthday cake, a dozen Italian cookies, a quick and satisfying pizza slice for $3.00, or a generously portioned hero for lunch, Generoso's Bakery Cafe & Pizzeria is a reliable, high-quality, and deeply authentic option for the Brooklyn resident.

Location and Accessibility

Generoso's Bakery Cafe & Pizzeria is strategically situated in the vibrant heart of the Sunset Park neighborhood, ensuring excellent accessibility for customers across Brooklyn and beyond.

The official address is:

5812 5th Ave #3820, Brooklyn, NY 11220, USA

Being on 5th Avenue, a major commercial thoroughfare, the location benefits from heavy foot traffic and proximity to public transit options. For those arriving by vehicle, Paid Street Parking is available in the surrounding area, a necessary feature for New Yorkers planning a larger pickup of baked goods or a full pizza order. Crucially, the establishment is committed to serving all customers, offering a Wheelchair Accessible Entrance, which is a significant amenity that ensures ease of entry and convenience. Furthermore, the bakery's multi-service format is backed by numerous logistical options to make grabbing a meal or dessert as seamless as possible.

Services Offered

Generoso's has successfully blended the operations of a traditional bakery with a modern cafe and pizzeria, offering a comprehensive suite of services designed for the fast-paced New York lifestyle.

Key services for local users include:

• Full-Service Bakery: Providing daily fresh bread, Italian pastries, cakes, and Italian cookies (such as Mixed Italian Cookies for $10.00).
• Pizzeria Operations: Serving classic New York-style pizza, including Cheese Pizza ($12.00 whole, $3.00 slice), Sicilian, Grandma, and specialty pies.
• Dine-in Service: Offering seating for customers who wish to enjoy their breakfast, coffee, pizza slice, or hero sandwich on the premises.
• Delivery & Curbside Pickup: Allowing residents across the service area to order their favorite hero sandwiches, cakes, or pizzas for convenient home delivery or quick curbside retrieval.
• In-store Pickup & Takeout: Perfect for customers on a "Quick visit" who need to swiftly grab an egg sandwich for breakfast or an enormous hero sandwich for lunch (like the Prosciutto with Fresh Mozzarella Hero for $14.00).
• Beverage Service: Providing hot and iced Coffee, Cappuccino, Latte, Hot Chocolate, and other popular drinks to complement the baked goods.

Features / Highlights

The true appeal of Generoso's Bakery Cafe & Pizzeria lies in its robust combination of specialized Italian food categories, all under one historic roof.

• Historic Local Institution: Customers highlight its status as one of the last original, family-owned businesses in Sunset Park, known for generations of quality.
• Bread and Pastry Excellence: The bakery continues its legacy of producing fresh, delicious Italian bread, cakes (e.g., Tiramisu for $5.00 a slice, Plain Cheesecake, Strawberry Short Cake), and Italian pastries.
• Authentic Pizza Menu: The recent, notable addition of a full pizzeria menu, including Famous Pizza Slices starting at $3.00, Square Pizzas, and specialty types like Baked Ziti Pizza, has cemented its status as a dual-threat establishment.
• Enormous Hero Sandwiches: A major highlight is the extensive selection of large, "enormous" hero sandwiches, featuring premium cold cuts and cheeses (e.g., Sopressata Italian Hero for $14.00 or a Chicken Parmigiano Hero for $14.00), which are legendary for their size and freshness.
• Appetizers and Sides: Offering savory Italian appetizers perfect for a meal or snack, such as Arancini, Mozzarella Sticks (4 pieces for $3.50), Garlic Knots, and various specialty rolls (e.g., Chicken Parmigiana Roll for $8.75).
• Comprehensive Dining Options: Customers can visit for Breakfast, a quick coffee, a full lunch of pizza or a hero, or pick up dessert for dinner, all in one accessible location.
• Modern Payment Systems: Accepts all major payment methods, including Credit Cards, Debit Cards, and convenient NFC Mobile Payments.

Contact Information

To place an order for delivery, inquire about a custom cake, or simply confirm the daily selection of fresh Italian bread and pastries, New York customers can use the following information:

Address: 5812 5th Ave #3820, Brooklyn, NY 11220, USA

Phone: (718) 492-0895

Mobile Phone: +1 718-492-0895

What is Worth Choosing

For any New Yorker seeking an authentic, value-driven, and multi-faceted dining experience in Brooklyn, Generoso's Bakery Cafe & Pizzeria is unequivocally worth choosing. What sets it apart is the rare fusion of traditional Italian baking excellence—including fresh bread and superb pastries—with a full-scale, quality pizzeria operation. You don't have to choose between a hot, perfect pizza slice and a fresh, artisanal dessert; you can have both under one roof.

Customers repeatedly highlight the sheer size and quality of the Hero Sandwiches, which provide an incredible value proposition for lunch or dinner. Likewise, the recently expanded pizza menu, now offering classic New York pies and slices with a nod to the area's rich pizzeria history, has brought a new level of excitement to the institution. It is a place where you can grab a quick, cheap, and delicious $3.00 slice of Pizza or Sicilian Pizza while also picking up a beautiful Tiramisu cake or a Pound Cake for the family.

Ultimately, choosing Generoso's is an act of supporting a local, family-owned business that has faithfully served and adapted for the Sunset Park community across generations. The quality, originality, and sense of neighborhood pride found here are authentic New York experiences that mass-produced alternatives simply cannot replicate. For any resident in the 11220 area or visitor seeking a true taste of Brooklyn's diverse and delicious offerings, Generoso’s stands out as an essential destination.

Generoso's Bakery Cafe & Pizzeria

5812 5th Ave #3820, Brooklyn, NY 11220, USA