NAYA Introduce
In the bustling hub of Rockefeller Plaza, where people from all over the world converge, finding a truly fresh and delicious meal can elevate a busy day into a memorable experience. NAYA, a premier Middle Eastern restaurant, offers just that. Located at the iconic Rink Level, NAYA provides a welcome escape with its commitment to serving wholesome, authentic, and flavorful Middle Eastern cuisine. It’s a go-to spot for those seeking a quick and satisfying lunch or a casual, family-friendly dinner in the heart of Midtown.
NAYA's philosophy is built on freshness and authenticity. The food is always made with high-quality ingredients, ensuring that every bite is as delicious as it is wholesome. The atmosphere is clean and neat, a true oasis of calm amidst the city's hustle and bustle. While the Rockefeller Center area can be crowded, especially during the week, NAYA's efficient service and welcoming environment make it a highly desirable choice, even on the busiest days.
NAYA's location at 30 Rockefeller Plaza, Rink Level, New York, NY 10112, USA, is one of its most compelling features. Situated at the iconic Rockefeller Center, it is a destination in itself. Whether you're an office worker on a lunch break, a tourist visiting Top of the Rock, or a family enjoying the sights of Midtown, NAYA is conveniently positioned for an easy and delightful meal.
The restaurant's accessibility is also a key highlight. With a wheelchair-accessible entrance, NAYA ensures that it can accommodate a wide range of customers, making it a welcoming place for everyone. Being located on the Rink Level provides a unique and pleasant setting, slightly removed from the main street traffic, yet still in the center of the action.
NAYA is designed for modern city life, offering a variety of services to meet every need.
- Takeout: For those on a tight schedule, the takeout option is a lifesaver. You can quickly grab a freshly made bowl or wrap to enjoy on the go.
- Dine-in: The restaurant provides a comfortable and clean space for you to sit down and enjoy your meal. It’s a great option for a more relaxed dining experience.
- Delivery: While not specified for this location, other NAYA locations offer delivery, providing the convenience of having delicious food brought right to you.
What makes NAYA a top choice for Middle Eastern food in New York?
- Fresh and Delicious Food: The food is consistently praised for being fresh and delicious. The ingredients are sourced with care, and the quality is noticeable in every dish, from the flavorful kebabs to the fresh toppings.
- Customizable Bowls and Wraps: NAYA is known for its "Chipotle-style" build-your-own model. Customers can choose a base of grains, rice, or greens, add a protein like chicken shawarma or falafel, and then load up on a wide variety of unlimited toppings and sauces. This allows for a completely personalized and satisfying meal.
- Lots of Sides to Choose From: A key highlight for many customers is the extensive selection of sides and toppings. This variety ensures that every meal is unique and packed with flavor.
- Clean and Neat Atmosphere: The brand new location at Rockefeller Plaza is noted for being "clean and neat," which adds to the pleasant dining experience. This commitment to a well-maintained space is a great reflection of their commitment to quality.
- Family-Friendly: NAYA is a great place to bring the whole family. The casual setting and customizable menu make it easy to find something that everyone, including kids, will enjoy.
- Authentic Middle Eastern Flavors: The dishes are a testament to authentic Middle Eastern cuisine, with flavorful ingredients and traditional recipes that transport your taste buds.
When you visit NAYA, the primary draw is the ability to create your own meal. The NAYA bowls and wraps are the most popular items and are definitely what you should choose to experience the full menu. For a filling and classic choice, start with a base of vermicelli rice or quinoa. Add a protein such as the tender and flavorful lamb kebabs or the juicy chicken shawarma. While some proteins like the lamb kebabs may cost extra, the rich flavor and quality are well worth it.
The true fun begins with the toppings. You can add an unlimited number of toppings, and this is where you can make your meal truly your own. Load up on fresh options like hummus, baba ghannouj, cucumber yogurt, and a variety of vegetables and pickled items. The hummus and garlic whip are highly praised by customers and are a perfect complement to any bowl or wrap.
If you’re looking for a quick bite, the wraps are an excellent option. They are packed with flavor and are incredibly convenient for an on-the-go meal. Customers have consistently praised the "great wraps and bowls," highlighting the fresh ingredients and filling portions. The ability to customize your meal ensures that you can create a perfect combination of flavors every time you visit.
Overall, NAYA is the perfect spot for a quick, fresh, and delicious meal in one of the most iconic locations in the city. Its commitment to quality, combined with its welcoming atmosphere, makes it a must-visit for anyone in the area.
To find out more or to place an order, you can contact NAYA at their Rockefeller Plaza location.
Address: 30 Rockefeller Plaza, Rink Level, New York, NY 10112, USA
Phone: (212) 597-9158
NAYA Details
Service options
- Takeout
- Dine-in
- Delivery
Accessibility
- Wheelchair accessible entrance
Crowd
- Family-friendly
NAYA Photos










NAYA Location
NAYA Reviews
I love Naya! Just great middle eastern food. The food is always fresh and delicious. I ordered the lamb kebabs. Not too happy about paying extra for that. But lots of sides to choose from. This is a brand new location and everything is clean and neat.i love it here. Rock center restaurants are packed during the week so I go on weekends
September 05 · O V HGreat wraps and bowls!
June 11 · Iqra BhattiFood was good, tasted freshly made but portions is too tiny. The bowl got smaller, used to be rectangle and now became triangle and the bowl was not even full.
June 26 · Juss JessThis new lunch spot in the 30 Rock concourse is going to be a staple here for a long time! This middle eastern/Lebanese spot is fantastic! Everything tasted fresh, the staff was quick even with the long lines and very wallet friendly as well! Can't wait to come back!
June 12 · Lonny C. FriedmanDisappointing service – the staff member didn’t understand what I was saying and responded with a surprisingly bad attitude.
June 18 · Zoey Z
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