Insomnia Cookies Introduce
For any New Yorker with a late-night sweet tooth, the name Insomnia Cookies is a familiar and welcome sight. This popular dessert shop has built a loyal following by specializing in what so many of us crave: warm, freshly baked cookies delivered right to your door. Located in the heart of Brooklyn's Park Slope, the Insomnia Cookies at 32 5th Ave is a haven for those looking for a delicious and convenient treat long after most other bakeries have closed their doors. Its mission is simple: to make sure you never have to go to bed without a warm cookie again.
Insomnia Cookies has become a cult favorite, known for its focus on a simple but perfected product. The bakery offers a variety of cookies, brownies, and ice cream, catering to a wide range of tastes and dietary preferences, including popular vegan options. While some might argue that baking from frozen dough isn't the same as making them from scratch in-house, the consistent rave reviews from customers highlight that the final product is what truly matters. The cookies are described as "hot delicious and fresh" and "great," proving that the "just baked" experience is their key to success.
While the concept is straightforward, the execution is what makes this location a go-to for so many. The focus on late-night delivery and a menu of simple, comforting classics sets it apart from other dessert shops. This article will provide a comprehensive look at what makes Insomnia Cookies on 5th Ave a must-visit for New Yorkers seeking a delicious and convenient dessert, from its location and services to its menu highlights and what makes it truly worth choosing.
Insomnia Cookies is located at 32 5th Ave, Brooklyn, NY 11217, USA. This prime spot places it in the bustling and vibrant neighborhood of Park Slope, a short distance from major landmarks like the Barclays Center. The neighborhood is highly accessible, making the shop a convenient stop for locals and visitors alike.
The location is well-served by New York City's extensive public transportation network. Several subway lines and bus routes are within easy walking distance, making it simple to get your cookie fix without a car. For those who prefer to walk, the area is pedestrian-friendly with plenty of foot traffic. The business model, which heavily emphasizes delivery, also means that the physical location is just one part of the experience, as their warm cookies can reach a wide range of Brooklyn neighborhoods.
Insomnia Cookies has a service model built around convenience and accessibility, particularly for late-night cravings.
- Delivery: This is the core of their business. Insomnia Cookies is famous for delivering warm, delicious treats right to your door until the early hours of the morning (typically until 3 AM). This service is a lifesaver for late-night study sessions, movie nights, or impromptu dessert cravings.
- In-store Pickup: For those who are in the area and prefer to grab their treats, the store offers in-store pickup. This allows customers to skip the delivery fee and get their cookies quickly.
- Takeout: The classic takeout option is always available for customers who want to walk in, order, and be on their way.
The appeal of Insomnia Cookies lies in its straightforward approach to dessert and its unique business model.
- Warm, Freshly Baked Cookies: The main highlight is the promise of warm, just-baked cookies. This is a key differentiator from other dessert shops and is consistently praised by customers.
- Diverse Menu: While they specialize in cookies, the menu is surprisingly varied. It includes a range of classic and deluxe cookies, as well as brownies (including Brookies and Blondies), ice cream by the pint, and Cookie'wiches.
- Vegan and Gluten-Free Options: Insomnia Cookies is inclusive, offering popular vegan cookies like the Vegan Chocolate Chunk and Vegan Birthday Cake, as well as a Gluten Free Chocolate Chip option. This ensures that customers with dietary restrictions can also enjoy a delicious treat.
- Late-Night Hours: One of the most significant features is their operating hours, with delivery and pickup available until late, making them the go-to choice for a late-night sweet fix.
- Group and Catering Options: The menu offers various packs of cookies (6-pack, 9-pack, 12-pack) and catering boxes, making it easy to order for parties, family gatherings, or office events.
For all your cookie-related needs, you can contact Insomnia Cookies at the following:
Address: 32 5th Ave, Brooklyn, NY 11217, USA
Phone: (718) 618-9994
For any New Yorker craving a sweet treat, Insomnia Cookies is worth choosing for one main reason: its ability to deliver warm, delicious cookies at any time of day, including late into the night. This convenience and commitment to a hot, fresh product sets it apart in a competitive dessert market. As one customer noted, the cookies are "delicious, fresh, and well packed in the box," with another saying, "The cookies were hot, delicious and fresh." This consistent feedback on the quality of their primary product is a powerful endorsement.
The availability of a wide range of flavors, including both classic and deluxe options, means there is always something new to try. Their inclusive menu, with dedicated vegan and gluten-free options, also makes them a great choice for people with specific dietary needs.
While some of the provided reviews mention issues with delivery packaging and substitutions, these seem to be isolated incidents. The majority of the feedback is overwhelmingly positive, focusing on the quality of the cookies and the politeness of the delivery staff. For a place that specializes in a single product, the rave reviews for their classic cookies—like the Chocolate Chunk or Snickerdoodle—show that they excel at their core business. When the craving for a warm, comforting cookie strikes, Insomnia Cookies is the most reliable and convenient choice in Brooklyn.
Insomnia Cookies Menu
Boxes
- 12-pack
What they REALLY mean when they say to bring a 12-pack. Select a dozen of your favorite warm, delicious cookies, choosing any combination of Classics, Deluxes and Brookies.
- 6-pack
Treat yourself to 6 warm, delicious cookies, choosing any combination of Classics, Deluxes and Brookies.
- 9-pack
The sweet spot of satisfaction. Select 9 of your favorite warm, delicious cookies, choosing any combination of Classics, Deluxes and Brookies.
Classic Cookies
- Chocolate Chunk
A rich, buttery vanilla cookie amped up with loads of ooey-gooey milk chocolate chunks.
- Gluten Free Chocolate Chip
A vegan and gluten-free spin on a classic Chocolate Chip cookie. While made without animal byproducts or ingredients containing gluten, Insomniacs with serious dietary restrictions should always play it safe. All products are prepped in the same facility, so exposure to common food allergens, while limited, is possible.
- Vegan Double Chocolate Chunk
A vegan spin on our Classic Double Chocolate cookie with the same levels of dark chocolate decadence and melty (dairy-free) chocolate chunks. For full information, click on Nutritional info below.
- Vegan Chocolate Chunk
A vegan cookie that warms your soul with generous amounts of rich, buttery flavor and ooey-gooey (dairy-free) chocolate chunks. For full information, click on Nutritional info below.
- Vegan Birthday Cake
Sweet vanilla and all of the sprinkles make this an extra special vegan treat for an extra special day. For full information, click on Nutritional info below.
- White Chocolate Macadamia
This snack operates on island time. A coconut-y cookie with bits of macadamia nut and creamy white chocolate chips.
- Sugar
Simply the best. A melt-in-your-mouth, buttery cookie with hints of vanilla.
- Snickerdoodle
Stick to a classic with our Snickerdoodle. A delightfully buttery base covered in cinnamon sugar goodness.
- Peanut Butter Chip
A total peanut butter stunner. Our soft, sweet peanut butter cookie filled with creamy peanut butter chips.
- Oatmeal Raisin
A treat that's like a hug for the soul. Warm cinnamon and sweet molasses layered with plenty of oatmeal and raisins.
- Double Chocolate Mint
Our take on a favorite flavor combo. A warm dark chocolate cookie with mint chips and chunks of milk chocolate.
- Double Chocolate Chunk
Our dark chocolate cookie is taken to its drool-worthy peak with chunks of smooth, melty milk chocolate.
- Classic with M&M'S®
This colorful, candy-coated twist on our Classic cookie is packed with M&M'S® goodness.
Deluxe Cookies
- Triple Chocolate
A super-sized, buttery cookie with a triple serving of ooey-gooey chocolate chunks.
- Salted Caramel
Indulgent, sweet caramel and savory sea salt baked into a Deluxe-sized sugar cookie base. Please note this cookie contains toffee, which contains almonds.
- S'mores
A warm, decadent chocolate cookie packed with toasty marshmallow, crunchy graham cracker, and chocolate chunks.
- Oatmeal Chocolate Walnut
A warm, doubled-up oatmeal treat filled with chunks of walnut and milk chocolate.
- Confetti
A tricked-out sugar cookie filled with rainbow sprinkles and vanilla-flavored chips.
- Chocolate Peanut Butter Cup
This Deluxe treat is loaded with chunks of Reese’s® peanut butter cups baked into a rich peanut butter cookie.
Brownies
- Chocolate Chip Brownie
Extra fudgy, ultra-rich brownie packed with milk chocolate chips. Baked to perfection and bound to make you say, “Mmm.”
- Chocolate Chunk Brookie
Half brownie. Half cookie. A total snack.
- Chocolate Chunk Blondie
The rumors are true...Blondies have more fun. Our iconic chocolate chunk cookie recipe has been tinkered, resulting in the most irresistible treat known to mouth.
Ice Cream
- Pint
A pint of frosty ice cream in your choice of Insomnia ice cream flavor.
- Ice Cream on a Brownie
2 scoops of ice cream on a warm Chocolate Chip Brownie. Choose up to 3 ice cream flavors.
- Ice Cream on a Deluxe Cookie
2 scoops of ice cream on a warm Deluxe cookie (double the size of our Classic cookie)
- Ice Cream on a Classic Cookie
2 scoops of ice cream on a warm Classic cookie
- Ice Cream in a Cup
2 scoops of refreshing ice cream for delivery or pickup. (Goes great with a 6-pack of warm cookies.)
Wiches
- Deluxe Cookie'wich
Three scoops of your favorite ice cream between two warm Deluxe cookies. Note: Cookie'wiches are delivered unassembled.
- Cookie'wich
Two scoops of cold ice cream sandwiched between two warm Classic cookies. Note: Cookie'wiches are delivered unassembled.
Cookie Cakes
- Cookie Cake
Choose your preferred size, favorite Classic or Deluxe cookie flavor and optional toppings. Make it extra special with a cake center image or gift box! Because the only thing better than a cookie? An even BIGGER cookie.
- Triple Threat Cookie Cake
Perfect for sharing! The Triple Threat Cookie Cake includes 3 Classic cookie flavors and an optional edible message. Message applied with icing. Up to 8 servings. All cakes are made to order and may require up to an hour of additional baking time. We recommend ordering in advance.
Catering
- 24 Deluxe Cookies
Mix and match 24 of our decadent Deluxe Cookies or Brownies. Please note: this item requires an additional hour of baking time, we recommend ordering in advance.
- 50 Classic Cookies
Mix and match 50 of our delicious Classic cookies. Please note: this item requires an additional hour of baking time, we recommend ordering in advance.
- 100 Classic Cookies
Mix and match 100 Classic cookies! Please note: this item requires an additional hour of baking time, we recommend ordering in advance.
Insomnia Cookies Details
Service options
- Delivery
- In-store pickup
- Onsite services
- Takeout
- Dine-in
Accessibility
- Assistive hearing loop
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Amenities
- Restroom
Planning
- Quick visit
Payments
- Credit cards
Insomnia Cookies Photos










Insomnia Cookies Location
Insomnia Cookies Reviews
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★ 5★ 4★ 3★ 2★ 1We were craving a sweet vegan treat and decided to order from Insomnia Cookies via Uber Eats. The cookies arrived on time, but they didn’t quite meet expectations. While edible, they weren’t very impressive — chunky, not flattened, and a bit awkward in texture. The flavor was just okay.Glad they offer vegan options, but there’s definitely room for improvement.
August 21 · G BawlerThe ice cream was good. They forgot the drinks but it didn't really matter because the cookies were just smashed together in the box into a gross hot mound of cookie. At least some of the cookies appeared half baked. I was going to bring them into work but I'd be embarrassed. Complete waste of money.edit: I just looked at the receipt and saw they also were out of 3 of the cookies I ordered & replaced them with whatever. Not that I could tell from the hot mess of cookie I received.
May 30 · A Elowson06/14/25, at 5:00 pm I went into your store, the guy was working very slowly, sleeping on the go, he should work faster. Because both couriers and ordinary people wait for their orders for a very long time because of this guy. One courier said that he was waiting for his order for 25 minutes. You have a camera, you can see what a mess was going on. This guy is like a dyke from a cartoon who moves very slowly. We are your regular customers, next time we would not want to wait for our orders for 25-30 minutes because of this guy.
June 14 · Ako P.Insomnia Cookies never disappoints! Whether it’s a late-night study session, a sweet craving after dinner, or just a random cookie craving, they always come through. The cookies are soft, warm, and perfectly baked every time. My personal favorite is the classic Chocolate Chunk, but their Deluxe cookies—especially the S’mores and Triple Chocolate—are next-level indulgent.
May 17 · Lamaya MitchellInsomnia cookies, never hesitates to provide that delectable gooey with that crunchiness in the corner on every edge they always have that smile with every cookie they slice and even if you want that dough, they have it for show.
August 19 · Sam Ridley
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