Ladurée

- 398 W Broadway, New York, NY 10012

In the bustling landscape of New York City, there are few places that offer a true escape from the urban grind quite like Ladurée SoHo. This isn’t merely a pastry shop; it’s a beautifully curated destination that transports you straight to a chic Parisian salon. Famous worldwide for its delectable macarons, Ladurée's SoHo location is a hidden gem that combines the elegance of a French tea room with the tranquil beauty of a private garden. The moment you step inside, you are greeted by an atmosphere that is both refined and relaxed, with every detail, from the delicate decor to the carefully arranged pastries, designed to delight the senses.

Ladurée is not just a brand; it’s a piece of history. Established in 1862, it is known as the inventor of the French tea room and the ambassador of the Parisian macaron. This heritage of quality and artistry is evident in every aspect of the SoHo location. The front of the shop is a vibrant, elegant retail space, but the true magic lies in the stunning backyard garden. This serene space, particularly enchanting in the spring, is filled with lush greenery and blooming cherry blossoms when in season, creating a breathtaking setting for a quiet moment or a celebratory brunch. It’s the kind of place that makes you feel a million miles away from the noise of West Broadway, a rare and precious find in a city that never sleeps.

The experience is a multi-sensory one. Beyond the visual appeal of the decor, the air is filled with the sweet scent of freshly baked pastries and the aroma of high-quality coffee. Whether you're catching up with a friend, enjoying a moment of solitude, or celebrating a special occasion, Ladurée provides the perfect backdrop. The focus on "great dessert" is well-deserved, but as some reviewers have noted, the quality extends beyond the sweets to the coffee and even savory menu items. This dedication to a holistic culinary experience is what makes Ladurée a true standout.

While some past reviews mention minor service issues, the overall consensus is that the charm and quality of the establishment are what make it a must-visit. The staff is generally good and the ambiance is so captivating that it’s easy to get lost in the moment. Ladurée is more than just a quick stop; it’s a destination for anyone who appreciates elegance, fine pastries, and a peaceful garden retreat in the middle of Manhattan.

Location and Accessibility

Ladurée SoHo is located at 398 W Broadway, New York, NY 10012, USA. Situated in the heart of the fashionable SoHo district, the shop is an easy walk from numerous subway lines, including the C and E trains at Spring Street and the N, R, and W trains at Prince Street. For those who prefer to drive, paid parking garages and lots are available in the surrounding area, though finding a spot can sometimes be a challenge. The venue is also highly accessible for all visitors, featuring a wheelchair-accessible entrance, restroom, and seating, ensuring that everyone can enjoy the Parisian experience.

Services Offered

Ladurée provides a variety of services to accommodate every guest, whether they are stopping by for a quick treat or settling in for a luxurious meal.

• Dine-in and Table Service: Guests can enjoy the full Ladurée experience in the elegant tea salons and the famous garden with full table service.

• Takeout and In-store Shopping: For those on the go, a selection of macarons, pastries, and gifts are available for in-store shopping and takeout.

• Delivery and In-store Pickup: You can order your favorite treats online for delivery or for convenient in-store pickup, making it easy to enjoy Ladurée at home or as a special gift.

• Breakfast and Dessert Dining: The menu offers options for both breakfast and a dedicated dessert service, allowing you to start your day with a sweet indulgence or finish your meal with a classic French pastry.

• Coffee and Tea Service: Beyond the pastries, the shop is a cafe that serves high-quality coffee and other beverages to complement your sweets.

• Onsite Services: The venue is also available for onsite services and events, making it a perfect spot for private parties or celebrations.

Features and Highlights

Ladurée SoHo is celebrated for a number of features that make it a standout destination in New York City:

• The Secret Garden: This is arguably the most famous feature of the SoHo location. The stunning, peaceful backyard garden offers a beautiful, secluded setting for dining, unlike any other in the city.

• World-Famous Macarons: Ladurée is the global authority on macarons. Their wide array of flavors and beautifully presented boxes are a major draw.

• Elegant and Refined Atmosphere: The decor is meticulously crafted to evoke the feeling of a Parisian salon, providing a sophisticated and relaxing environment.

• Great Dessert Selection: While famous for macarons, the pastry case is a work of art, featuring exquisite French pastries like the Ispahan and Plaisir Sucré.

• Accessibility and Amenities: The venue is welcoming to all, with wheelchair-accessible entrances, restrooms, and seating, along with free Wi-Fi and gender-neutral restrooms.

Contact Information

For inquiries and reservations, you can reach Ladurée SoHo at:

• Address: 398 W Broadway, New York, NY 10012, USA

• Phone: (646) 392-7868

What is Worth Choosing

When you visit Ladurée, the first and most obvious choice to make is a box of their famous macarons. The flavors are a delight, and they are perfect for gifting or for a personal indulgence. For a true taste of their artistry, try the BOX PRESTIGE S4 54 MAC or a smaller version to sample the variety.

For a sit-down experience, don’t miss the pastries. The Ispahan, a rose-flavored macaron with lychee and raspberries, is a classic for a reason. As one customer noted, it’s a "dessert experience" and is a must-try for its beautiful presentation and delicate flavors. If you are not a fan of floral flavors, the Dark Chocolate Eclair or the Plaisir Sucre Ind, a praline and chocolate dessert, are equally excellent choices.

The garden itself is the ultimate attraction. The best way to enjoy it is to reserve a spot for a leisurely breakfast or brunch. While the coffee is noted for being "smooth and well-prepared," ordering a classic tea or an espresso to pair with your pastry is the perfect way to soak in the atmosphere. The Rose Croissant is a perfect and photogenic choice for breakfast, or you could opt for a Ladurée Croissant for a classic French morning. In this charming space, the "elegant escape" is what is truly worth choosing.

Ladurée

398 W Broadway, New York, NY 10012, USA