Hide and sweet Introduce
For residents of North Jersey who crave the authentic, exquisite taste of French patisserie without the need to travel to Manhattan or cross the Atlantic, Hide and sweet provides a genuine, high-quality solution right in Hudson County. Located in North Bergen, this bakery has established itself as a premier destination for meticulously crafted French pastries, viennoiserie, and specialty desserts. The entire operation is built upon a foundation of traditional 'savoir-faire,' a dedication to using only the best ingredients to produce products that are both beautiful to look at and consistently delicious.
Hide and sweet is more than just a local bakery; it’s a purveyor of fine French baking tradition. The menu features an impressive array of classic items like buttery croissants and Pain Au Chocolat, alongside complex, modern creations such as the Paris Brest Pecan and sophisticated tarts. A distinctive feature of this establishment is its extensive selection of delicate French "Epicerie" (grocery items), including the almond-flavored Financier cakes and the rich, crumbly Sable Breton biscuits. The bakery's high standards are confirmed by customer feedback, with one French-born reviewer calling it "by far the best bakery I’ve had in the US," a testament to its authentic quality and fair pricing.
Beyond the exceptional baked goods, Hide and sweet is also a noted spot for its inventive specialty drinks, pairing the complex sweetness of its pastries with unique beverage concoctions like the Iced Ube Cheesecake and Coconut Matcha Cloud lattes. Catering to the busy New Jersey consumer, the bakery focuses on convenient service options, including delivery and takeout, ensuring that a taste of Paris is never far out of reach for a quick visit or a planned indulgence.
Hide and sweet is conveniently situated at 7415 Broadway, North Bergen, NJ 07047, USA. This location places the bakery prominently within the vibrant, commercially active North Bergen community. Broadway acts as a major artery in this section of Hudson County, making the bakery highly accessible to residents and businesses throughout North Bergen, Guttenberg, and nearby areas.
The location’s position in a bustling local area ensures ease of access whether customers are arriving by car or public transit. While the bakery currently focuses primarily on takeout and delivery, its physical address is ideal for quick, in-person pickups. Broadway is a well-known street, simplifying navigation for new visitors who are making a quick stop to grab their favorite coffee and croissant on their way to work or for a mid-day indulgence. The bakery’s dedication to a "Quick visit" as a planning feature further underscores its commitment to high-speed, convenient service from this central North Bergen locale. This accessibility ensures that New Jersey patrons can effortlessly integrate a little French luxury into their daily routines.
Reflecting the modern demands of the North Jersey consumer, Hide and sweet has streamlined its service offerings to prioritize speed and convenience, perfectly suited for a quick, quality indulgence.
- Takeout: The primary method of service allows customers to easily pick up their orders in-person. This is perfect for grabbing a morning pastry, a lunchtime savory croissant, or a dessert for a special occasion.
- Delivery: Partnering with delivery services, the bakery offers the convenience of having their premium French pastries and specialty drinks brought directly to the customer’s home or office in the local area.
- Bakery Retail Services: Beyond serving individual customers, Hide and sweet specializes in bakery retail, providing production of pastries, viennoiserie, and dry products (cookies, biscuits) for selected shops and hotels in the tri-state area.
- Luxury Cake Specialization: The bakery applies its high 'savoir-faire' to crafting both simple pastries and luxury wedding cakes, indicating a capacity for bespoke, high-end cake services for special events.
- Coffee & Specialty Drinks: A full coffee menu is available, featuring everything from Double Espresso and Macchiato to elaborate, highly-requested specialty drinks like the Iced Coconut Matcha Cloud.
- Digital Payment Options: To expedite transactions, the bakery accepts modern payment methods including credit cards, debit cards, and NFC mobile payments.
Hide and sweet is distinguished by a collection of features that highlight its commitment to authentic French baking and innovative customer offerings, making it a standout bakery in the New Jersey market.
- Authentic French 'Savoir-Faire': The core principle is the dedication to traditional French baking knowledge and skill, ensuring that every croissant and pastry meets an exceptionally high standard of quality, as confirmed by French customer reviews.
- Signature Viennoiserie Selection: The bakery offers a premium selection of Viennoiserie (leavened, often laminated, rich dough products), including the classic Croissant, Pain Au Chocolat, and a popular Almond Croissant. A customer review highlighted the Chocolate Chip Cookie as "honestly the best I've ever had."
- Exclusive Epicerie Items: A unique feature is the collection of shelf-stable French "grocery" items, such as the Financier Bag (small, moist almond cakes, traditionally rectangular like a gold bar) and Sable Breton (a classic, rich, buttery, crumbly shortbread biscuit from Brittany).
- Inventive Specialty Drinks: The menu includes highly creative and popular drink pairings like the Iced Ube Cheesecake and the Iced Coconut Matcha Cloud, which one customer specifically noted as their favorite and addictive beverage.
- Exquisite Pastry Menu: The dessert lineup showcases fine patisserie techniques with items such as Pistachio Eclairs, Lemon Meringue Tart, and Chocolate Delice, providing sophisticated choices for any sweet tooth.
- Seasonal and Savory Offerings: The inclusion of seasonal items like the Galette Des Rois (King Cake) and a satisfying savory option like the Ham and Gruyere Croissant ensures the menu remains fresh and caters to both sweet and savory cravings.
For New Jersey residents looking to place an order, inquire about custom cakes, or simply check on the daily specials, the contact information for Hide and sweet is readily available.
The official business location in North Bergen is:
Address: 7415 Broadway, North Bergen, NJ 07047, USA
To speak directly with the team regarding orders, product availability, or retail/wholesale inquiries, customers can use the primary telephone line:
Phone: (201) 305-5129
For convenient contact via a mobile device or for out-of-area calls, the full mobile number is:
Mobile Phone: +1 201-305-5129
The dedicated staff at Hide and sweet are passionate about their products and ready to assist with any queries, upholding their commitment to providing the best products and services to the local community and the broader tri-state area.
Hide and sweet is unequivocally worth choosing for North Jersey residents for its unmatched commitment to authentic French quality, its unique product selection, and its capacity to elevate the everyday experience. This bakery offers a level of quality that is a rare find in the local region.
The primary reason to choose Hide and sweet is the sheer authenticity of its offerings. The bakery’s foundation in French 'savoir-faire' translates into products that taste genuinely European. When a French native living in the US declares this is "by far the best bakery" they have found in six years, it is a powerful testimonial to the superior quality of the croissants, pastries, and cakes. This means that a simple Croissant or Pain Au Chocolat is flaky, buttery, and perfectly executed—a small piece of France available in North Bergen.
Furthermore, the distinct menu items provide a delightful variety that separates it from standard bakeries. The presence of sophisticated French desserts like the Pistachio Eclair and the traditional Financier and Sable Breton makes it a destination for those seeking specialty goods. These items are perfect for gifting, entertaining, or simply enjoying with a high-quality coffee. The bakery's own specialty coffee menu, with its innovative flavors like the Iced Coconut Matcha Cloud, ensures the entire experience—from the first bite of a pastry to the last sip of a drink—is memorable and exciting.
Finally, Hide and sweet is a smart choice for its convenience and value. Offering both Takeout and Delivery, it fits seamlessly into the busy lifestyles of New Jersey's residents. Despite the premium quality and authentic French ingredients, customers consistently note that the "prices are fair," making this luxury experience accessible for routine visits. Choosing Hide and sweet is choosing a daily dose of genuine French excellence and flavor, expertly delivered to the North Bergen community.
Hide and sweet Food & drink
Viennoiserie
- Croissant $4.00
Golden, crispy exterior and a soft, buttery interior, a freshly baked croissant is simply irresistible. Allergen: gluten, dairy.
- Raspberry Crumble $4.50
Our raspberry crumble is a delicious, comforting dessert made up of sweet, raspberries topped with a crisp, buttery crumble topping. Allergen: gluten, dairy.
- Chocolate Chip Cookie $4.50
A soft-baked cookie with dark chocolate chunks. Allergen: gluten, dairy.
- French Baguette $5.00
Allergen: gluten.
- Pain Au Chocolat $4.50
Laky, buttery pastry with a rich, chocolate-filled center. Its golden, crisp layers encase a smooth, molten chocolate filling that melts in your mouth, offering a perfect balance of sweetness and textur Allergen: gluten, dairy.
- Almond Croissant $4.50
Golden, flaky exterior and a tender, buttery interior. It is generously filled with a sweet, creamy almond paste that’s subtly flavored with hints of almond extract. The top is sprinkled with sliced almonds and dusted with powdered sugar, adding a delightful crunch. Allergen: gluten, nuts (almond), dairy.
- Blueberry Crumble $4.50
Our blueberry crumble is a delicious, comforting dessert made up of sweet, blueberries topped with a crisp, buttery crumble topping. Allergen: gluten, dairy.
Macarons
- Box Of 7 Macarons $22.00
Assortment of flavors. Allergen: nuts (almond), dairy.
- Box Of 14 Macarons $42.00
Assortment of flavors. Allergen: nuts (almond), dairy.
- Box Of 4 Macarons $14.00
Assortment of flavors. Allergen: nuts (almond), dairy.
Epicerie
- Pates De Fruits $10.00
Homemade raspberry fruit jelly.
- Financier Bag $7.00
Almond-flavored sponge cake that has a rich, buttery texture. Light but indulgent, with a refined taste and a soft crumb that melts in your mouth. Allergen: gluten, nuts (almond), dairy.
- Sable Breton $7.00
Our sable Breton has a wonderfully crumbly, melt-in-your-mouth texture is crumbly, sandy texture of the biscuit, which is rich, buttery. Perfect with a cup of coffee or tea. Allergen: gluten, dairy.
- Vanilla Marshmallow $7.00
- Mini Madeleine $7.00
Our mini madeleine is a small, shell-shaped sponge cake that is known for its delicate texture and subtle, buttery flavor Allergen: dairy, gluten
- Sable Viennois $7.00
Our Sable Viennois biscuit is a delicate, buttery French shortbread-style cookie with a slightly crumbly texture. Allergen: gluten, dairy.
- Mini Madeleine $7.00
Our mini madeleine is a small, shell-shaped sponge cake that is known for its delicate texture and subtle, buttery flavor allergen: dairy, gluten
- Almond Caramelized $7.00
Allergen: nuts (almond).
- Batons De Marechaux $7.00
Our bâtons maréchaux are a perfect balance of sweetness and crunch, with an elegant touch of chocolate and almonds. Allergen: gluten, nuts (almond), dairy.
Specialty Drink
- Iced Ube Cheesecake $9.00
Purple yam cheesecake with cream and graham cracker crumbs.
- Iced Chessecake Latte $9.00
Creamy homemade cheesecake on the bottom sprinkled with buttered crashed graham ,milk and espresso in the middle and finish with creamy cheesecake foam on top drizzled with buttered crashed graham.
- Iced Coconut Matcha Cloud $9.00
Creamy matcha foam floats atop refreshing Vita Coconut water.
- Iced Ube Matcha Foam Latte $9.00
Purple yam with a subtly sweet, nutty flavor, hints of vanilla and coconut, topped with ceremonial matcha foam.
- Iced Coconut Ube Cloud $9.00
Vita coconut water topped with a dreamy ube foam.
- Iced White Chocolate Latte $9.00
Latte with white chocolate cold foam, homemade Chantilly cream, a wafer stick and drizzle with white chocolate sauce
- Iced Matcha Strawberry Latte $9.00
Strawberry milk with strawberry marmalade, topped with matcha and cold foam.
Savory
- Ham And Gruyere Croissant $9.50
Allergen: gluten, dairy.
Seasonal
- Galette Des Rois $30.00
A traditional French pastry featuring a creamy almond filling encased in a golden, flaky crust, with a hidden trinket tucked inside for a delightful surprise. Allergen: gluten, nuts (almond), dairy.
Beverages
- Latte $6.00
12 oz.
- Saratoga Still $4.00
- Americano $5.00
12 oz.
- Saratoga Sparkling $4.00
- Cappucino $6.00
12 oz.
- Matcha Latte $7.00
12 oz.
- Sprite $3.00
- Hot Chocolate $8.00
12 oz.
- Coke $3.00
- Double Espresso $5.50
- Macchiato $4.50
5 oz.
- Espresso $4.00
4 oz.
Pastry
- Tres Leches $8.00
Our tres leches dessert is a luxurious, indulgent treat with a soft, spongy biscuit soaked in a rich blend of three milks. Allergen: gluten, dairy.
- Paris Brest Pecan $8.00
It features a delicate choux pastry filled with a rich, pecan praline cream, and finished with toasted pecans for texture and flavor. Allergen: gluten, nuts (pecan), dairy.
- Lemon Meringue Tart $8.00
Harmonious blend of rich, buttery, and sweet (from the sablé Breton and Italian meringue), with a burst of refreshing tartness from the lemon crèmeux. Allergen: gluten, fish gelatine, dairy.
- Passionfruit Tart $8.00
Harmonious blend of rich, buttery, and sweet (from the sablé Breton and raspberry jam), with a burst of refreshing tartness from the passionfruit crèmeux. Allergen: gluten, fish gelatine, dairy.
- Chocolate Bar Dulce De Leche $5.50
Allergen: gluten, nuts (pecan), dairy
- Chocolate Delice $8.50
Rich milk and dark chocolate cremeux, soft chocolate sponge cake, praline pecan, almond streusel, all covered with a luxurious dark chocolate glaze.
- Pistachio Eclair $8.00
Pistachio cream-filled pastry topped with a smooth green pistachio glaze.
Hide and sweet Details
Service options
- Delivery
- Takeout
Offerings
- Coffee
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Hide and sweet Photos










Hide and sweet Location
Hide and sweet Reviews
coffeepain au chocolatalmond croissantmatchafrenchpecanmacaroonsviennoiseriesdubai chocolatebrioche
★ 5★ 4★ 3★ 2★ 1WOW! This place totally gives French vibes and tastes amazing! I’m French myself, and honestly, it’s by far the best bakery I’ve had in the US in the past six years — and I’ve tried a lot! Prices are fair and the quality is top-notch. So happy I moved just 5 minutes away. Highly recommend!
September 24 · hasna yahyaouisome of the best matcha around, and the desserts are delicious! I've gone several times now and I'm never disappointed with what I get. my favorite drink has to be the coconut matcha cloud (got my boyfriend hooked on it as well) and they have honestly the best chocolate chip cookie I've ever had in my life.
August 20 · BradenWhat a beautiful place! The ambiance is just what you need for a little self care.Had a cappuccino and my daughter an iced coffee.The croissant was like taking a little piece of France with you. I had a croissant with ham and cheese (Mayo and a little mustard seed dressing)Delectable!Bonjour Mon Amie!
March 18 · Rebecca N OsesA place to visit if you are in North Bergen, I had the pleasure of tasting his vienoisserie and I have to say that was amazing. Strongly recommended.
September 28 · EnricWhen I called to ask for a specific French cake with strawberries (and it was not the season) Anthony said let me talk to the Chef and they ended up by saying yes ! Thank you so much and it was just delicious, not to much sugar, no extra cream so merci beaucoup!! Today we tried a chocolate one : the 3 layers with chocolat genoise, hazelnut insert and chocolate mousse are just crazy. Thank you for bringing France to us !Also, le pain au chocolat is the best I've tried in NJ/NY and believe me, I am hard to convince.Merci à la team Hide & Sweet !
March 14 · Hanane M.
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